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International Journal of Kita Kreatif
Published by Universitas Syiah Kuala
ISSN : -     EISSN : 30465974     DOI : https://doi.org/10.24815/ijkk.v1i1.37603
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
International Journal of Kita Kreatif is a scientific publication that contains articles from research in social sciences, humanities, economics, and other scientific disciplines (interdisciplinary). International Journal of Kita Kreatif publishes research articles that use various approaches, including quantitative, qualitative, and naturalistic approaches, as well as other approaches to understanding and explaining existing study phenomena. International Journal of Kita Kreatif provides a platform for humanities researchers and practitioners to publish scientific articles in various fields. These journals aim to facilitate the dissemination of scientific knowledge, research results, and analysis in the fields of social and humanities. The International Journal of Kita Kreatif is also open to researchers who wish to publish scientific work. This journal is published four times yearly: February, May, August, and September.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 38 Documents
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The Effect of Product Innovation and Entrepreneurial Orientation on the Competitive Advantage of Halal Culinary MSMEs in Banda Aceh City Abrar, Duta; Farma, Junia; Qurratulaini, Intan
International Journal of Kita Kreatif Vol 2, No 2 (2025): International Journals Kita Kreatif Vol.2 No. 2 Mei 2025
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/ijkk.v2i2.46246

Abstract

The Effect of Product Innovation and Entrepreneurial Orientation on the Competitive Advantage of Halal Culinary MSMEs in Banda Aceh City. Every company, including MSMEs, must have an entrepreneurial orientation toward creating innovative products with high selling power to correctly and effectively create competitive advantages. This study aims to determine the partial and simultaneous effects of product innovation and entrepreneurial orientation on the competitive advantage of halal MSMEs in Banda Aceh City. This quantitative study involved distributing questionnaires to 104 respondents. The results showed that the variables of product innovation and entrepreneurial orientation had a significant, simultaneous effect on the competitive advantage of halal MSMEs in Banda Aceh City. These results prove that product innovation and entrepreneurial orientation play an important role in influencing the competitive advantage of halal MSMEs, especially from an Islamic economic perspective.
Analysis of Islamic Business Ethics among Traders in the Al-Mahirah Traditional Market, Banda Aceh Muliadi, Muhammad Yani; Umuri, Khairil; Ginting, Ledy Mahara; Amri, Khoirul
International Journal of Kita Kreatif Vol 2, No 2 (2025): International Journals Kita Kreatif Vol.2 No. 2 Mei 2025
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/ijkk.v2i2.46200

Abstract

Traders in traditional markets often exhibit behaviors that contradict Islamic business ethics. Therefore, the actions of such traders are influenced by Islamic business ethics. This study focuses on how traders understand these ethics and behave based on them. This study employed a qualitative methodology. A purposive sampling technique was used to select informants. Respondents were selected based on factors relevant to the research objectives. The data collection methods were interview, observation, and documentation. The results show that traders' perceptions of Islamic business ethics are evident in their trading practices. They know how to trade in accordance with these ethics. Additionally, the majority of traders in the market have applied Islamic business ethics. Traders use the five principles of Islamic business ethics: tawhid, balance, free will, responsibility, and ihsan. However, some traders do not follow these ethics. Examples include not praying at the time of entry, treating buyers differently, and selling poor-quality goods.
The Influence of Compensation, Motivation, and Work Discipline on Employee Performance from an Islamic Economic Perspective Pratama, Andrean; Maulana, Hafizh; Farma, Junia
International Journal of Kita Kreatif Vol 2, No 3 (2025): International Journals Kita Kreatif Vol. 2 No. 3 Agustus 2025
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/ijkk.v2i3.48828

Abstract

The Shopee Express Hub in Banda Aceh faces challenges in improving employee productivity and work quality. Variables such as compensation (salary and incentives), motivation (internal and external), and work discipline (adherence to rules and responsibilities for tasks) are considered significant factors in influencing employee performance. This study was conducted using a quantitative approach through the collection of primary data via a questionnaire distributed to Shopee Express Hub employees in Banda Aceh. The data analysis technique used was multiple regression to test the research hypotheses, and the data was processed using SPSS version 22. Based on the results of the study conducted using a t-test, it was concluded that compensation does not significantly influence employee performance. However, motivation was found to significantly influence employee performance, while work discipline also showed a significant impact on performance. Furthermore, the results of the F-test indicate that compensation, motivation, and work discipline simultaneously influence employee performance. Based on these findings, the researcher provides the following suggestions: the company should increase its attention toward employees by providing additional compensation as a form of recognition for their dedication, which can further motivate them to work harder. For the employees themselves, discipline is a very important factor in creating a healthy work environment. Therefore, awareness of company rules must be improved to foster better organizational performance.
The Influence of Country of Origin, Product Involvement, and Halal Brand Awareness on the Purchase Decision of Samyang Instant Noodles in Banda Aceh City Hawa, Aqlima Putri; Nizam, Ahmad; Umuri, Khairil
International Journal of Kita Kreatif Vol 2, No 3 (2025): International Journals Kita Kreatif Vol. 2 No. 3 Agustus 2025
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/ijkk.v2i3.48774

