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INDONESIA
Journal of Business Management
Published by Utami Publisher
ISSN : -     EISSN : 30645077     DOI : https://doi.org/10.70963/jbusman
Core Subject : Economy,
Economics, Econometrics & Finance
Strategic management and leadership Organizational behavior Human resource management Operations and supply chain management Marketing management Financial management Entrepreneurship and innovation
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 17 Documents
 1   2 
Tax Collection Reform: Challenges And Solutions For Improving Taxpayer Compliance Susena , Karona Cahya; Damarsiwi , Eska Prima Monique; Putriani, Ririn
Journal of Business Management Vol. 1 No. 2 (2025): May
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jbusman.v1i2.250

Abstract

Tax is an obligation that must be fulfilled by individuals or legal entities to the state without direct compensation, which is used for the benefit of the state for the welfare of the people. To manage taxes, a tax law system is needed that regulates the relationship between the government as collector and the people as tax payers. In Indonesia, tax collection faces various problems, such as weak regulations, lack of socialization, low tax awareness and knowledge, and economic problems. Apart from that, incomplete databases and suboptimal law enforcement are also challenges. The solution to overcome this problem is through tax reform which includes: improving tax regulations, increasing outreach to increase knowledge and awareness of taxpayers, evaluating policies, providing a more complete and secure database, and more firm and consistent law enforcement. In addition, tax collection must be carried out fairly, based on law, without disrupting the economy, efficiently and with a simple system.
The Effect Of Mentoring, Creativity And Risk On The Entrepreneurial Decisions Of Generation Z In Bengkulu City Hidayat, Rahmat; Soleh , Ahmad; Yanti , Rina Trisna
Journal of Business Management Vol. 2 No. 1 (2025): November
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jbusman.v2i1.417

Abstract

This study aims to analyze the influence of mentoring, creativity, and risk on the entrepreneurial decisions of Generation Z in Bengkulu City. Using a quantitative approach with multiple linear regression methods, this study involved 130 Generation Z respondents domiciled in Bengkulu City. Data were collected through questionnaires and analyzed using SPSS to test the partial and simultaneous effects between independent variables (mentoring, creativity, risk) on the dependent variable (entrepreneurial decisions). The regression equation obtained is Y = 6.214 + 0.312X₁ + 0.451X₂ + 0.278X₃, indicating that all independent variables have a positive influence on entrepreneurial decisions. The test results show a coefficient of determination (R²) of 0.713, meaning that 71.3% of the variation in entrepreneurial decisions can be explained by mentoring, creativity, and risk together, while the remaining 28.7% is influenced by other factors outside the model. The t-test indicates that the variables creativity (t = 4.236; sig = 0.000) and risk (t = 3.851; sig = 0.001) have a significant partial effect, while mentoring (t = 1.842; sig = 0.068) does not have a significant effect individually. The F-test yielded F count = 34.512 with a sig = 0.000, indicating that all three variables significantly influence entrepreneurial decisions simultaneously. Thus, increased creativity, risk management skills, and targeted mentoring can encourage Generation Z in Bengkulu to dare to become entrepreneurs.
The Influence Of E-Commerce And Digital Payments On The Income Of Micro, Small, And Medium Enterprises (Msmes) In Bengkulu City Andestar, Tomi; Yanti , Rina Trisna; Yustanti, Nirta Vera
Journal of Business Management Vol. 2 No. 1 (2025): November
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jbusman.v2i1.418

Abstract

This study aims to analyze the influence of e-commerce and digital payment systems on the revenue of Micro, Small, and Medium Enterprises (MSMEs) in Bengkulu City. This study used a quantitative associative approach with a survey method involving 100 MSME respondents who utilize e-commerce platforms and digital payment services. Data were collected using a questionnaire and analyzed through multiple linear regression with SPSS to test the partial and simultaneous effects of independent variables on MSME revenue. Based on data from 100 MSME respondents, a multiple linear regression analysis yielded a coefficient of determination (R²) of 0.526, indicating that variations in MSME revenue can be explained by e-commerce and digital payments. The results of this study indicate that e-commerce and digital payments, both partially and simultaneously, have a positive and significant influence on MSME revenue.
The Effect Of Flash Sales And Free Shipping On Purchase Decisions Among E-Commerce Users Susanti, Reza Septi; Wijaya , Ermi; Herlin, Herlin
Journal of Business Management Vol. 2 No. 1 (2025): November
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jbusman.v2i1.421

