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INDONESIA
Environmental, Social, Governance, and Sustainable Business
ISSN : -     EISSN : 3062844X     DOI : https://doi.org/10.61511/esgsb.v1i2.2024
Core Subject : Science, Social,
Aims: ESGSB journal strives to contribute to the advancement of research on the integration of ESG principles into business practices to promote sustainability. The journal is dedicated to exploring how businesses can align their operations with ESG standards while ensuring sustainable growth. ESGSB aims to be a key platform for innovative research that connects theoretical approaches with practical applications in sustainable business strategies. Focus: The journal’s focus lies in research that delves into the convergence of environmental, social, and governance factors with business sustainability. It prioritizes studies that explore the incorporation of ESG principles into core business strategies and decision-making processes. The emphasis is on providing actionable insights and frameworks that help businesses enhance their sustainability performance while tackling environmental, social, and governance challenges. Scope: This journal seeks to publish a broad range of scholarly articles, including: 1. Incorporating ESG into Business Strategy: Investigations into how businesses are integrating ESG criteria into their strategic planning and operational practices. This includes examining ESG-driven business models, risk management approaches, and strategies for long-term value creation. 2. Sustainable Supply Chain Practices: Research focused on sustainable supply chain management, particularly how businesses address environmental and social impacts within their supply chains. Topics include ethical sourcing, resource efficiency, and circular economy implementation. 3. Corporate Governance and Leadership: Studies that analyze the influence of corporate governance and ethical leadership on fostering sustainable business practices. This area covers governance structures, stakeholder engagement, and mechanisms for accountability in support of ESG objectives. 4. Corporate Social Responsibility and Community Engagement: Research on how businesses are responding to social challenges through CSR initiatives and active community involvement. This includes exploring the effects of CSR programs on local communities, social equity, and human rights issues. 5. Business Innovation for Environmental Sustainability: Exploration of how companies are innovating to minimize their environmental impact and contribute to sustainability. Topics include the development of green technologies, eco-friendly products, and sustainable resource management practices. 6. ESG Reporting and Sustainability Metrics: Analysis of how businesses report their ESG performance and the tools used to measure sustainability outcomes. This includes the study of transparency, standardization in ESG reporting, and the implications of ESG disclosures for various stakeholders. This scope reflects ESGSB’s dedication to deepening the understanding of how businesses can successfully integrate ESG principles into their operations to achieve sustainable growth while making positive contributions to society and the environment. The journal is committed to publishing research that provides practical insights and effective strategies for improving ESG performance in the business sector.
Articles 20 Documents
Mekarsari village towards sustainable tourism village: A literature review Zamroni; Putra, Bayu Karunia; Noviana; Azizah, Nanik; Izzati, Inayatul; Laili, Yayuk Nurhidayatul; Aini, Dinatul; Maulana, Arkan; Hamdani, Muhamad Sohibul; Hafifah, Patin; Nurjannah, Siti; Aprilia, Hilma; Islam, Muhamad Saiful; Saputra, Satriawan Arya
Environmental, Social, Governance and Sustainable Business Vol. 1 No. 2: (Agustus) 2024
Publisher : Institute for Advanced Social, Science, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/esgsb.v1i2.2024.1325

Abstract

Background: A tourism village is a rural area designed or developed as a tourist destination by utilizing diverse local potentials. These potentials may include natural beauty, culture, traditions, handicrafts, cuisine, and local community activities that attract tourists. A tourism village serves as a place for recreation, education, and sustainable development of the local economy. Findings: [a] Empowering local communities: Active involvement of local communities is essential to maintaining the sustainability of tourism villages. Empowered communities can take a leading role in managing tourism activities, such as tour guides, homestay operators, or local artisans. Training programs and capacity-building initiatives are often vital to help communities adapt to tourists' needs while preserving their cultural identity. [b] Preservation of local culture: Sustainable tourism villages support the preservation of cultural heritage, such as traditions, arts, and local crafts. This creates a unique attraction for tourists while safeguarding local culture from extinction. Practices such as routine cultural performances, traditional festivals, and the promotion of local products are essential strategies. [c] Environmental conservation: Proper waste management, such as recycling systems or reducing plastic waste. Use of renewable energy, like solar panels or micro-hydro systems. Protection of local ecosystems, such as forests, rivers, or coral reefs. Methods: The method used is a literature review through a research approach conducted by collecting, analyzing, and evaluating relevant literature on a specific topic, based on scientific journals, books, conference proceedings, reports, and articles. Conclusion: [a] Empowering local communities: Sustainable tourism villages prioritize the involvement of local communities as the main actors in tourism management. This includes participation in planning, management, and benefiting from tourism activities. [b] Environmental conservation: In sustainable tourism villages, the use of natural resources is regulated to avoid damaging ecosystems. Waste management, the use of renewable energy, and the protection of biodiversity are essential components. [c] Economic sustainability: Tourism villages should create stable and equitable economic opportunities, including generating new jobs, supporting micro, small, and medium enterprises (MSMEs), and promoting village economic growth without overexploiting local resources. [d] Preservation of culture and traditions: Sustainable tourism villages protect and promote local culture and traditions, making them a key attraction while maintaining the identity of the local community. [e] Multi-stakeholder collaboration: Sustainable tourism villages require support from various stakeholders, including government, private sectors, academics, and the community, to ensure effective management and development.
An analysis of the relatioship between spiritual marketing and consumer loyalty in culinary products based on location Arif, Chairul
Environmental, Social, Governance and Sustainable Business Vol. 2 No. 1: (February) 2025
Publisher : Institute for Advanced Social, Science, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/esgsb.v2i1.2025.1762

