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INDONESIA
Journal of Business Management
Published by Utami Publisher
ISSN : -     EISSN : 30645077     DOI : https://doi.org/10.70963/jbusman
Core Subject : Economy,
Economics, Econometrics & Finance
Strategic management and leadership Organizational behavior Human resource management Operations and supply chain management Marketing management Financial management Entrepreneurship and innovation
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 21 Documents
 1   2   3 
Tax Collection Reform: Challenges And Solutions For Improving Taxpayer Compliance Susena , Karona Cahya; Damarsiwi , Eska Prima Monique; Putriani, Ririn
Journal of Business Management Vol. 1 No. 2 (2025): May
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jbusman.v1i2.250

Abstract

Tax is an obligation that must be fulfilled by individuals or legal entities to the state without direct compensation, which is used for the benefit of the state for the welfare of the people. To manage taxes, a tax law system is needed that regulates the relationship between the government as collector and the people as tax payers. In Indonesia, tax collection faces various problems, such as weak regulations, lack of socialization, low tax awareness and knowledge, and economic problems. Apart from that, incomplete databases and suboptimal law enforcement are also challenges. The solution to overcome this problem is through tax reform which includes: improving tax regulations, increasing outreach to increase knowledge and awareness of taxpayers, evaluating policies, providing a more complete and secure database, and more firm and consistent law enforcement. In addition, tax collection must be carried out fairly, based on law, without disrupting the economy, efficiently and with a simple system.
The Effect Of Mentoring, Creativity And Risk On The Entrepreneurial Decisions Of Generation Z In Bengkulu City Hidayat, Rahmat; Soleh , Ahmad; Yanti , Rina Trisna
Journal of Business Management Vol. 2 No. 1 (2025): November
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jbusman.v2i1.417

Abstract

This study aims to analyze the influence of mentoring, creativity, and risk on the entrepreneurial decisions of Generation Z in Bengkulu City. Using a quantitative approach with multiple linear regression methods, this study involved 130 Generation Z respondents domiciled in Bengkulu City. Data were collected through questionnaires and analyzed using SPSS to test the partial and simultaneous effects between independent variables (mentoring, creativity, risk) on the dependent variable (entrepreneurial decisions). The regression equation obtained is Y = 6.214 + 0.312X₁ + 0.451X₂ + 0.278X₃, indicating that all independent variables have a positive influence on entrepreneurial decisions. The test results show a coefficient of determination (R²) of 0.713, meaning that 71.3% of the variation in entrepreneurial decisions can be explained by mentoring, creativity, and risk together, while the remaining 28.7% is influenced by other factors outside the model. The t-test indicates that the variables creativity (t = 4.236; sig = 0.000) and risk (t = 3.851; sig = 0.001) have a significant partial effect, while mentoring (t = 1.842; sig = 0.068) does not have a significant effect individually. The F-test yielded F count = 34.512 with a sig = 0.000, indicating that all three variables significantly influence entrepreneurial decisions simultaneously. Thus, increased creativity, risk management skills, and targeted mentoring can encourage Generation Z in Bengkulu to dare to become entrepreneurs.
The Influence Of E-Commerce And Digital Payments On The Income Of Micro, Small, And Medium Enterprises (Msmes) In Bengkulu City Andestar, Tomi; Yanti , Rina Trisna; Yustanti, Nirta Vera
Journal of Business Management Vol. 2 No. 1 (2025): November
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jbusman.v2i1.418

Abstract

This study aims to analyze the influence of e-commerce and digital payment systems on the revenue of Micro, Small, and Medium Enterprises (MSMEs) in Bengkulu City. This study used a quantitative associative approach with a survey method involving 100 MSME respondents who utilize e-commerce platforms and digital payment services. Data were collected using a questionnaire and analyzed through multiple linear regression with SPSS to test the partial and simultaneous effects of independent variables on MSME revenue. Based on data from 100 MSME respondents, a multiple linear regression analysis yielded a coefficient of determination (R²) of 0.526, indicating that variations in MSME revenue can be explained by e-commerce and digital payments. The results of this study indicate that e-commerce and digital payments, both partially and simultaneously, have a positive and significant influence on MSME revenue.
The Effect Of Flash Sales And Free Shipping On Purchase Decisions Among E-Commerce Users Susanti, Reza Septi; Wijaya , Ermi; Herlin, Herlin
Journal of Business Management Vol. 2 No. 1 (2025): November
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jbusman.v2i1.421

