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I Nengah Subadra
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Jalan Jepun Pipil V No.12, Banjar Kertha Graha, Desa Kesiman Kertalangu, Denpasar Timur, Bali - INDONESIA
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BJHTCR
Published by Language Assistance
ISSN : -     EISSN : 30318580     DOI : 10.5281/zenodo
Core Subject : Economy, Education, Art, Social,
Arts Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media
Hotel Studies:  This topic includes an exploration of hotel operations, guest services, and industry trends. Hotel Management:  This topic includes strategic oversight of hotel functions, including staff management and financial performance. Restaurant Studies:  This topic includes examination of food and beverage production, service quality, and dining experiences. Tourism Destination Management:  This topic includes administration of tourist spots to enhance visitor satisfaction and economic benefits. Tourism Destination Marketing:  This topic includes promotion strategies to attract tourists to specific locations. Sustainable Tourism:  This topic includes practices that minimize tourism’s environmental impact while supporting local communities. Alternative Tourism:  This topic includes niche tourism forms like ecotourism, agritourism, and spiritual tourism focusing on unique experiences. Cultural Studies:  This topic includes analysis of language, arts, agriculture, religion, and their influence on society. Tourism and Culture:  This topic includes interrelation between tourism activities and cultural expressions. Tourism Policy:  This topic includes frameworks governing tourism development and management. Heritage Tourism:  This topic includes travel to experience places of historical and cultural significance. Religious Tourism:  This topic includes journeys motivated by religious reasons or spiritual fulfillment. Pilgrimage Tourism:  This topic includes visits to sacred sites for spiritual purposes or rituals. Tourist Behaviour:  This topic includes patterns and motivations behind tourists’ choices and actions. Tourism Branding and Destination Image:  This topic includes creation of a unique identity for tourism destinations to shape public perception. Tourism, Digitalization, and Innovation:  This topic includes transformative impact of digital technologies on the tourism sector. It covers the adoption of innovative tools such as artificial intelligence, virtual reality, and mobile applications to enhance tourist experiences, streamline operations, and create new business models. It also examines how digitalization fosters sustainable practices and personalized services, ultimately reshaping the tourism landscape.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 56 Documents
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Digital Video Virtual Tours as a Potential Factor Considered by Tourists Visiting Bali Bendesa, I Wayan Pariasta; Sutapa, I Ketut; Isyoratullatifah; Ardani, Ni Nyoman
Bali Journal of Hospitality, Tourism and Culture Research Vol. 2 No. 2 (2025): Synergies for Sustainable Tourism Resilience in Challenging Times @ Bali Journa
Publisher : Language Assistance

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.16712773

Abstract

Rapid technological advancement has positioned digital video as a mainstream medium for experiencing the beauty of tourism destinations. For middle-class tourists, these videos serve as inspiration to visit in person, while for individuals with limited financial resources, they offer a virtual substitute for real travel experiences. This study aims to analyze the extent to which virtual tourism videos influence the perceived image of a destination. A total of 62 respondents participated in the research, comprising tourism practitioners, travel agency clients, and visitors to Bali. Using multiple linear regression analysis, the study explored three independent variables, video quality, features, and language, and their relationship to the dependent variable: the image of the tourism destination. The findings reveal that digital video quality and features have a positive and significant impact on a destination’s image, whereas the language used in the video does not exert any influence. The study's implications suggest that destination managers should prioritize the enhancement of digital video quality and feature richness when promoting tourism offerings. Additionally, the public should be well-informed about the advantages of digital video in making informed decisions when selecting travel destinations.
Forging Meaningful Pathways: Synergies for Sustainable Tourism Resilience in Challenging Times Subadra, I Nengah
Bali Journal of Hospitality, Tourism and Culture Research Vol. 2 No. 2 (2025): Synergies for Sustainable Tourism Resilience in Challenging Times @ Bali Journa
Publisher : Language Assistance

