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KINERJA : Jurnal Ekonomi dan Bisnis
Published by Universitas Islam As-Syafiiyah
ISSN : -     EISSN : 26863286     DOI : https://doi.org/10.34005/kinerja
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
KINERJA : Jurnal Ekonomi dan Bisnis is a peer reviewed journal that provides a forum for original publications relevant to economics, management and business, for researchers, lecturers, students and alumni both from the Faculty of Economics and Business, As-Syafiiyah Islamic University and from other universities. The Performance Journal is published twice a year, namely January and July.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 165 Documents
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PENGARUH PROMOSI DAN HARGA TERHADAP MINAT BELI OPERATOR TELKOMSEL Hasanah, Zahra; Bandawaty, Euis
Kinerja Vol 8 No 01 (2025): KINERJA : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam As-Syafi'iyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34005/kinerja.v8i01.5007

Abstract

Penelitian ini bertujuan menguji pengaruh promosi dan harga terhadap minat beli operator Telkomsel. Sampel terdiri dari 150 responden di Cibitung, Bekasi, yang merupakan pengguna Telkomsel. Data kuantitatif primer dikumpulkan melalui kuesioner dan dianalisis menggunakan regresi, korelasi, determinasi, uji t, dan uji f dengan bantuan SPSS 25. Hasil penelitian menyatakan bahwa promosi secara parsial berpengaruh positif dan signifikan terhadap minat beli dan harga menyatakan bahwa secara parsial berpengaruh positif dan signifikan terhadap minat beli. Kemudian berdasarkan penelitian ini pula variabel yang paling berpengaruh besar adalah variabel harga dengan nilai t hitung 8,924 > t tabel yaitu 1,655 dengan nilai sig 0,000 < 0,05. Promosi dan harga secara bersama-sama memiliki pengaruh signifikan terhadap minat beli dengan nilai koefisien determinasi sebesar 81,2% sementara sisanya 18,8% dipengaruhi variabel lain.
THE INFLUENCE OF SOCIAL MEDIA AND MARKETING CONTENT ON PURCHASE INTENTION FOR NUFACE PRODUCTS ON TIKTOK SHOP: A CASE STUDY OF STUDENTS AT AS-SYAFI'IYAH ISLAMIC UNIVERSITY Chusnah, Chusnah; Sugiana, Ugi
Kinerja Vol 8 No 01 (2025): KINERJA : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam As-Syafi'iyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34005/kinerja.v8i01.5012

Abstract

This study aims to test "The Influence of Social Media and Marketing Content on purchase intention in Nuface Products on TiktokShop at As-syafi'iyah Islamic University" The sample in this study amounted to 140 respondents. The research uses Validity Test, Reliability Test, Normality Test, Multicollinearity Test, and Heteroscedasticity Test. Analysis In the study using Multiple Regression Analysis, Multiple Correlation Analysis, Coefficient of Determination and Hypothesis Test. The results of the T-Test study showed that the Social Media Variable (X1) had a Positive and Significant Effect on purchase intention (Y) with a T- Table Calculation value of > (2.131 > 1.977) and a sig value > α value (0.035 < 0.05). Marketing Content (X2) has a positive and very significant effect on purchase intention (Y) with a Calculated Value of > Ttable (4.058 > 1.977) and a Sig Value > α Value (0.000 < 0.05). The correlation value is 0.718 which means that it shows a strong relationship. The value of the determination coefficient given by Social Media (X1) and Marketing Content (X2) to purchase intention (Y) was 51.7% and the remaining 48.3%, influenced by other factors that were not analyzed.
THE INFLUENCE OF CUSTOMER EXPERIENCE AND BRAND TRUST ON PURCHASE INTENTION OF AZARINE BRAND IN PULO GADUNG Safitry, Sakinah Yulya; Herawaty, Heny
Kinerja Vol 8 No 02 (2025): KINERJA : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam As-Syafi'iyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34005/kinerja.v8i02.5008

