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Sularno
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soelarno@unidha.ac.id
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INDONESIA
Journal of Business Economics and Management
ISSN : -     EISSN : 30638968     DOI : https://doi.org/10.62379/jbem
Core Subject : Economy,
Journal of Business Economics and Management (E-ISSN : 3063-8968) published by Global Sciences Publishers. The Journal of Business Economics and Management provides a forum for Students and Lecturers to explore issues and reflect on quantitative research. Journal of Business Economics and Management is an online journal dedicated to the publication of high quality research that focuses on the implementation of research focused in the fields of Management and Business. The mission of the Journal of Business Economics and Management is to be the leading peer-reviewed interdisciplinary journal to advance theory and practice related to all forms of research especially in Management and Business.
Articles 349 Documents
Pengaruh Budaya Organisasi, Lingkungan Kerja, Dan Disiplin Kerja Terhadap Kinerja Karyawan Dengan Kepuasan Kerja Sebagai Variabel Mediasi Rifki, Muhammad
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 2 No. 3 (2026): Januari - Maret
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

This study aims to analyze the effect of organizational culture, work environment, and work discipline on employee performance with job satisfaction as a mediating variable. This research is motivated by the increasing demands on organizations to achieve optimal employee performance amid intense competition and increasingly dynamic changes in the work environment. Employee performance is a key factor in determining organizational success; therefore, it must be supported by a strong organizational culture, a conducive work environment, and good work discipline. In addition, job satisfaction is considered an important psychological factor that can strengthen the relationship between these factors and employee performance. This study employs a quantitative approach using a survey method. The population of this research consists of all employees at the company that serves as the research object. The sampling technique used is saturated sampling or purposive sampling, based on the consideration that respondents meet the criteria relevant to the research objectives. Research data were collected through the distribution of questionnaires to respondents, which were developed based on indicators of each research variable and measured using a Likert scale. The independent variables in this study include organizational culture, work environment, and work discipline, while the dependent variable is employee performance and the mediating variable is job satisfaction. The collected data were analyzed using statistical analysis techniques with the assistance of SPSS software. The stages of data analysis include validity testing and reliability testing to ensure the feasibility of the research instruments, classical assumption tests consisting of normality, multicollinearity, and heteroscedasticity tests, as well as multiple linear regression analysis to examine the effect of independent variables on the dependent variable. In addition, this study applies the coefficient of determination (R²) to determine the ability of independent variables to explain variations in the dependent variable and uses the Sobel test to examine the role of job satisfaction as a mediating variable. The results show that organizational culture, work environment, and work discipline have a positive and significant effect on employee job satisfaction. These findings indicate that a strong organizational culture, a comfortable and supportive work environment, and a high level of work discipline are able to increase employees’ job satisfaction. Furthermore, the results also show that organizational culture, work environment, and work discipline have a positive and significant effect on employee performance. Job satisfaction is proven to have a positive and significant effect on employee performance and is able to significantly mediate the influence of organizational culture, work environment, and work discipline on employee performance. This study is expected to provide a theoretical contribution to the development of human resource management studies, particularly those related to employee performance and the role of job satisfaction as a mediating variable. Practically, the results of this study are expected to serve as a consideration for company management in formulating policies oriented toward strengthening organizational culture, creating a conducive work environment, improving work discipline, and managing employee job satisfaction sustainably in order to enhance employee performance and achieve organizational goals.
Pengaruh Lingkungan Kerja, Motivasi Kerja, dan Kompensasi terhadap Produktivitas Karyawan dengan Kepuasan Kerja sebagai Variabel Mediasi Firdaus, Muhammad Reza Maulid Firdaus
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 2 No. 3 (2026): Januari - Maret
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

