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Managing: Jurnal Bisnis dan Manajemen
Published by Penerbit Hellow Pustaka
ISSN : -     EISSN : 3063165     DOI : https://doi.org/10.61166/managing
Core Subject : Economy,
Economics, Econometrics & Finance
Managing: Jurnal Bisnis dan Manajemen is a peer reviewed journal published by Penerbit Hellow Pustaka. The journal is aimed at spreading the research results conducted by academicians, researchers, and practitioners in the field of business and management. In particular, papers which consider the following general topics are invited: Business, Economics, Organization, Strategic Management, Human Resource Management, Marketing, Finance, And Entrepreneurship. FOCUS: Managing: Jurnal Bisnis dan Manajemen provides scientific articles developed in attending through the article publications, original research report, reviews, and scientific commentaries in business and management. SCOPE: Managing: Jurnal Bisnis dan Manajemen encompasses research papers from researcher, academics, and practitioners. In particular, papers which consider the following general topics are invited: Business, Economics, Organization, Strategic Management, Human Resource Management, Marketing, Finance, Banking Entrepreneurship
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 7 Documents
 1 
Search results for , issue "Vol. 2 No. 1 (2025)" : 7 Documents clear
Exploring the Opportunities and Challenges of Mr. Taufiq's Grocery Store Business: reviewed from the aspect of business management with a SWOT approach in Kombangan Village Saiful Arif; Abdur Rahman
Managing: Jurnal Bisnis dan Manajemen Vol. 2 No. 1 (2025)
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/managing.v2i1.6

Abstract

Despite the prevalence of SWOT analysis in business management literature, there is a paucity of studies focusing on its application in the context of small-scale enterprises, particularly in rural areas such as Desa Kombangan. This research aims to bridge this gap by investigating how Mr. Taufiq's grocery store navigates its business environment using the SWOT approach.Focus and Research Objective: This study aims to examine the opportunities and challenges faced by Mr. Taufiq's grocery store in Desa Kombangan through the lens of business management, utilizing the SWOT analysis framework. The primary objective is to identify key factors influencing the business's performance and develop strategic insights to enhance its competitiveness.Methodology: Employing a qualitative research approach, data was collected through semi-structured interviews with Mr. Taufiq, observation of daily operations, and analysis of relevant documents. The SWOT analysis method was utilized to systematically assess the internal strengths and weaknesses as well as external opportunities and threats of the business.Results: The findings reveal a range of opportunities, including growing demand for convenience shopping and a loyal customer base, alongside challenges such as competition from larger retailers and supply chain disruptions. Through SWOT analysis, strategic recommendations were formulated to capitalize on strengths, address weaknesses, leverage opportunities, and mitigate threats, thereby enhancing the resilience and sustainability of Mr. Taufiq's grocery store in Desa Kombangan.
Business Feasibility Study Analysis on Marketing Strategy of Maha Karya Madurasa Bread Factory in Tanah Merah Bangkalan Nur Ina Avia; Abdur Rohman
Managing: Jurnal Bisnis dan Manajemen Vol. 2 No. 1 (2025)
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/managing.v2i1.7

Abstract

This research aims to analyze the business feasibility of the marketing strategy of the Maha Karya Madurasa Bread Business Factory in Tanah Merah Bangkalan. The research method used is descriptive with a qualitative approach. Primary data was obtained through interviews and observations, while secondary data was obtained from literature studies and related documents. The research results show that the Maha Karya Madurusa Bread Factory has a fairly good marketing strategy. The marketing strategy includes determining prices, products, promotions and sales places that suit the target market. This factory also has competitive advantages compared to other competitors, namely quality products, affordable prices and good service. Based on the results of this research, it can be concluded that the Maha Karya Madurasa Bread Business Factory has a good marketing strategy and good business feasibility. Therefore, companies need to continue to improve their marketing strategies and maintain the quality of their products in order to compete in an increasingly competitive market.
Opportunities and Challenges in Developing Micro, Small and Medium Enterprises from Various Financial Aspects Fathur Rozi; Abdur Rohman
Managing: Jurnal Bisnis dan Manajemen Vol. 2 No. 1 (2025)
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/managing.v2i1.8

Abstract

MSMEs have an important role in the country's economy because they are the only ones who are considered capable of surviving the current storm of trade competition and economic downturn. Many sectors contribute to Indonesia's economic development, but the micro, small and medium enterprise (MSME) sector has a very large contribution. Literature evaluation of books and journals related to research is part of the research methodology. The findings of this research show how broad the financial prospects are for the development of MSMEs, as well as how these opportunities are influenced by several other factors. Meanwhile, funding, marketing and financial problems are obstacles to the development of MSMEs. Based on the study findings, MSMEs can benefit from two different things, namely the first is basic potential, then the second is a policy from the government regarding the type of business developed by MSMEs. Constraints are financing and marketing factors. As many as 17.50% of MSMEs received capital from banks, and 82.50% from non-bank institutions such as individual savings and loan cooperatives, family loans, venture capital and others.  
Business Opportunities and Challenges for the Millennial Generation in the Socio-Economic Aspects of the Industrial Revolution 4.0 Afiyanta wulandari; Abdur Rohman
Managing: Jurnal Bisnis dan Manajemen Vol. 2 No. 1 (2025)
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/managing.v2i1.9

