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Economic and Business Horizon
Published by Publindo Akademika
ISSN : -     EISSN : 29632765     DOI : 10.54518/ebh
Core Subject : Economy,
Economics, Econometrics & Finance
Economic and Business Horizon (EBH) is an open access journal that publishes multidisciplinary economic and business research in an inclusive scope and format. It allows academics, scholars, and researchers with different backgrounds to share useful research results in the fields of management, marketing, finance, accounting, banking, information systems, corporate governance, business ethics etc. In addition, they can submit their work in the form of empirical research, theoretical and conceptual ideas, reviews, letters, and applied studies. The journal applies an efficient and objective peer review by considering each submission based on scientific merit and research integrity. This journal aims to make a significant contribution to research and knowledge worldwide through original and high-quality publications.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 83 Documents
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Influence of Service Quality, Price, Promotion and Loyalty Through Satisfaction Lazada Semarang Ratnasari, Maria Gratia Adi; Wibowo, Estri Ayu; Soesanto, Harry
Economic and Business Horizon Vol. 4 No. 2 (2025): May
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/ebh.4.2.2025.626

Abstract

This study aims to evaluate the influence of price perception, service quality, and promotion on Lazada customer loyalty in Semarang, with customer satisfaction as a mediating variable. This study is motivated by the results of previous studies that showed inconsistent findings regarding the relationship between these variables. Using a quantitative approach and survey method, data were collected through questionnaires distributed to 100 active Lazada users in Semarang, who were selected randomly. Data analysis was carried out using the Partial Least Squares - Structural Equation Modeling (PLS-SEM) technique using SmartPLS software. The results showed that service quality, fair price perception, and promotion have a positive influence on customer satisfaction. In addition, satisfaction was shown to play a significant mediating role in strengthening customer loyalty. These findings highlight the importance of integrating digital transformation and sustainable marketing in building a valuable customer experience. The strategic implications of this study provide direction for Lazada to increase retention and loyalty through quality service, competitive prices, and relevant and socially responsible promotional communications.
The Strategic Role of Artificial Intelligence in Integrating Customer Relationship Management and Retail Operations Usman, Maulana; Putra, Kukuh Ramadhan Sukma; Yuniawan, Ahyar; Djastuti, Indi
Economic and Business Horizon Vol. 4 No. 2 (2025): May
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/ebh.4.2.2025.627

Abstract

Artificial Intelligence has become a key driver in the transformation of the retail industry, particularly in customer relationship management, records management, and warehouse automation. This research aims to examine the strategic role of Artificial Intelligence in integrating these thre aspects to improve operational efficiency and business competitiveness. Using the literature study method, this article analyzes nine scholarly articles that discuss Artificial Intelligence implementation in related sectors. The results show that Artificial Intelligence significantly contributes to the personalization of customer service, automated data management, and optimization of logistics processes. However, Artificial Intelligence implementation also faces challenges, including large investment requirements, complex system integration, and organizational resistance to change. This study concludes that an integrated and strategically designed Artificial Intelligence implementation can provide retail companies with a sustainable competitive advantage in the digital era. The study also recommends the need for a more adaptive approach and investment in internal capacity building to maximize the benefits of Artificial Intelligence in the retail industry.
Fluid Workers in Indonesia: Benefits, Challenges, and Needs in Digitalization Era Destiartono, Mohamad Egi; Renata, Almeira; Yoestini
Economic and Business Horizon Vol. 4 No. 2 (2025): May
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/ebh.4.2.2025.628

Abstract

The dynamic modern workplace and digitalization change the workforce from rigid to liquid workforces. Therefore, this study aims to unravel the characteristics, benefits, and challenges of fluid workers in Indonesia using a qualitative method. For these motivations, structured questionnaires with dichotomous questions were distributed to collect primary data. To avoid biased results, study participants are chosen rigorously. The number of participants was 15 workers from various institutions. The findings show that most fluid workers in Indonesia are adaptive, easy to collaborate with, tech-savvy, lifelong learners, and resilient. The current benefits of fluid workers include skill and knowledge exposure, networking possibilities, the prospect of higher income, and flexibility. In terms of challenges, a lack of benefits and limited social support are two factors that impede fluid workers. Surprisingly, job insecurity and income instability are not the primary concerns for fluid workers, indicating that fluid workers differ significantly from informal workers. The priority needs of fluid workers are the right to rest and leisure, equal treatment, fair compensation, and career development opportunities.
Organizational Culture and Digital Engagement: Study at Hospital X, Integrative Model Savitri, Anastasia; Mas'ud, Fuad
Economic and Business Horizon Vol. 4 No. 2 (2025): May
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/ebh.4.2.2025.629