Abstract

The purpose of this study is to test whether there is an influence between flash sale and free shipping on purchasing decisions in e-commerce users. This research focuses on Tiktok Shop e-commerce. Based on the characteristics of the research, a sample of 100 respondents was obtained and the research analysis used multiple linear regression analysis. The research results show that the influence of flash sale (X1) on purchasing decisions in e-commerce users (Y) based on the results of the thitung test for the free shipping variable (X2) is 3,423 the thitung value if compared to the ttabel of 1,660 and thitung>ttable (3,423>1,660) with a significance level of 0.001<5% then Ho is rejected and Ha is accepted. The existence of the effect of free shipping (X2) on the purchase decision of e-commerce users (Y) based on the results of the count test for the free shipping variable (X2) is 2,789, the value of the value if compared to the table of 1.660 and the table> table (2,789>1.660) with a significance level of 0.003<5% then Ha is rejected and Ho is accepted. The simultaneous influence of flash sale (X1) and free shipping (X2) on the purchase decision of e-commerce users (Y) based on the Ftable result of 3.06 because Fcalculate>Ftable (15,787>3.06) then Ha is accepted and Ho is rejected, which means that there is a significant effect of the flash sale variable (X1), free shipping (X2) together or simultaneously on the purchase decision on e-commerce users (Y). Multiple linear regression results have the equation Y= 21,918+ 0,448 X1 + 0,196X2 +e because of the positive regression direction, it can be interpreted that if Flash sale and free shipping increase, then the purchase decision of e-commerce users will also increase. The value of the coefficient is terminated Adjusted R Square R2= 0,800. This value means that independent variables together contribute 80.% in influencing dependent variables with medium criteria.
The Influence Of Marketing Strategy (Marketing Mix) On Purchase Decisions At PT. Kreativ Niaga Mandiri Bengkulu Romanza, Nano; Hanila , Siti; Adjie , Dwi Nova
Journal of Business Management Vol. 2 No. 1 (2025): November
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jbusman.v2i1.426

Abstract

The purpose of this study is to find out whether the marketing strategy (marketing mix) of products, price, place, and promotions have a significant effect simultaneously on the purchase decision at PT. Kreativ Niaga Mandiri Bengkulu. This type of research is quantitative with a causal associative design. The data collection method in this study uses a questionnaire technique, with a sample of 75 respondents. The results of this study showed that the multiple linear regression Y = 3.917 + 0.212 X1 + 0.261 X2 + 0.260 X3 + 0.190 X4 + 0.874. Where the coefficient has a positive and significant value, it means that there is a positive or unidirectional relationship between the variables of Product (X1), Price (X2), Place (X3), and Promotion (X4) in determining the return of purchase decisions. The results of the product variable test showed a calculation of 2,732 > a table of 1,993 and a definition of 0.008 < 0.05, then the results of hypothesis Ha were accepted and Ho was rejected, meaning that the product had a positive and significant effect on the purchase decision. The results of the price variable test showed a calculation of 4,690 > a table of 1,993 and a definition of 0.000 < 0.05, then the result of hypothesis Ha was accepted and Ho was rejected, meaning that price had a positive and significant effect on the purchase decision. The results of the place variable test showed a calculation of 3,627 > a table of 1,993 and a definition of 0.001 < 0.05, then the results of hypothesis Ha were accepted and Ho was rejected, meaning that the place had a positive and significant effect on the purchase decision. The results of the promotion variable test showed that the calculation was 2,524 > 1,993 and the definition was 0.014 < 0.05, then the results of hypothesis Ha were accepted and Ho was rejected, meaning that the place had a positive and significant effect on the purchase decision. Based on the comparison of the value of Fcal with Ftable, the value of Fcal is greater than that of Ftable, which is 493,131 > 2.50, then it is concluded that accepting the hypothesis, meaning that there is a simultaneous influence between the product (X1), price (X2), place (X3), promotion (X4) significantly contributes to the purchase decision. This is seen at a significance level of 0.000 < 0.05.
The Influence Of Live Streaming Using The Soft Selling Method On The Purchase Interest Of Thrift Fashion Products Among Gen Z In Bengkulu City Sadewo, Panji; Hanila , Siti; Febliansa , M Rahman
Journal of Business Management Vol. 2 No. 1 (2025): November
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jbusman.v2i1.427