Abstract

The purpose of this study is to test whether there is an influence between flash sale and free shipping on purchasing decisions in e-commerce users. This research focuses on Tiktok Shop e-commerce. Based on the characteristics of the research, a sample of 100 respondents was obtained and the research analysis used multiple linear regression analysis. The research results show that the influence of flash sale (X1) on purchasing decisions in e-commerce users (Y) based on the results of the thitung test for the free shipping variable (X2) is 3,423 the thitung value if compared to the ttabel of 1,660 and thitung>ttable (3,423>1,660) with a significance level of 0.001<5% then Ho is rejected and Ha is accepted. The existence of the effect of free shipping (X2) on the purchase decision of e-commerce users (Y) based on the results of the count test for the free shipping variable (X2) is 2,789, the value of the value if compared to the table of 1.660 and the table> table (2,789>1.660) with a significance level of 0.003<5% then Ha is rejected and Ho is accepted. The simultaneous influence of flash sale (X1) and free shipping (X2) on the purchase decision of e-commerce users (Y) based on the Ftable result of 3.06 because Fcalculate>Ftable (15,787>3.06) then Ha is accepted and Ho is rejected, which means that there is a significant effect of the flash sale variable (X1), free shipping (X2) together or simultaneously on the purchase decision on e-commerce users (Y). Multiple linear regression results have the equation Y= 21,918+ 0,448 X1 + 0,196X2 +e because of the positive regression direction, it can be interpreted that if Flash sale and free shipping increase, then the purchase decision of e-commerce users will also increase. The value of the coefficient is terminated Adjusted R Square R2= 0,800. This value means that independent variables together contribute 80.% in influencing dependent variables with medium criteria.
The Influence Of Marketing Strategy (Marketing Mix) On Purchase Decisions At PT. Kreativ Niaga Mandiri Bengkulu Romanza, Nano; Hanila , Siti; Adjie , Dwi Nova
Journal of Business Management Vol. 2 No. 1 (2025): November
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jbusman.v2i1.426

Abstract

The purpose of this study is to find out whether the marketing strategy (marketing mix) of products, price, place, and promotions have a significant effect simultaneously on the purchase decision at PT. Kreativ Niaga Mandiri Bengkulu. This type of research is quantitative with a causal associative design. The data collection method in this study uses a questionnaire technique, with a sample of 75 respondents. The results of this study showed that the multiple linear regression Y = 3.917 + 0.212 X1 + 0.261 X2 + 0.260 X3 + 0.190 X4 + 0.874. Where the coefficient has a positive and significant value, it means that there is a positive or unidirectional relationship between the variables of Product (X1), Price (X2), Place (X3), and Promotion (X4) in determining the return of purchase decisions. The results of the product variable test showed a calculation of 2,732 > a table of 1,993 and a definition of 0.008 < 0.05, then the results of hypothesis Ha were accepted and Ho was rejected, meaning that the product had a positive and significant effect on the purchase decision. The results of the price variable test showed a calculation of 4,690 > a table of 1,993 and a definition of 0.000 < 0.05, then the result of hypothesis Ha was accepted and Ho was rejected, meaning that price had a positive and significant effect on the purchase decision. The results of the place variable test showed a calculation of 3,627 > a table of 1,993 and a definition of 0.001 < 0.05, then the results of hypothesis Ha were accepted and Ho was rejected, meaning that the place had a positive and significant effect on the purchase decision. The results of the promotion variable test showed that the calculation was 2,524 > 1,993 and the definition was 0.014 < 0.05, then the results of hypothesis Ha were accepted and Ho was rejected, meaning that the place had a positive and significant effect on the purchase decision. Based on the comparison of the value of Fcal with Ftable, the value of Fcal is greater than that of Ftable, which is 493,131 > 2.50, then it is concluded that accepting the hypothesis, meaning that there is a simultaneous influence between the product (X1), price (X2), place (X3), promotion (X4) significantly contributes to the purchase decision. This is seen at a significance level of 0.000 < 0.05.
The Influence Of Live Streaming Using The Soft Selling Method On The Purchase Interest Of Thrift Fashion Products Among Gen Z In Bengkulu City Sadewo, Panji; Hanila , Siti; Febliansa , M Rahman
Journal of Business Management Vol. 2 No. 1 (2025): November
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jbusman.v2i1.427

