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Tamrin Fathoni
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INDONESIA
Journal of Creative Power and Ambition (JCPA)
Published by Edujavare Publishing
ISSN : *     EISSN : 30314054     DOI : https://doi.org/10.70610/jcpa.v1i01
Core Subject : Economy,
Economics, Econometrics & Finance
Journal of Creative Power and Ambition (JCPA) (E-ISSN 3031-4054) is a blind peer-reviewed journal published by Edujavare Publishing, Indonesia. This journal publishes research articles, conceptual articles, field study reports and book reviews on all scopes of Business Innovation and Creation, Economy, Business Development and Growth Strategy, Social Entrepreneurship, Risk and Finance Management, Marketing and Market Penetration, Product and Service Development, Technology Entrepreneurship and Innovation, Psychological Aspects and Leadership, Environmental Influence and Policy, Performance Measurement and Success (See Focus and Scope). This journal article is published four times a year; 2 issues per year (June and December).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 515 Documents
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Communication Management Analysis of the IIMS (Indonesia International Motor Show) Brand Identity in Enhancing Visitor Loyalty: Analisis Manajemen Komunikasi Brand Identity IIMS (Indonesia International Motor Show) dalam Meningkatkan Loyalitas Pengunjung Oky Slamet Pujayanto; Dudi Iskandar
Journal of Creative Power and Ambition (JCPA) Vol. 4 No. 02 (2026): Journal of Creative Power and Ambition (JCPA)
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/jcpa.2192

Abstract

This study aims to analyze communication management in building brand identity to enhance visitor loyalty at the 2026 Indonesia International Motor Show (IIMS). The study adopts a constructivist paradigm, a qualitative approach, and a case study method. Data were collected through interviews, observations, document analysis, and literature reviews, then analyzed using the Miles and Huberman model. Communication management was examined through the functions of planning, organizing, directing, and controlling, while brand identity was analyzed using Jean-Noël Kapferer’s Brand Identity Prism. The findings indicate that IIMS builds its brand identity through consistent visual elements, the concept “Your Infinite Automotive Experience,” integrated communication, program innovation, and collaboration with various stakeholders. This identity is reflected in six dimensions: physical, personality, culture, relationship, reflection, and self-image. These communication strategies have the potential to strengthen visitor experiences, satisfaction, and emotional connections with the brand. Therefore, communication management serves as a strategic element in establishing a consistent brand identity and supporting visitor loyalty.
An Analysis of the Impact of Content Marketing on Enhancing Customer Loyalty on E-Commerce Digital Platforms (A Case Study of Shopee) Komarudin; Dian Candra Fatihah; Nuniek Dewi Pramanik; Jusuf Nurdin; Elzainy Reyhan
Journal of Creative Power and Ambition (JCPA) Vol. 4 No. 02 (2026): Journal of Creative Power and Ambition (JCPA)
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/jcpa.2194

Abstract

Shopee is the most visited e-commerce platform in Indonesia, followed by Tokopedia and other platforms. The high level of e-commerce usage in Indonesia is driven by several factors, including population growth and advances in technology. This study aims to analyze the role of content marketing in enhancing customer loyalty on e-commerce platforms, with a particular focus on understanding the impact of content marketing on customer loyalty on Shopee, the challenges and obstacles encountered, and the strategies that can be implemented to overcome these challenges. This study employs a qualitative method with a case study approach, using secondary data as the primary source of information. The secondary data are obtained from various relevant documents, books, and articles related to the impact of content marketing on customer loyalty on the Shopee e-commerce platform. The findings indicate that content marketing plays an important role in building customer loyalty in e-commerce. It contributes to increasing customer engagement, strengthening brand awareness, and enhancing the knowledge of both sellers and buyers through educational content.
Effectiveness of the Use of Digital-Based Financial Recording Applications on Micro, Small, and Medium Enterprises (MSMEs) in Bandung Region Lukman Nulhakim Lukman; Nuniek Dewi Pramanik
Journal of Creative Power and Ambition (JCPA) Vol. 4 No. 02 (2026): Journal of Creative Power and Ambition (JCPA)
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/jcpa.2196