Abstract

Background: In today's global era, new lifestyles have emerged, including an increasing public interest in traveling. When traveling, Indonesians have a tradition of purchasing local souvenirs, such as food or handicrafts. Spiritual marketing is an ethics- and honesty-based strategy, particularly in Sharia-compliant businesses, emphasizing sympathetic attitudes and good relationships with consumers. Methods: This investigation utilizes Multiple linear regression approach with the Accidental sampling method, involving 140 respondents. Findings: The Modified R-Square (Adjusted R²) Value test yields a value of 0.422, suggesting that 42.2% of consumer loyalty is influenced by spiritual price, spiritual product, spiritual place and spiritual promotion while the remaining 57.8% is shaped by other factors. The F-test results indicate that the calculated F-value (26.379) exceeds the F-table value (2.43), with a significance level of 0.000 < 0.05. This leads to the rejection of H₀ and acceptance of Hₐ, confirming that these four spiritual variables collectively have a significant impact on consumer loyalty toward risol gogo products.The T-test results further reveal that each individual variable exerts a strong and meaningful impact on consumer loyalty. Conclusion: by spiritual price, spiritual product, spiritual place and spiritual promotion play a crucial role in shaping consumer loyalty. Novelty/Originality of this article: This research provides a fresh perspective by examining the intricate relationship between traditional marketing and spiritual marketing, an area that remains underexplored in previous studies.
Integrating social governance principles: The role of diversity management and trust in fostering employee engagement Darmawan, Aditya Angga; Sakapurnama, Eko
Environmental, Social, Governance and Sustainable Business Vol. 2 No. 1: (February) 2025
Publisher : Institute for Advanced Social, Science, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/esgsb.v2i1.2025.1808

Abstract

Background: Diversity in Human Resource management is a challenge in a company. The development of technology, globalization, and migration encourage the acceleration of workforce diversity, especially in urban communities. The company's competitive advantage is the target of every company in carrying out its operations, one of the important factors driving this advantage is the management of Human Resources which leads to employee engagement. Diversity management is one of the aspects needed to increase employee engagement in employees. Methods: This study aims to analyze the effect of diversity management on employee engagement with organizational trust as a mediating variable. This study uses a quantitative research approach with purposive sampling data collection techniques conducted through a survey of 105 employees at PT BNI (Persero) Tbk. The data collected was then processed using the Structural Equation Modeling - Partial Least Square (SEM-PLS) method using SmartPLS 4 tools. Findings: The results of the study indicate that diversity management has a positive effect on employee engagement, both directly and through the role of organizational trust as mediation. In addition, organizational trust also has a positive effect on employee engagement. Novelty/Originality of this article: This article uniquely examines the mediating role of organizational trust in the relationship between diversity management and employee engagement using a quantitative SEM-PLS approach, offering empirical insight into ESG-aligned human resource strategies.
Analyzing medical check-up unit performance through the 7Ps marketing mix framework in a private hospital setting Sigalingging, Grace Nadya Lusyana; Nurfikri, Ari
Environmental, Social, Governance and Sustainable Business Vol. 2 No. 1: (February) 2025
Publisher : Institute for Advanced Social, Science, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/esgsb.v2i1.2025.1983

