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Economic and Business Horizon
Published by Publindo Akademika
ISSN : -     EISSN : 29632765     DOI : 10.54518/ebh
Core Subject : Economy,
Economics, Econometrics & Finance
Economic and Business Horizon (EBH) is an open access journal that publishes multidisciplinary economic and business research in an inclusive scope and format. It allows academics, scholars, and researchers with different backgrounds to share useful research results in the fields of management, marketing, finance, accounting, banking, information systems, corporate governance, business ethics etc. In addition, they can submit their work in the form of empirical research, theoretical and conceptual ideas, reviews, letters, and applied studies. The journal applies an efficient and objective peer review by considering each submission based on scientific merit and research integrity. This journal aims to make a significant contribution to research and knowledge worldwide through original and high-quality publications.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 83 Documents
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The Leverage of Psychological Capital: A Conservation of Resources Theory Perspective Tama, Heka Ria; Mansyriah, Huwaida Zahra; Djastuti, Indi; Rahardja, Edy
Economic and Business Horizon Vol. 4 No. 2 (2025): May
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/ebh.4.2.2025.640

Abstract

This study aims to bridge the inconsistency found in previous research regarding the role of transformational leadership on employee performance by proposing a conceptual model derived from the perspective of Conservation of Resources (COR) Theory. The study involved 200 respondents who have worked for five years in a financial company located in Semarang City, Central Java. Statistical data analysis was conducted using Analysis Moment of Structural (AMOS) software. Empirical testing through the formulation of five hypotheses yielded significant and acceptable results. The main findings of this study highlight the crucial role of psychological capital, viewed through the lens of COR Theory, as an effective bridge that stimulates the influence of transformational leadership on enhancing employee performance. Therefore, companies are encouraged to allocate resources to develop and strengthen employees' psychological capital, which includes self-efficacy, hope, optimism, and resilience. This study confirms that psychological capital is a strategic asset that can be optimized to support the success of transformational leadership, ultimately contributing to improved productivity and the overall competitive advantage of employees.
Factors Affecting Marketing Performance at Erlangga Publisher, Semarang Branch Hermanto, Hermanto; Prasetyo, Ahmad Fajar; Djastuti, Indi
Economic and Business Horizon Vol. 4 No. 2 (2025): May
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/ebh.4.2.2025.673

Abstract

The purpose of this study is to test the inconsistency of research findings from previous studies regarding what aspects influence salesperson performance. This study also used a quantitative approach by involving 67 respondents, namely the sales force of PT Erlangga Semarang Branch using a questionnaire. This questionnaire was then analyzed using the Partial Least Square technique with the help of SmartPLS software. The results of this study show that the performance of market personnel is not influenced by transformational or transactional leadership styles. Rather, both leadership styles will affect marketers' performance if job satisfaction becomes the mediator between them. This study also proves that job satisfaction also affects the performance of marketers at PT Erlangga Semarang Branch. This result certainly provides new insights for PT Erlangga Cabang Semarang and other companies that understanding employee job satisfaction is one of the factors so that leadership style and performance are connected.
Synergy and Collaboration in Strategies for Optimizing Bank Profitability: A Qualitative Study Rahmat, Abmierdal; Nazaruddin, Nazaruddin; Perdana, Mirwan Surya
Economic and Business Horizon Vol. 4 No. 2 (2025): May
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/ebh.4.2.2025.674

Abstract

This study aims to explore the role of synergy and collaboration in bank profitability optimization strategies, with a qualitative focus on branch leaders within the working area of the BRI Regional Office Padang. In-depth interview results reveal that cross-segment and inter-unit synergy and collaboration are strategic elements that form the foundation for addressing the increasingly complex dynamics of the banking industry. Synergy is understood as the alignment of direction and goals among work units, while collaboration is seen as the concrete implementation of integrated cooperation, such as joint canvassing, cross-segment customer referrals, and collective management of data pipelines/leads.These synergistic practices have been proven to enhance financial performance, including growth in Third-Party Funds (DPK), expansion of productive loans, reduction of Non-Performing Loans (NPL), and customer acquisition through local ecosystem development. However, the main challenges in implementation include sectoral egos, differing target segmentations, and siloed mindsets. Branch leaders address these challenges through motivational approaches, team-based reward systems, integration of collaborative Key Performance Indicators (KPIs), and support from digital infrastructure.These findings affirm that synergy and collaboration are not merely managerial complements but strategic foundations for creating sustainable profitability and enhancing customer satisfaction within BRI. The study also emphasizes that synergy and collaboration are not just operational tools, but organizational cultures that must be continuously nurtured to holistically support the bank’s profitability.
Transformational Leadership, Organizational Culture, and Employee Engagement: A Systematic Literature Review Priyanti, Indri Ayu Dani; Nisa’, Zuhrotun; Yuniawan, Ahyar
Economic and Business Horizon Vol. 4 No. 2 (2025): May
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/ebh.4.2.2025.675