Abstract

Digital financial recordkeeping is relevant to micro, small, and medium enterprises, particularly when business owners require timely information to supervise transactions and operating costs. This study examines the association between the effectiveness of digital financial recording applications and the financial performance of enterprises in Bandung. A quantitative survey involved 50 business owners who had used such applications for at least six months. Participants were selected purposively, and responses obtained through a structured five-point Likert questionnaire were analyzed using simple linear regression in SPSS. The reported regression coefficient is positive, at 0.561, with a significance value below 0.001. Additional testing reports reliability coefficients of 0.812 and 0.784 for the two constructs. These findings indicate a positive statistical relationship between perceived application effectiveness and reported financial performance. Convenient transaction entry, more orderly financial records, and accessible summaries may support cash monitoring, expenditure evaluation, and managerial decisions. Nevertheless, the cross-sectional design and limited sample restrict causal interpretation and broader generalization. The results underscore the importance of combining accessible accounting technology with consistent recordkeeping practices and financial literacy among enterprises through more informed decisions.
Analysis of Islamic Leadership and the Level of Trust in Relation to Performance at Baitul Maal wat Tamwil Tanggamus Riki Renaldo; M. Djidin; Tulus Suryanto; Pertiwi Utami
Journal of Creative Power and Ambition (JCPA) Vol. 4 No. 02 (2026): Journal of Creative Power and Ambition (JCPA)
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/jcpa.2197

Abstract

This study examines the effects of Islamic leadership and trust on employee performance at Baitul Maal wat Tamwil (BMT) Tanggamus, a Sharia-based microfinance institution in Indonesia. Islamic leadership emphasizes integrity, trustworthiness, fairness, accountability, and exemplary conduct, while trust is an important element in organizational relationships and employee performance. This research employed a quantitative field research approach. Primary data were collected through questionnaires using a five-point Likert scale, supported by observation, interviews, documentation, and literature review. The research instrument was assessed through validity and reliability tests, and the data were analyzed using multiple linear regression with SPSS. The reported results indicate that Islamic leadership has a positive and significant effect on employee performance, with a regression coefficient of 0.310 and a significance value of 0.020. Trust also has a reported positive and significant effect, with the same coefficient and significance value. Simultaneously, both independent variables significantly affect employee performance, as indicated by an F-statistic of 55.485 and a significance value below 0.001. The adjusted coefficient of determination is 0.524, indicating that the model explains 52.4% of the variation in employee performance. These findings highlight the relevance of Islamic leadership and trust in understanding employee performance at BMT Tanggamus, although the reported regression outputs require verification for consistency.
The Role of Social Media in Shaping the Self-Identity of Young Women in Urban Areas (A Cultural Communication Theory Perspective) Riastri Novianita; Hasan Mukti Iskandar; Trisna Fajar Prasetyo
Journal of Creative Power and Ambition (JCPA) Vol. 4 No. 02 (2026): Journal of Creative Power and Ambition (JCPA)
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/jcpa.2199

Abstract

Social media has become an important space for young women to express themselves, construct personal images, and negotiate cultural identities. This study aims to examine the role of social media in shaping the digital identities of young women in urban Jakarta from the perspective of cultural communication theory. Using a qualitative approach with a phenomenological design, the study focuses on women aged 18–25 who actively use Instagram and/or TikTok. Data are designed to be collected through in-depth interviews, digital observation, and content analysis, with purposive sampling and snowball sampling where necessary. Thematic analysis will be used to explore participants’ experiences, self-representation practices, audience responses, and negotiations of cultural values, social norms, and gender expectations. The analysis draws on Stuart Hall’s theory of representation, Erving Goffman’s self-presentation perspective, and George Herbert Mead’s symbolic interaction theory. The study is expected to develop a conceptual model explaining how urban cultural contexts, personal meaning-making, digital representation, and social interaction contribute to the ongoing formation and negotiation of digital identity.
Authentic Leadership and Employee Mental Health: An Organizational Psychology Perspective Deni Ardiawan
Journal of Creative Power and Ambition (JCPA) Vol. 3 No. 02 (2025): Journal of Creative Power and Ambition (JCPA)
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/jcpa.2205

