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Contact Name
I Nengah Subadra
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bjhtcr@balilanguageassistance.com
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bjhtcr@balilanguageassistance.com
Editorial Address
Jalan Jepun Pipil V No.12, Banjar Kertha Graha, Desa Kesiman Kertalangu, Denpasar Timur, Bali - INDONESIA
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Kota denpasar,
Bali
INDONESIA
BJHTCR
Published by Language Assistance
ISSN : -     EISSN : 30318580     DOI : 10.5281/zenodo
Core Subject : Economy, Education, Art, Social,
Arts Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media
Hotel Studies:  This topic includes an exploration of hotel operations, guest services, and industry trends. Hotel Management:  This topic includes strategic oversight of hotel functions, including staff management and financial performance. Restaurant Studies:  This topic includes examination of food and beverage production, service quality, and dining experiences. Tourism Destination Management:  This topic includes administration of tourist spots to enhance visitor satisfaction and economic benefits. Tourism Destination Marketing:  This topic includes promotion strategies to attract tourists to specific locations. Sustainable Tourism:  This topic includes practices that minimize tourism’s environmental impact while supporting local communities. Alternative Tourism:  This topic includes niche tourism forms like ecotourism, agritourism, and spiritual tourism focusing on unique experiences. Cultural Studies:  This topic includes analysis of language, arts, agriculture, religion, and their influence on society. Tourism and Culture:  This topic includes interrelation between tourism activities and cultural expressions. Tourism Policy:  This topic includes frameworks governing tourism development and management. Heritage Tourism:  This topic includes travel to experience places of historical and cultural significance. Religious Tourism:  This topic includes journeys motivated by religious reasons or spiritual fulfillment. Pilgrimage Tourism:  This topic includes visits to sacred sites for spiritual purposes or rituals. Tourist Behaviour:  This topic includes patterns and motivations behind tourists’ choices and actions. Tourism Branding and Destination Image:  This topic includes creation of a unique identity for tourism destinations to shape public perception. Tourism, Digitalization, and Innovation:  This topic includes transformative impact of digital technologies on the tourism sector. It covers the adoption of innovative tools such as artificial intelligence, virtual reality, and mobile applications to enhance tourist experiences, streamline operations, and create new business models. It also examines how digitalization fosters sustainable practices and personalized services, ultimately reshaping the tourism landscape.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 42 Documents
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Potential of the Hotel and Resort Accommodation Industry in East Lombok District, West Nusa Tenggara Province Sendi Rahman Maulana; Nabila Marsha Nada; Titus Indrajaya
Bali Journal of Hospitality, Tourism and Culture Research Vol. 2 No. 1 (2024): Innovative Strategies for Sustainable Tourism and Hospitality Growth @ Bali Jou
Publisher : Language Assistance

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.14602753

Abstract

Tourism is an industrial sector that increases foreign exchange and the country's economy. Indonesia has natural potential which is the main reference in the tourism sector in Indonesia. Apart from natural potential, Indonesia also has beautiful islands, and has various ethnic and cultural characteristics, so it is able to attract tourists, both local and foreign. One of the islands that is the main destination for domestic and foreign tourists is Lombok Island. Lombok Island is rich in natural tourism that is still natural and cultural values that still maintain their authenticity. Lombok Island is an island in West Nusa Tenggara Province, Indonesia. Overall, Lombok has great potential to become a leading destination in the accommodation sector in Indonesia, with a focus on developing quality and sustainable hotels and resorts. This writing method uses literature review and uses qualitative research. This writing aims to (1) determine the potential of the hotel and resort accommodation industry in East Lombok, (2) determine the readiness of the city of East Lombok for the hotel and resort accommodation industry. 
Sustainable Tourism Development Strategy on Sumba Island: Utilising Cultural and Natural Resources for Local Economic Resilience Wisnawa, I Made Bayu
Bali Journal of Hospitality, Tourism and Culture Research Vol. 2 No. 1 (2024): Innovative Strategies for Sustainable Tourism and Hospitality Growth @ Bali Jou
Publisher : Language Assistance