Abstract

This research investigates the connections among transformational leadership, organizational culture, and the results achieved by the organizational outcomes—such as changes, innovativeness, employee retention, and performance—across various institutional contexts. The researchers used a qualitative approach, employing structural equation modelling, regression analysis, and mediation frameworks that involved employee engagement and job satisfaction. The findings consistently show that transformational leadership positively significant influences organizational outcomes, both directly and indirectly through mediating variables such as organizational culture and employee engagement. Organizational culture shapes employee behavior, improves performance, and increases responsiveness to change. Meanwhile, employee engagement acts as a bridge linking leadership to both employee retention and organizational performance. In different settings, such as education and business, transformational leadership nurtures a positive culture that enhances innovation and promotes employee commitment. These results underscore the importance of developing leadership programs that support transformational practices and of establishing cultural frameworks aligned with strategic goals. This study contributes to the current understanding of leadership and human resource development by offering empirical evidence from a multinational and cross-sector perspective, thus delivering practical insights for driving organizational change and attaining excellence.
Environmental, Social, and Governance Awareness and its Impact on Young Customer Loyalty on Bank Muhammad, Alvin Nur; Firman, Arif; Raharjo, Susilo Toto
Economic and Business Horizon Vol. 4 No. 2 (2025): May
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/ebh.4.2.2025.676

Abstract

In the era of sustainable finance, awareness of Environmental, Social, and Governance (ESG) principles significantly influences young bank customers, particularly Millennials and Generation Z, who prioritize sustainability. This study investigates the impact of ESG awareness on the loyalty of these young customers. Data were collected from 200 respondents aged 18–35 in urban areas and analyzed using multiple linear regression to evaluate how ESG dimensions environmental protection, social responsibility, and governance practices affect customer loyalty, including satisfaction, trust, and long-term commitment. A case study of Bank Rakyat Indonesia (BRI) Regional Office Padang illustrates how the bank’s ESG initiatives strengthen relationships with young customers and align with Indonesia’s sustainable development goals. The findings reveal a positive and significant relationship between ESG awareness and young customer loyalty, with social and governance factors exerting a greater influence than environmental aspects. This research provides valuable insights for financial institutions seeking to enhance their sustainability strategies and foster long-term customer engagement amid growing demands for social and environmental accountability.
Real-Time Interaction to Increase Consumer Trust and Drive Impulse Purchases in E-Commerce Sanjaya, Muarif; Frediansyah, Willy Redzy; Yoestini; Dirgantara, I Made Bayu
Economic and Business Horizon Vol. 4 No. 2 (2025): May
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/ebh.4.2.2025.677

Abstract

The rapid development of e-commerce in Indonesia has driven significant shifts in consumer behavior, particularly among Generation Z who are known to be responsive to technology and immersive digital experiences. This study aims to systematically evaluate the influence of real-time interactions on consumer trust formation and impulse purchase behavior in the context of e-commerce. Using the PRISMA protocol-based Systematic Literature Review (SLR) method through the Watase Uake website, data obtained through analysis of scientific articles from reputable journals published between 2022-2025 were analyzed thematically and methodologically. The results show that features such as live streaming, real-time chat, and dynamically personalized content are able to increase perceptions of authenticity, emotional closeness, and responsiveness that significantly strengthen trust and trigger impulse buying. Consumer trust is shown to be a key mediating variable that bridges the relationship between digital engagement and spontaneous purchase decisions. The findings confirm the importance of value-based marketing approaches and authentic engagement specifically designed to meet Generation Z's digital expectations. This study makes a conceptual contribution to the digital consumer behavior literature and offers strategic guidance for e-commerce practitioners in designing adaptive, ethical and trust-based user experiences.
The Role of Digital Banking and Fintech in Advancing Financial Inclusion Sihotang, Daniel Janrian; Kamaludi, Elvin; Indriani, Farida
Economic and Business Horizon Vol. 4 No. 2 (2025): May
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/ebh.4.2.2025.678