Abstract

Employee mental health has become a central concern in organizational psychology, particularly as work increasingly involves uncertainty, emotional demands, and rapid organizational change. Authentic leadership offers a potentially useful approach because it emphasizes self-awareness, relational transparency, an internalized moral perspective, and balanced processing of information. This article examines how these dimensions may shape employee mental health through trust, psychological safety, perceived organizational support, and work-related resources. Using a conceptual narrative review of foundational authentic-leadership scholarship, occupational health frameworks, and research on leadership and employee well-being, the article develops an integrative explanation rather than reporting new empirical data. The analysis suggests that authentic leadership may support mental health when leaders communicate honestly, respond consistently, invite employee voice, and make decisions transparently. These behaviors can reduce interpersonal uncertainty and help employees access social and psychological resources. However, authenticity should not be equated with unrestricted self-disclosure, moral infallibility, or the replacement of professional mental-health support. Its benefits depend on organizational conditions, leader competence, workload, fairness, and access to adequate resources. The article proposes practical implications for leadership development, job design, and employee well-being evaluation, and identifies testable propositions for future empirical research.
The Effect Of Accounting Understanding, Accounting Information Systems, And Sak Emkm Socialization On The Financial Reporting Quality Of Coffee Shop Msmes In Manado Virginia Mauren Tessalonika Djailolo; Johny Manaroinsong; Jaqueline Elisabeth Margaretha Tangkau
Journal of Creative Power and Ambition (JCPA) Vol. 4 No. 02 (2026): Journal of Creative Power and Ambition (JCPA)
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/jcpa.2206

Abstract

This study examines the effects of accounting understanding, accounting information systems (AIS), and socialization of the Financial Accounting Standards for Micro, Small, and Medium Entities (SAK EMKM) on the financial reporting quality of coffee shop MSMEs in Manado, Indonesia. A quantitative associative approach was used, with questionnaire data collected from 50 owners or managers selected through purposive sampling. The data were analyzed using multiple linear regression, partial t-tests, a simultaneous F-test, and the coefficient of determination. The regression results indicate that accounting understanding does not have a statistically significant partial effect on financial reporting quality (B = −0.067, p = 0.652), while AIS has a positive and significant effect (B = 0.334, p < 0.001). SAK EMKM socialization is not statistically significant (B = 0.067, p = 0.582). However, the three predictors are jointly significant (F = 5.980, p = 0.002). The model reports R² = 0.281 and adjusted R² = 0.234, indicating that the predictors explain 28.1% of the observed variance before adjustment. The findings emphasize the practical importance of usable accounting systems and suggest that knowledge and socialization initiatives need to be accompanied by consistent implementation and support.
History and Development Of Islamic Studies (Classical, Medieval, Modern, and Contemporary Traditions) Anita Kuswanti; Maisyarah; Muhammad Azizuddin; Eko Nursalim
Journal of Creative Power and Ambition (JCPA) Vol. 4 No. 02 (2026): Journal of Creative Power and Ambition (JCPA)
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/jcpa.2207