Optimal performance is not only influenced by individual abilities, but also by various organizational factors that support work implementation. These factors include the work environment, work motivation, and compensation provided by the company. In addition, job satisfaction plays an important role in encouraging employees to deliver their best performance. A comfortable and conducive work environment can create a supportive atmosphere that enhances employee productivity. Good physical and non-physical working conditions make employees feel safe and comfortable at work. Meanwhile, work motivation serves as both an internal and external drive that influences employees’ enthusiasm in carrying out their duties and responsibilities. High work motivation encourages employees to work harder and focus on achieving optimal work outcomes. Besides the work environment and work motivation, compensation is another important factor affecting employee performance. Fair and appropriate compensation can increase employees’ morale and loyalty to the company. On the other hand, inappropriate compensation may lead to job dissatisfaction, which can negatively affect employee performance. Therefore, companies need to pay close attention to compensation systems as an effort to improve employee performance. This study aims to analyze the effect of the work environment, work motivation, and compensation on employee performance, with job satisfaction as a mediating variable. This research uses a quantitative method with data collected through questionnaires. The population of this study consists of employees at the company used as the research object, with the sampling technique determined based on specific criteria. The data were analyzed using statistical analysis to examine both direct and indirect effects among variables. The results of this study are expected to provide both theoretical and practical contributions. Theoretically, this research is expected to enrich the field of human resource management, particularly related to factors influencing employee performance. Practically, the findings are expected to serve as a reference for company management in improving employee performance through the improvement of the work environment, enhancement of work motivation, and implementation of fair compensation systems by considering employee job satisfaction.
Pengaruh Live Streaming, Diskon, Dan Harga Terhadap Keputusan Pembelian Melalui Kepuasan Pelanggan Sebagai Variabel Intervening Pada Tiktok Shop Generasi Z Di Situbondo Kota Laras N, Elok; Handayani, Yuniorita Indah; Maspufah, Hayatul
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 2 No. 3 (2026): Januari - Maret
Publisher : GLOBAL SCIENTS PUBLISHER

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This study is entitled "Live Streaming, Discounts, and Prices on Purchasing Decisions through Customer Satisfaction as an Intervening Variable in Generation Z TikTok Shop in Situbondo City". This study aims to determine the direct and indirect effects of live streaming, discounts, and prices on purchasing decisions and their influence on customer satisfaction as an intervening variable. The population in this study was 50 Gen Z respondents. This type of research uses quantitative research methods. The sampling technique used is purposive sampling. The data analysis method uses path analysis with the help of SPSS 25. The tests used are instrument tests (validity tests and reliability tests), classical assumption tests (normality tests, heteroscedasticity tests, multicollinearity tests), hypothesis tests (t tests), and Sobel tests. The results of the analysis show that live streaming does not affect customer satisfaction, discounts and prices affect customer satisfaction. Furthermore, live streaming, discounts, and prices do not affect purchasing decisions, customer satisfaction does affect purchasing decisions. Then, live streaming and discounts do not affect purchasing decisions through customer satisfaction, and prices affect purchasing decisions through customer satisfaction..
Optimalisasi Distribusi Beras Gudang Umbul Tengah Menggunakan Metode Transportasi BULOG Cabang Serang Putra, Aryanto Dwi; Rachma, Kesya Zakia; Muhajar, Muhamad Hafid; Tamtama, Sigit; Hermawan, Bambang
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 2 No. 3 (2026): Januari - Maret
Publisher : GLOBAL SCIENTS PUBLISHER

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This study analyzes the optimization of rice distribution based on warehouse capacity using the transportation method at Perum BULOG Serang Branch, with a case study of the Umbul Tengah Warehouse. The main issue is inefficient rice distribution caused by mismatches between warehouse capacity and regional demand, resulting in high distribution costs. To address this problem, the transportation method in operations research was applied to identify the most efficient distribution pattern. The research stages included determining an initial feasible solution and testing the optimal solution based on warehouse capacity data and regional demand. The results show that 11,500 tons of rice can be distributed evenly from four warehouses to three destination regions. Initial calculations using the North West Corner method produced a distribution cost of Rp1,235,000. Further optimization using the Least Cost Method and Vogel’s Approximation Method reduced the cost to Rp1,195,000. Validation using the Stepping Stone method confirmed that no alternative distribution routes could further reduce the cost, indicating that Rp1,195,000 is the optimal distribution cost. Therefore, the transportation method can be used as a decision-making tool in managing rice distribution at Perum BULOG Serang Branch to improve operational efficiency and support food security.
Pengaruh Produk, Harga, Dan Word Of Mouth Terhadap Kepuasan Konsumen Pada Waroeng Steak And Shake Di Kota Bandar Lampung Aldanis, Ridho; Sari, Aida
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 2 No. 3 (2026): Januari - Maret
Publisher : GLOBAL SCIENTS PUBLISHER