Abstract

Background: Medistra Hospital's Medical Check-Up (MCU) Unit plays a crucial role in supporting patient health monitoring and hospital revenue. However, the MCU unit failed to meet its annual Key Performance Indicator (KPI) target of a 40% increase in patient visits, achieving only 19.7% in 2023. This study explores the marketing mix factors (7Ps) influencing the underachievement of MCU targets. Methods: A qualitative method was used through structured interviews with three key informants: two MCU administrative staff and one marketing staff. Data were collected during a four-month internship period in 2024. Interview questions were structured around the 7Ps marketing mix framework: Product, Price, Promotion, Place, People, Process, and Physical Facilities. Findings: The study found several factors contributing to KPI underachievement: limited service offerings (e.g., absence of PET scan), price competitiveness against peer hospitals, incomplete one-stop service process, lack of promotional materials and coordination, restricted doctor schedules, technical issues in the registration system, and suboptimal locker room placement. Despite an increase in patient numbers from 1,123 in 2022 to 1,344 in 2023, the growth was insufficient to meet targets. Conclusion: Enhancing service availability, system reliability, targeted promotions, flexible scheduling, and integrated service delivery are crucial for improving MCU performance. Strategic adjustments to the marketing mix can better align services with patient expectations and increase satisfaction, leading to KPI improvement. Novelty/Originality of this article: This study uniquely analyzes hospital medical check-up performance through a comprehensive 7Ps marketing mix framework, offering detailed qualitative insights from operational-level staff. It provides practical recommendations tailored to private hospital settings with similar organizational structures and market segments.
Integrating social media marketing with esg-oriented brand strategies: Insights from retail engagement with gen z and millennials Safira, Fitri Yani Rossa; Halim, Rizal Edy
Environmental, Social, Governance and Sustainable Business Vol. 2 No. 1: (February) 2025
Publisher : Institute for Advanced Social, Science, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/esgsb.v2i1.2025.2037

Abstract

Background: The use of social media has seen a significant increase worldwide, particularly in Indonesia. Social media has become a bridge for users to carry out various activities in the digital world, with companies, governments, and other organizations utilizing it to market their businesses. This phenomenon has led to the emergence of Social Media Marketing Activities influencing Brand Equity. Many companies, especially retail businesses in Indonesia, use Social Media Marketing to target Generation Z and Millennials. The aim of this study is to analyze the effect of Social Media Marketing on Brand Equity, mediated by Brand Love, among retail companies in Indonesia targeting Generation Z and Millennials. Methods: This research utilized a sample of 300 respondents who follow one of the retail companies on social media in Indonesia. Data collection was done through surveys, and the data were analyzed using statistical methods. Findings: The results show that Social Media Marketing Activities did not have a significant positive effect on Brand Equity. These findings suggest that certain aspects of Social Media Marketing need to be optimized for better effectiveness in reaching Generation Z and Millennials. Conclusion: The study concludes that understanding how to effectively leverage Social Media Marketing is crucial for retail companies targeting Generation Z and Millennials in Indonesia. Novelty/Originality of this article: This article offers new insights into the impact of Social Media Marketing on Brand Equity in the retail sector, with a focus on the Generation Z and Millennial demographics in Indonesia.
Tax policy and green sukuk in closing the sustainable finance gap Wicaksana, Radhitiya; Rahmawati, Silvia
Environmental, Social, Governance and Sustainable Business Vol. 2 No. 2: (August) 2025
Publisher : Institute for Advanced Social, Science, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/esgsb.v2i2.2025.2708