Abstract

Islamic Studies is a field of knowledge that develops along with historical change, society, and the intellectual traditions of Muslims. This article aims to explain the history and development of Islamic Studies by tracing classical, medieval, modern, and contemporary traditions and identifying their characteristics, figures, approaches, and relevance to contemporary Muslim life. This study employs library research by examining relevant books, journal articles, and academic works. The findings indicate that the classical tradition established the foundations of Islamic scholarship through the development of Qur'anic studies, hadith, jurisprudence, theology, philosophy, history, and rational sciences. During the medieval period, these traditions became increasingly institutionalized while facing political and social changes that affected intellectual life. In the modern period, Islamic Studies encountered colonialism, modernity, science, and Western thought, leading to various reform movements. In the contemporary era, Islamic Studies has become increasingly interdisciplinary through social sciences and humanities, hermeneutics, history, anthropology, integration-interconnection, and digital technology. Therefore, Islamic Studies needs to preserve its fundamental sources and values while critically and contextually responding to social change.
Organizational Commitment, Organizational Culture, and Employee Integrity at the Directorate General of Customs and Excise: The Mediating Role of Ethical Leadership Esti Dwi Apriliani; Musa Alkadhim Alhabshy; Ambarwati
Journal of Creative Power and Ambition (JCPA) Vol. 4 No. 02 (2026): Journal of Creative Power and Ambition (JCPA)
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/jcpa.2208

Abstract

Repeated corruption cases at the Directorate General of Customs and Excise (DJBC) show that high institutional integrity scores do not guarantee that employees act with integrity. This study tests social learning theory (Bandura, 1977) and social exchange theory (Blau, 1964) by examining how organizational commitment and organizational culture affect employee integrity, both directly and through ethical leadership as a mediator. The novelty lies in treating integrity as the final outcome rather than a predictor of performance, testing the path from culture and commitment toward ethical leadership (the reverse of the usual direction), and applying the model to a customs institution with high discretionary authority. This explanatory quantitative study used a 1–5 Likert questionnaire completed by 209 employees across 13 directorate-level units at the DJBC Head Office (proportionate stratified random sampling) and analyzed with PLS-SEM in SmartPLS 4. All seven hypotheses were supported. Organizational culture was the strongest factor, both for ethical leadership (β = 0.692) and for employee integrity (β = 0.283), while organizational commitment had smaller effects (β = 0.113 and β = 0.146). Ethical leadership affected employee integrity (β = 0.299) and partially mediated the effect of culture (VAF = 42.20%); mediation through commitment was significant but very weak (VAF = 18.69%). The model explained 57.8% of the variance in ethical leadership and 40.7% in employee integrity. The findings support social learning theory and offer limited support for social exchange theory. Integrity efforts at DJBC should prioritize work culture and leaders’ ethical example alongside formal rules.
Speed-Based Fuel Consumption and Efficiency Potential of the Pioneer Passenger Ship KM. Bung Tomo on Route R-16: An Analysis of Engine-Room Log-Book Data Iie Suwondo; Firdaus Sitepu; Tika Septia; Rezky Rahma Ruslan
Journal of Creative Power and Ambition (JCPA) Vol. 4 No. 02 (2026): Journal of Creative Power and Ambition (JCPA)
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/jcpa.2209

Abstract

Indonesia's pioneer ships burn subsidised fuel, yet their requests are often based on nominal daily figures from ship specifications rather than measured consumption. This study estimates the fuel demand and speed-related saving potential of KM. Bung Tomo, a 1,257 GT passenger ship serving pioneer route R-16 (836 nautical miles, 10-day round voyage) from Kalianget, Indonesia. Engine-room log-book data for one sailing day were combined with engine particulars and a propeller-law power–speed model calibrated to the logged main-engine consumption. The ship used 3,312 L per sailing day: 2,880 L in the main engines (120 L/h, about 31% of combined MCR) and 432 L in the generators (18 L/h, about 19% of one generator's rating). The calibrated model places the logged consumption at about 6.4 knots, at which one round voyage needs about 19,900 L (23.8 L per nautical mile; about IDR 135.5 million; 53.8 t CO₂ on a fossil-diesel basis). This matches the 20,000 L delivered per bunkering and the 21 kL requested for Voyage 16, whereas the specification figure applied over ten days would nearly double the estimate. Raising speed to 8 knots would add about 43% per voyage, while sailing at 6.0 knots would save about 2,000 L per voyage, or roughly 60,000 L and IDR 411 million over a 30-voyage contract, within the route's schedule margin. Low generator loading points to further savings. The fuel balance for the observation period could not be closed from available records, which makes record-keeping a precondition for efficiency management on small subsidised ships.

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