Abstract

This study aims to analyze the influence of Feeling (X₁), Implicit (X₂), and Brand Image (X₃) on Purchase Intention of Thrift Fashion Products (Y) among Generation Z in Bengkulu City. The research employs a quantitative descriptive method with a multiple linear regression approach, based on data from 150 respondents aged 17–28 years, processed using SPSS version 25.0. The results indicate that all questionnaire items are valid (r-count > 0.160) and reliable, with Cronbach’s Alpha values for each variable as follows: Feeling (0.911), Implicit (0.906), Brand Image (0.925), and Purchase Intention (0.892). The partial test (t-test) shows that all independent variables have a positive and significant effect on purchase intention, with t-count and significance values respectively: Feeling (8.241; Sig. = 0.000), Implicit (3.074; Sig. = 0.003), and Brand Image (20.405; Sig. = 0.000). Among these variables, Brand Image is the most dominant factor, with a standardized beta value of 0.610. The simultaneous test (F-test) reveals that the three variables jointly have a significant effect on Purchase Intention, with an F-count value of 1253.047 and Sig. = 0.000 (<0.05). The coefficient of determination (R²) of 0.963 indicates that 96.3% of the variation in Purchase Intention can be explained by the variables Feeling, Implicit, and Brand Image, while the remaining 3.7% is influenced by other factors outside the model such as price, product quality, influencer promotion, and social trends. This study concludes that emotional factors, subconscious perceptions, and brand image collectively play an important role in increasing purchase intention for thrift fashion products. Therefore, strengthening brand image, creating positive emotional experiences, and implementing subtle yet effective soft selling strategies are key to attracting Generation Z’s interest in sustainable products.
Pengaruh Tingkat Pendidikan, Pengalaman Kerja, Kemampuan Intelektual Dan Komunikasi Internal Terhadap Penempatan Kerja Pegawai Pada Dinas Kesehatan Kabupaten Lahat Yuniarti, Yuniarti; Sulbahri Madjir; Nisma Aprini
Journal of Business Management Vol. 2 No. 1 (2025): November
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jbusman.v2i1.483

Abstract

Tujuan penelitian ini adalah mengetahui dan menganalisis secara parsial dan simultan pengaruh tingkat pendidikan, pengalaman kerja, kemampuan intelektual, komunikasi internal terhadap penempatan kerja pegawai pada Dinas Kesehatan Kabupaten Lahat. Data primer dalam penelitian ini diperoleh dengan cara melakukan observasi, wawancara dan dokumentasi. Teknik analisa data yang digunakan antara lain: analisis data, reduksi data, penyajian data, verifikasi dan penarikan kesimpulan serta uji keabsahan data. Penelitian ini memperlihatkan bahwa tingkat pendidikan berpengaruh signifikan terhadap penempatan kerja pegawai pada Dinas Kesehatan Kabupaten Lahat, pengalaman kerja berpengaruh signifikan terhadap penempatan kerja pegawai pada Dinas Kesehatan Kabupaten Lahat, kemampuan intelektual berpengaruh signifikan terhadap penempatan kerja pegawai pada Dinas Kesehatan Kabupaten Lahat, komunikasi internal berpengaruh signifikan terhadap penempatan kerja pegawai pada Dinas Kesehatan Kabupaten Lahat dan tingkat pendidikan, pengalaman kerja, kemampuan intelektual dan komunikasi internal berpengaruh signifikan terhadap penempatan kerja pegawai pada Dinas Kesehatan Kabupaten Lahat.
The Effect Of Menu Variation, Taste, And Service Quality On Purchase Decisions At The Qof Coffee Cafe Business In Lubuklinggau City Penti Nopiyanti; Wijaya, Ermy; Hanila, Siti
Journal of Business Management Vol. 2 No. 2 (2026): May
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jbusman.v2i2.516