Abstract

This study aims to analyze the influence of Feeling (X₁), Implicit (X₂), and Brand Image (X₃) on Purchase Intention of Thrift Fashion Products (Y) among Generation Z in Bengkulu City. The research employs a quantitative descriptive method with a multiple linear regression approach, based on data from 150 respondents aged 17–28 years, processed using SPSS version 25.0. The results indicate that all questionnaire items are valid (r-count > 0.160) and reliable, with Cronbach’s Alpha values for each variable as follows: Feeling (0.911), Implicit (0.906), Brand Image (0.925), and Purchase Intention (0.892). The partial test (t-test) shows that all independent variables have a positive and significant effect on purchase intention, with t-count and significance values respectively: Feeling (8.241; Sig. = 0.000), Implicit (3.074; Sig. = 0.003), and Brand Image (20.405; Sig. = 0.000). Among these variables, Brand Image is the most dominant factor, with a standardized beta value of 0.610. The simultaneous test (F-test) reveals that the three variables jointly have a significant effect on Purchase Intention, with an F-count value of 1253.047 and Sig. = 0.000 (<0.05). The coefficient of determination (R²) of 0.963 indicates that 96.3% of the variation in Purchase Intention can be explained by the variables Feeling, Implicit, and Brand Image, while the remaining 3.7% is influenced by other factors outside the model such as price, product quality, influencer promotion, and social trends. This study concludes that emotional factors, subconscious perceptions, and brand image collectively play an important role in increasing purchase intention for thrift fashion products. Therefore, strengthening brand image, creating positive emotional experiences, and implementing subtle yet effective soft selling strategies are key to attracting Generation Z’s interest in sustainable products.
Pengaruh Tingkat Pendidikan, Pengalaman Kerja, Kemampuan Intelektual Dan Komunikasi Internal Terhadap Penempatan Kerja Pegawai Pada Dinas Kesehatan Kabupaten Lahat Yuniarti, Yuniarti; Sulbahri Madjir; Nisma Aprini
Journal of Business Management Vol. 2 No. 1 (2025): November
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jbusman.v2i1.483

Abstract

Tujuan penelitian ini adalah mengetahui dan menganalisis secara parsial dan simultan pengaruh tingkat pendidikan, pengalaman kerja, kemampuan intelektual, komunikasi internal terhadap penempatan kerja pegawai pada Dinas Kesehatan Kabupaten Lahat. Data primer dalam penelitian ini diperoleh dengan cara melakukan observasi, wawancara dan dokumentasi. Teknik analisa data yang digunakan antara lain: analisis data, reduksi data, penyajian data, verifikasi dan penarikan kesimpulan serta uji keabsahan data. Penelitian ini memperlihatkan bahwa tingkat pendidikan berpengaruh signifikan terhadap penempatan kerja pegawai pada Dinas Kesehatan Kabupaten Lahat, pengalaman kerja berpengaruh signifikan terhadap penempatan kerja pegawai pada Dinas Kesehatan Kabupaten Lahat, kemampuan intelektual berpengaruh signifikan terhadap penempatan kerja pegawai pada Dinas Kesehatan Kabupaten Lahat, komunikasi internal berpengaruh signifikan terhadap penempatan kerja pegawai pada Dinas Kesehatan Kabupaten Lahat dan tingkat pendidikan, pengalaman kerja, kemampuan intelektual dan komunikasi internal berpengaruh signifikan terhadap penempatan kerja pegawai pada Dinas Kesehatan Kabupaten Lahat.

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