Abstract

Background: Indonesia faces a significant climate financing gap, while existing fiscal instruments have not yet produced consistent reductions in financing costs or clearly measurable environmental outcomes. This study aims to propose an integrated mechanism that links environmental tax revenues with green sukuk, drawing on insights from the literature on green bond governance, risk-premium theory, climate budget tagging, and outcome-based budgeting to address persistent issues of project readiness, investor risk perception, and impact verification. Methods: The study applies a descriptive-analytical approach supported by quantitative modeling using 2018–2024 historical data on carbon tax potential, green sukuk yields, issuance volume, and selected outcome indicators, complemented by a theoretical review of the above frameworks. Findings: The analysis indicates that allocating 0.5–1% of environmental tax revenue into a Green Financing Reserve can reduce perceived risk, potentially lowering yields by 10–25 basis points and expanding issuance capacity, while improving project execution through milestone-based disbursement. This pattern is consistent with the theory that credible risk buffers and verifiable outcomes can compress risk premia and strengthen the causal chain from earmarked revenue to financing efficiency and environmental results (e.g., emission reduction and renewable energy deployment). Conclusion: The Carbon Tax–Backed Green Bond Enhancement Model offers a fiscally disciplined and outcome-oriented framework to enhance both the affordability and effectiveness of green sukuk as a climate financing instrument. Novelty/Originality of this article: This article introduces an integrated model that systematically links carbon tax revenues with sovereign green sukuk risk mitigation through a dedicated fiscal reserve aligned with syariah governance, offering a replicable and evidence-based mechanism for narrowing national climate financing gaps.
Green accounting in maintaining the economic stability of MSMEs amid the impact of the MBG program towards a golden Indonesia Salsabila, Selomitha; Sari, Cintia Dewi Partika; Azzahra, Syabila Nova
Environmental, Social, Governance and Sustainable Business Vol. 3 No. 1: (February) 2026
Publisher : Institute for Advanced Social, Science, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/esgsb.v3i1.2026.2785

Abstract

Background: Transformation towards a green economy is one of the main directions of national development in realizing the vision of Golden Indonesia 2045, with micro, small, and medium enterprises (MSMEs) as key actors in the economy. On the other hand, the implementation of the Free Nutritious Meal Program (MBG) has economic implications for MSMEs, especially changes in demand patterns and local business dynamics. This research aims to analyze the role of green accounting as a strategic instrument in maintaining the stability and sustainability of MSMEs in the midst of the impact of MBG policies. Methods: This study employs a literature review method using structured thematic analysis of secondary sources from academic databases and official publications, systematically categorizing and synthesizing studies on green accounting, MSME sustainability, and related policies to identify patterns, theoretical linkages, and research gaps, thereby constructing a conceptual framework connecting environmental accounting practices with economic resilience within Indonesia’s policy context. Findings: The findings indicate that green accounting strengthens MSMEs’ environmental responsibility, operational efficiency, and economic resilience amid the implementation of the Free Nutritious Meal (MBG) program, enabling better cost management, sustainability reporting, and competitiveness; however, its adoption remains constrained by limited financial and human resources, highlighting the need for institutional support, digital tools, and policy incentives to optimize its contribution to sustainable national development and the SDGs toward Indonesia Emas 2045. Conclusion: These findings confirm that green accounting not only functions as a recording tool for environmental accounting, but also as an adaptive mechanism that bridges the government's social policies with the economic resilience of MSMEs. Novelty/Originality of this article: This research contributes to the development of sustainable accounting studies by placing green accounting as a strategic foundation for strengthening MSMEs that are inclusive and in line with the sustainable development agenda towards a Golden Indonesia 2045.
Building public trust: Evaluating the effectiveness of digital governance and regulatory policies pawnbroking business Sarinah, Sarinah
Environmental, Social, Governance and Sustainable Business Vol. 3 No. 1: (February) 2026
Publisher : Institute for Advanced Social, Science, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/esgsb.v3i1.2026.3426

Abstract

Background: Digital transformation in Indonesia's pawnshop industry has driven significant changes in financial service patterns, ranging from accelerated transaction processes to expanded service inclusion through platforms such as Pegadaian Digital Service and Pegadaian Syariah Digital Service. However, this acceleration has also been accompanied by challenges in the form of regulatory uncertainty, increased digital risks, and variability in public trust influenced by system quality and data protection. This study aims to analyze the interaction between the digitization of pawnshop services, the dynamics of public trust, and the effectiveness of regulations by reviewing previous research developments that show a gap between technological innovation and governance readiness. Methods: This study applies a systematic literature review method with structured searches on a number of national and international academic databases, article selection using identification, screening, and eligibility stages, and thematic analysis to formulate conceptual patterns related to digital service quality, user behavior, and regulatory effectiveness. Findings: The synthesis results show that the reliability of digital systems is the strongest determinant in driving adoption and shaping user trust, while digital literacy acts as a moderating variable that explains differences in acceptance levels between demographic groups. In addition, the current regulatory framework does not adequately regulate remote appraisal practices, data security, guarantee delivery mechanisms, and digital operational standards, resulting in legal uncertainty and weak consumer protection. These findings confirm that the success of digital pawnbroking services is highly dependent on the harmonization of technology quality, user readiness, and regulatory capacity. Conclusion: This study concludes that strengthening digital governance, modernizing regulations, and improving digital literacy are key prerequisites for creating a secure, inclusive, and sustainable digital pawnbroking ecosystem. Novelty/Originality of this article: The uniqueness of this research lies in the development of an integrative conceptual model that combines digitization, public trust, and regulatory effectiveness in a holistic analytical framework, thereby enriching the literature and supporting evidence-based policy formulation in the digital pawnbroking sector.
Building consumer trust in digital pawnshop services: A systematic review of governance, data security, and user experience (UX) determinants Maharani, Shintia; Maharani, Anggi Yulistia
Environmental, Social, Governance and Sustainable Business Vol. 3 No. 1: (February) 2026
Publisher : Institute for Advanced Social, Science, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/esgsb.v3i1.2026.3429

