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Anita Maulina
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JAMBIS : Jurnal Administrasi Bisnis
Published by Institut Ilmu Sosial dan Manajemen STIAMI
ISSN : -     EISSN : 27752615     DOI : 10.31334/jambis.v4i4
Core Subject : Economy, Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
JAMBIS: Jurnal Administrasi Bisnis adalah jurnal akademik yang didedikasikan untuk mempublikasikan hasil penelitian mahasiswa dalam bidang ilmu administrasi bisnis. Jurnal ini bertujuan untuk memberikan wadah bagi mahasiswa untuk menyebarluaskan temuan penelitian mereka kepada komunitas akademik, praktisi bisnis, dan masyarakat luas. Ruang Lingkup dan Fokus: JAMBIS menerima artikel penelitian yang mencakup berbagai aspek administrasi bisnis, termasuk namun tidak terbatas pada: - Pemasaran dan Perilaku Konsumen - Kewirausahaan dan Inovasi Bisnis - Manajemen Operasional dan Rantai Pasok - Sumber Daya Manusia dan Kepemimpinan - Strategi Bisnis dan Studi Kelayakan - Transformasi Digital dalam Bisnis - Tata Kelola Perusahaan dan Etika Bisnis Tujuan dan Manfaat: - Meningkatkan budaya akademik di kalangan mahasiswa dengan mendorong publikasi hasil penelitian mereka. - Menyediakan platform bagi mahasiswa untuk memperoleh pengalaman publikasi ilmiah sebelum melanjutkan ke jenjang yang lebih tinggi. - Memfasilitasi kolaborasi antara mahasiswa, dosen, dan praktisi dalam pengembangan ilmu administrasi bisnis. - Meningkatkan kualitas penelitian mahasiswa melalui proses peer-review yang ketat dan bimbingan dari editor serta reviewer berpengalaman.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 12 Documents
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Search results for , issue "Vol. 4 No. 6: Desember 2024" : 12 Documents clear
Analisis Gaya Kepemimpinan Dalam Meningkatkan Kinerja Pegawai (Study Kasus PT. BPR Prima Nusatama di Bekasi) Suryati, Suryati; Andari Ratna Widyastuti, Trie
JAMBIS : Jurnal Administrasi Bisnis Vol. 4 No. 6: Desember 2024
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v4i6.4596

Abstract

The aim of this research is to analyze leadership style on employee performance at PT. BPR Prima Nusatama. The research method used is qualitative with a case study approach and data collection techniques through documentation, observation and semi-structured interviews in the interview and library research categories. The informants for this research were HRD, PE Compliance, APU-CFT Risk Management, Head of Marketing, and Collector, and interviewed academics. The research results show that the application of leadership style to the performance of PT employees. BPR Prima Nusatama is quite good, but there are several leaders who have an attitude of not caring about employee performance, such as a lack of attention and guidance when assigning tasks to employees, this is what causes a lack of motivation regarding the quality of employee performance at PT. BPR Prima Nusatama. To improve the quality of employee performance, it starts with oneself, as well as support from the leader.
ANALISIS PERILAKU KONSUMEN INDUSTRI TEKSTIL PAKAIAN JADI DALAM MENGAMBIL KEPUTUSAN PEMBELIAN PRODUK FASHION JINISO DI JAKARTA BARAT Pricilia Aziza, Deva; Meidiana, Meidiana
JAMBIS : Jurnal Administrasi Bisnis Vol. 4 No. 6: Desember 2024
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v4i6.4605

Abstract

This research aims to understand and analyze consumer behavior, driving factors, and purchase decisions regarding the local brand Jiniso in west jakarta. The background of this research is the development of the fashion industry in Indonesia over the past few decades, where local producers compete to offer similar types of fashion with different qualities. The research uses qualitative methods with primary and secondary data as sources of information. Data collection techniques include observation, interviews, documentation, and triangulation, involving 7 informarts. Data analysis was conducted descriptively. The result of this research indicate that consumer behavior in purchasing Jinision brand products tents to favor products that are of good quality and have an affordable price.
Penataan Kawasan Pasar Senen Sebagai Wujud Marketing Destination Kota Jakarta Oleh PERUMDA Pasar Jaya Tahun 2024 Martiny, Mimy; Sumidartiny, Ai Netty
JAMBIS : Jurnal Administrasi Bisnis Vol. 4 No. 6: Desember 2024
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v4i6.4592

Abstract

This research aims to investigate the potential, challenges, and opportunities related to the transformation of Pasar Senen which is attractive to local and international tourists. The method used in this research is a descriptive method with a qualitative approach. The data source used by researchers in this research was interview techniques. Based on the discussion, this research concludes that Pasar Senen as a marketing destination in Jakarta shows great potential for this market to continue to develop as an attractive shopping destination. By addressing problems through infrastructure revitalization, increased promotions, and improved service quality, this market can become a more attractive and sustainable shopping destination. Furthermore, the strategy for structuring the Pasar Senen area has proven its potential to increase its attractiveness as a prominent shopping destination in Jakarta.
PENGARUH KUALITAS PELAYANAN DAN KUALITAS PRODUK TERHADAP KEPUASAN KONSUMEN MIXUE CILINCING JAKARTA UTARA Raihan Al Ghifari, Muhammad; Gofur, Abdul
JAMBIS : Jurnal Administrasi Bisnis Vol. 4 No. 6: Desember 2024
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v4i6.4597

