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Economic and Business Horizon
Published by Publindo Akademika
ISSN : -     EISSN : 29632765     DOI : 10.54518/ebh
Core Subject : Economy,
Economics, Econometrics & Finance
Economic and Business Horizon (EBH) is an open access journal that publishes multidisciplinary economic and business research in an inclusive scope and format. It allows academics, scholars, and researchers with different backgrounds to share useful research results in the fields of management, marketing, finance, accounting, banking, information systems, corporate governance, business ethics etc. In addition, they can submit their work in the form of empirical research, theoretical and conceptual ideas, reviews, letters, and applied studies. The journal applies an efficient and objective peer review by considering each submission based on scientific merit and research integrity. This journal aims to make a significant contribution to research and knowledge worldwide through original and high-quality publications.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 92 Documents
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Analyzing Turnover Intention at PT Surya Karya Setiabudi: The Effects of Job Insecurity, Organizational Support, and Workload Artha, Galih Nindi; Nuvriasari, Audita
Economic and Business Horizon Vol. 4 No. 3 (2025): September
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/ebh.4.3.2025.743

Abstract

This study aims to examine the influence of job insecurity, organizational support, and workload on turnover intention among employees at PT Surya Karya Setiabudi. The background of this research lies in the growing concern over high employee turnover rates and the need to understand the factors that drive employees to consider leaving their jobs. The study employed a quantitative approach, involving 44 respondents selected through purposive sampling. Data collection was conducted using questionnaires, and instrument testing confirmed that the items used were both valid and reliable. To ensure the suitability of the regression model, classical assumption tests were conducted and indicated that the data was normally distributed, free from multicollinearity, and did not suffer from heteroscedasticity. The results of the analysis revealed that job insecurity does not have a significant impact on turnover intention, suggesting that employees may not consider job uncertainty as a primary reason to resign. Similarly, organizational support did not significantly affect turnover intention. However, workload was found to have a positive and significant effect, indicating that an excessive workload increases employees' intention to leave the organization. These findings highlight workload as the dominant factor influencing turnover intention.
Experiential Marketing, Value, and Service Quality: Impact on RedDoorz Customer Satisfaction Tirtakusuma, Christian Johny Priyo; Nuvriasari, Audita
Economic and Business Horizon Vol. 4 No. 3 (2025): September
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/ebh.4.3.2025.753

Abstract

Customer satisfaction is a key indicator of business performance in the hospitality sector, often influenced by marketing strategies, perceived value, and the quality of service. This study aims to investigate the impact of experiential marketing, customer value, and service quality on customer satisfaction. The research employed a quantitative approach, utilizing a non-probability sampling technique, and involved 100 respondents who completed structured questionnaires. Data analysis was carried out through instrument testing, classical assumption testing, and multiple linear regression. The instrument test confirmed that the data used was both valid and reliable. Furthermore, the classical assumption test indicated that the data were normally distributed and met the assumptions of no multicollinearity and no heteroscedasticity, making the regression model appropriate for interpretation. The analysis revealed three key findings: first, experiential marketing has a positive and significant effect on customer satisfaction; second, customer value also has a positive and significant influence on customer satisfaction; and third, service quality has a negative and significant impact on customer satisfaction. In conclusion, the study demonstrates that both marketing experiences and perceived value strongly shape customer satisfaction, while poor service quality can reduce satisfaction levels.
Evaluating Factors Affecting the Adoption of a Mobile Assisted Business Application Using the Technology Acceptance Model Awaluddin, Muhammad
Economic and Business Horizon Vol. 2 No. 3 (2023): September
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/ebh.2.3.2023.793

Abstract

Digital transformation requires organizations to ensure that employees adopt and effectively use new systems. Understanding the drivers of adoption is therefore essential, particularly in enterprise contexts where system utilization affects performance outcomes. This study examines the factors influencing the adoption of a mobile-assisted business application using the technology acceptance model. The model focuses on the relationships among perceived usefulness, perceived ease of use, attitude toward using, behavioral intention, and actual use. A two-phase approach was applied. First, a survey of internal users yielded 212 valid responses, analyzed with Covariance-Based Structural Equation Modeling. Second, system log data were collected to capture actual usage behavior. The findings show that perceived ease of use significantly affects PU (β = 0.58, p < 0.01), while both perceived usefulness and perceived ease of use positively influence attitude toward using (β = 0.41; β = 0.29, p < 0.01). Attitude toward using predicts behavioral intention (β = 0.52, p < 0.01), which subsequently drives actual use (β = 0.36, p < 0.01). Although model fit indices are satisfactory, the R² for actual use (13%) suggests additional contextual factors shape actual usage. this study extends TAM by integrating behavioral data and offers practical insights for enhancing adoption through usability improvements, user training, and performance-based incentives.
The Effect of Product Attributes, Self-Image, and Social Factors on Purchase Intention of Male Skincare Products Arif, Ismi Nurul; Nuvriasari, Audita
Economic and Business Horizon Vol. 4 No. 3 (2025): September
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/ebh.4.3.2025.933