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.14602760

Abstract

This study aims to explore sustainable tourism development strategies on Sumba Island, focusing on community involvement, infrastructure improvement, and natural resource management to strengthen the local economy while preserving the environment and culture. A qualitative approach utilizing case study analysis, in-depth interviews with local stakeholders, and a literature review was employed to examine the theories of creative economy and ecotourism management. Key findings reveal that community engagement and training are crucial elements for sustainable tourism development. Strategic natural resource management and infrastructure improvement can enhance tourist attraction and economic resilience. The study contributes original insights by integrating an ecosystem-based approach into tourism strategies on Sumba. Limitations of the research include the lack of quantitative data and accessibility challenges to remote locations on the island. The implications of the study emphasize the importance of further collaboration among the government, local communities, and the private sector. This research also recommends the development of policies and investments that support the local ecosystem, as well as ongoing training programs to improve managerial and service skills in the tourism sector. Additionally, the study suggests further research on the impact of climate change on Sumba’s tourism industry and the role of technology in supporting sustainable tourism initiatives.
Enhancing Waiter Teamwork: Supervisory Strategies at Bhira Restaurant, Quest San Hotel Denpasar, Bali Dewangga, I Komang Krisna; Sumerta, Ketut Eli
Bali Journal of Hospitality, Tourism and Culture Research Vol. 2 No. 1 (2024): Innovative Strategies for Sustainable Tourism and Hospitality Growth @ Bali Jou
Publisher : Language Assistance

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.14602766

Abstract

This study investigates the efforts of supervisors to enhance teamwork among waitstaff at Bhira Restaurant, Quest San Hotel Denpasar, Bali. The research aims to identify the strategies employed by supervisors and the challenges they face in fostering effective teamwork. A qualitative descriptive approach was adopted, utilizing interviews, observations, and documentation as data collection methods. The data were analysed and categorized based on the research objectives. The findings reveal that supervisors employ several strategies to improve teamwork, including conducting training sessions, clarifying shared goals, boosting employee motivation, fostering a cooperative work environment, and providing regular briefings. However, these efforts are met with challenges such as employees' fear of conflict, lack of team commitment, avoidance of accountability, and indifference toward team outcomes. This study highlights the critical role of supervisory efforts in overcoming these obstacles to create a cohesive and productive team environment.
A GIS Approach to Identifying Tourism Potential Across Varied Landscapes: A Case Study in West Lombok Regency Siwantari, Putu Ayu Pratiwi Duta; Gede, I Putu; Pati, Indra
Bali Journal of Hospitality, Tourism and Culture Research Vol. 2 No. 1 (2024): Innovative Strategies for Sustainable Tourism and Hospitality Growth @ Bali Jou
Publisher : Language Assistance

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.14602778

Abstract

The identification of potential tourist attractions is essential for understanding the tourism assets within mountain, plain, and coastal villages in North Lombok Regency. This study aims to assess these potentials using Geographic Information System (GIS) technology and location quotient (LQ) analysis. An exploratory methodology with stratified random sampling was employed. The findings indicate that Bayan Subdistrict villages exhibit strong potential for mountain-based tourism, while Tanjung Subdistrict villages are well-suited for coastal tourism development. The diverse natural, cultural, and man-made resources across these regions can be enhanced through effective promotional strategies and stakeholder involvement. Leveraging unique local characteristics and products can position these villages toward independent and sustainable tourism development, contributing to competitive advantages in the tourism sector.
Marketing Strategy in Increasing Occupancy Rate at The Jayakarta Lombok Beach Resort & Spa Sudiarta, Made; Ramadhanty, Annisa
Bali Journal of Hospitality, Tourism and Culture Research Vol. 2 No. 1 (2024): Innovative Strategies for Sustainable Tourism and Hospitality Growth @ Bali Jou
Publisher : Language Assistance

