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Dhita Febyanti
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INDONESIA
Journal of Ekonomics, Finance, and Management Studies
Published by Universitas Muhammadiyah Gresik
ISSN : 26202956     EISSN : 27470490     DOI : https://doi.org/10.47467/elmal.v5i12
Core Subject : Religion, Economy,
Religion Economics, Econometrics & Finance
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam mempublikasi hasil riset dan kajian terkini bidang ekonomi, keuangan, manajemen dan bisnis Islam. Mulai 2011, jurnal ini terbit tiga kali setahun setiap Maret, Juli dan November. Jurnal ini dikelola oleh Pusat Riset dan Kajian Strategis (PRKS) Masyarakat Ekonomi Syariah (MES) Bogor Raya bekerjasama dengan Institut Agama Islam Nasional (IAI-N) Laa Roiba Bogor, Institut Agama Islam (IAI) Sahid Bogor dan Institut Umum Quro Al-Islami (IUQI) Bogor. P-ISSN 2620-2956 E-ISSN 2747-0490.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 1,633 Documents
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Pengaruh Tax Holiday, Tax Allowance, dan Tarif Pajak Terhadap Investasi Asing di Sektor Manufaktur Analisis Data Panel Periode 2019 – 2024 Na’ila Robiihah Salsabila; Setyo Mahanani
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 9 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i9.8983

Abstract

This study aims to analyze the influence of tax holiday, tax allowance, and tax rate policies on foreign investment in Indonesia’s manufacturing sector during the period 2019–2024. The research employs panel data analysis using the Fixed Effect Model and Random Effect Model approaches. The results show that tax holiday and tax allowance incentives have a significant positive effect on foreign investment, while tax rates have a negative effect. These findings highlight the importance of fiscal incentives in attracting foreign investment to the manufacturing sector. This research is expected to provide input for policymakers in formulating more effective tax policies to encourage investment and national economic growth.
Proyek Pemasaran Digital untuk Meningkatkan Brand Awareness dan Brand Loyalty Melalui Optimasi Social Media dan Email Marketing pada Titik Awal Kopitiam Jatinangor di Kabupaten Sumedang Agnees Velicia Pardede; Muhammad Ramadhani; Camelia Rizki Agrina
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 9 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i9.8985

Abstract

Titik Awal Kopitiam Jatinangor is an MSME in the culinary sector that has not yet fully optimized its digital marketing strategy. The main issues faced include low brand awareness and brand loyalty due to an unstructured and impersonal approach to social media and membership programs. This project aims to improve brand awareness and brand loyalty through the optimization of social media (Instagram and TikTok) and the implementation of email marketing based on Customer Relationship Management (CRM). The methods used include rebranding, developing a content marketing strategy through content pillars and a content calendar, and customer segmentation for more relevant email campaigns. The project showed significant performance improvements: Instagram followers increased by 4.33%, reach grew by 223%, and impressions rose by 84%. TikTok recorded a 70.76% increase in followers, 7,615% in reach, 4,470% in views, and 119.44% in likes. Email marketing achieved an open rate of 36.8% and a delivery rate of 97.7%. The membership repeat purchase rate also increased from 17.18% to 22.39%. These results demonstrate that the integration of social media and CRM-based email marketing is effective in enhancing brand awareness and brand loyalty. This project also contributes theoretically to the development of digital marketing strategies for MSMEs, particularly in the coffee shop sector.
Implementasi Strategi Pemasaran Digital dalam Meningkatkan Brand Awareness melalui Optimasi Media Sosial Instagram & TikTok di Tanzif Rico Hadeta Saputra; Diana Nur Azizah; Eman Sulaeman
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 10 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i10.8995

