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Journal of Business Economics and Management
Published by Global Scients Publisher
ISSN : -     EISSN : 30638968     DOI : https://doi.org/10.62379/jbem
Core Subject : Economy,
Economics, Econometrics & Finance
Journal of Business Economics and Management (E-ISSN : 3063-8968) published by Global Sciences Publishers. The Journal of Business Economics and Management provides a forum for Students and Lecturers to explore issues and reflect on quantitative research. Journal of Business Economics and Management is an online journal dedicated to the publication of high quality research that focuses on the implementation of research focused in the fields of Management and Business. The mission of the Journal of Business Economics and Management is to be the leading peer-reviewed interdisciplinary journal to advance theory and practice related to all forms of research especially in Management and Business.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekomomi dan Ekonometrika
Articles 282 Documents
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Pengaruh FOMO, Shopping Lifestyle, dan Positive Emotion terhadap Impulse Buying pada Pengguna TikTok Shop Solikha, Wardatus; Putranto, Hanafi Adi
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 2 No. 2 (2025): Oktober - Desember
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

This study examines how Fear of Missing Out (FOMO), Shopping Lifestyle, and Positive Emotion influence Impulse Buying among Generation Z users of TikTok Shop in Surabaya. Using a quantitative explanatory approach, data were collected from 250 respondents through an online questionnaire distributed via social media platforms. The constructs were measured using validated indicators and analyzed through Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4.1. The findings reveal that FOMO has a positive and significant effect on Impulse Buying, indicating that urgency cues and limited-time offers effectively trigger spontaneous purchasing decisions. Positive Emotion also demonstrates a positive and significant influence, showing that pleasurable emotional experiences during live shopping reduce cognitive control and increase impulsive behavior. Conversely, Shopping Lifestyle exhibits a negative and significant effect, suggesting that individuals with higher shopping experience tend to be more selective and evaluative, thereby reducing impulsive tendencies. The study highlights the strong role of psychological pressure and emotional engagement in shaping consumer behavior within social commerce environments, offering practical insights for digital marketers in designing effective promotional strategies.
Analisis Strategi Pemasaran Kopi Lokal di Pasar Global: Studi Kasus pada Kopi Kenangan Fahlevi, Daffa Reza; Rahmawati, Rosi; Jasmine, Nadia
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 2 No. 2 (2025): Oktober - Desember
Publisher : GLOBAL SCIENTS PUBLISHER

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This study aims to analyze the marketing strategy of Kopi Kenangan, an Indonesian local coffee brand, in the context of the global market. The coffee industry is one of the fastest-growing sectors worldwide, supported by increasing consumption and lifestyle changes. Kopi Kenangan has emerged as one of the most successful local brands in Southeast Asia by implementing strategies that combine affordability, local cultural identity, product innovation, and digital transformation. Using a qualitative descriptive method with a literature study and case study analysis, this research identifies several key aspects of Kopi Kenangan’s marketing strategy, namely affordable pricing, innovative product development, rapid outlet expansion, digital marketing integration, and international expansion. The findings indicate that Kopi Kenangan’s strategy reflects a combination of global business practices and local cultural adaptation, which enables it to compete with established international brands such as Starbucks.
Inovasi Dan Digitalisasi Sebagai Kunci Daya Saing Umkm Indonesia Di Pasar Global Andita, Khalisa Putri; Chalista Aurelia Cherit; Ellena Shinta
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 2 No. 2 (2025): Oktober - Desember
Publisher : GLOBAL SCIENTS PUBLISHER

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Global economic dynamics and rapid digital technological advancement require Indonesian Micro, Small, and Medium Enterprises (MSMEs) to adapt in order to remain competitive in international markets. Innovation and digitalization are considered strategic factors that can enhance MSMEs’ competitiveness through market expansion, operational efficiency, and improved product and service quality. This study aims to analyze the role of innovation and digitalization as key drivers of Indonesian MSMEs’ competitiveness in the global market. The research employs a qualitative approach using a literature review method, with secondary data obtained from scientific journal articles, research reports, and relevant academic publications. Data analysis is conducted through content analysis to identify patterns, relationships, and strategic implications from previous studies. The findings indicate that digitalization, particularly through the utilization of e-commerce platforms, social media, and digital payment systems, significantly improves MSMEs’ market access and business efficiency. Furthermore, product and business model innovation supported by digital technology strengthens MSMEs’ competitive position in the global market. However, challenges such as limited digital literacy, financial constraints, and inadequate technological infrastructure remain obstacles to effective implementation. Therefore, collaboration among MSMEs, government, and relevant stakeholders is essential to support sustainable digital transformation.
Fesyen Muslim Gen Z: Representasi Identitas Islam Dalam Perilaku Konsumsi Untuk Mendukung SDGS Octaferina, Fadya Wildha; Revalina Syahbani; Muhammad Kautsar; Agim Hadiramzah
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 2 No. 2 (2025): Oktober - Desember
Publisher : GLOBAL SCIENTS PUBLISHER