Abstract

Judging from the phenomenon that occurred at Mixue Cilincing, North Jakarta, researchers found an increase and decrease in the number of purchases at Mixue Cilincing, North Jakarta which affected their consumer satisfaction. Therefore, this study aims to determine the effect of service quality and product quality on consumer satisfaction at Mixue Cilinicing, North Jakarta. The type of this research is quantitative descriptive. The population in this study were consumers who had made purchases at the Mixue Cilincing, North Jakarta outlet. The sample used was 96 respondents using purposive sampling technique. The analysis tool used was multiple linear regression using IBM SPSS software version 25. The results of the study proved the results of the t-test of the service quality variable (X1) the t-count value> t table (3.532> 1.985) with a significance level of 0.000 <0.05, then Ho was rejected and Ha was accepted. The results of the t-test of the product quality variable (X2) t-value count> t-table (6.060> 1.985) with a significance level of 0.000 <0.05, then Ho is rejected and Ha is accepted. The results of the f-test of the consumer satisfaction variable (Y) f-value count> f-table (202.945> 3.09) with a significance level of 0.000 <0.05, then Ho is rejected and Ha is accepted. So it can be concluded that service quality and product quality simultaneously have a positive and significant effect on consumer satisfaction at Cilincing North Jakarta mixue with a value of 81.4%.
IMPLEMENTASI PROGRAM PRAKTIK KERJA LAPANGAN DI REGULATOR JASA KEUANGAN Yustriana, Yustriana; Sri Poernomo, Baby
JAMBIS : Jurnal Administrasi Bisnis Vol. 4 No. 6: Desember 2024
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v4i6.4593

Abstract

This research aims to analyze the implementation of the field work practice program at the Financial Services Regulator and its impact on student competency development. The author uses a qualitative method with a case study approach. Data was obtained through in-depth interviews, and relevant documentation. The research respondents consisted of the OJK street vendor recruitment team, students participating in street vendors, and experts in the field of human resources. Data analysis techniques use IFAS (Internal Factors Analysis Summary), EFAS (External Factors Analysis Summary), and SWOT (Strengths, Weaknesses, Opportunities, Threats). The results of the study show that the street vendor program in the financial services regulator has strengths, such as OJK has many employees who have mastered competencies that have been certified in various fields so that OJK employees can participate in providing competent guidance for interns. However, there are weaknesses found in the implementation of street vendors, namely long administrative procedures, lack of hard skills and lack of soft skills from interns.
Analisis Strategi Marketing Mix Dalam Meningkatkan Penjualan Pada Coffee Shop The Liter Di Summarecon Bekasi Zahra Aliyanti, Dila; Cholik, M. Agus
JAMBIS : Jurnal Administrasi Bisnis Vol. 4 No. 6: Desember 2024
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v4i6.4603

Abstract

Marketing strategies play an important role in achieving business success, as these areassignificantly contribute to the realization of a business plan that helps maintain and increase saleswhile securing market positions by leveraging opportunities and strengthening sales through theimplementation of marketing mix strategies. The researchers used a qualitative approach to involveresearchers in gaining a better understanding of complex and contextual phenomena to report adetailed perspective from informant sources in the research environment, focusing mainly on thephenomenon of marketing strategy in the concept of the marketing mix theory in increasing salesat the coffee shop The Liter at Summarecon Bekasi. The marketing mix strategy for boosting salesat The Liter coffee shop has produced positive consumer feedback through direct communicationin the store and interaction through social media. However, the lack of activity in social media hasresulted in many consumers still not realizing the existence of the brand The Liter. There is nospecial online booking application in The Liter and no consumer membership program; there is noevent that attracts the general consumer because it is only scheduled for a special event of K-Popfans; the menu offered by The Liter is very monotonous; there is no update of special beveragevariants, so consumers get bored.
Pengaruh Persepsi Kemudahan dan Kepercayaan Terhadap Minat Penggunaan Layanan Transportasi Online Grab di Kota Bekasi Nadariansyah, Raihan; Prihadini, Diana
JAMBIS : Jurnal Administrasi Bisnis Vol. 4 No. 6: Desember 2024
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v4i6.4594

