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Economic and Business Horizon
Published by Publindo Akademika
ISSN : -     EISSN : 29632765     DOI : 10.54518/ebh
Core Subject : Economy,
Economics, Econometrics & Finance
Economic and Business Horizon (EBH) is an open access journal that publishes multidisciplinary economic and business research in an inclusive scope and format. It allows academics, scholars, and researchers with different backgrounds to share useful research results in the fields of management, marketing, finance, accounting, banking, information systems, corporate governance, business ethics etc. In addition, they can submit their work in the form of empirical research, theoretical and conceptual ideas, reviews, letters, and applied studies. The journal applies an efficient and objective peer review by considering each submission based on scientific merit and research integrity. This journal aims to make a significant contribution to research and knowledge worldwide through original and high-quality publications.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 83 Documents
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Influence of Social Media on Sustainable Purchasing Behavior: A Systematic Literature Review Ramandini, Nabila; Oktawandari, Hargianti Henni; Batu, Kardison Lumban
Economic and Business Horizon Vol. 4 No. 2 (2025): May
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/ebh.4.2.2025.682

Abstract

The increasing urgency of environmental sustainability, combined with the rapid growth of social media usage, has significantly influenced consumer behavior in the digital era. Social media has evolved beyond a mere communication tool into a powerful space where consumer values, perceptions, and attitudes are shaped. Through mechanisms such as parasocial interactions with influencers, peer influence in online communities, and exposure to trust-based and user-generated content, consumers are increasingly encouraged to adopt sustainable purchasing behaviors. This study aims to examine these dynamics by conducting a systematic literature review focused on the role of social media in shaping consumer attitudes and behavior toward sustainable products. A total of 205 scholarly articles published between 2020 and 2025 were retrieved from the Watase Uake database, and 50 of them were selected for in-depth review based on relevance, quality, and methodological rigor. The selected literature was analyzed to explore patterns and trends related to consumer motivation, behavioral intention, and the effectiveness of social media in promoting sustainable consumption. The findings provide valuable insights into how digital platforms support sustainability goals and influence consumer decision-making. This review also identifies key research gaps and calls for future empirical studies to better understand and optimize the role of social media in encouraging ethical and environmentally conscious consumer practices.
Intention In Buying Video- On-Demand Subscription Services Sabilla, Sania Aurora; Dirgantara, I Made Bayu
Economic and Business Horizon Vol. 4 No. 2 (2025): May
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/ebh.4.2.2025.683

Abstract

Nowadays subscription video-on-demand seems to become a solution to entertainment access in the form of video such as movies and series. Through the subscription video-on-demand service, consumers can control what they want to watch, which can be accessed anytime and anywhere if the electronic device is connected to the internet. Seeing many internet users in Indonesia, making subscription video-on-demand service have great potential to develop in Indonesia. In addition, the development of the SVOD industry is accompanied by a high level of competitiveness in it. So, it needs a strategy to expand the market by having more customers for business continuity and growth of the subscription video-on-demand platform. Therefore, it is important to find out the factors that influence the intention in purchasing subscription video-on-demand. The research was conducted using a sample of 152 respondents with the criteria of being domiciled in Semarang City and knowing about video on demand subscription services. Data were obtained from questionnaires which were then processed and analysed using Structural Equation Modelling (SEM) as analytical methods and AMOS as a data processing tool. The author found that perceived usefulness, perceived enjoyment, social value, perceived ease of use, and perceived price have a significant effect on the purchase intention of subscription video-on-demand.
Literature Review on BRI Client’s Coffee Export and Competitive Advantage Through Sustainability Veronica, Natalia; Ramanda, Diar K.; Perdhana, Mirwan Surya
Economic and Business Horizon Vol. 4 No. 2 (2025): May
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/ebh.4.2.2025.684

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in the coffee sector, particularly those supported by BRI Bank, hold significant potential to contribute to national coffee exports. Various structural and operational challenges are still encountered, such as limited access to financing, low levels of technology adoption, and difficulties in meeting international market standards. This study aims to develop an empowerment model that enables MSMEs to build long-term competitive advantage through sustainable business practices. Employing a literature review approach, this study synthesizes previous empirical findings to analyze the role of BRI’s empowerment initiatives such as training, mentoring, and financing in enhancing MSME performance. The findings reveal that sustainability-oriented empowerment focusing on market-driven training, digitalization of export processes, and inclusive financing access significantly enhances the competitiveness of MSMEs. The main contribution of this study is the formulation of an integrated empowerment model based on the Resource-Based View (RBV), emphasizing the development of valuable, rare, and inimitable resources as a foundation for sustainable competitive advantage.
Optimizing Financial Inclusion through Mobile Banking and Digital Wallet during COVID-19 Pandemic Makusara, Kumaralalita; Widiastuti, Cahyaning Ajeng; Pangestuti, Irene Rini Demi; Mawardi, Wisnu
Economic and Business Horizon Vol. 4 No. 2 (2025): May
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/ebh.4.2.2025.686

