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Sularno
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soelarno@unidha.ac.id
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+6282173060361
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INDONESIA
Journal of Business Economics and Management
ISSN : -     EISSN : 30638968     DOI : https://doi.org/10.62379/jbem
Core Subject : Economy,
Journal of Business Economics and Management (E-ISSN : 3063-8968) published by Global Sciences Publishers. The Journal of Business Economics and Management provides a forum for Students and Lecturers to explore issues and reflect on quantitative research. Journal of Business Economics and Management is an online journal dedicated to the publication of high quality research that focuses on the implementation of research focused in the fields of Management and Business. The mission of the Journal of Business Economics and Management is to be the leading peer-reviewed interdisciplinary journal to advance theory and practice related to all forms of research especially in Management and Business.
Articles 282 Documents
Analisis Pengaruh Harga, Kualitas Pelayanan, Lokasi, Promosi Dan Fasilitas Terhadap Kepuasan Konsumen Pada Semoenailstudio Jember Yohanes Fredy Wijaya; Haifah; Hayatul Maspufah
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 2 No. 1 (2025): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

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This study aims to determine and analyze the partial and simulaneous effect on price,location service quality, promotion and facility on consumen satisfaction at Semoenailsstudio. The research method used is quantitative. The population involve the whole consumen at Semoenailsstudio, the sample was 60 people with purposive sampling. The analysis used includes , classical assumption test, multiple linear regression analysis, determination R2 and hypothesis test. Based on the result of the analysis, this study shows that the F test of the variables of price, location quality, promotion and facility had a simultaneous effect on consumen satisfaction. Meanwhile, the results of the t-test research in this study showed that the variables of service quality had a positive and significant effect on consumen satisfaction . while the variables price , promotion and facility on consumen satisfaction.
Pengaruh Kepuasan Kerja Dan Motivasi Kerja Terhadap Kinerja Dengan Organizational Citizenship Behavior (OCB) Sebagai Variabel Mediasi Pada LPP Rri Padang Jolio Figo; Maivalinda
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 2 No. 1 (2025): Juli - September
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Organizational Citizenship Behavior (OCB) can simply be described as individual behavior rooted in the willingness to contribute beyond one’s core role or responsibilities, whether consciously or unconsciously, directed or undirected, to provide benefits and advantages to the company. The purpose of this study is to determine the effect of Job Satisfaction and Work Motivation on Performance through Organizational Citizenship Behavior (OCB). The population in this study consists of all employees, with a total of 93 respondents. Data collection was conducted by distributing questionnaires directly to the respondents. The purposive sampling method was used to select the respondents. The implication of the conclusion above is that OCB cannot mediate the relationship between job satisfaction and performance, nor between work motivation and performance. This is because the influence of job satisfaction on performance and work motivation on performance does not require OCB as a mediating variable, as their influence is direct on performance without the need for OCB mediation.
Pengaruh Harga Dan Kualitas Produk Terhadap Keputusan Pembelian Produk CV Alunga Berkah Abadi Pada Brand Otsky Fadhlilah, Aqshal
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 2 No. 2 (2025): Oktober - Desember
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Competition in the fashion industry is becoming increasingly fierce due to the development of people’s clothing style trends which emphasize product quality at affordable prices. This condition requires the OTSKY brand to implement the right strategy to influence consumer purchasing decisions. This study aims to determine the effect of price and product quality on the purchasing decision of CV Alunga Berkah Abadi’s OTSKY brand products. The research uses a quantitative method by distributing questionnaires to 100 respondents. The data analysis technique used is multiple linear regression with t-test, F-test, and coefficient of determination tested using SPSS. The t-test results show that the price variable (X1) has a Tcount of 2.724 with a significance of 0.008, while the product quality variable (X2) has a Tcount of 4.925 with a significance of 0.000. Both values are greater than the Ttable 1.9847, indicating a significant partial effect. The F-test result shows an Fcount of 107.337 with a significance of 0.000, greater than the Ftable 3.939, indicating that price and product quality have a significant simultaneous effect. The coefficient of determination (R²) is 0.689, meaning that 68.9% of purchasing decisions are influenced by price and product quality, while the remaining 31.1% are influenced by other factors not examined in this study. The conclusion of this research is that price and product quality have a positive and significant effect, both partially and simultaneously, on purchasing decisions for OTSKY products.