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This study investigates the influence of product, price, and word of mouth on customer satisfaction at Waroeng Steak and Shake in Bandar Lampung. The food and beverage industry in Indonesia has experienced significant growth, with the sector expanding by 5.53% in Q2 2024 and contributing the largest share to the national GDP. In this competitive environment, understanding the factors affecting customer satisfaction is crucial for business sustainability. The research employed a quantitative approach with multiple linear regression analysis on 109 respondents selected through purposive sampling. Data were collected using questionnaires with a Likert scale and analyzed using IBM SPSS Statistics version 25. The results indicate that all three variables significantly affect customer satisfaction. Word of mouth has the strongest influence (β = 0.648; p < 0.001), followed by price (β = 0.189; p = 0.005) and product (β = 0.104; p = 0.001). The coefficient of determination (R² = 0.728) shows that 72.8% of the variance in customer satisfaction can be explained by these three variables. These findings suggest that restaurant management should prioritize enhancing positive word of mouth through excellent service experiences, maintaining competitive pricing strategies aligned with perceived value, and ensuring consistent product quality to improve customer satisfaction.
Fungsi Pelayanan Terhadap Kepuasan Pelanggan Di Optik Tanjung Padang Ermi Yusfita
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 2 No. 3 (2026): Januari - Maret
Publisher : GLOBAL SCIENTS PUBLISHER

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Customer satisfaction is a crucial factor for the competitiveness of optical clinics in meeting consumer needs. This study aims to analyze the level of customer satisfaction regarding service quality, products, prices, and promotions at Optik Tanjung Padang. The research method employed a quantitative approach through the distribution of questionnaires to 30 respondents (patients). The results indicate that 67% of respondents were satisfied with the services provided, 83% felt comfortable during eye refraction examinations, 70% stated that the service prices were affordable, and 93% considered the product quality to be consistent with the prices offered. Overall, the majority of customers were satisfied with the performance of Optik Tanjung Padang; however, continuous quality improvement remains necessary to maintain customer loyalty amidst business competition.
Strategi Rekrutmen Dan Seleksi Di Era Digital Pada J&T Cargo, Dr. Sutomo, Lubuk Begalung Azhara, Aguesto; Azima, Muhammad; Nanda, Vivi Tri; Marsandi, Zilfa Aulia; Sari, Vivi Nila
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 2 No. 3 (2026): Januari - Maret
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The development of digital technology has brought significant changes to various aspects of company management, including human resource management. One human resource management function significantly influenced by technological advancements is the employee recruitment and selection process. Logistics companies are required to have competent, adaptable employees who are able to work with technology-based systems. This study aims to identify and analyze recruitment and selection strategies in the digital era at J&T Cargo Dr. Sutomo Padang. This research used a qualitative approach with descriptive methods. Data were obtained through observation, interviews, and documentation studies sourced from the company's operational activities. The results indicate that the implementation of digital-based recruitment and selection at J&T Cargo facilitates the recruitment of prospective employees, increases the efficiency of the recruitment process, and helps the company obtain a workforce that meets its needs. However, challenges remain, such as differences in employee technological adaptability, necessitating ongoing training and development.
Analisis Strategi Pemasaran Usaha Peternakan Ayam Petelur di Kecamatan Mungka (Studi Kasus Peternakan Bersama Farm Kecamatan Mungka Kabupaten Lima Puluh Kota) Rifqi, Fauzan; Turay, Tiara
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 2 No. 3 (2026): Januari - Maret
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The laying hen farming sector is increasingly challenged by intense market competition, fluctuating production input prices, and limitations in marketing access, which may adversely affect sales performance and business sustainability. Consequently, the formulation of an effective marketing strategy is essential to improve competitiveness and increase sales turnover. This study employed a qualitative descriptive approach using purposive sampling to determine the research sample. Data were collected through structured interviews and questionnaires and subsequently analyzed using SWOT analysis and the marketing mix framework. The objective of this study was to analyze the marketing strategies of the laying hen farming business in increasing sales turnover and to identify the obstacles and constraints encountered by Bersama Farm in developing its business in Mungka District, Lima Puluh Kota Regency. The results indicate that Bersama Farm obtained an Internal Factor Evaluation (IFE) score of 3.546 and an External Factor Evaluation (EFE) score of 3.152. Based on the results of the IFE, EFE, Internal–External (IE), and SWOT analyses, Bersama Farm is positioned in Quadrant I, which represents a growth and build strategic position. This position reflects strong internal capabilities and favorable external opportunities that support business expansion. Therefore, the recommended strategies include intensive strategies such as market penetration, market development, and product development, as well as integration strategies encompassing backward integration, forward integration, and horizontal integration. The findings imply that the implementation of a more aggressive and structured marketing strategy, supported by product innovation, business diversification, and stakeholder collaboration, is crucial to ensure sustainable growth and enhanced competitiveness in the laying hen farming industry
Analisis Strategi Transformasi Digital dalam Meningkatkan Keunggulan Bersaing Organisasi Widayanti, Ipuk; Tanduklangi, Avysach Aldi
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 2 No. 3 (2026): Januari - Maret
Publisher : GLOBAL SCIENTS PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jbem.v2i3.1047