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.16788956

Abstract

This editorial synthesizes key insights through the lens of Arlt’s Meaningful Tourism (MT) paradigm, which addresses sustainability fatigue by prioritizing simultaneous well-being for all six stakeholders: visitors, communities, employees, businesses, governments, and the environment. Research highlights five imperatives for resilience in an era of converging crises: (1) Holistic Stakeholder Alignment via transparent MT metrics; (2) Community Empowerment through models like upscale homestays (Dam) and blue-economy conservation; (3) Deep Experiences fulfilling meaning-seeking through spiritual tourism, music events, and emotional engagement; (4) Strategic Enablers like digital inspiration, workforce education, and management systems; and (5) Collaborative Governance to tackle infrastructure, equity, and environmental challenges. The volume advocates for integrated action aligning interests, centering communities, curating authenticity, leveraging technology, and fostering partnerships to transform tourism into a resilient force for shared prosperity and cultural-environmental vitality.
Tourism Development Challenges in the Era of Globalization: Maintaining the Archipelago’s Insights and Pancasila’s Morals Riyadi, Aqueena Janette Putri; Kembara, Maulia Depriya; Yanis, Najwati; Wijaya, Hany Sekar Maulida
Bali Journal of Hospitality, Tourism and Culture Research Vol. 3 No. 1 (2025): Bali Journal of Hospitality, Tourism and Culture Research
Publisher : Language Assistance

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/k20mtw79

Abstract

Globalization has significantly influenced local cultural values and triggered a national identity crisis in the development of Indonesia’s tourism sector. This article aims to explore the correlation between globalization, national identity, and tourism development that is built upon national values. It analyzes the roles of Wawasan Nusantara (archipelago insight) and Pancasila morals as ethical foundations for sustainable tourism and culturally grounded tourism. Utilizing a qualitative method through literature review, the study examines scholarly sources concerning nationalism, development ethics, tourism strategies, and the cultural impacts of globalization. The findings reveal a gap between modern tourism strategies and the preservation of cultural and moral values. This article underscores the importance of integrating national insight and Pancasila morals as foundational elements in tourism development. It is hoped that this research provides valuable insights for industry practitioners and academics in fostering tourism that not only stimulates economic growth but also strengthens national identity in the face of globalization in Indonesia.
Gandhian Thoughts for sustainable Environment: Essential Requirement for the Bright Future of Tourism in India Parashar, Arunesh; Singh, Ipsit Pratap; Agarwal, Prachi; Singh, Aditya Pratap
Bali Journal of Hospitality, Tourism and Culture Research Vol. 3 No. 1 (2025): Bali Journal of Hospitality, Tourism and Culture Research
Publisher : Language Assistance

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/ncw8ct61

Abstract

Indian tourism industry has undoubted bright future. The rate of tourist’s arrival is rising day by day. But the biggest question is ‘do we get this growth on the cost of our ecology and environment’ or we can have sustainable growth in the field of tourism. Superficially, it looks that we have taken the idea of sustainable growth and development from western nations. But we Indians have this thought since ancient India. Moreover nine decades back an Indian seer, saint and philosopher came back to India to remind these ancient ideas in modern context. He gave the message of ecological wisdom, participatory democracy, Non – violence not just through his tongue but also by his actions. In the present context Gandhian philosophies become more relevant especially for the conservation of our environment. Generally tourist consider the exploitation of environment as their birth right without thinking about the future generations. Mahatma Gandhi gave the applicable concepts on sustainable environment which are actually very important for the bright future of Indian tourism.  Though in tourism industry there are many existing concepts on sustainability. But still we need to apply the Gandhian principles for the betterment of Indian Tourism. Some famous tourist destinations applied these principles and the results are favourable. In the present research paper author duo attempted to bring some new dimensions on the relevance of Gandhian thoughts for the bright future of Indian tourism.   
Exploring Research Trends in Sustainable Mountain and Rural Tourism (SMRT): A Bibliometric Study with Biblioshiny and VOS viewer Bisht, Ajay; Kumar, Vipan; Nag, Ashish; Sharma, Suman; Thakur, Rohit
Bali Journal of Hospitality, Tourism and Culture Research Vol. 3 No. 1 (2025): Bali Journal of Hospitality, Tourism and Culture Research
Publisher : Language Assistance