Abstract

Digital transformation in healthcare creates structural and cultural challenges, especially in institutions prioritizing interpersonal service. Hospital X has implemented limited digital services, such as WhatsApp teleconsultation, despite increasing patient demand—mainly from pre-elderly individuals—for digital accessibility. Using an exploratory qualitative approach, this study interviewed seven employees from clinical, administrative, and IT functions. Findings reveal limited digitalization due to strong humanistic values, low digital competency, the absence of a structured transformation plan, and minimal employee involvement in innovation. Resistance stems not only from technical issues but also from cultural and emotional factors. To address this, a five-pillar integrative model is proposed: (1) recontextualizing values, (2) engaging employees in innovation, (3) gradual digital literacy training, (4) transparent communication, and (5) feedback-driven evaluation. This model offers a practical framework for balancing human-centered values with digital advancements in healthcare institutions.
The Influence of Training and Transformational Leadership on Employee Engagement and Performance Satria, Cecep Saptari Sonalia; Kantirahayu, Dina Subekti; Yuniawan, Ahyar
Economic and Business Horizon Vol. 4 No. 2 (2025): May
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/ebh.4.2.2025.634

Abstract

This study focuses on identifying the factors causing a decline in performance target achievement in 2022 compared to 2021 and finding solutions to improve employee performance. It aims to evaluate whether factors like motivation, target challenges, and training effectiveness contribute to the decline. By analyzing the performance appraisal system, leadership, and development programs, the study seeks to design strategies for enhancing performance at PT PLN (Persero). Additionally, the study examines the influence of training and transformational leadership on employee engagement and performance, exploring the mediating role of employee engagement in this relationship. This research uses a causal approach with purposive sampling, involving 69 employees from PT PLN's Main Distribution Unit in Central Java and DI Yogyakarta, who have been employed for at least two years. Data analysis was conducted using Structural Equation Modeling (SEM-PLS) with questionnaires as the data collection method. The results show that both training and transformational leadership positively and significantly impact employee engagement and performance. Employee engagement also significantly mediates the relationship between training and transformational leadership on performance, highlighting its critical role in enhancing overall performance.
Impact of Building Maintenance Management on Occupant Satisfaction in the ESG Context Abdulghani, Zaki; Irawan, M. Felik Ferdy; Sukresna, I Made
Economic and Business Horizon Vol. 4 No. 2 (2025): May
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/ebh.4.2.2025.635

Abstract

Building maintenance management is essential to ensuring the functionality, safety, and comfort of commercial buildings, which directly affects occupant satisfaction. With rapid urbanization and evolving building technologies, the connection between maintenance strategies and user experience is increasingly important, particularly in light of the Environmental, Social, and Governance (ESG) standards for long-term, steady economic expansion. In this study, academic research on the effect of maintenance management on occupant happiness in commercial buildings is identified, assessed, and synthesized using a systematic literature review (SLR). Using a structured methodology including database searches, inclusion criteria, keyword mapping, and quality assessment the review highlights key maintenance dimensions such as responsiveness, cleanliness, safety, facility performance, and environmental sustainability. Findings consistently show that well-managed and proactive maintenance practices significantly improve occupant comfort, productivity, and perceived service quality, while also supporting ESG-related sustainability goals. However, variations in evaluation methods and limited regional data indicate the need for further empirical research. This SLR serves as a foundation for advancing facility management practices and emphasizes the strategic role of ESG integration in achieving long-term occupant satisfaction and sustainable building operations.
Organizational Commitment and Organizational Citizenship Behavior as Predictors of Employee Performance Kantirahayu, Dina Subekti; Sumunar, Tika; Yuniawan, Ahyar
Economic and Business Horizon Vol. 4 No. 2 (2025): May
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/ebh.4.2.2025.636

Abstract

Understanding the factors that enhance employee performance has become increasingly important amid continuous organizational transformation. This study investigates the role of organizational commitment and Organizational Citizenship Behavior (OCB) in shaping employee performance at a leading power company in Indonesia that is experiencing rapid digital and structural changes. Using a quantitative research design, data were collected through a structured questionnaire involving 150 respondents and analyzed using inferential statistical methods. This study employed Structural Equation Modeling with Partial Least Squares (SEM-PLS) as the data analysis technique, utilizing a second-order construct model to capture higher-order latent variables. The results showed that all variables-organizational commitment and OCB-contributed positively and significantly to improved employee performance. Employees who are emotionally committed to the organization, can effectively balance professional and personal responsibilities, and voluntarily engage in organizational citizenship behaviors tend to exceed performance expectations. These findings not only enrich the theoretical discourse in human resource management but also provide practical strategies for organizations seeking to build a resilient and high-performing workforce in an increasingly complex environment.
Sustainable Economic Growth: Bridging Innovation, Strategy, and Implementation in a Globalized World Putra, Abellando Biyakto; Putri, Salsabiela Amanda; Mas’ud, Fuad; Yuniawan, Ahyar
Economic and Business Horizon Vol. 4 No. 2 (2025): May
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/ebh.4.2.2025.637

