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Heskyel Pranata Tarigan
Contact Email
utamipublisher@gmail.com
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+6287823714414
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utamipublisher@gmail.com
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Jl. Ratu Agung No 4, Anggut Bawah, Ratu Samban, Kota Bengkulu, 38223.
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Kota bengkulu,
Bengkulu
INDONESIA
Journal of Business Management
Published by Utami Publisher
ISSN : -     EISSN : 30645077     DOI : https://doi.org/10.70963/jbusman
Core Subject : Economy,
Economics, Econometrics & Finance
Strategic management and leadership Organizational behavior Human resource management Operations and supply chain management Marketing management Financial management Entrepreneurship and innovation
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 22 Documents
 1   2   3 
The Influence of Product Innovation and Digital Marketing on the Ompetitiveness of MSMEs Yanti, Laras Dwi; Gayatri, Ida Ayu Made Er Meytha; Wagini, Wagini
Journal of Business Management Vol. 2 No. 2 (2026): May
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jbusman.v2i2.709

Abstract

This study aims to determine the effect of product innovation and digital marketing on the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in Kota Manna. This research uses a quantitative method with an associative approach. The population in this study consisted of 620 MSME actors in Kota Manna, with a sample of 86 respondents determined using the Slovin formula. Date were collected through questionnaires using a likert scale and analyzed using multiple linear regression analysis. The data analysis techniques included validity test, reliability test, coefficient of determination (R2), t-test, (partial), and F-test (simultaneous) using SPSS version 21. The result of this study indicate that product innovation has a positive and significant effect on MSME competitiveness with a significance value of 0,000<0,05. Digital marketing also has a positive and significant effect on MSME competitiveness with a significance value of 0,001<0,05. Simultaneously,product innovation and digital marketing significantly affect MSME competitiveness with an F-count value of 988.509 greater than F-table 3.108. The coefficient of determination (R2) shows a value of 0,767, meaning that 76,7% of MSME competitiveness can be explained by product innovation and digital marketing, while the remaining 23,3% is influenced by other variables outside this research model.
Generation Z Work Experience In The Digital Workplace Heskyel Pranata Tarigan
Journal of Business Management Vol. 2 No. 2 (2026): May
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jbusman.v2i2.767

Abstract

This study aims to explore and deeply understand the work experience of Generation Z (Gen Z) in the digital workplace, particularly in the local online media environment of bengkuluekspress.com. Generation Z, born between 1997 and 2012, is the first generation to grow up entirely within a digital ecosystem, making how they interpret, navigate, and respond to the digital work environment a compelling and important subject of inquiry. This research employs a qualitative approach using Moustakas's (1994) phenomenological method, which focuses on uncovering the essence of the lived experiences of informants. Data were collected through in-depth interviews, participatory observation, and documentation. Informants consisted of seven Gen Z employees of bengkuluekspress.com selected through purposive sampling. The findings reveal three main themes from Gen Z's work experiences: (1) rapid adaptation to digital technology as the primary capital, (2) work flexibility as a highly valued yet challenging principle, and (3) the search for meaning and professional identity amid the pressures of digital information speed. These findings contribute significantly to understanding the dynamics of the digital generation workforce and their implications for local digital media management.

Page 3 of 3 | Total Record : 22

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