Abstract

The increasing interest of men in personal care highlights the need for companies to understand consumer behavior in the male skincare market. This study aims to examine the influence of product attributes, self-image, and social factors on the purchase intention of male skincare products. A quantitative method with an explanatory approach was employed, involving 100 university students selected through purposive sampling. Data were collected via an online questionnaire using a five-point Likert scale and analyzed through validity and reliability tests, classical assumption tests, and multiple linear regression. The results indicate that product attributes have a positive but non-significant effect on purchase intention, while self-image and social factors have positive and significant effects. The coefficient of determination (R²) of 0.607 shows that these variables explain 60.7% of the variation in purchase intention, with the remaining 39.3% influenced by other factors. These findings suggest that self-image and social factors play a dominant role in shaping purchase intention, implying that marketing and promotional strategies should align with male consumers’ lifestyles and self-perceptions.
The Influence of Job Training, Work Discipline, and Communication on Employee Performance Setyorini, Izni Nadah; Subarjo
Economic and Business Horizon Vol. 4 No. 3 (2025): September
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/ebh.4.3.2025.938

Abstract

Employee performance is influenced by various factors, including job training, work discipline, and communication. This study aims to examine the effects of these factors on employee performance. A quantitative approach with an associative design was employed, involving 35 employees selected using a saturated sampling technique. Data were collected through an online questionnaire using a Likert scale. Analysis included validity and reliability tests, classical assumption tests, multiple linear regression, t-test, F-test, and the coefficient of determination. The results show that job training does not have a significant effect on performance (p = 0.790), while work discipline (p = 0.044) and communication (p = 0.018) have positive and significant effects. Additionally, the F-test indicates that the three variables together significantly influence employee performance. The coefficient of determination suggests that other factors not examined may also play a role.  The findings emphasize that work discipline and effective communication are key to improving employee performance, whereas job training requires further evaluation to maximize its impact.
The Influence of Self-Efficacy, Work–Life Balance, and Job Satisfaction on Employee Performance Tamala, Isa; Nuvriasari, Audita
Economic and Business Horizon Vol. 5 No. 1 (2026): January
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/ebh.5.1.2026.934

Abstract

Employee performance plays a vital role in organizational effectiveness, yet it may decline due to low self-efficacy, poor work–life balance, and inadequate job satisfaction, therefore, this study aims to analyze the influence of self-efficacy, work-life balance, and job satisfaction on employee performance. This research employed a quantitative approach with a saturated sampling technique involving 83 employees, with data collected through questionnaires and analyzed using instrument testing, classical assumption tests, multiple linear regression analysis, t-tests, and the coefficient of determination (R²). The findings reveal that self-efficacy, work–life balance, and job satisfaction have positive and significant effects on employee performance, where self-efficacy enhances confidence and task accomplishment, work–life balance supports productivity through emotional well-being, and job satisfaction emerges as the most dominant factor related to compensation, work relationships, and career development. The adjusted R² value of 0.855 indicates that 85.5% of the variation in employee performance is explained by the three variables, suggesting that improving these factors is essential for enhancing overall performance.
The Influence of Self-Efficacy, Work Stress, and Work Environment on Employee Performance Mardela, Miki; Dwiarti, Rina
Economic and Business Horizon Vol. 5 No. 1 (2026): January
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/ebh.5.1.2026.967