Abstract

The COVID-19 pandemic has greatly affected multiple sectors in Indonesia, particularly the financial sector. Amidst economic uncertainty, financial inclusion is crucial to support economic recovery and community welfare. Mobile banking and digital wallets have emerged as effective solutions in improving financial inclusion, facilitating wider access to financial services for people, especially in remote areas. This research uses the journal review method, by analyzing various research sources related to the role of mobile banking and digital wallets in improving financial inclusion in Indonesia during the pandemic. The findings show that digital financial technology has accelerated the process of financial inclusion, with positive impacts on economic sustainability. By enabling easier and safer access to finance, mobile banking and digital wallets support the achievement of sustainability goals through reducing social and economic inequality. This research contributes to a better understanding of the potential of digital technology in supporting sustainable financial inclusion, and its implications for public policy in Indonesia.
Environmental, Social, and Governance Disclosure Effects on Firm Value, Profitability, and Capital Structure in Indonesia Wardhana, Ananda Ayyub; Hersugondo
Economic and Business Horizon Vol. 4 No. 2 (2025): May
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/ebh.4.2.2025.687

Abstract

This investigation explores the intricate interplay between Environmental, Social, and Governance (ESG) disclosures and their impact on corporate valuation and profitability, with capital structure serving as a pivotal mediating factor. Despite growing stakeholder interest in ESG practices, research findings remain inconsistent, particularly in emerging markets. Drawing upon rigorous quantitative techniques and the application of PLS-SEM analysis, our study meticulously examined a sample of 42 publicly traded companies on the Indonesia Stock Exchange spanning the years 2017 to 2023. The findings illuminate a nuanced landscape: environmental disclosure exerts a positive influence on profitability, yet its impact on firm value remains statistically insignificant. Conversely, social disclosure emerges as a significant driver of firm value, although it does not markedly enhance profitability. Intriguingly, disclosures related to governance reveal a paradoxical negative association with profitability, challenging conventional assumptions about transparency and firm performance. Capital structure plays a significant mediating role, with environmental disclosure showing positive indirect effects on both performance metrics, while social disclosure exhibits negative indirect effects. These findings contribute to understanding ESG implementation dynamics in emerging markets, highlighting how each ESG component influences corporate performance through distinct pathways. The study offers practical insights for companies integrating sustainability practices, suggesting that strategic alignment between ESG initiatives and financial management is crucial for optimizing performance outcomes in Indonesia's evolving business landscape.
Measuring Fintech and Digital Banking Scalability to Enhance Financial Inclusion in Indonesia Pradhipta, Rama Dwika; Wafdayanti, Haasya; Mawardi, Wisnu; Pangestuti, Irene Rini Demi
Economic and Business Horizon Vol. 4 No. 3 (2025): September
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/ebh.4.3.2025.688

Abstract

This study explores the scalability of fintech and digital banking in Indonesia as a catalyst for financial inclusion, the context centers on Indonesia’s unique challenges, including its archipelagic geography, fragmented regulatory frameworks, and a significant unbanked population (26% of adults), which hinder traditional financial services. The role of this study is to provide evidence-based insights for policymakers, financial institutions, and fintech developers to optimize scalable solutions. By conducting a systematic literature review of peer-reviewed articles, industry reports, and case studies (2015–2025), this research identifies critical drivers and barriers to scalability. Thematic analysis and comparative frameworks were employed to evaluate Indonesia’s progress against global benchmarks. Results reveal that technological infrastructure, regulatory adaptability, and strategic partnerships are pivotal to scalability. However, challenges persist, including low digital literacy and regulatory fragmentation. Data also highlight successful models, such as mobile banking platforms leveraging agent networks to reach remote areas. The article discusses these findings through the lens of collaborative governance, emphasizing the need for multi-stakeholder cooperation. Case studies of Indonesia’s leading fintech firms illustrate how localized innovations such as microloan algorithms and offline transaction modes address inclusion barriers. Key findings suggest that scalable fintech and digital banking can significantly enhance financial inclusion if supported by inclusive policies, infrastructure investment, and public private partnerships. Recommendations include harmonizing regulations, expanding digital education, and incentivizing tech innovation for rural markets. This study contributes actionable strategies to align Indonesia’s digital finance growth with sustainable development goal.
The Role of Digital Banking in Enhancing Financial Inclusion Ikmanila, Regina; Djastuti, Indi
Economic and Business Horizon Vol. 4 No. 3 (2025): September
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/ebh.4.3.2025.689

