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Jurnal Manajemen dan Kewirausahaan
Published by Universitas Halu Oleo
ISSN : 20850085     EISSN : 26855151     DOI : https://doi.org/10.55598/jmk.v16i2
Core Subject : Economy, Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Naskah yang ditulis untuk Jurnal Manajemen dan Kewirausahaan (JMK) harus merupakan hasil penelitian asli baik secara teoritis maupun empiris yang memberikan kontribusi baru terhadap literatur manajemen dan bisnis. Jurnal ini menyediakan akses terbuka langsung terhadap kontennya dengan prinsip bahwa membuat penelitian tersedia secara gratis untuk umum mendukung pertukaran pengetahuan global yang lebih besar. Jurnal Manajemen dan Kewirausahaan (JMK) terbit 2 (dua) kali dalam setahun yakni edisi Januari dan Juli. Mencakup topik-topik Manajemen SDM, Manajemen Keuangan, Manajemen Pemasaran, Manajemen Operasional, Manajemen Bisnis Syariah, Kewirausahaan
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 21 Documents
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URGENSI E-SERVICE QUALITY UNTUK PENGUATAN KEPERCAYAAN DALAM KEPUTUSAN PEMBELIAN Isalman; Ahmad Mubaraq; Conny; Ajeng Purwati Ningtyas
Jurnal Manajemen dan Kewirausahaan Vol. 17 No. 1 (2025): Jurnal Manajemen dan Kewirausahaan
Publisher : Jurusan Manajemen FEB UHO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55598/jmk.v17i1.29

Abstract

This study analyzes the role of e-service quality in building consumer trust in purchasing decisions on Shopee. Using a causal associative approach and explanatory research method, this study examines the relationship between variables using Structural Equation Modeling (SEM) through SmartPLS 3.0. The study population was the people of Kendari City who had made purchases on Shopee, with a sample size of 160 respondents selected by purposive sampling. The results of the study indicate that e-service quality has a positive effect on customer trust. This trust mediates the relationship between e-service quality and purchasing decisions. The theoretical implications of this study indicate the importance of digital service quality in strengthening the relationship between e-commerce platforms and consumers. Managerially, the results of this study suggest that e-commerce companies such as Shopee need to continue to improve service quality to build trust, maintain information transparency, and ensure a safe and comfortable shopping experience to attract and retain customers. Success in managing service quality drives repeat purchasing decisions, which contributes to business growth and sustainability.

Page 3 of 3 | Total Record : 21

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