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.14602770

Abstract

The purpose of this study is to explore effective marketing strategies for increasing the occupancy rate at The Jayakarta Lombok Beach Resort & Spa, emphasizing innovative approaches to attract and retain guests. A qualitative research method was employed, involving in-depth interviews with key stakeholders, analysis of promotional activities, and a review of occupancy trends over the past three years. Findings reveal that leveraging digital marketing, optimizing pricing strategies, and enhancing customer loyalty programs significantly contribute to higher occupancy rates. The originality of this study lies in its focus on the resort’s localized marketing initiatives and their alignment with emerging tourism trends in Lombok. However, the study is limited by its scope, which focuses on a single resort, suggesting the need for broader comparative research across similar properties. Practical implications include actionable recommendations for resorts to integrate digital platforms and community-based tourism partnerships into their marketing efforts. Academically, this research highlights the importance of adaptive marketing strategies in dynamic tourism markets, offering a foundation for further studies on sustainable marketing in hospitality
Managing Destination Marketing: Effective Strategies for Boosting Visits to Taman Mumbul Tourist Attraction, Sangeh, Bali Dewi, Putu Rika Arista; Subadra, I Nengah; Mekarini, Ni Wayan; Yuda, Ida Bagus Nyoman Krisna Prawira; Sudarsana, Komang
Bali Journal of Hospitality, Tourism and Culture Research Vol. 2 No. 1 (2024): Innovative Strategies for Sustainable Tourism and Hospitality Growth @ Bali Jou
Publisher : Language Assistance

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.14602782

Abstract

This study aims to analyse marketing strategies using the STP (segmentation, targeting, and positioning) approach and the marketing mix strategy analysed through the 7Ps, namely product, price, place, promotion, people, physical evidence, and process at Taman Mumbul Sangeh tourist attraction. This research is descriptive in nature, employing data collection techniques such as observation, interviews, and documentation studies. Based on the analysis, two main conclusions can be drawn: (1) the marketing strategy based on STP focuses more on domestic tourists, who are predominantly aged between 12 and 70 years, with marketing promotions conducted through social media platforms like Instagram and word-of-mouth; and (2) Taman Mumbul Sangeh offers unique tourist products such as pancoran solas (purification), Taman Mumbul temple, and a large pond, which are distinctive features of Taman Mumbul Sangeh that should be preserved and maintained. The pricing strategy should be competitive in the market. Marketing efforts utilise social media platforms and word-of-mouth, while also raising community awareness to participate in promoting Taman Mumbul Sangeh tourist attraction.
Innovative Strategies for Sustainable Tourism and Hospitality Growth in Indonesia (Editorial) Subadra, I Nengah
Bali Journal of Hospitality, Tourism and Culture Research Vol. 2 No. 1 (2024): Innovative Strategies for Sustainable Tourism and Hospitality Growth @ Bali Jou
Publisher : Language Assistance

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.14602668

Abstract

Indonesia's tourism and hospitality industry is experiencing dynamic growth, necessitating innovative strategies to harness its full potential. This issue addresses key aspects crucial for sustainable and effective development. Topics include the potential of East Lombok's hotel industry, marketing strategies to boost occupancy at The Jayakarta Lombok Beach Resort, and destination marketing for Taman Mumbul in Sangeh. Sustainable tourism on Sumba Island is explored through cultural and natural resource utilization, while GIS-based approaches identify tourism potential in West Lombok's diverse landscapes. Additionally, enhancing teamwork through supervisory strategies at Bhira Restaurant, Denpasar, offers insights into improving service quality. These articles collectively provide strategic frameworks for increasing tourist engagement, supporting local economies, and promoting sustainability. The insights are designed to inspire research, collaboration, and practical implementation to strengthen Indonesia’s tourism sector in a competitive global market.
Strategic Approaches for Elevating Room Service Quality at Hotel Asa Larantuka, East Flores Regency Roncally, Fatima Maria Deinse; Susila, I Made Gede Darma; Wulandari, Pande Putu
Bali Journal of Hospitality, Tourism and Culture Research Vol. 2 No. 1 (2024): Innovative Strategies for Sustainable Tourism and Hospitality Growth @ Bali Jou
Publisher : Language Assistance

