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Technology, Business and Entrepreneurship
Published by Institut Teknologi dan Bisnis Sabda Setia
ISSN : 29886635     EISSN : 29886635     DOI : https://doi.org/10.61245
Core Subject : Economy, Science,
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
TECHBUS (Technology, Business and Entrepreneurship) is an open access and peer-reviewed journal that aims to offer an international academic platform for cross-border legal research in government regulation, particularly in emerging countries. These may include but are not limited to various fields such as: Artificial Intelligence (AI) Augmented and Virtual Reality (AR/VR) Computer Science Data Mining Expert System Human Computer Interaction Information System Natural Language Processing (NLP) Software Engineering Behaviour Entrepreneurship Digital Business Management Accounting and other related topic
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Menejemen Teknologi dan Inovasi
Articles 35 Documents
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Exploring the Entrepreneurial Mindset: The Impact of Innovation, Proactiveness, and Risk-Taking on ITBSS Students Entrepreneurial Interest Vinsensius; Ryandra, Calvin
Technology, Business and Entrepreneurship Vol. 2 No. 2 (2024): Technology, Business and Entrepreneurship
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM) Institut Teknologi dan Bisnis Sabda Setia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61245/techbus.v2i2.31

Abstract

This research investigates the relationship between entrepreneurial mindset and entrepreneurial intention, focusing on the role of innovation, proactiveness, and risk taking. The aim of this research is to explore how these factors influence entrepreneurial intentions among students, especially at the Institut Teknologi dan Bisnis Sabda Setia (ITBSS). The method used in this research is a quantitative approach, which includes data collection through questionnaires and interviews. The research results show that there is a positive correlation between entrepreneurial thinking patterns and entrepreneurial intentions. The entrepreneurial mindset consists of five main dimensions: opportunity orientation, innovation, proactiveness, self-confidence, and risk taking. The conclusion of this research confirms that students with a strong entrepreneurial thinking pattern tend to have higher entrepreneurial intentions. This research does not discuss business success in detail, but emphasizes the importance of the relationship between entrepreneurial thinking patterns and entrepreneurial intentions.
Analysis of the Influence of Online Brand Attribute, Brand Trust, and Brand Recognition of Somethinc Skincare Products on Purchase Intention in Indonesia Jolie, Cellica; Panjaya, Ryan Putra
Technology, Business and Entrepreneurship Vol. 2 No. 2 (2024): Technology, Business and Entrepreneurship
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM) Institut Teknologi dan Bisnis Sabda Setia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61245/techbus.v2i2.32

Abstract

The purpose of this study is to determine the effect of brand attribute, brand trust, brand recognition of Somethinc skin care products on purchase intention in Indonesia. conducted by distributing questionnaires to customers of Somethinc products in Indonesia. The sample obtained was 52 respondents. The method of determining the sample using convenience sampling method. Based on the test results, it can be concluded that Brand Attribute and have a significant impact on customer purchase intention, while brand trust has a Trust has an insignificant effect on customer purchase intention. Based on the research conducted, it has implications that purchase intention is more influenced by Brand Attribute and Brand Recognition, as a result, brands need to focus more on Improve the brand attribute and brand recognition they already have. This research helps Somethinc companies to find out the influence of Online Brand Attribute, Brand Trust and Brand Recognition on the Purchase Intention of Somethinc companies.
The Influence of Business Capital, Product Innovation, and Business Training on MSMEs Performance in Pontianak Alvincia, Velissa; Noviansius
Technology, Business and Entrepreneurship Vol. 2 No. 2 (2024): Technology, Business and Entrepreneurship
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM) Institut Teknologi dan Bisnis Sabda Setia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61245/techbus.v2i2.33