Pengaruh Persepsi Harga dan Kualitas Produk Terhadap Kepuasan Pelanggan Produk Skincare Skintific Bagus Setiawan; Eka Dyah Setyaningsih; Vina Islamy
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 2 No. 2 (2025): Oktober - Desember
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This study aims to analyze the effect of price perception and product quality on customer satisfaction of Skintific skincare products. Price perception refers to the amount of money exchanged for a product or service, while product quality consists of various attributes that influence how well a product meets customer expectations. A higher product quality increases a company's chance of attracting customers. This research employed a quantitative method with a sample of 100 Skintific consumers. Data were collected through observation and questionnaires. The results showed that price perception has a positive and significant effect on customer satisfaction, with a t-value of 11.889 (t count > t table: 11.889 > 1.988). Likewise, product quality also has a significant effect on customer satisfaction, with a t-value of 17.025 (t count > t table: 17.025 > 1.988). Furthermore, the F-test result showed that the calculated F (220.109) is greater than the F-table value (3.09), indicating that price perception and product quality simultaneously have a significant influence on customer satisfaction. These findings highlight the importance for companies to pay attention to both price perception and product quality to increase consumer satisfaction with skincare products.
Pengaruh Inovasi Produk Dan Product Quality Terhadap Peningkatan Loyalitas Konsumen Pada Tiny Kitchen Medan Boni Akbar Alfath Pohan; Ainun Mardhiyah; Onan Marakali Siregar
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 2 No. 2 (2025): Oktober - Desember
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The increasingly tight competition in the culinary business in the current era makes consumer loyalty one of the keys to business sustainability. Tiny Kitchen Medan, a food business specializing in dimsum mentai, cookies, and cheesecake, is required to continuously innovate and maintain product quality to retain its customers. Product innovation and product quality are believed to influence the level of consumer loyalty toward the brand. This study aims to identify and analyze the effect of product innovation on consumer loyalty, the effect of product quality on consumer loyalty, as well as the simultaneous effect of both variables on consumer loyalty at Tiny Kitchen Medan. This research employs a quantitative approach with an associative research type. Data collection was carried out by distributing questionnaires to 100 respondents who are consumers of Tiny Kitchen Medan. The data analysis techniques used include validity test, reliability test, multiple linear regression, t-test, F-test, and the coefficient of determination (R²). The results show that both product innovation and product quality have a partial and simultaneous influence on customer loyalty. The partial significance test (t-test) shows that the product innovation variable (X1) has a t-value of 2.557 > 1.985 with a significance level of 0.012 < 0.05 and a positive regression coefficient of 0.223. This indicates that product innovation (X1) has a significant influence on customer loyalty (Y). The product quality variable (X2) has a t-value of 7.992 > 1.985 with a significance level of 0.000 < 0.05 and a positive regression coefficient of 0.480, indicating that product quality (X2) significantly affects customer loyalty (Y). Based on the coefficient of determination test, the correlation value (R) between product innovation (X1), product quality (X2), and consumer loyalty (Y) is 0.893. Furthermore, the adjusted R square value shows that product innovation (X1) and product quality (X2) influence consumer loyalty (Y) by 79.3%, while the remaining 10.7% is influenced by other factors outside this research model.
Pengaruh Brand Image, Promosi, Kualitas Produk, Harga, Dan Lokasi Terhadap Keputusan Pembelian Teh Poci Paranadipa Jember Wulandari, Yulia Tri; Dimyati; Karim Budiono
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 2 No. 2 (2025): Oktober - Desember
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This study aims to determine and analyze the influence of brand image, promotion, product quality, price and location on purchasing decisions at Teh Poci Paranadipa Jember. The research method used is quantitative descriptive with data collection techniques through questionnaires to 60 respondents selected using the purposive sampling method. In this data, data was collected by observation, interviews, literature studies and questionnaires. The analysis used includes data instrument testing (validity testing and reliability testing), multiple linear regression analysis, classical assumption testing (normality testing, multicollinearity testing, heteroscedasticity testing), and hypothesis testing (F test, t test, and coefficient of determination testing). Based on the results of the analysis, this study shows that the F test of brand image, promotion, product quality, price and location variables simultaneously influence purchasing decisions. While the results of the t test in this study indicate that the product quality variable has a positive and significant effect on purchasing decisions, while brand image, promotion, price and location do not have a significant effect on purchasing decisions.
Rancang Bangun Sistem Informasi Persediaan Barang Dan Penjualan Pada Perusahaan Air Mineral Aura Water Di Jember Berbasis Web Lofty Alvito Surya A; R.B. Moch Gozali; Muhammad Firdaus
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 2 No. 2 (2025): Oktober - Desember
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This study aims to design and develop a web-based inventory and sales information system to support operational activities, particularly at Aura Water, a mineral water company based in Jember, in a more effective and efficient manner. This research employs a qualitative method. In developing the system, the researcher uses the waterfall software development model, which includes the stages of requirements analysis, system design, implementation, testing, and maintenance. The system is developed using the PHP programming language with a MySQL database and is designed to ensure that the implemented features are user-friendly and easy to operate. The result of this research is an information system capable of automatically recording inventory data, sales transactions, and generating sales chart reports. With the implementation of this system, the company can monitor stock levels, sales traffic, transaction efficiency, and reduce the risk of recording errors. This system is expected to improve work efficiency and support more accurate decision-making for company management.