Abstract

Background: Digital pawnshops, a novel FinTech service, face a critical adoption barrier: consumer trust. This challenge is magnified by the high-stakes nature of entrusting tangible collateral through a digital interface. This review systematically synthesizes empirical research on the determinants of consumer trust, focusing on governance, data security, and user experience (UX). Methods: Adhering to PRISMA 2020 guidelines, this systematic review searched Scopus and Web of Science for original empirical articles. Methodological quality was appraised using the MMAT, and findings were integrated via thematic synthesis. Findings: The search and screening process yielded 17 original articles meeting the inclusion criteria. The evidence base is characterized by a strong geographical concentration in Southeast Asia and a heavy theoretical reliance on technology acceptance models (TAM/UTAUT). The thematic synthesis identified three core themes, governance frameworks, including perceived regulatory support and consumer protection policies, function as the foundational layer of trust, data security, encompassing perceived security and ethical data handling, was identified as a critical antecedent to trust, user experience (UX), specifically system reliability, platform usability, and transparent interface communication, functions as the primary mediator, translating institutional security and governance into perceived trustworthiness. Conclusion: The review concludes that trust in digital pawnshops is hierarchical: Governance and security provide the foundation, but UX acts as the critical mediator. In this high-stakes context, platform reliability is paramount. Technical or UX failures are not seen as mere inconveniences but as fundamental security breaches that catastrophically erode trust. Novelty/Originality of this article: This review provides the first systematic synthesis for the digital pawnshop niche, addressing a fragmented knowledge base. Its primary novelty is an evidence-based, hierarchical model of trust. This model posits that governance and security are foundational, while UX acts as the tangible interface through which trust is ultimately perceived and validated by the consumer.
The potential of the bullion business in accelerating financial inclusion: A theoretical review of Pegadaian’s strategic role Maula, Nurkholifatul; Barnamij, Najhah
Environmental, Social, Governance and Sustainable Business Vol. 3 No. 1: (February) 2026
Publisher : Institute for Advanced Social, Science, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/esgsb.v3i1.2026.3568

Abstract

Background: Formalizing bullion banking in Indonesia represents a strategic financial evolution catalyzed by the Law on the Development and Strengthening of the Financial Sector (P2SK) and OJK Regulation No. 17 of 2024. This study aims to construct a macroeconomic value proposition for the bullion business scheme, identifying it as a critical driver for strengthening the "People’s Economy" (Ekonomi Kerakyatan). Literature traditionally views gold as a passive pawn commodity, yet recent shifts suggest its potential as an active gateway for the unbanked. Methods: This research utilizes a qualitative systematic literature review guided by PRISMA principles, synthesizing academic and regulatory data from 2015–2025. The theoretical framework integrates Financial Intermediation and Vulnerability-Stress-Adaptation (VSA) theories to analyze economic resilience.. Findings: The bullion ecosystem acts as a "formalization engine" capable of mobilizing 1,800 to 2,600 tons of idle household gold, potentially adding IDR 245 trillion to the national GDP and creating 1.8 million jobs. The study finds that digital fractional ownership allows micro-savers to accumulate assets starting at 0.01 grams, effectively democratizing credit for 66 million MSMEs. By using gold as a universal intermediary, PT Pegadaian eliminates "credit rationing," protecting grassroots purchasing power against inflation as posited by VSA theory. Conclusion: Bullion banking transcends traditional services to become a strategic pillar of national sovereignty, transforming passive ornaments into active capital. This model successfully addresses the dimensions of accessibility and usage within the Indonesian inclusive economy. Novelty/Originality of this article: This study uniquely links the bullion model specifically to Ekonomi Kerakyatan, providing the first post-2025 macroeconomic projection of gold banking’s impact on Indonesia’s structural financial resilience.

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