Abstract

This study examines the role of digital banking and fintech in promoting financial inclusion and sustainable economic growth within a globalized context. As technological innovations transform financial services, key questions focus on how fintech bridges gaps in access, enhances efficiency, and drives economic participation among underserved populations. The research analyzes data from various countries to assess the effectiveness of fintech initiatives in expanding financial access, highlighting successful strategies and common challenges such as regulatory barriers, security risks, and digital literacy gaps. The discussion explores strategies for effective implementation, including collaboration among regulators, financial institutions, and technology providers, as well as the importance of establishing a secure digital infrastructure. Results indicate that fintech solutions significantly improve access to banking, especially in rural and low-income areas, contributing to economic resilience and social inclusion. The article emphasizes that a supportive policy environment and innovative technological deployment are essential for maximizing fintech's impact on economic sustainability. Findings suggest that targeted efforts to address barriers can foster greater financial inclusion, thus supporting broader goals of economic growth and development. Overall, the study underscores the potential of fintech to serve as a catalyst for inclusive, sustainable financial ecosystems in a rapidly globalizing world.
The Role of Social Media Marketing and E-WOM in Influencing Purchase Intention Pahlawan, Muhammad Reza Rizqi; Cahyono, Sugianto Eko; Yoestini
Economic and Business Horizon Vol. 4 No. 2 (2025): May
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/ebh.4.2.2025.679

Abstract

The increasing digitalization of consumer behavior in Indonesia has significantly reshaped marketing dynamics, urging Micro, Small, and Medium Enterprises (MSMEs), particularly in the Food and Beverage (F&B) sector, to adopt more cost-effective, targeted, and interactive online marketing strategies. Among the most influential digital tools are Social Media Marketing (SMM) and Electronic Word-of-Mouth (e-WOM), which play a vital role in shaping consumer purchase intentions by enhancing brand visibility, credibility, and engagement. Despite the growing relevance of these tools in the digital ecosystem, research exploring their integrated effects on consumer behavior remains limited, especially within the MSME context. This study seeks to examine the influence of SMM and e-WOM on consumer purchase intention by offering a comprehensive analysis of how digital marketing strategies impact behavioral outcomes. A quantitative method was applied, utilizing regression analysis through SPSS version 25 to assess data collected from respondents actively engaged with Indonesian MSMEs on platforms such as Instagram and TikTok. The findings reveal that social media marketing exerts a significant influence on purchase intention, both partially and simultaneously, when combined with e-WOM factors. These results are expected to enhance the theoretical framework surrounding digital marketing effectiveness and provide practical insights for MSMEs in Indonesia aiming to increase brand loyalty and drive purchase conversions through strategic and engaging online approaches.
FOMO Related Impulse Buying on Social Commerce: A Literature Review Ayyasy, Muhammad Zhafran; Belinda, Karissa Inas; Dirgantara, I Made Bayu
Economic and Business Horizon Vol. 4 No. 2 (2025): May
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/ebh.4.2.2025.680

Abstract

In the context of modern digital commerce, the Fear of Missing Out (FOMO) phenomenon emerges as an emotional response to social pressure and time urgency, amplified by interactive features in Live Commerce Platforms. Consumers, especially the younger generation, are often trapped in consumption patterns driven by false urgency and social validation. This research examines articles from reputable journals through a Systematic Literature Review (SLR) approach. Thematic analysis shows that FOMO-based marketing strategies such as time-limited promotions, product exclusivity, and social validation trigger the emotional drive of consumers, especially Gen Z, to make impulse buying. Findings also show that customer experience is an important mediating variable that amplifies the FOMO effect. In addition to the psychological and social impacts, ethical aspects were also examined, specifically related to low financial literacy that increases consumers' vulnerability to aggressive FOMO campaigns. It was found that FOMO has potential as a campaign tool for sustainable minimalist consumption, if directed strategically. Through conceptual mapping and comparative discussion across studies, this article offers a theoretical foundation for the development of Sustainable Marketing Strategies that are not only effective, but also ethical and oriented towards sustainable consumption behavior.
The Impact of Green Finance Initiatives on SME: A Systematic Literature Review Andriyani, Kanya Azalia; Iwanda, M. Prayoga; Muharam, Harjum
Economic and Business Horizon Vol. 4 No. 2 (2025): May
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/ebh.4.2.2025.681

Abstract

Amidst the growing global environmental concerns such as climate change, resource depletion, and pollution—sustainable business practices have become increasingly crucial. One strategic approach to gain traction in the financial sector for supporting sustainability goals is green finance. This financial instrument not only aims to channel capital towards environmentally friendly projects but also holds significant potential to support the development of SMEs. SMEs plays a vital role in the economic structure, particularly in developing countries, due to their contributions to economic growth, job creation, innovation, and market expansion. This study aims to review academic publications that examine the implementation of green finance within the SME sector and to systematically summarize existing findings to answer two key questions: the importance of implementing green finance in SMEs, and their impacts on SME development. Using the systematic literature review method, this study analyzes findings from various relevant articles to provide a comprehensive and structured understanding of the relationship between green finance, SME development, and sustainability. The findings in this study indicates that green finance implementation on SME yields positive effects on sustainability and SMEs development. This paper also uncover some factors that encourage green finance implementation and constraints that SMEs face when implementing them.

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