Abstract

This study aims to examine the influence of Country of Origin, Product Involvement, and Halal Brand Awareness on the purchase decision of Samyang instant noodles in Banda Aceh. Data were collected through questionnaires distributed to 170 respondents who had previously purchased Samyang products. The sampling technique used was purposive sampling combined with proportional sampling. Data analysis was conducted using multiple linear regression. The results show that both partially and simultaneously, Country of Origin, Product Involvement, and Halal Brand Awareness have a significant influence on purchase decisions. The Country of Origin variable indicates that positive perceptions of a products country of origin can increase consumer trust. Product Involvement shows that higher consumer engagement with a product increases the likelihood of purchase. Halal Brand Awareness demonstrates that consumer awareness of halal labels influences purchase decisions, especially in predominantly Muslim regions. These findings are expected to contribute to a better understanding of consumer behavior toward imported products and can serve as a reference for businesses in designing marketing strategies that align with the preferences and values of consumers in the research area.
The Influence of Demography, Hedonism, and Financial Literacy on Consumptive Behavior 0f FEB USK Students kusumawardani, zahra dyahayu; Amri, Amri
International Journal of Kita Kreatif Vol 2, No 3 (2025): International Journals Kita Kreatif Vol. 2 No. 3 Agustus 2025
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/ijkk.v2i3.48711

Abstract

This study examines the influence of demographic factors, hedonism, and financial literacy on the consumptive behavior of students at the Faculty of Economics and Business, Syiah Kuala University. A total of 108 students were selected using purposive sampling. The research investigates the relationship between consumptive behavior as the dependent variable and demographics, hedonism, and financial literacy as independent variables. The findings indicate that consumptive behavior is significantly influenced by demographic characteristics, hedonistic tendencies, and the level of financial literacy. These results highlight the importance of strengthening students financial knowledge as a means of managing spending behavior. The study suggests that universities can play a crucial role by developing programs and policies aimed at improving financial literacy, thereby supporting students in making more responsible financial decisions. .
Positive Emotional Involvement as a Mediator of Visual Merchandising and Impulsive Buying on Shopee in Banda Aceh Erdin, Muhammad Farhan; Sitepu, Novi Indriyani
International Journal of Kita Kreatif Vol 2, No 3 (2025): International Journals Kita Kreatif Vol. 2 No. 3 Agustus 2025
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/ijkk.v2i3.48712

Abstract

This study examines the mediating role of positive emotional involvement in the relationship between visual merchandising and impulsive buying among Shopee users in Banda Aceh. In the era of rapidly growing e-commerce, visual merchandising has become a crucial strategy to attract consumers attention and influence unplanned purchasing decisions. However, consumer behavior is not solely shaped by external stimuli but also by emotional factors that drive responses to online shopping experiences. Using a quantitative approach, data were collected from 105 respondents through purposive sampling, and mediation regression analysis was performed using SPSS. The findings indicate that visual merchandising has a significant effect on impulsive buying and that positive emotional involvement serves as a full mediator in this relationship. This means that consumer emotions play a central role in transforming the appeal of visual displays into actual purchase behavior. The study provides both theoretical and practical contributions, emphasizing the importance of emotional engagement in strengthening marketing effectiveness within e-commerce platforms.
The Role of Sharia Pawnshops in Increasing MSMEs Capital and Community Income (Study of the Takengon Branch Service Unit, Central Aceh) Wahyusari, Ika; Murni, Seri
International Journal of Kita Kreatif Vol 2, No 3 (2025): International Journals Kita Kreatif Vol. 2 No. 3 Agustus 2025
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/ijkk.v2i3.48667

Abstract

The development of Micro, Small and Medium Enterprises or MSMEs is growing rapidly in Indonesia, including in Takengon. This also makes business actors need capital, one of which is through a pawn system. Because Aceh has made all financial institutions sharia legal, the focus role in this case is Sharia Pawnshops. This research uses a descriptive qualitative method which refers to the product marketing strategy at Sharia Pawnshops which has succeeded in increasing customer interest through socialization, promotions and advertising. This product is an Ar-Rahn product. With the continuity of all this, this also influences the increase in community income.
From Ownership to Experience: Mapping Future Trends in Smart and Data-Driven Entrepreneurship Halim, Hendra
International Journal of Kita Kreatif Vol 2, No 3 (2025): International Journals Kita Kreatif Vol. 2 No. 3 Agustus 2025
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/ijkk.v2i3.47264

Abstract

The rapid advancement of digital technologies has significantly transformed the landscape of entrepreneurship. This study aims to explore key future trends shaping entrepreneurial innovation, including Big Data, Artificial Intelligence, Internet of Things, Marketing Automation, Micro-Personalization, the shift from product ownership to experience-based consumption, and the emergence of new business models. Using a descriptive qualitative approach, the research analyzes how these technological forces and behavioral shifts redefine business strategies and value creation. The findings indicate that entrepreneurs are increasingly leveraging data-driven tools to improve efficiency, personalize customer engagement, and innovate sustainable models that focus on experience over possession. The study concludes that future entrepreneurship will be deeply rooted in adaptive technologies, predictive analytics, and experience-centric offerings. Policy recommendations emphasize the need for supportive digital infrastructure, data literacy programs, and inclusive innovation ecosystems. These insights serve as a strategic reference for entrepreneurs, educators, and policymakers navigating the evolving digital economy.

Page 4 of 4 | Total Record : 38

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