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/1v09wm68

Abstract

Mountain and rural tourism constitute significant segments of the global tourism industry, offering unique natural, cultural, and recreational experiences. This study presents a bibliometric analysis of sustainable mountain and rural tourism literature from 1990 to 2025, drawing on Scopus-indexed articles and utilising tools such as VOSviewer and Biblioshiny to identify key research themes, influential authors, and geographic trends. Major contributor countries include China, Spain, the United Kingdom, and Italy. Emerging topics cover socioeconomic empowerment, gender dynamics, rural population changes, and tourism development, with an emphasis on balancing economic growth and environmental conservation. The rise in demand, partly fuelled by increased health awareness and urban stress, underscores the importance of sustainable approaches that integrate community participation, policy innovation, and environmental stewardship. This synthesis highlights the critical role of mountain and rural tourism in fostering resilient economies and ecosystems while preserving cultural heritage, offering a roadmap for future research and sustainable development strategies.
Tourism Employment and Digital Transformation: ARIMA Forecast insights for India with Regional Focus on Himachal Pradesh Nagrath, Gitika; Sood, Surbhi
Bali Journal of Hospitality, Tourism and Culture Research Vol. 3 No. 1 (2025): Bali Journal of Hospitality, Tourism and Culture Research
Publisher : Language Assistance

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/s3971p63

Abstract

This study forecasts tourism employment trends in India at both national and regional levels while examining the role of automation in reshaping sectoral employment structures. Utilizing the Auto Regressive Integrated Moving Average (ARIMA) model, the research analyzes annual secondary employment data for India (2009–2023) and Himachal Pradesh (2014–2024). Model adequacy is confirmed through standard residual diagnostics and goodness-of-fit measures, supplemented by a qualitative analysis of how digitalization influences skill requirements.Findings indicate a steady upward trend in national tourism employment through 2030, suggesting sustained expansion despite pandemic-related disruptions. Conversely, Himachal Pradesh exhibits significant fluctuations driven by seasonality, climatic vulnerability, and informal labor dependence. The analysis further reveals that automation acts as a complementary force, transforming routine tasks and increasing demand for hybrid skills rather than reducing overall headcount. Originality lies in the dual-level forecasting approach combined with an automation-based workforce interpretation, extending research beyond traditional demand metrics. While the study is limited by the use of annual data and potential structural breaks from COVID-19, it offers critical implications for policymakers. The results highlight the need for region-specific workforce planning and strategic digital adoption to enhance resilience in vulnerable areas like hill states. Future research should consider machine learning models and granular datasets to better capture seasonal dynamics..
Ecotourism Dynamics and AI Integration: Study of Dumboor Lake in Tripura, India Dam, Supriya
Bali Journal of Hospitality, Tourism and Culture Research Vol. 3 No. 1 (2025): Bali Journal of Hospitality, Tourism and Culture Research
Publisher : Language Assistance

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/fpcbhs55

Abstract

This study assesses the ecotourism potential of Tripura with a specific focus on Dumboor Lake by integrating tourist inflow trends, destination rankings, visitor characteristics, and perceptions toward artificial intelligence (AI) in tourism management. The primary objective is to understand the emerging role of AI in strengthening sustainability, enhancing visitor experience, and improving safety and environmental monitoring in lake tourism. The study employs a mixed-method approach, combining secondary data on domestic and foreign tourist arrivals and online travel platform rankings with a field survey of 112 tourists conducted along the banks of Dumboor Lake. Findings indicate a substantial rise in tourist inflow between 2022 and 2024, underscoring the growing economic relevance of the lake within Tripura’s tourism landscape. Although heritage sites dominate digital rankings, natural and ecotourism destinations such as Dumboor Lake show significant scope for improved promotion, infrastructure investment, and technological integration. Survey results reveal that visitors are largely family and excursion groups, represent budget-to-mid-range expenditure patterns, and prefer self-organised travel. Perception analysis confirms strong acceptance of AI applications for ecosystem management, navigation, immersive experiences, and safety services. Statistical tests further establish that technological, environmental, institutional, and social factors significantly influence AI adoption. The study highlights the need for sustainable development, digital enhancement, and community-driven ecotourism strategies in Tripura.
Governance Gaps in Managing Tourism Potential: A Case Study Of Loyok Village, East Lombok Regency Amrullah; Febrian, Muhammad Arif; Abidin, Zainul; Pratama, Faris Yoga; Rizki, Baiq Nadia Tiara; Harfina , Nely
Bali Journal of Hospitality, Tourism and Culture Research Vol. 3 No. 1 (2025): Bali Journal of Hospitality, Tourism and Culture Research
Publisher : Language Assistance