Abstract

This research aims to analyze and implement an effective digital marketing strategy in increasing brand awareness of Tanzif, a natural soap brand, through optimizing the use of Instagram and TikTok social media. With an approach that involves content marketing and paid ads. The project focused on increasing brand awareness through the engagement rate of the Tanzif brand. The results obtained from the project implementation showed an increase in engagement rate on the Instagram platform and a decrease on the TikTok platform over the 3 months of the project, with Instagram from 0.96% to 1.35% and TikTok 7.48% to 5.77%. The decrease on the TikTok platform was due to audience growth that was not matched by an increase in engagement. In addition, there was an increase of 40 Instagram followers and 219 followers on TikTok. These findings suggest that the content-based marketing and paid advertising strategies implemented were successful in attracting audience attention. The recommendations resulting from this research are to continue the use of content calendar and content pillar to ensure content consistency, as well as maximizing Instagram features such as Reels, TikTok videos, and live streaming to expand market reach, collaboration with micro-influencers and improved visual product documentation are highly recommended. Regularly analyzing account performance on social media is also necessary to ensure the effectiveness of the marketing strategies implemented.
Proyek Optimalisasi Media Sosial Instagram dalam Meningkatkan Konversi Konsumen Warung Tilu Nini Jessica Lois Simamora; Yusandrina Farisha; Raden Rifqi Dwisanto
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 10 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i10.9007

Abstract

Warung Tilu Nini is a local culinary business that serves Indonesian home cooking with a traditional yet modern concept. In facing the challenges of limited physical space and low levels of social media interaction, this project aims to optimize digital marketing strategies through the Instagram platform to increase consumer conversion. The methods used are direct observation, interviews, and analysis of social media insight data before and after the campaign. The strategies designed include creating relevant visual content, utilizing Instagram features such as Reels and Stories, and collaborating with local micro-influencers. The results of implementing this strategy show a significant increase in the number of followers, engagement rates, and interactions that drive sales conversions, especially for takeaway and catering services. These findings prove that targeted social media optimization can be an effective solution in encouraging the growth of culinary MSMEs in the digital era.
Optimalisasi Pemanfaatan Website Sebagai Media Pemasaran Digital untuk Meningkatkan Penjualan Maincamacama.Playtime di Kota Farhan Rabbani Nayuan; Tubagus Muhammad Ismail Zikri
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 10 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i10.9013

Abstract

The use of websites in the realm of digital marketing serves as a form of owned media that plays a significant role in marketing activities, particularly in applying brand identity and enhancing as well as simplifying the process of product sales. Maincamacama.Playtime is a company with strong potential to implement website utilization in its digital marketing efforts and product sales. The goal is to optimize website use to support sales by prioritizing the application of brand identity in its visual design, considering functionality, and adopting the Competitor-Based Design method in the design process. The project began with observations of the company’s internal and external conditions, followed by needs analysis, and continued to the website design phase as a digital marketing medium. The results of this project indicate that website utilization can enhance and streamline the sales process, strengthen the company's brand identity, and deliver a better user experience.
Analisis Dampak Beban Kerja Terhadap Kinerja Bidan Puskesmas XYZ Novita Maharani; Dian Lestari
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 9 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i9.9026

Abstract

An organization can achieve success if it is supported by good employee performance. The phenomenon behind this study is a decline in midwifery performance in the last three years. The purpose of this study is to determine the impact of workload on the performance of midwives at the XYZ Health Center. The number of informants in this study is 6 people who are concurrently in medical and administrative services (double job). The research method used in this study uses qualitative methods with data collection methods used, namely observation, interviews and documentation. The validity test of the data uses a triangulation process. The results of this study show that based on the informants' responses, the workload on midwives is in the high or inappropriate category, while performance is in the low category. This shows that workload has an impact on a person's performance.
Implementasi Fuzzy Analytic Network Process Untuk Menentukan Prioritas Perbaikan Safety Performance pada Perusahaan Manufaktur Nuruddin Hamid; Adithya Sudiarno
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 9 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i9.9053

Abstract

Workplace safety is a top priority for business continuity, particularly in industries with high accident risks. Every company is responsible for ensuring a safe work environment for all employees. Failing to implement an effective safety system can be detrimental, impacting not only worker safety and health but also the company's reputation. Field data from PT. X reveals anomalies in safety performance over the last five semesters (2022–2024), as evidenced by unmet zero accident Key performance indicator (KPI) targets. This study aims to establish priorities for safety performance improvement based on criteria such as safety leadership, safety participation, safety climate, and safety knowledge, and to evaluate solutions for employees, outsourcing, or contractors to achieve zero accident KPI or improved safety performance. The Fuzzy Analytic Network Process (FANP) approach is utilized to identify prioritized alternative solutions for enhancing safety performance. The findings of this study reveal that the highest weighted criterion for safety performance improvement is safety leadership (0.123962), followed by safety knowledge (0.110077), safety participation (0.097962), and safety climate (0.067998). In terms of the worker categories targeted for improvement, employees—who are the primary resources responsible for operations and must possess high competence and motivation in implementing safety standards—received the highest weight (0.146306), followed closely by outsourcing workers (0.145482) and contractors (0.108211). The application of the fuzzy ANP method produces prioritized safety performance improvements based on multiple criteria, allowing these recommendations to be utilized by PT. X management for effective resource management. Furthermore, it is recommended to develop an action plan and monitor gaps after implementing the recommendations.
Pengaruh Product Innovation, Celebrity Endorsment dan Fear of Missing Out (FOMO) Terhadap Purchase Decision: Studi pada Pembeli Boneka Labubu Di Surabaya Afidahzulfa; Raya Sulistyowati
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 10 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i10.9085