Abstract

Micro, Small and Medium Enterprises (MSMEs) contribute significantly to Gross Domestic Product (GDP) and economic growth, despite facing challenges such as the pandemic and intensifying competition. This research aims to support MSMEs in Pontianak in improving performance through three main factors: venture capital, product innovation and business training. Adequate venture capital allows MSMEs to expand operations, expand markets and mitigate risks with an influence on MSME development of 62.5%. Product innovation, which includes new product development, quality improvement, and differentiation, influences MSME performance by 62.4%, while product development training provides knowledge and skills to produce better products and meet market needs. Using a quantitative approach through a survey of MSME owners or managers in Pontianak, this research ensures valid and reliable cross-sector representation, minimizes bias, and improves data accuracy.
Effects of Social Media, Motivation, and Creativity on Entrepreneurial Intention Juen, Jonathan Kenny; Lina
TECHBUS (Technology Business and Entrepreneurship) Vol. 3 No. 1 (2025): Technology, Business and Entrepreneurship
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM) Institut Teknologi dan Bisnis Sabda Setia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61245/techbus.v3i1.28

Abstract

Entrepreneurial intention is a key factor in sustaining business ventures, especially among SME owners. This study aims to examine the effects of social media, motivation, and creativity on entrepreneurial intention by employing the framework of Social Learning Theory. A quantitative approach was used with data collected through an online questionnaire distributed to 61 SME owners in Pontianak, each operating a business for at least three years and employing a minimum of five staff members. The data were analyzed using multiple linear regression via SPSS version 26. The findings reveal that social media has a positive and significant effect on entrepreneurial intention, whereas motivation and creativity do not significantly influence it. Theoretically, this study extends the application of Social Learning Theory to mature entrepreneurship contexts. Practically, the results highlight the strategic value of social media as a tool for entrepreneurial learning and community building to enhance entrepreneurial intention among established SME owners.
The Effect of Product Quality, Brand Image, and Competitive Prices on Purchasing Decisions riawan, joni; Jonathan, Dyson
TECHBUS (Technology Business and Entrepreneurship) Vol. 3 No. 1 (2025): Technology, Business and Entrepreneurship
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM) Institut Teknologi dan Bisnis Sabda Setia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61245/techbus.v3i1.30

Abstract

This study aims to examine and analyze the influence of product quality, brand image, and price on purchasing decisions at CW Coffee. The research employed a quantitative approach, with data collected through an online questionnaire distributed via Google Forms. The population in this study consisted of Indonesian consumers who had previously purchased CW Coffee products. The sample was selected using a convenience sampling technique, resulting in a total of 98 respondents. The findings indicate that product quality and price have a significant influence on purchasing decisions, while brand image does not show a significant effect. Based on these results, it is recommended that CW Coffee continue to improve product quality and maintain a competitive pricing strategy, as both factors play a crucial role in influencing consumer purchase decisions. Although brand image was not found to be a significant factor in this study, it is still advisable for CW Coffee to preserve and strengthen its brand identity to support long-term marketing efforts.
Pengaruh Perceived Products Innovation terhadap Purchase Intention melalui Variabel Intervening Perceived Quality pada Produk Parfum Evangeline Hijmah; Ika; Nurhayanah, Siti; Nirmala, Helsya; Heranawati; Gunawan; Rahma, Resita Septia
TECHBUS (Technology Business and Entrepreneurship) Vol. 3 No. 1 (2025): Technology, Business and Entrepreneurship
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM) Institut Teknologi dan Bisnis Sabda Setia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61245/techbus.v3i1.46