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/5q3ez161

Abstract

This study aims to analyse the limitations of the role of the Loyok Village government in managing the potential of a cultural tourism village based on bamboo handicrafts, as well as to understand institutional dynamics and the conditions of local actors in tourism development. Loyok Village is known as a centre of bamboo craftsmanship in East Lombok; however, tourism management in the village has not yet operated optimally. The research employs a qualitative method with a case study approach, involving village officials, artisans, and tourism actors as informants selected through purposive and snowball sampling techniques. Data were collected through in-depth interviews, limited participant observation, and document analysis, then analysed using data reduction, data display, and conclusion drawing, with source triangulation to ensure validity.The findings reveal that the village government does not yet have adequate regulations, including the absence of a Village Regulation specifically on tourism villages, which results in ineffective coordination, guidance, and facilitation functions. Institutions such as BUMDes and Pokdarwis have also not played an optimal role, while tourism development instead relies heavily on the self-reliance of artisans. Tourist visits occur in an unstructured manner, economic benefits are unevenly distributed, and the regeneration of artisans faces challenges due to low interest among the younger generation. The study concludes that weak governance and limited coordination among actors are the main factors hindering the development of Loyok Village as a sustainable cultural tourism village.
Opportunity Analysis of Gelora Village as a Creative-Economy-Based Supporting Tourism Destination Gufranuddin; Samsudin; Sari, Mira; Umam, Doni Saihul
Bali Journal of Hospitality, Tourism and Culture Research Vol. 3 No. 1 (2025): Bali Journal of Hospitality, Tourism and Culture Research
Publisher : Language Assistance

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/8gw2n485

Abstract

This study analyzes the potential of Gelora Village to develop as a supporting tourism destination through the strengthening of its bamboo weaving creative economy. Although Gelora Village has not yet been formally designated as a tourism village, it possesses cultural and economic characteristics that position it strategically within the eastern Lombok tourism corridor. The research adopted a qualitative descriptive approach to examine internal and external factors affecting tourism-based economic development, supported by field observations, in-depth interviews, and documentation. SWOT analysis was applied to identify existing opportunities and limitations. Findings reveal that hereditary weaving skills and product diversity generate competitive strength for Gelora, especially due to proximity to the well-established Loyok Tourism Village. Community interest particularly from MSMEs and youth groups demonstrates social capital that can accelerate the development of tourism activities based on creative industries. However, barriers remain, including unstable production due to the prioritization of agricultural work, limited marketing channels, the absence of a showroom along tourist routes, and weak digital branding. Opportunities include cross-village tourism integration, experience-based tourism such as bamboo weaving workshops, and the establishment of an MSME gallery as a stopover point for visitors. Nevertheless, threats such as competition from more advanced bamboo craft centers, fluctuating artisan engagement, inconsistent government facilitation, and the risk of stagnation must be anticipated. Overall, the study concludes that Gelora Village has high potential to become a supporting tourism destination, provided professional management, market-oriented strategies, and sustainable collaboration are implemented.
The Stagnation of Weaving Artisans: Uncovering the Causes of Minimal Youth Involvement in Loyok Hilmiyatun; Haqiqah, Baiq Gina; Arifin, Zainul; Ramadani, Alia; Zuniardi, Aldi; Janhurrahmi, Napiza
Bali Journal of Hospitality, Tourism and Culture Research Vol. 3 No. 1 (2025): Bali Journal of Hospitality, Tourism and Culture Research
Publisher : Language Assistance

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/4mdw6493

Abstract

This study aims to analyse the factors causing the weakening of bamboo weaving artisan regeneration in Loyok Village, Sikur Subdistrict, East Lombok Regency, and its implications for the sustainability of the local culture-based creative economy. The study uses a qualitative approach with a descriptive type. Informants were selected purposively, including senior craftsmen, young craftsmen, young non-craftsmen, BUMDes administrators, and village officials. Data were collected through semi-structured interviews, observation, and documentation, then analysed using the Miles and Huberman model through the stages of data reduction, data presentation, and conclusion drawing, and tested for validity using trustworthiness criteria. The results showed that the weakening of artisan regeneration was influenced by several main factors, namely: shifts in socio-cultural values that made the artisan profession no longer prestigious; low motivation among the younger generation, who were more interested in modern jobs with a fixed salary; economic barriers in the form of unstable income, rising raw material prices, limited capital, and narrow market access; and institutional support that is not yet sustainable. On the other hand, technological innovation and digital marketing are beginning to open up new opportunities for young artisans, although they are still constrained by a digital skills gap. This study emphasises the need for a comprehensive strategy that integrates economic strengthening, design innovation, digital marketing, and strengthening the role of village institutions to support the regeneration of artisans in Loyok Village.

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