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Penelitian ini mengkaji representasi identitas Islam melalui fesyen Muslim dalam perilaku konsumsi Generasi Z Muslim di Tangerang Selatan, di tengah perkembangan industri fashion sederhana Indonesia yang mendunia dan pengaruh media sosial seperti Instagram serta TikTok yang mendorong tren cepat namun selaras dengan nilai kesederhanaan (zuhud) serta larangan pemborosan (israf) dalam Islam dan Tujuan Pembangunan Berkelanjutan (SDGs) ke-12 tentang konsumsi-produksi bertanggung jawab. Pendekatan metode campuran diterapkan pada 25 responden dengan data primer dari kuesioner skala Likert, wawancara mendalam, serta observasi praktik berbusana syar'i, ditambah data sekunder dari literatur yang relevan; Analisis deskriptif kuantitatif menunjukkan persepsi positif tinggi (80-90%) pada makna spiritual pakaian syar'i, inspirasi digital, komitmen rendahnya konsumsi, dan kesadaran fesyen berkelanjutan, sementara analisis kualitatif Miles-Huberman menandakan integrasi etika syariah, dinamika digital, serta preferensi ramah lingkungan. Temuan memperkuat bahwa fesyen bagi Generasi Z menjadi ekspresi identitas keislaman yang etis, mendukung ekonomi syariah dan keinginan sosial-lingkungan
The The Role Of Digital Leadership And Digital Self-Efficacy On Subjective Career Success In The Startup Company Siregar, Tika
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 2 No. 2 (2025): Oktober - Desember
Publisher : GLOBAL SCIENTS PUBLISHER

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Digital transformation has introduced new technologies, reshaping how companies operate and creating new career opportunities and challenges. The objective of this study is to examine the influence of digital leadership an digital self-efficacy on the subjective career success of startup employee. This study included a sample of 200 workers from startup company in West Sumatera. Using the Partial Least Squares software, this study applies Structural Equation Modelling analysis to examine the hypotheses. The findings of the research indicate that digital leadership and digital self-efficacy exert a positive and significant influence on subjective career success. The study extends the career success literature by emphasizing the growing relevance of digital competencies and leadership in contemporary careers, and it offers valuable insights for organizations seeking to enhance employees’ career outcomes in the digital era.
Perencanaan SDM dengan Peningkatan Keterlibatan (Employee Engagement) dan Kepuasan Kerja Karyawan Octaviani, Angela Vidy; Aryanta, Ellen; Rohmiyanti, Fitriah; Zein Saleh, Muhammad
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 2 No. 2 (2025): Oktober - Desember
Publisher : GLOBAL SCIENTS PUBLISHER

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This study analyzes the strategic role of Human Resource Planning (HRP) in enhancing employee engagement and job satisfaction as critical determinants of organizational sustainability in a rapidly changing economic and technological environment. Increasing competition, digital transformation, and workforce uncertainty require organizations to shift HR planning from a purely administrative function toward a human-centric and strategic approach. This paper employs a qualitative literature review by synthesizing established theories and recent empirical studies on HR planning, employee engagement, and job satisfaction. The findings indicate that effective HR planning aligns workforce quantity and quality with future organizational needs while simultaneously addressing psychological factors such as motivation, emotional attachment, and perceived fairness. Proper workforce planning contributes to higher employee engagement by balancing job demands with adequate resources, leadership support, and opportunities for learning and development. Moreover, job satisfaction functions as a foundational element that strengthens engagement, reduces turnover intentions, and improves employee productivity. In the Indonesian context, where structural labor challenges and productivity gaps remain prevalent, integrating HR planning with engagement and satisfaction strategies becomes increasingly important. This study contributes theoretically by reinforcing the interrelated nature of HR planning, employee engagement, and job satisfaction, and practically by offering insights for organizations to design adaptive, data-driven, and sustainable human resource strategies that support long-term performance and employee well-being.
Strategi Pemasaran Berbasis Konsep Alam Terbuka Dalam Meningkatkan Daya Tarik Dan Nilai Daya Saing Konsumen Pada Warung Senyum Sawahan Banyuwangi Billuna, Nazwa Nazulla; Ramadhani, Aliya; Sulistiyowati, Nanik; Rosyidah, Elok
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 2 No. 2 (2025): Oktober - Desember
Publisher : GLOBAL SCIENTS PUBLISHER

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This study examines an open-nature-based marketing strategy in enhancing consumer attraction and competitive value at Warung Senyum Sawahan Banyuwangi. The main issue addressed is the intense competition among culinary UMKM, which requires innovative marketing strategies focusing on consumer experience. The objective of this research is to identify and describe the implementation of an open-nature-based marketing strategy and its impact on consumer attraction and competitiveness. This study employs a descriptive qualitative method with a case study approach. Data were collected through observation, in-depth interviews, and documentation involving the owner, employees, and customers of Warung Senyum Sawahan. The findings indicate that the integration of an open-natural atmosphere, rice field scenery, affordable pricing, and consistent product and service quality significantly enhances consumer attraction and competitive advantage. Moreover, the positive emotional experience perceived by customers encourages loyalty and word-of-mouth promotion, strengthening Warung Senyum Sawahan’s position as a nature-based culinary destination in Banyuwangi.
Persepsi Konsumen Terhadap Harga dan Pelayanan di Point Coffee Indomaret Pondok Chandra Husna, Mirza Nuria; Atho’illah, Akhmad Yunan
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 2 No. 2 (2025): Oktober - Desember
Publisher : GLOBAL SCIENTS PUBLISHER

