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Economic and Business Horizon
Published by Publindo Akademika
ISSN : -     EISSN : 29632765     DOI : 10.54518/ebh
Core Subject : Economy,
Economics, Econometrics & Finance
Economic and Business Horizon (EBH) is an open access journal that publishes multidisciplinary economic and business research in an inclusive scope and format. It allows academics, scholars, and researchers with different backgrounds to share useful research results in the fields of management, marketing, finance, accounting, banking, information systems, corporate governance, business ethics etc. In addition, they can submit their work in the form of empirical research, theoretical and conceptual ideas, reviews, letters, and applied studies. The journal applies an efficient and objective peer review by considering each submission based on scientific merit and research integrity. This journal aims to make a significant contribution to research and knowledge worldwide through original and high-quality publications.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 101 Documents
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The Effect of Green Product Attributes, Green Trust, and Environmental Awareness on Purchase Intention to Buy Greenwash Detergent Simangunsong, Ferdinan Sandro; Nuvriasari, Audita
Economic and Business Horizon Vol. 5 No. 2 (2026): March
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/ebh.5.2.2026.1052

Abstract

Environmental concerns arising from the use of household products, especially conventional detergents that are not easily biodegradable, have driven the emergence of eco-friendly detergents as a more sustainable option. In response, this study seeks to examine how green product attributes, green trust, and environmental awareness influence green purchase intention toward Greenwash detergent. The research adopted a quantitative design using a survey approach. The study involved 100 respondents who were already familiar with information about the Greenwash detergent product. Participants were selected through purposive sampling based on criteria relevant to the research objectives. Primary data were gathered using questionnaires measured on a Likert scale and processed through multiple linear regression analysis, following tests of validity, reliability, and classical assumptions. The findings reveal that green product attributes, green trust, and environmental awareness each have a positive and significant partial effect on green purchase intention. Environmentally friendly product characteristics, stronger consumer confidence in the company’s environmental claims, and higher awareness of environmental protection are key factors that encourage the intention to purchase eco-friendly detergent products.
The Effect of Green Product Quality, Price Perception, and Emotional Branding on Green Customer Loyalty in Avoskin Skincare Products Napitupulu, Yohana Pedra; Nuvriasari, Audita
Economic and Business Horizon Vol. 5 No. 2 (2026): March
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/ebh.5.2.2026.1016

Abstract

Changes in consumer lifestyles that increasingly prioritize environmentally friendly skincare products have contributed to the rapid growth of green skincare in the cosmetic industry. Consumers are becoming more aware of health and environmental sustainability, leading them to prefer skincare products made from natural ingredients that are safe for long-term use. This study aims to analyze the influence of green product quality, price perception, and emotional branding on green customer loyalty toward Avoskin skincare products using a quantitative research approach. The sampling technique employed purposive sampling with a total of 100 respondents who had purchased Avoskin skincare products. Primary data were collected through questionnaires and analyzed using multiple linear regression, while partial hypothesis testing was conducted using the t-test. The results indicate that green product quality, price perception, and emotional branding have a positive and significant effect on green customer loyalty toward Avoskin skincare products. These findings suggest that improving environmentally friendly product quality, maintaining appropriate pricing strategies, and strengthening emotional connections with consumers are important factors in enhancing long-term green customer loyalty.
Evaluation of Social Assistance in Reducing Income Inequality: Analysis of Poor Households in Indonesia Rayhana Putri Roup
Economic and Business Horizon Vol. 5 No. 1 (2026): January
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/ebh.5.1.2026.1008

Abstract

This study evaluates the effectiveness of social assistance programs in reducing income inequality among poor households in Indonesia by shifting the focus from aggregate indicators to a micro-level household analysis. Using secondary data from the 2023–2025 National Socioeconomic Survey (Susenas) and the 2025 Integrated Social Welfare Data (DTKS), this study compares economic conditions between recipient and non-recipient households. The analysis employs descriptive statistics, Propensity Score Matching, and regression techniques to assess differences in consumption patterns, education participation, and access to health services. The results indicate that social assistance plays a significant role in stabilizing food consumption and improving access to basic education and healthcare among poor households. However, its impact remains largely short-term and consumptive, with limited effects on non-food consumption, productive investment, and long-term income improvement. Persistent issues such as mistargeting, limited benefit size, and weak integration with productive programs reduce the redistributive potential of social assistance in addressing income inequality. The study concludes that social assistance functions primarily as a social safety net rather than an instrument of economic mobility, highlighting the need for more integrated and household-based policy designs to achieve sustainable inequality reduction.
The Use of Palm Oil Final Effluent as Solid Soap to Support a Sustainable Economy Kharisma, Nova
Economic and Business Horizon Vol. 5 No. 2 (2026): March
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/ebh.5.2.2026.1009