Abstract

                The phenomenon of high interest in limited edition collection products such as Labubu dolls has encouraged the emergence of marketing strategies based on innovation, celebrity promotion, and consumer psychological effects. This study aims to determine the effect of product innovation, celebrity endorsement, and Fear of Missing Out (FOMO) on purchasing decisions of Labubu doll buyers in Surabaya City. This study uses a quantitative approach with an explanatory type that aims to explain the relationship between variables through hypothesis testing. The number of samples was determined based on the Rambut formula with a total of 100 respondents selected using the purposive sampling method. Data analysis was carried out with the help of SmartPLS 4 software. The results of the study showed that partially, the third independent variable, namely product innovation, celebrity endorsement, and Fear of Missing Out (FOMO) had a positive and significant effect on purchasing decisions. Simultaneously, all three also had a significant effect on consumer decisions. This study shows that the combination of the appeal of innovative products, promotion through public figures, and psychological pressure not to be left behind by trends are important factors in driving purchasing decisions on collectible doll products.
Model Inovasi Perbankan Menuju Branchless Banking: Studi Kualitatif Adopsi Teknologi Berbasis Value Integrasi Schwart Value dan Utaut 2 Ahmad Hendra Marfiadi; Sri Widyastuti; Mombang Shite
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 9 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i9.9117

Abstract

The objective of this study is to explore customer values specifically value conversation, openness to change, self-enhancement, and self-transcendence in the use of mobile banking, based on the UTAUT2 framework. This is a qualitative study, employing Focus Group Discussions (FGDs) as the data collection method. Each value category is represented by 4 to 6 respondents, with participants confirmed to be willing to join the FGD sessions. The findings indicate that mobile banking is more likely to be accepted by users when the app’s features and design are aligned with their core values. For conservative users, strong security features and a simple user interface are more appealing. Conversely, users with openness values are more attracted to innovative, flexible, and customizable features. Features that enable social contributions attract users who value self-transcendence, while those oriented toward self-enhancement are drawn to features that support efficient personal financial management.
Pengaruh Pengetahuan, Kepercayaan dan Lokasi Terhadap Minat Membayar Zakat Melalui Badan Amil Zakat Nasional (BAZNAS) Kabupaten Tebo: Studi pada Masyarakat Kecamatan Tebo Tengah Fery Adriansyah; Ridhwan; Aditya Pratama
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 10 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i10.9146

Abstract

Muslims are required to pay zakat for those who have property that meets the provisions of Islamic law. The main function of zakat is as an instrument in encouraging the economy of the less fortunate community. One of the institutions that manages zakat, infaq and alms on a large scale is the national zakat agency BAZNAS. However, currently the community in Tebo Tengah District does not fully participate in paying zakat through the Tebo Regency National Zakat Agency, it is suspected that knowledge, belief and location are factors that influence the interest of the community in paying their zakat. Thus, it has an impact on the level of fundraising at BAZNAS Tebo Regency. The purpose of this study was to determine the effect of the relationship between the variables of knowledge, belief and location on the interest of the Tebo Tengah District community in paying their zakat at BAZNAS Tebo Regency, with a sample size of 100 respondents. This study uses quantitative methods and data analysis techniques using SPSS 25. The results of this study indicate that the partial test (t) shows that the knowledge variable has no effect on the interest variable, while the belief variable and location variable have a significant effect on the interest variable. The simultaneous test (f) shows that the variables of knowledge, trust and location together have a significant influence on the variable of people's interest in paying zakat to the national zakat collection agency in Tebo Regency.

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