Abstract

Currently, Indonesia is facing the era of Industrial Revolution 4.0, where business supply chains are digitally connected, which has an impact on simplifying the supply chain. This research uses qualitative methods and focuses on literature study. The results of this research show the rapid development of the business world, especially MSMEs and creative businesses that utilize digital technology in Indonesia. The era of the Industrial Revolution 4.0 for the creative and innovative millennial generation is both an opportunity and a challenge in running a business in Indonesia. The government's role is very crucial in building an ecosystem that supports and provides adequate facilities in the form of regulations and technological facilities for the growth of MSMEs and creative businesses in Indonesia.
Analysis of Business Ethics on Micro, Small, and Medium Enterprises (MSMEs) Bubur Ayam Mang Jay Telang, Bangkalan Zaenab; Abdur Rohman
Managing: Jurnal Bisnis dan Manajemen Vol. 2 No. 1 (2025)
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/managing.v2i1.10

Abstract

ABSTRACK This research aims to analyze the application of business ethics in the operations of the Mang Jay Chicken Bubur MSME. This research uses interview and observation methods to collect data regarding the business ethics practices implemented. The research results show that Bubur Ayam Mang Jay applies the principles of business ethics such as honesty, integrity, fairness, responsibility and transparency in every aspect of its operations. The application of business ethics has a positive impact on business reputation and performance, increasing customer loyalty and employee productivity. Based on these findings, it is recommended that other MSMEs adopt similar practices and conduct ongoing training on business ethics for employees. Future research is recommended to conduct comparative studies in various sectors and combine qualitative and quantitative approaches to gain a more comprehensive understanding.
Financial Aspect Analysis of UMKM Bebek Songkem Pak Salim in Sampang Regency in Business Feasibility Study Fawaid
Managing: Jurnal Bisnis dan Manajemen Vol. 2 No. 1 (2025)
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/managing.v2i1.11

Abstract

This research aims to analyze the financial aspects of Bebek Songkem Pak Salim MSMEs in Sampang Regency in the context of a business feasibility study. The research uses a qualitative method with a case study approach, where primary data is obtained through in-depth interviews with owners and employees as well as direct observation of operational activities and financial management of MSMEs. Secondary data is collected from financial documents such as profit and loss reports, balance sheets, and daily transaction records. The research results show that MSME Bebek Songkem Pak Salim has a stable daily income, especially during the holiday season and weekends. However, there are significant challenges in managing operational costs due to unpredictable fluctuations in raw material prices. Financial ratio analysis shows that the liquidity, solvency and profitability ratios of these MSMEs are at a fairly good level, but cash flow management still needs improvement. A quick ratio below one indicates the need for improvement in cash management. Financial projections based on historical data show that MSME Bebek Songkem Pak Salim has the potential to increase profits by up to 15% in the next two years with better financial management and effective marketing strategies. Other challenges faced by MSMEs include limited knowledge about financial management, lack of access to affordable sources of financing, and uncertainty in raw material prices. Based on the findings of this research, it is recommended that MSME owners and employees attend training on basic financial management to improve their ability to manage business finances. In addition, implementing an orderly and detailed financial recording system is very necessary to monitor cash inflows and outflows more accurately. Product diversification and increased marketing via social media and other digital platforms are expected to increase brand awareness and sales. By implementing these suggestions, it is hoped that MSME Bebek Songkem Pak Salim can improve its financial performance and make a greater contribution to the local economy in Sampang Regency.
BPRS SPM Pamekasan's Strategy in Increasing Multipurpose Savings Customers Supriyadi; M Rizal Kurniawan
Managing: Jurnal Bisnis dan Manajemen Vol. 2 No. 1 (2025)
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/managing.v2i1.40

Abstract

This study aims to determine and analyze the marketing strategy carried out by BPRS Sarana Prima Mandiri Pamekasan in increasing Multipurpose Savings Customers and what factors are obstacles in carrying out marketing strategies in increasing Multipurpose Savings Customers at BPRS Sarana Prima Mandiri Pamekasan. This study uses a descriptive qualitative research method with data sourced from primary data and secondary data, and data collection techniques used in the form of observation, interviews and documentation. While the data analysis techniques used are data reduction, data presentation and drawing conclusions. The marketing strategies carried out by BPRS Sarana Prima Mandiri Pamekasan in increasing multipurpose savings customers include: door-to-door visits (from door to door), collective visits (groups), brochure distribution, banner installation, through social media and the outreach system. While the obstacles of BPRS Sarana Prima Mandiri Pamekasan in carrying out marketing strategies in increasing Multipurpose Savings customers are in the form of internal factors, namely, lack of facilities and lack of product understanding. While external factors are, lack of public understanding and many competitors.

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