Abstract

This research aims to determine the effect of customer experience and brand trust on purchase intention for Azarine products. The study used a sample of 110 respondents. Data collection techniques involved a questionnaire consisting of 30 items rated on a Likert scale (1-5), which were tested for validity and reliability. The research employed classical assumption tests, including normality test, multicollinearity test, and heteroscedasticity test. The analysis methods used were multiple regression analysis, multiple correlation, coefficient of determination, and t test. Based on the results of the coefficient of determination (R²) among customer experience (X1), brand trust (X2), and purchase intention (Y), the findings indicate that customer experience has a positive and significant effect on purchase intention with a value of (8.483 > 1.982) and a significance value of 0.000 < 0.05, thus rejecting Ho and accepting Ha. Meanwhile, brand trust does not have a significant effect on the purchase intention variable with a value of (0.404 < 1.982) and a significance value of 0.687 > 0.05, thus accepting Ho and rejecting Ha.
THE INFLUENCE OF SOCIAL MEDIA PROMOTION AND BRAND IMAGE ON THE PURCHASE DECISION OF SCARLETT WHITENING BODY LOTION PRODUCTS ON TIKTOK Chairunnisa, Tsabita Dzikra; Scorita, Kurnia Budhy; Faisal, Bintang Akbar
Kinerja Vol 8 No 02 (2025): KINERJA : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam As-Syafi'iyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34005/kinerja.v8i02.5022

Abstract

This study aims to analyze the influence of Social Media Promotion and Brand Image on Purchase Decisions among Scarlett Whitening Body Lotion customers on TikTok. The method used is a quantitative approach with multiple linear regression analysis and classical assumption tests. The population in the study is customers of Scarlett Whitening Body Lotion on TikTok. This research uses a questionnaire as a data collection tool with a sample size of 150 respondents, and it employs the SPSS 25 program for data processing. The test results show that the data meet the classical assumptions and the regression model is significant. Social Media Promotion (β = 0.434) and Brand Image (β = 0.513) have a positive and significant effect on Repurchase Intention (Sig. < 0.05). The R² value of 0.764 indicates that the two variables explain 76.4% of the variation in Repurchase Intention, and the remaining 31.6% is influenced by other factors outside the model. The F-test also shows a significant simultaneous effect (F = 238.378; Sig. = 0.000). Thus, it can be concluded that Social Media Promotion and Brand Image, both partially and simultaneously, have a significant effect on Purchase Decisions among Scarlett Whitening Body Lotion customers on TikTok. This model can be used as a basis for decision-making in digital marketing strategies on social media platforms.
THE INFLUENCE OF PRODUCT QUALITY AND LOCATION ON CONSUMER PURCHASE DECISIONS: A CASE STUDY OF KOPI KILA Putri, Alya Ayunda; Sukatmajaya, Ahmad
Kinerja Vol 8 No 02 (2025): KINERJA : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam As-Syafi'iyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34005/kinerja.v8i02.5027

Abstract

This study aims to find out "The Influence of Product Quality and Location on Purchase Decisions on Kopi Kila". The sample in this study amounted to 160 respondents. This study uses validity tests, reliability tests, normality tests, multicollinearity tests, and heteroscedasticity tests. The analysis in this study used multiple regression analysis, multiple correlation analysis, determination coefficients and hypothesis tests. The results of the study in the Product Quality (X1) variable has a positive and significant effect on purchase decision (Y) with a tcount value > t table (19.032 > 1654) and a sig value < a value (0.00 < 0.05 and Location (X2) had a positive and significant effect on the purchase decision (Y) with a tcount value > t table (13.608 > 1.654) and a sig value < α value (0.00 < 0.05). The correlation value is 0.851 which means that it shows a very strong relationship. The value of the determination coefficient given by Product Quality (X1) and Location (X2) to the Purchase Decision (Y) was 72% and the remaining 28% was influenced by other factors that were not analyzed.

Page 17 of 17 | Total Record : 165

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