Abstract

Digital transformation has become a strategic issue that is inseparable from the dynamics of organizational competition in the digital economy era. Changes in the business environment driven by the rapid development of information technology, market disruption, and increasing customer expectations require organizations to continuously adapt their business strategies. This study aims to analyze the role of digital transformation strategies in enhancing organizational competitive advantage and to identify the strategic challenges faced during their implementation. The research adopts a descriptive qualitative approach through a literature review by examining national and international scientific journals, reports from global institutions, and relevant official publications related to strategic management and digital transformation. The findings indicate that digital transformation significantly contributes to improving operational efficiency, fostering business model innovation, and strengthening organizational value creation. However, the success of digital transformation is highly influenced by human resource readiness, strategic leadership, and alignment between technology adoption and organizational objectives. This study provides managerial implications for organizations in formulating sustainable digital transformation strategies to achieve long-term competitive advantage.
Pengaruh Likuiditas Dan Struktur Modal Terhadap Nilai Perusahaan Dengan Kebijakan Dividen Sebagai Variabel Moderating Pada Perusahaan Sektor Consumer Non-Cyclicals Yang Terdaftar Di Bei Tahun 2020-2024 Anggraini, Ayu; Petra, Berta Agus; Pratiwi, Nila
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 2 No. 3 (2026): Januari - Maret
Publisher : GLOBAL SCIENTS PUBLISHER

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This study aims to determine the relationship between the influence of liquidity and capital structure on firm value with dividend policy as a moderating variable. The population used in this study were 131 Consumer Non-Cyclicals sector companies listed on the Indonesia Stock Exchange (IDX) in 2020-2024 obtained from www.idx.co.id. The sampling technique used was purposive sampling and obtained 27 Consumer Non-Cyclicals sector companies as samples. The data analysis methods used in this study were descriptive statistical tests, classical assumption tests, panel data regression analysis and hypothesis testing using eviews 12. The results of the study indicate that a) liquidity partially has no significant effect on firm value b) capital structure partially has a significant positive effect on firm value c) dividend policy is unable to moderate the positive and significant effect of liquidity on firm value d) dividend policy is able to moderate the positive and significant effect of capital structure on firm value.