Pengaruh Rekrutmen, Pengembangan Karir, Pengelolaan Konflik, Lingkungan Kerja, Dan Kompensasi Terhadap Kinerja Karyawan Pada PT. Roda Sakti Surya Megah Jember Aisya Aditya Fatikasari; Haifah; Hayatul Maspupah
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 2 No. 2 (2025): Oktober - Desember
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This study aims to determine and analyze the influence of recruitment, career development, conflict management, work environment, and compensation on employee performance at PT. Roda Sakti Surya Megah Jember. In an era of intense business competition, effective Human Resources (HR) management is crucial to improving employee performance. The method used in this study is quantitative. The research sample consisted of 60 employees, using a saturated sampling technique. In this study, data were collected through observation, interviews, literature studies, and questionnaires. Data collection through questionnaires targeting 60 employee respondents. Data analysis used to process the data includes descriptive analysis, instrument testing including validity and reliability tests, classical assumption tests including data normality tests, data multicollinearity tests, and data heteroscedasticity tests, multiple linear regression analysis, coefficient of determination, and finally hypothesis testing including partial t-tests and simultaneous F-tests. The results of the study indicate that recruitment, career development, and conflict management have a significant effect on employee performance. Conversely, the work environment does not show a significant effect. Compensation is also proven to have a significant effect on employee performance. Simultaneous tests show that all independent variables have a significant effect on employee performance.
Analisis Risiko Sebagai Implementasi Sekolah Siaga Bencana Pada Sekolah Dasar Meliza Astuti; Irsyad; Merika Setiawati
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 2 No. 2 (2025): Oktober - Desember
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This study aims to describe the Analysis of Risk as an implementation of the SSB program at in Elementary Schools based on preparedness parameters. This type of research study is descriptive qualitative research of which the research subjects are the principal, teachers, students, and employees. The data collection techniques used were observation, interviews, and documentation. The data analysis techniques used in the research study were data collection, data reduction, data presentation, and drawing conclusion. The data validity used was the triangulation of sources and techniques. The results showed that the implementation of SSB SDUA went according to the preparedness parameters. In the aspect o attitude and action, there is knowledge about DRR, the implementation of disaster simulations, ongoing socialization, and having emergency response skills. School policies support DRR, the availability of access to information, knowledge, and training. The aspect of preparedness planning, it was evidenced by the existence of SSB assessment documents, action plans before, during and after disasters, PROTAP, disaster warning systems, and evacuation sites. The aspect of resource mobilization was evidenced by the existence of a school disaster alert group, monitoring, and evaluation conducted by the school, the availability of equipment, supplies, and post-disaster basic needs. Supporting factors for SDB SSB program are qualified human resources and related agencies, while the impeding factors were related to the extent of school area that is quite narrow and the equipment have yet to cover all of school resident needs.
Inovasi Dakwah Berbasis Kewirausahaan Islami: Strategi Adaptif dan Kolaboratif di Era Disruptif Yoga Agus Yulianto; Cecep Castrawijaya
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 2 No. 2 (2025): Oktober - Desember
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Era disrupsi ditandai oleh kemajuan teknologi digital, globalisasi informasi, dan perubahan sosial yang cepat. Kondisi ini menghadirkan tantangan sekaligus peluang bagi lembaga dakwah untuk memperluas perannya dalam pemberdayaan umat. Dakwah tidak lagi terbatas pada penyampaian pesan spiritual, tetapi juga mencakup inovasi sosial dan pengembangan kewirausahaan Islami. Penelitian ini menggunakan metode kualitatif berbasis studi literatur dari jurnal-jurnal terindeks Sinta untuk menganalisis strategi lembaga dakwah menghadapi era disrupsi. Hasil kajian menunjukkan bahwa lembaga dakwah berpotensi mengintegrasikan nilai-nilai Islam dalam model kewirausahaan sosial, pemanfaatan teknologi digital, serta kolaborasi lintas sektor. Inovasi seperti dakwah digital dan ekonomi komunitas terbukti meningkatkan efektivitas dan kemandirian lembaga. Keberhasilan dakwah kontemporer ditentukan oleh kemampuan adaptasi, inovasi, dan kolaborasi yang berorientasi pada kemaslahatan umat. Kata Kunci: Lembaga Dakwah, Kewirausahaan Islami, Inovasi Sosial, Era Disrupsi