Abstract

Sustainable economic growth increasingly relies on intangible factors like corporate culture and employee engagement. This article explores how organizational values, beliefs, and behaviors—along with employees' emotional connection to their work—impact innovation, strategic alignment, and sustainability implementation. Drawing on literature from 2015–2025 and global data, we analyze these dynamics at both organizational and macroeconomic levels. A strong, innovation-driven culture aligned with strategic goals enhances performance and adaptability. Engaged employees, in turn, drive motivation, productivity, and creativity, linking high-level strategy with operational execution. We highlight how inclusive cultures foster risk-taking and knowledge sharing, essential for innovation. Additionally, we examine how culture and engagement influence strategy execution, often determining whether well-designed strategies succeed or fail. In sustainability contexts, embedding CSR and ESG values into corporate culture and actively involving employees is vital for achieving long-term goals. On a national scale, widespread employee engagement and strong corporate cultures support productivity, innovation, and advancement toward global sustainability targets. The article concludes by emphasizing the critical role of leaders and policymakers in cultivating these cultural and engagement drivers to achieve sustainable economic growth. Further readings are available in the footnotes and bibliography.
The Influence of E-Wallets on the Consumptive Behavior Generation Z: Systematic Review Kuswardhani, Epifaniga Lintang; Sari, Margaretha Ananda Nurachma Pravita; Yuniawan, Ahyar; Kusumawardhani, Amie
Economic and Business Horizon Vol. 4 No. 2 (2025): May
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/ebh.4.2.2025.638

Abstract

This study investigates the impact of e-wallet usage on the consumer behavior of Generation Z, a demographic group that is rapidly embracing digital financial technologies. As digital payment systems become increasingly integrated into daily life, especially for tech-savvy young consumers, concerns have emerged regarding their influence on financial decision-making and spending habits. E-wallets offer ease, speed, and convenience, which may lead users particularly Generation Z to engage in more frequent and impulsive purchasing behavior. Through a systematic review of existing empirical studies, this research analyzes patterns and trends in the relationship between e-wallet adoption and consumptive behavior. The findings consistently demonstrate a significant positive correlation between the frequency of e-wallet usage and an increase in consumer spending. Key factors such as user-friendly interfaces, real-time transactions, digital promotions, and perceived security are identified as major drivers behind this trend. Additionally, the review highlights the dual nature of e-wallets: while they promote financial inclusion and accessibility, they also pose risks related to financial discipline. The study concludes by emphasizing the need for enhanced financial literacy, responsible digital behavior, and strategic interventions to ensure that e-wallet usage supports rather than undermines the long-term financial well-being of Generation Z.
The Role of Field Supervision in Enhancing Worker Engagement and Productivity in Construction Projects Soekoningrum, Fadila Azzahra Hardiyanti; Djastuti, Indi
Economic and Business Horizon Vol. 4 No. 2 (2025): May
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/ebh.4.2.2025.639

Abstract

This systematic literature review examines the crucial role of field supervision in enhancing worker engagement and productivity within construction projects. While technological solutions dominate industry improvements, the human aspect of supervision remains understudied despite its significant impact on project outcomes. Through analysis of six key peer-reviewed articles focusing on construction supervision, worker engagement, and productivity published between 2015-2025, this study synthesizes current understanding of effective supervisory practices. Results reveal that successful field supervision depends on three interconnected dimensions: leadership approach, communication effectiveness, and relationship management skills. The findings demonstrate that servant leadership significantly improves both safety compliance and worker engagement, while structured training programs enhance supervisor competencies. The development of measurement tools like PAW-CON represents a notable advancement in quantifying supervisor-worker relationships and identifying workplace psychological factors. The study highlights how technical expertise must be balanced with human-centered leadership skills for optimal supervision outcomes. This review advances both theoretical understanding and practical applications in construction management by providing evidence-based recommendations for developing effective supervisory practices that enhance worker engagement and project productivity.

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