Abstract

Penelitian ini menyelidiki pengaruh inovasi produk yang dirasakan (Perceived Product Innovation) terhadap niat beli (Purchase Intention) pada produk parfum Evangeline, dengan mempertimbangkan peran persepsi kualitas (Perceived Quality) sebagai variabel perantara. penelitian ini menggunakan metode kuantitatif dengan populasi 104 responden, menggunakan teknik sampel jenuh. data dianalisis menggunakan software SPSS dengan uji regresi dan analisis deskriptif. hasil penelitian menunjukkan bahwa Perceived Product Innovation berpengaruh signifikan terhadap Perceived Quality, dan Perceived Quality berpengaruh signifikan terhadap Purchase Intention. Hal ini menunjukkan bahwa inovasi produk yang diterima konsumen berpengaruh pada persepsi kualitas produk. Perceived Quality menjadi faktor kunci yang menghubungkan inovasi produk dengan niat beli. penelitian ini menyimpulkan bahwa inovasi produk yang diterima konsumen, seperti pengembangan aroma baru, peningkatan formula, atau pembaruan desain kemasan, mampu meningkatkan persepsi kualitas produk, sehingga mendorong niat beli konsumen. hasil ini memberikan implikasi penting bagi strategi pemasaran parfum Evangeline untuk meningkatkan daya tarik dan minat beli konsumen di pasar.
Perancangan Sistem Respons Darurat dengan Panic Button dan Sensor Suhu untuk Lingkungan Perumahan Theonardi, Edwin; Aldio; Winata, Daniel Christ; Fendy
TECHBUS (Technology Business and Entrepreneurship) Vol. 3 No. 1 (2025): Technology, Business and Entrepreneurship
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM) Institut Teknologi dan Bisnis Sabda Setia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61245/techbus.v3i1.47

Abstract

Penelitian ini mengkaji perancangan dan implementasi sistem tanggap darurat berbasis Internet of Things (IoT) yang secara terintegrasi menggabungkan panic button dan sensor suhu DHT11 dalam satu platform guna meningkatkan keamanan kawasan perumahan. Sistem dirancang agar dapat mengirimkan notifikasi secara otomatis dan real-time kepada petugas keamanan melalui antarmuka berbasis website. Metodologi yang diterapkan adalah Research and Development (R&D) dengan pendekatan pengembangan prototipe. Komponen utama meliputi mikrokontroler ESP32, sensor suhu DHT11, tombol darurat, serta modul notifikasi berbasis web. Pengujian dilakukan melalui simulasi dan uji coba perangkat secara langsung, dengan fokus pada pengukuran waktu delay pengiriman data serta respons sensor terhadap eskalasi suhu. Hasil pengujian menunjukkan rata-rata waktu delay antara 0 hingga 1 detik, serta respons sensor suhu yang konsisten dalam rentang waktu 2 hingga 2,5 menit. Antarmuka sistem mampu menampilkan peringatan visual dan audio secara efektif saat kondisi darurat terdeteksi. Temuan ini menunjukkan bahwa sistem memiliki kinerja yang andal dan efisien dalam mendeteksi serta merespons keadaan darurat, dengan potensi implementasi lebih luas dalam sistem keamanan residensial berbasis IoT.
Perancangan Sistem Informasi Bimbingan Konseling untuk SMK Santa Monika Sungai Raya Mariati, Ella; Scorpiono, Charles Charity; Kristanto
TECHBUS (Technology Business and Entrepreneurship) Vol. 3 No. 1 (2025): Technology, Business and Entrepreneurship
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM) Institut Teknologi dan Bisnis Sabda Setia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61245/techbus.v3i1.48

Abstract

Layanan bimbingan dan konseling (BK) di SMK Santa Monika Sungai Raya hingga saat ini masih berjalan secara manual. Kondisi ini menyebabkan proses pencatatan data siswa berjalan lambat, tidak terintegrasi, serta berisiko kehilangan informasi penting. Penelitian ini bertujuan untuk merancang sistem informasi bimbingan konseling berbasis web guna mengatasi permasalahan tersebut dan meningkatkan efisiensi kerja guru BK serta wali kelas. Metode pengembangan yang digunakan adalah model waterfall, yang meliputi tahapan analisis kebutuhan, desain sistem, implementasi, pengujian, dan pemeliharaan. Evaluasi sistem dilakukan menggunakan usability testing dengan kuesioner berskala Likert (1 = sangat tidak setuju hingga 5 = sangat setuju) pada dua responden utama. Hasil penelitian menunjukkan skor rata-rata sebesar 4.87 dan 5.00 dari skala 5.00, yang mencerminkan tingkat kepuasan sangat tinggi terhadap aspek tampilan, kemudahan penggunaan, kecepatan sistem, serta fitur monitoring dan pelaporan siswa. Sistem ini memfasilitasi komunikasi antar pengguna, pencatatan pelanggaran siswa secara digital, serta pembuatan laporan yang terdokumentasi dengan baik. Dengan penerapan sistem ini, layanan BK di sekolah menjadi lebih terstruktur, responsif, dan sesuai dengan kebutuhan era digital pada tingkat sekolah menengah kejuruan.
Rancang Bangun Aplikasi Pembuatan Surat Berbasis Web pada Kantor Desa Pal Sembilan Reva, Grace Selianda; Gloria, Oxana; Lapenata, Hendi; Meliana
TECHBUS (Technology Business and Entrepreneurship) Vol. 3 No. 1 (2025): Technology, Business and Entrepreneurship
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM) Institut Teknologi dan Bisnis Sabda Setia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61245/techbus.v3i1.49