Abstract

The palm oil industry plays a vital role in Indonesia’s economy, but it also poses serious challenges due to the waste it generates. Much of this waste remains underutilized, with current efforts primarily focused on pollution control rather than generating significant economic benefits. Final effluent, as the end-of-process waste, still has the potential to be reused because it contains residual oil. This study aims to explore the utilization of final effluent as an additive in the production of bar soap, evaluate the product’s quality characteristics, and assess its potential in supporting the circular economy and increasing the industry’s value added. The study employed a laboratory experimental method using a quantitative-descriptive and comparative approach. Residual oil was extracted using an organic solvent, purified, and then formulated into solid soap via the hot process method. Evaluation was based on physical and chemical parameters. The results showed that the soap met SNI 3532:2021 standards for pH and moisture content, excelled in foam height, but free alkali still required adjustment through NaOH control. This utilization has the potential to increase the economic value of waste.
SAFE-GREEN (Safety and Efficiency for Green Economic Resilience): Integration of OSH in Sustainable Development in Asia–Africa Yuliana Fadhilah Jayaningsih; Narisa Rayyana; Via Christy Eklesia Ginting
Economic and Business Horizon Vol. 5 No. 1 (2026): January
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/ebh.5.1.2026.1010

Abstract

The development of a green economy in Asia and Africa is an urgent necessity amid the challenges of climate change, social inequality, and economic structural transformation. These efforts emphasize not only technological innovation, but also human-centered development as the main driver of sustainable growth. Although both regions have adopted the Sustainable Development Goals, global studies linking SDG 3 (Good Health and Well-being) and SDG 8 (Decent Work and Economic Growth) with occupational risk management are still limited. Furthermore, the integration of SDGs into occupational safety and health (OSH) systems and their impact on long-term economic resilience and growth have not been widely discussed. This study introduces the SAFE-GREEN (Safety and Efficiency for Green Economic Resilience) conceptual framework, which integrates occupational safety, resource efficiency, and sustainable development. The research method uses a qualitative approach through a review of international institutions’ literature and a comparative analysis of policies in ASEAN and the African Union. The results of the study show that effective Occupational Safety and Health  implementation can reduce economic losses, increase productivity, attract green industry investment, and strengthen long-term economic resilience, with workers as the main foundation of an inclusive green economy.
QRIS as an Instrument for Indonesia’s Economic Statecrafts in Facing the Global Payment System Talakua, Hanna Daniella; Situmorang, Mareyta Anabelle; Marentek, Meiliven Maqdeline; Simbolon, Sheila Maureen Sapta; Kumolontang, Sophia Kristeny Dew
Economic and Business Horizon Vol. 5 No. 2 (2026): March
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/ebh.5.2.2026.1011

Abstract

The global payment system dominated by Visa, Mastercard, and SWIFT creates structural dependency for developing countries, including Indonesia, through high transaction costs, data control outside national jurisdiction, and vulnerability to geopolitical pressure. This article aims to analyze how the Quick Response Code Indonesian Standard (QRIS) functions as an instrument of Indonesian economic statecraft to counter this dominance. Using Baldwin’s conceptual framework of economic statecraft and Farrell & Newman’s concept of weaponized interdependence, this study conducts a qualitative analysis of Bank Indonesia policies, QRIS adoption data, and cross-border cooperation in the ASEAN region. The analysis shows that QRIS not only reduces domestic transaction costs and strengthens data sovereignty but also acts as a counter-strategy that shifts Indonesia’s position from a rule-taker to a rule-shaper at the regional level, particularly through cross-border QRIS schemes with Thailand, Singapore, Malaysia, and the Philippines. This article discusses how QRIS represents a defensive-adaptive strategy that builds domestic capacity without direct confrontation with the global system. The main findings confirm that QRIS is an effective economic statecraft instrument to reduce structural dependency, strengthen bargaining power, and lay the foundation for Indonesia’s digital economic sovereignty in the global era. However, the article also identifies the risks of fragmentation of global payment systems, data security, and the digital literacy gap as challenges that need to be managed.
Jelita Cosmetic Store’s Marketing Strategy to Attract Consumers on Jalan Tamansiswa, Yogyakarta Alfa Khoirun Nisa
Economic and Business Horizon Vol. 5 No. 1 (2026): January
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/ebh.5.1.2026.1112