Abstract

This study aims to examine the impact of menu variety, taste, and survice quality on consumer purchasing decisions at Cafe Qof Coffee in Lubuklinggau City. A quantitative approach was employed through a survey method using questionnaires distributed to 100 consumer respondents of Cafe Qof Coffee. Respondents were selected using accidental sampling technique. Subsequenty, the data were analyzed using multiple liner regression with the assistance of SPSS software version 25. The result indicate that menu veriety (X1) has a significant influence on purchasing decisions (Y), with a significance value of 0.006 < 0.05. Furthermore, taste (X2) also shows a significant influence, with a value of 0.022 < 0.05. Meanwhile, survice quality (X3) exhibits the strongest influence, with a value of 0.000 < 0.05. Simultaneously, all three independent variables significantly affect purchasing decisions, as evidenced by the calculated F value of 106.323 > F table 2.70 and significance of 0.000 < 0.05. The coefficient of determination (R2) of 0.769 indicates that 76.9% of the variation in purchasing decisions is influenced by these variables, while the remaining 23.1% is affected by other factros.
The Effect Of Leadership, Work Environment, And Training On The Performance Of Teachers And Administrative Staff At Smkn 2 Kota Bengkulu Silvia Ulandari; Anggriani , Ida; Subhi, Ramadhan
Journal of Business Management Vol. 2 No. 2 (2026): May
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jbusman.v2i2.517

Abstract

Human resources are an important factor in determining the success of an organization, including educational institutions. Improvements in the quality of human resources can be reflected in the optimal performance of teachers and staff. This study aims to analyze the influence of principal leadership, work environment, and training on the performance of teachers and administrative staff at SMKN 2 Bengkulu City. This study used a quantitative approach with a population of 148 people and a sample of 74 respondents through accidental sampling. Data collection was conducted through questionnaires and analyzed using validity and reliability tests, multiple linear regression, the coefficient of determination, and hypothesis testing using SPSS version 25. The results show that leadership (X1), work environment (X2), and training (X3) have a significant and positive effect on the performance of teachers and staff at SMK Negeri 2 Kota Bengkulu (Y). Partially, leadership has a significant effect with a t-value (2.445) > t-table (1.653) and a significance value of 0.001 < 0.05. The work environment also has a significant effect with a t-value (2.589) > t-table (1.667) and a significance value of 0.003 < 0.05. Training has the strongest effect with a t-value (3.763) > t-table (1.667) and a significance value of 0.002 < 0.05. Simultaneously, the three independent variables (leadership, work environment, and training) had a significant effect on the performance of teachers and staff with a t-value (7.894) > t-table (2.73) and a significance level of 0.03 < 0.05. The coefficient of determination (R²) value of 0.781 indicates that 78.1% of the variation in teacher and staff performance is influenced by these three variables, while the remaining 21.9% is influenced by other factors outside this study. The regression equation obtained is:Y = 31.901 + 0.579X₁ + 0.296X₂ + 0.153X₃ + 8.768,which shows that any increase in leadership, work environment, and training will positively improve teacher and staff performance.
The Influence Of Work Flexibility And Salary On Employee Productivity At PT Setia Tani Mandiri Mukomuko Regency Alisa Yuliana; Anggriani, Ida; Made E G, Ida Ayu
Journal of Business Management Vol. 2 No. 2 (2026): May
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jbusman.v2i2.523

Abstract

This research investigates the critical role of human resource management policies, specifically work flexibility and salary, in determining the level of employee productivity at PT Setia Tani Mandiri, Mukomuko Regency. Given the competitive nature of the industry, maintaining high employee productivity is paramount for the company’s operational sustainability and long-term success. The study employed a quantitative research method with an associative-causal approach to test the relationship and influence between the independent variables (X1):Work flexibility (X2:Salary) and the dependent variable (Y: Employee productivity). The sample consisted of 30 employees, selected through a saturation sampling technique, and primary data was collected using structured questionnaires. Data analysis was performed using multiple linear regression analysis, including the simultaneous hypothesis test (F-Test) and partial hypothesis test (T-Test), with a significance level of α=0.05. The results of this study indicate that flexible working hours and salaries, both simultaneously and partially, have a significant effect on the productivity of employees at PT Setia Tani Mandiri in Mukomuko Regency. These results are indicated by a significance value of < 0.05. The coefficient of determination (R2 or R Square) is 97%. The remaining 3% is influenced by other factors outside the scope of this research model.

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