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This study aims to describe consumer perceptions of price and service quality at Point Coffee Indomaret Pondok Chandra. A descriptive qualitative approach was applied, with data collected through interviews and observations of customers who had purchased products at the location. The results show that consumers perceive the service as satisfying due to fast transactions, responsive employees, and minimal waiting time. Meanwhile, the price is viewed as relatively mid-to-high, but still acceptable because the service benefits are considered proportional to the cost. Thus, service quality becomes a more dominant factor than nominal price in shaping consumer acceptance.  
Pengaruh Penggunaan TikTok Marketing dan Kepercayaan Konsumen terhadap Peningkatan Brand Awareness Produk UMKM Keripik Tempe Ngawi Sudarso, Sudarso; Listyawati, Liling; Asnawi, Anita; Augustinah, Fedianty
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 2 No. 2 (2025): Oktober - Desember
Publisher : GLOBAL SCIENTS PUBLISHER

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Penelitian ini dimaksudkan untuk mengkaji dampak strategi pemasaran TikTok serta tingkat kepercayaan konsumen dalam meningkatkan kesadaran merek produk UMKM Keripik Tempe Ngawi. Evolusi platform media sosial, terutama TikTok, menciptakan kesempatan strategis bagi pelaku UMKM untuk mengekspansi jangkauan promosi dan membangun pengenalan merek dengan lebih optimal. Kepercayaan konsumen juga berperan esensial dalam mengkonsolidasikan memori dan identifikasi merek dalam persepsi konsumen. Riset ini menerapkan metodologi kuantitatif melalui teknik survei. Informasi dikumpulkan dengan menyebarkan kuesioner kepada 96 partisipan yang mengenal atau telah mengobservasi produk UMKM Keripik Tempe Ngawi via platform TikTok. Teknik analisis data mencakup pengujian validitas, reliabilitas, pengujian asumsi klasik, analisis regresi linier berganda, uji t, uji F, dan koefisien determinasi (R²) menggunakan perangkat lunak SPSS. Temuan riset mengindikasikan bahwa strategi pemasaran TikTok memiliki dampak positif signifikan terhadap peningkatan kesadaran merek. Tingkat kepercayaan konsumen juga terbukti memberikan pengaruh positif signifikan terhadap kesadaran merek. Secara simultan, strategi pemasaran TikTok dan tingkat kepercayaan konsumen memberikan pengaruh signifikan terhadap peningkatan kesadaran merek produk UMKM Keripik Tempe Ngawi. Nilai koefisien determinasi memperlihatkan bahwa mayoritas variasi kesadaran merek dapat diterangkan oleh kedua variabel tersebut. Riset ini menyimpulkan bahwa optimalisasi strategi pemasaran TikTok yang dibarengi dengan pengembangan kepercayaan konsumen merupakan kombinasi krusial bagi UMKM dalam meningkatkan kesadaran merek dan kompetitivitas produk di era digital.
Inovasi Kewirausahaan Masjid Jogokariyan Sebagai Model Pemberdayaan Ekonomi Umat Di Era Disruptif ardani, baharudin; Catrawijaya, Cecep
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 2 No. 3 (2026): Januari - Maret
Publisher : GLOBAL SCIENTS PUBLISHER

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Mosques historically serve as crucial centers for social and economic empowerment of the community (Ummah). However, the majority of Islamic philanthropic assets, particularly waqf (endowment), remain passive and fail to contribute optimally to economic development, especially when confronted with the rapid socio-technological changes characterizing the Disruptive Era. This study analyzes the entrepreneurial innovation model implemented by Jogokariyan Mosque in Yogyakarta as a structural solution for sustainable Ummah economic empowerment. The study’s objectives are to identify (1) the mosque’s productive waqf-based entrepreneurial innovation model, (2) institutional adaptation strategies during disruption, and (3) the model's impact on economic empowerment. A qualitative case study approach is employed, analyzing credible academic literature on mosque management and social entrepreneurship practices. Key findings reveal that Jogokariyan Mosque successfully implements an Islamic Social Entrepreneurship model sustained by diverse productive waqf assets (including Syariah Hotels, Agricultural Land, and a Bakery), thereby achieving institutional financial independence. Core innovations include revolutionary philanthropy governance (the Zero Balance Program) and disruptive adaptation strategies, such as the utilization of digital platforms and the marketing mix for incubating local Micro, Small, and Medium Enterprises (MSMEs) through the Jogokariyan People's Market (PRJ). This integrated model has successfully expanded job opportunities and increased the income of the local community. This research contributes a framework for a professional, accountable, and innovative institutional model that is replicable for the economic revitalization of mosques in a dynamically disruptive global context

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