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Edi Yanto
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STIE Mujahidin Tolitoli Jl. Dr. Samratulangi No. 51 Kel.Tuweley Kec.Baolan Tolitoli Sulawesi Tengah
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Kab. toli toli,
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International Journal of Economic Entrepreneurship and Business Management
Published by STIE MUJAHIDIN TOLITOLI
ISSN : -     EISSN : 30480280     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
"International Journal of Economic Entrepreneurship and Business Management" (IJEEBM) is an academic journal that concentrates on the fields of economics, entrepreneurship and business management. Our Journal has been listed on e-ISSN : 3048-0280
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 72 Documents
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The Effect of Fear of Missing Out (FoMO) and Live Streaming on The Tiktok Platform on Impulsive Buying of Tiktok Users in Baolan District, Tolitoli Regency: Pengaruh Fear of Missing  Out (Fomo) dan Live Streaming pada Platform Tiktok terhadap Impulsive Buying Pengguna Tiktok di Kecamatan Baolan Kabupaten Tolitoli Widyaningrum Widyaningrum; Yahya Yahya; Angga Prayudha Ashari
International Journal of Economic Entrepreneurship and Business Management Vol. 2 No. 3 (2026): Emerging Technologies, Sustainable Finance, and Future Business Strategies
Publisher : STIE MUJAHIDIN TOLITOLI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65212/7az97x96

Abstract

This research is motivated by the phenomenon of increasing impulsive buying behavior among TikTok users which is allegedly influenced by Fear of Missing Out (FoMO) and Live Streaming. The purpose of this study was to determine the effect of FoMO and Live Streaming on Impulsive Buying among TikTok users in Baolan District, Tolitoli Regency, both partially and simultaneously. The research method used a quantitative approach with a sample of 91 respondents selected through purposive sampling technique. Data were collected through questionnaires and analyzed using multiple linear regression with SPSS. The results showed that partially FoMO had a significant effect on Impulsive Buying (t count 4.539 > t table; sig. 0.001), likewise Live Streaming had a significant effect (t count 6.463 > t table; sig. 0.001). Simultaneously, both variables had a significant effect on Impulsive Buying (F count 79.389 > F table; sig. 0.001), with R Square value of 64.3% (R² = 0.643).
The Influence of Service Quality and Taste on Consumer Satisfaction at Mas Mukhlis Sari Laut Food Stalls in Tolitoli Regency: Pengaruh Kualitas Pelayanan dan Cita Rasa terhadap Kepuasan Konsumen pada Warung Makan Sari Laut Mas Mukhlis di Kabupaten Tolitoli Nurhidayah Usman; Fatima Fatima
International Journal of Economic Entrepreneurship and Business Management Vol. 2 No. 3 (2026): Emerging Technologies, Sustainable Finance, and Future Business Strategies
Publisher : STIE MUJAHIDIN TOLITOLI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65212/8g6qbh05

Abstract

This study aims to explain the influence of service quality and taste on consumer satisfaction at the Mas Mukhlis Sari Laut Food Stalls in Tolitoli Regency. This study uses a quantitative method with primary data obtained through observation and questionnaires. Data analysis techniques include instrument tests, classical assumption tests, and multiple linear analysis tests. The results of the partial test (t-test) showed that the service quality variable had a t-count of 3.044 and a taste of 3.325, both of which were significant at the level of 0.000. This shows that both variables have a significant effect on consumer satisfaction. The simultaneous test (F test) showed an F-count value of 13.716 which means that the quality of service and taste together have a significant effect on consumer satisfaction. The determination coefficient showed a value of 0.248 or 24.8%, meaning that the influence of service quality and taste on consumer satisfaction was 24.8%, while the remaining 75.2% was influenced by other factors outside of this study.

Page 8 of 8 | Total Record : 72

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