Abstract

Proses pembuatan surat keterangan di Kantor Desa Pal Sembilan masih dilakukan secara manual menggunakan Microsoft Word dengan rata-rata 8–12 surat per hari, memakan waktu 15 menit per surat atau 2–3 jam kerja harian. Proses ini menyebabkan beban kerja tinggi, risiko kesalahan pengetikan 20–30%, dan pencarian arsip yang memakan waktu 10–15 menit. Penelitian ini bertujuan merancang aplikasi pembuatan surat berbasis web guna meningkatkan efisiensi dan akurasi pelayanan administrasi desa. Pengembangan sistem menggunakan metode SDLC model waterfall dengan tahapan analisis, desain, implementasi, pengujian, dan pemeliharaan. Teknologi yang digunakan meliputi HTML, CSS, PHP, dan MySQL. Fitur utama mencakup manajemen data penduduk, template surat otomatis (usaha, tidak mampu, kelahiran, kematian), form input terstruktur, dan arsip digital dengan fungsi pencarian. Hasil pengujian black-box menunjukkan keberhasilan 95% pada semua fitur. Evaluasi usability dengan skala Likert oleh 15 perangkat desa menghasilkan skor rata-rata 4,2 dari 5,0. Sistem mengurangi waktu pembuatan surat menjadi 3–5 menit (efisiensi 70–83%) dan menurunkan kesalahan pengetikan secara signifikan. Analisis TAM menunjukkan penerimaan tinggi dengan skor perceived usefulness 4,08 dan perceived ease of use 4,00. Aplikasi ini berhasil mendukung digitalisasi pelayanan desa dan meningkatkan produktivitas kerja perangkat desa sebesar 70%.
Influence of Attitude and Entrepreneurial Education on Students’ Intention in Pontianak City Sin, Sinta alias Jau Fi
TECHBUS (Technology Business and Entrepreneurship) Vol. 3 No. 2 (2025): Technology, Business and Entrepreneurship
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM) Institut Teknologi dan Bisnis Sabda Setia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61245/techbus.v3i2.57

Abstract

This study explores the influence of attitude and entrepreneurial education on students’ entrepreneurial intention in Pontianak City. The urgency of this topic lies in the need to foster a generation of youth prepared for the digital-based business landscape. Entrepreneurial intention among students is shaped by internal beliefs and educational experiences, both of which are key in forming future entrepreneurs. This research aimed to analyse how attitude and entrepreneurial education affect students’ intention to start a business, and whether entrepreneurial education mediates the relationship between attitude and intention. A quantitative approach was employed, with data collected through an online questionnaire distributed to 133 university students. The data were analysed using multiple regression and mediation analysis. The findings reveal that both attitude and entrepreneurial education significantly influence entrepreneurial intention, with entrepreneurial education playing a dominant role. Moreover, entrepreneurial education acts as a mediating variable, strengthening the relationship between a positive entrepreneurial attitude and intention. This study contributes to the literature by validating the Theory of Planned Behaviour in a local educational context and providing practical insights for curriculum development. The novelty of this study lies in its focus on Pontianak’s student population and the integration of entrepreneurial education as a pathway from mindset to action.

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