Abstract

Access to affordable and safe financial services is a key determinant of economic participation and growth. However, some part of the Indonesian population is still unbanked. The financial inclusion index in 2023 was only 75.02%. This gap in financial access creates challenges and opportunities to achieve broader economic goals. Digital banking is present as a transformative solution to expand financial access in more inclusive manner that benefits underserved groups, including rural communities, low-income populations, and MSMEs. This study uses the Systematic Literature Review (SLR) method to examine the role, strategies, innovations, and challenges of digital banking in driving financial inclusion. Case studies from Kenya, India, and Peru show how digital banking has a positive impact on financial inclusion through various innovations such as mobile banking and digital payment platforms. Some of the challenges hindering the realization of digital banking include limited digital infrastructure, low financial and digital literacy, regulatory barriers, cybersecurity risks, and lack of public trust. The research findings highlight the need for collaborative efforts between governments, financial institutions and technology providers to build an inclusive and secure digital financial ecosystem.
The Effect of Personalized Advertising on Attitude towards Advertising and Click- Through Rate Nurhidayah, Siti; Dirgantara, I Made Bayu
Economic and Business Horizon Vol. 4 No. 3 (2025): September
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/ebh.4.3.2025.691

Abstract

This study aims to analyse the effect of Personalized Advertising on Attitudes towards Advertising and Click-Through Rate, with Privacy Concerns as a mediating variable, focusing on AXIS card users in Semarang City. The research addresses the challenge faced by AXIS Company, a telecommunications service provider, in attracting and retaining users amidst intense market competition. The population for this study comprises AXIS Provider card users in Semarang City, with a sample size of 160 individuals who have made at least one purchase through the AXISNET application. A quantitative approach was employed, utilizing the SEM- PLS method with Smart PLS version 4 software. The analysis included testing the validity and reliability of measurement instruments and conducting hypothesis testing through bootstrapping procedures. The findings reveal that personalized advertising significantly and positively influences attitudes towards advertising and the click- through rate, with privacy concerns acting as a significant mediating variable. These results highlight the importance of privacy concerns for users and the effectiveness of personalized advertising in enhancing user attitudes towards advertising and increasing the click-through rate. This study underscores the need for effective marketing strategies that address privacy concerns to improve advertising outcomes for AXIS Company.
Organizational Culture as a Driver of Employee Engagement: A Systematic Review Nursalimah, Siti; Rachman, Ghea Ivana Kusuma; Andriyani, Andriyani; Darmastuti, Ismi
Economic and Business Horizon Vol. 4 No. 3 (2025): September
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/ebh.4.3.2025.692

Abstract

This study aims to explore the role of organizational culture as a driver of employee engagement through a systematic review of relevant literature. Inclusive and adaptive organizational cultures have been shown to have a positive impact on employee engagement levels, contributing to improved performance and productivity within organizations. This research identifies the most influential cultural elements, such as shared values, open communication, and inclusive leadership, which significantly enhance employee motivation and engagement in day-to-day tasks. The method used is a systematic literature review based on the PRISMA guidelines to ensure a transparent process of study identification, screening, and selection. The review results show that organizational culture affects employee engagement across various types of organizations and industries, with an inclusive work environment playing a crucial role in driving employee engagement. However, gaps remain in the research on the application of organizational culture in more dynamic sectors and contexts, such as flexible and remote work environments. This study provides both academic and practical contributions for organizations to create a culture that better supports employee engagement, aiming for more optimal shared goals.
The Influence of Organizational Culture and Work Environment on Employee Loyalty Widuri, Verissa Berliana; Widjanarko, Gita Pratiwi; Batu, Kardison Lumban
Economic and Business Horizon Vol. 4 No. 3 (2025): September
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/ebh.4.3.2025.693

Abstract

Employees are one of the most important assets for a company; therefore, it is essential for companies to build employee loyalty. This is because employees with high levels of loyalty contribute significantly to the achievement of organizational goals. This study aims to analyze the influence of organizational culture and work environment on employee loyalty. The research employed a quantitative method with an explanatory approach. The population of this study consists of Gen Z employees across various industries, with purposive sampling as the sampling technique. Data analysis was conducted using multiple linear regression with the assistance of SPSS version 25.0. The results indicate that organizational culture has a positive influence on employee loyalty. Similarly, the work environment also has a positive impact on employee loyalty. Simultaneously, organizational culture and work environment have a positive and significant influence on employee loyalty. These findings emphasize the importance of a strong organizational culture and a conducive work environment in fostering long-term employee commitment to the company. Based on the results, it is recommended that companies consistently strengthen organizational cultural values and create a work environment that supports employee well-being and productivity in order to enhance loyalty.

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