Abstract

In an increasingly competitive business environment, improving employee performance has become a crucial concern for organizations. This study aims to analyze the influence of self-efficacy, Work stress, and work environment on employee performance. The research employed a quantitative approach with a saturated sampling technique, involving all 33 employees as respondents. Data were collected using questionnaires and analyzed through validity and reliability tests, multiple linear regression, t-test, F-test, and the coefficient of determination. The results show that self-efficacy has a positive and significant effect on employee performance. In contrast, job stress and work environment have no significant effect. However, simultaneously, the three variables significantly influence employee performance. The adjusted R square value of 0.234 indicates that self-efficacy, job stress, and work environment collectively explain 23.4% of employee performance, while the remaining 76.6% is influenced by other factors outside this study. These findings emphasize that employees’ confidence in their abilities is the dominant factor in enhancing performance, whereas job stress and work environment do not show direct significant effects in this organizational context.
The Influence of Affiliate Marketing, Online Reviews, and Product Knowledge on Skincare Purchase Decisions on TikTok Shop Kholida, Fiya Farha; Nuvriasari, Audita
Economic and Business Horizon Vol. 5 No. 1 (2026): January
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/ebh.5.1.2026.1014

Abstract

The intensifying competition within the skincare industry has encouraged businesses to optimize digital marketing strategies in order to attract consumer attention and influence purchasing decisions on e-commerce platforms. TikTok Shop, as a rapidly growing digital marketplace, provides a relevant context for examining contemporary consumer behavior. This study aims to analyze the effects of affiliate marketing, online customer reviews, and product knowledge on purchasing decisions for skincare products on TikTok Shop. A quantitative approach was employed using purposive sampling, involving 100 respondents identified using the Lemeshow formula. Data were analyzed using multiple linear regression, and hypotheses were tested through t-tests. The findings reveal that affiliate marketing does not have a significant effect on purchasing decisions. In contrast, online customer reviews and product knowledge demonstrate positive and statistically significant influences. These results emphasize that the credibility of online reviews and consumers’ understanding of product attributes are critical determinants in shaping purchasing decisions within competitive digital commerce environments.
The Influence of Live Streaming, Influencer Marketing, and e-WOM on Skintific Repurchase Intention on Shopee Juniati; Nuvriasari, Audita
Economic and Business Horizon Vol. 5 No. 1 (2026): January
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/ebh.5.1.2026.1048

Abstract

This study addresses the increasing importance of digital marketing strategies in online marketplaces and their impact on consumer repurchase behavior. With the rapid growth of e-commerce platforms, particularly Shopee, understanding the role of emergent promotional tools such as live streaming, influencer marketing, and Electronic Word of Mouth (E-WoM) is essential for brands seeking sustained consumer engagement. The primary objective of this research was to analyze the influence of live streaming, influencer marketing, and E-WoM on the repurchase intention of Skintific products on the Shopee marketplace. A total of 100 Shopee users in Yogyakarta who had previously purchased Skintific products were surveyed using a non probability sampling technique via online questionnaires. Instrument tests confirmed that all collected data were both valid and reliable. Classical assumption tests indicated normal data distribution and a regression model free from multicollinearity and heteroscedasticity. The results reveal that live streaming and E-WoM have positive and significant effects on repurchase intention, whereas influencer marketing does not exhibit a significant influence. These findings suggest that interactive and peer driven communication channels are more effective in fostering repeat purchase intentions in the context of online skincare products.
Market Orientation, Digital Marketing, and Product Innovation Strengthen Competitive Advantage of Cake and Bakery SMEs Agustina, Amanda Tri; Nuvriasari, Audita
Economic and Business Horizon Vol. 5 No. 1 (2026): January
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/ebh.5.1.2026.1050

Abstract

The cake and bakery SME sector in Yogyakarta has experienced increasing competition due to shifting consumer preferences and the rapid adoption of digital platforms. In this context, understanding factors that enhance competitive advantage is crucial for business sustainability. This research seeks to analyze the impact of market orientation, digital marketing, and product innovation on the competitive advantage of cake and bakery small and medium-sized enterprises in the Special Region of Yogyakarta. A quantitative research approach was employed, involving 100 SME managers selected through purposive sampling. Primary data were collected using questionnaires distributed directly to respondents. Data analysis was conducted using multiple linear regression. The results indicate that market orientation, digital marketing, and product innovation each have a positive and significant impact on the competitive advantage of cake and bakery SMEs. These findings suggest that integrating market-oriented strategies, leveraging digital marketing, and continuously innovating products can strengthen SMEs’ competitiveness. The study provides practical recommendations for SME owners to enhance business performance and achieve sustainable competitive advantage in a dynamic market environment.

Page 9 of 10 | Total Record : 92

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