Abstract

This study aims to analyze the marketing strategies implemented by Toko Jelita Cosmetic to attract and retain customers amidst the competitive cosmetics industry in Yogyakarta. This research used a qualitative descriptive method with a Systematic Literature Review (SLR) approach combined with limited interviews. Data analysis was conducted thematically by integrating literature findings and empirical data. The results indicate that Jelita Cosmetic’s marketing strategy is dominated by the implementation of the 4Ps marketing mix: product, price, place, and promotion. Its main advantages lie in competitive pricing and attractive promotions, such as discounts and bundling, which are effective in increasing consumer purchasing interest, particularly among students. Furthermore, a comprehensive product variety, strategic location, and friendly service contribute to increased customer satisfaction and loyalty. However, limited store space and parking hinder customer convenience. This study demonstrates that value-based marketing strategies and customer experience are crucial for the success of local cosmetics retailers.
A Literature Review of the Relationship between State-Owned Enterprises and Political Power in a Neo patrimonial Economy Eka Nur Yulianti
Economic and Business Horizon Vol. 5 No. 1 (2026): January
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/ebh.5.1.2026.1113

Abstract

This article examines corporatocracy, a phenomenon where political and corporate power are intertwined in the Indonesian context, specifically the interrelationship between State-Owned Enterprises and political power within a neopatrimonial economic framework. Using a qualitative systematic literature review approach, this study examines the current literature on State-Owned Enterprises corruption. The analysis reveals that State-Owned Enterprises in Indonesia often serve as fertile ground for structural corruption. For example, public investment funds are often diverted to private pockets, while procurement mechanisms for goods and services are rife with bribery and nepotism. A closed bureaucratic culture that prioritizes patron-client relationships exacerbates this situation. The study compares various findings and confirms that the flow of bribery and collusion within SOEs leads to economic inefficiency and a loss of public trust. The implications of these findings highlight the need to strengthen oversight mechanisms, transparency, and institutional reform of State-Owned Enterprises. Recommendations for further research include empirical case studies on specific corporatocracies (e.g., in the energy or state finance sectors) and analyses of the effects of new State-Owned Enterprises policies to measure the effectiveness of corruption prevention measures at the structural level  
Socio-Economic and Cognitive Impacts of Iodine Deficiency Disorders: A Systematic Literature Review with Implications for Indonesia Rohman, Tamam Nur
Economic and Business Horizon Vol. 5 No. 2 (2026): March
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/ebh.5.2.2026.1114

Abstract

Iodine deficiency disorders (IDD) remain a significant public health concern with far-reaching implications for cognitive development and socio-economic outcomes. This study aims to systematically review and synthesize existing literature on the cognitive and socio-economic impacts of iodine deficiency, with particular attention to the Indonesian context. A systematic literature review (SLR) approach was employed using databases such as Scopus, PubMed, Google Scholar, and ScienceDirect, following PRISMA-based selection procedures. A total of more than twenty relevant studies, including empirical research, systematic reviews, and global health reports, were analyzed using thematic synthesis. The findings indicate that iodine deficiency significantly impairs cognitive development, particularly during critical periods such as pregnancy and early childhood, leading to reduced intelligence quotient (IQ) and academic performance. These cognitive deficits contribute to lower educational attainment and reduced human capital, ultimately affecting economic productivity. At a global level, iodine deficiency continues to contribute to the burden of developmental intellectual disability, particularly in low socio-demographic index regions. In Indonesia, although iodized salt programs have improved iodine status, challenges remain in monitoring and equitable distribution. The study highlights the importance of universal salt iodization and integrated public health strategies to mitigate the long-term impacts of IDD.
Factors Influencing the Acceptance of Electronic Medical Records by Nurses: A Utaut Approach Andriani, Rian; Nabila, Qonita Isnu; Bagenda, Wahyuddin
Economic and Business Horizon Vol. 4 No. 3 (2025): September
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/ebh.4.3.2025.1101

Abstract

The adoption of Electronic Medical Records (EMR) has become an essential strategy for hospitals to enhance operational efficiency and improve the accuracy of medical documentation. Nevertheless, the effectiveness of EMR implementation is influenced not only by technological infrastructure but also by the level of acceptance among users, particularly nurses who interact with the system on a daily basis. This study investigates nurses’ acceptance of EMR at Purbowangi General Hospital, Kebumen, by applying the Unified Theory of Acceptance and Use of Technology (UTAUT) framework. A quantitative survey design was employed, with data collected through questionnaires administered to all nurses actively using the EMR system. The study examined performance expectancy, effort expectancy, social influence, and facilitating conditions as independent variables, while behavioral intention and use behavior were treated as outcome variables. The data were analyzed using validity and reliability testing, followed by multiple linear regression analysis. The findings reveal that performance expectancy, effort expectancy, and social influence significantly and positively influence nurses’ intention to use EMR. In addition, behavioral intention was found to have a significant effect on actual EMR usage behavior. These results support the relevance of the UTAUT model in explaining technology acceptance in hospital environments and emphasize the need for effective training, user-friendly system design, and strong organizational support to promote sustainable EMR implementation.

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