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.14602789

Abstract

Room service quality improvement strategy is one of the strategies applied by a hotel to increase the number of guests. The purpose of this research is to find out the quality of room service that has been done and the right strategy used to improve the quality of room service at Hotel Asa Larantuka. This research uses a descriptive qualitative approach with observation, interview and documentation techniques. The quality of room service at Hotel Asa Larantuka can be known through interviews with parties such as: hotel employees, guests and government. Interview indicators with reference to the five dimensions of service quality. The results of this study obtained the strategy used to improve the quality of room service is SWOT matrix analysis, among others: 1) Strategy (SO), which is a strategy carried out by the hotel by maintaining all facilities and maintaining the cleanliness of the hotel and providing a good appearance of the employees, 2) Strategy (WO), by improving employee skills in service 3) Strategy (ST) is a strategy to respond quickly to guest complaints and 4) Strategy (WT) is a strategy by always communicating with guests. Suggestions for managers are to maximise the quality of services that have been carried out and improve the shortcomings that are owned in accordance with the strategies that have been prepared. This is expected to improve the quality of service provided and provide satisfaction to tourists who stay overnight so that they make return visits in the future.
The Impact Of Concerts, Music Festivals, And Nightlife On Work-Life Balance And Work Productivity Among Generation Z Sukamto, Irvan Mahidin; Adhi Triachmadi , Mumin; Rahmanita, Mryza; Erica Panjaitan, Liza; Mishell
Bali Journal of Hospitality, Tourism and Culture Research Vol. 2 No. 2 (2025): Synergies for Sustainable Tourism Resilience in Challenging Times @ Bali Journa
Publisher : Language Assistance

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.17247519

Abstract

Study This to study influence attendance at concerts , music festivals and clubs Evening to productivity Work Generation Z in Jakarta, with work-life balance as variable mediation . Although participation in entertainment music the more popular , research about the impact to results Work Still limited . Research This involving 400 workers full time from Generation Z chosen using stratified random sampling based on experience they attend a music event in six month last . Analysis done with Structural Equation Modeling For test connection between variables . Research results show that frequency participation in concerts ( β = 0.204, p < 0.001), music festivals ( β = 0.241, p < 0.001), and clubs night ( β = 0.255, p < 0.001) has an effect significant to productivity work . Influence the mediated partially by increasing work-life balance ( mediation) β between 0.122 to 0.166, p < 0.05), which shows that music event functioning as means recovery psychological and improvement motivation . Findings This expanding the work-life balance model by enter entertainment as factor Supporter recovery psychological and improvement performance in Generation Z. In general practical , organization recommended For integrate activity music in welfare programs employees , such as subsidy ticket concerts , internal music events , or policy Work flexible . For makers policy , results This support development MICE and tourism sector music through supportive regulations , convenience​ licensing , and improvements capacity industry entertainment . Limitations study This covering use of self-report data and cross-sectional design . The study advanced recommended use longitudinal approach
Sustainable Tourism Development In Petak Gianyar Village, Bali: Potentials And Challenges Wisnawa, I Made Bayu; Widari, Dewa Ayu Diyah Sri
Bali Journal of Hospitality, Tourism and Culture Research Vol. 2 No. 2 (2025): Synergies for Sustainable Tourism Resilience in Challenging Times @ Bali Journa
Publisher : Language Assistance

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.17247529

Abstract

Petak Village, located in Gianyar, Bali, possesses great potential for agriculture-based tourism due to its rich nature and culture. The available tourism amenities include waterfalls, trekking paths, spiritual tourism, and other activities based on local wisdom. However, tourism in the village is still challenged by inadequate infrastructure, insufficient marketing, a lack of community participation in the management, and several other factors. This is the main reason this research is conducted, to uncover the tourism potential and challenges of Petak Village in the context of sustainable tourism. The employed strategy centres on qualitative methods with a descriptive approach which features observations, document analysis, and Focus Group Discussions (FGDs) with key stakeholders from the local community, village administration, and tourism entrepreneurs. Based on the focus group discussions, we found that Petak Village has significant opportunities to be further developed into a natural and cultural centre, which would enhance the enduring economic livelihoods of the residents. However, they lack sufficient regulations for effective tourism management, coordination among the myriad stakeholders, a workforce, stronger communities and other regional developmental bodies, the active collaboration of public sectors, and nurture for infrastructure. This study's conclusion verifies that the Petak Village sustainable tourism development shall consider the preservation of the environment, the well-being of the local community, and the area's economic activities in a unified manner involving all relevant participants.

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