Abstract

The objective of this research was to determine the Effect of Convenience and Trust Perception towards the Interest of Use of Grab Online Transportation Services in Bekasi City. This research used quantitative approach method. Besides, the type of this research was descriptive method. The population used in this research was all users of Grab online transportation services in Bekasi City. The data collection technique used questionnaires and observations. The sampling technique used Hair’s opinion with the total sample of 150 respondents. The data analysis was a multiple linear regression system using the Iunan tool with the assistance of IBM Statistics version 25.0. The results of this research showed that there was a significant effect between the convenience perception variable towards the interest of use for about 83.1%, there was a significant positive effect between the trust perception variable towards the interest of use for about 86.4%, there was a simultaneous positive and significant effect between the convenience and trust perception variable towards the interest of use for about 81.1%, then the rest of 18.9% was explained by other variables that were not examined in this research.
ANALISIS STRATEGI PEMASARAN DIGITAL DALAM MENINGKATKAN PENJUALAN PT. MAYORA BEKASI Prasetyaningsih, Nila; Ardiman, Dzaki
JAMBIS : Jurnal Administrasi Bisnis Vol. 4 No. 6: Desember 2024
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v4i6.4602

Abstract

This research aims to analyze the digital marketing strategy implemented by PT Mayora Bekasi in increasing sales of its products. In the ever-evolving digital era, companies are faced with the need to adopt innovative and effective marketing strategies to win the competition in the market. The research method used is a case study with a qualitative approach, where data is obtained through in-depth interviews with marketing managers, observation, and analysis of company documents.The results showed that PT Mayora Bekasi has implemented various digital marketing strategies such as the use of social media, search engine optimization (SEO), content marketing, and pay-per-click advertising. The use of social media such as Instagram, Facebook, and YouTube has proven effective in increasing consumer interaction and engagement. In addition, the right SEO strategy helps increase product visibility on search engines, making it easier for consumers to find the products offered. Informative and engaging content marketing also plays an important role in building brand awareness and consumer loyalty.However, this research also identified several challenges faced, such as intense competition in the digital world, changes in social media algorithms, and the need for constantly updated content. To overcome these challenges, PT Mayora Bekasi needs to continue to innovate and adapt to technological developments and dynamic market trends. Overall, this study concludes that an effective digital marketing strategy can significantly increase PT. Mayora Bekasi's sales. Recommendations include increased investment in digital marketing, training for the marketing team, and the use of data analytics to measure the effectiveness of the strategies implemented.
Pengaruh Brand Ambassador Dan Kualitas Produk Terhadap Keputusan Pembelian Sunscreen Azarine Di Kota Bekasi Budi Lestari, Fitria; Chairani, Ridfa
JAMBIS : Jurnal Administrasi Bisnis Vol. 4 No. 6: Desember 2024
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v4i6.4595

Abstract

The phenomenon in this research is due to a decrease in the level of sales of Azarine sunscreen products in 2022 which is caused by several factors. This research aims to find out how much influence brand ambassadors and product quality have on purchasing decisions for Azarine sunscreen in Bekasi City. This research uses a descriptive quantitative method approach. The samples in this research were consumers who had purchased and used Azarine sunscreen, especially respondents who lived in Bekasi City with a total sample of 120 respondents. Data analysis uses multiple linear regression. This research shows that brand ambassador (X1) has a significant influence on purchasing decisions (Y). Product quality (X2) has a significant effect on purchasing decisions (Y). Brand ambassador (X1) and product quality (X2) have a significant influence on purchasing decisions (Y) by 61% and the remaining 39% is influenced by other variables not examined in this research.
Pengaruh Kualitas Pelayanan Dan Harga Terhadap Keputusan Pembelian Pada Alfamart Cabang Darmawangsa Kabupaten Bekasi Apriyani, Intan; Akbar, Muhammad
JAMBIS : Jurnal Administrasi Bisnis Vol. 4 No. 6: Desember 2024
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v4i6.4604

Abstract

This study is motivated by a decrease of around 80% in February 2024 due to service quality andprice at Alfamart Darmawangsa. This study aims to determine the effect of service quality andprice on purchasing decisions for customers of Alfamart Darmawangsa Branch, Bekasi Regency.The type of data in this study is a quantitative approach. This study uses 2 independent variables,namely service quality and price on the dependent variable of purchasing decisions. In this studythe sample used was 150 customers at Alfamart Darmawangsa. The data was processed usingSPSS 25 with the t test, f test, multiple linear regression, and the coefficient of determination. Theresults showed that there is a partially significant influence between Service Quality onPurchasing Decisions at Alfamart in Darmawangsa branch Where t count 32.157> t table 1.976and a significant value of 0.000 <0.05. There is a partially significant influence between Price onPurchasing Decisions at Alfamart in Darmawangsa branch Where t count 30.949> t table 1.976and a significant value of 0.000 <0.05. There is a simultaneous significant influence betweenService Quality and Price on Purchasing Decisions at Alfamart Darmawangsa branch, BekasiRegency where the F value is F count 712.581> t table 3.06. The contribution made by ServiceQuality and Price simultaneously to Purchasing Decisions is 90.6%, while the remaining 9.4% isinfluenced by other factors not included in this study.

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