JUEBIR: Journal of Economics and Business Research
Journal of Economics and Business Research (JUEBIR) is an open-access student journal that welcomes scientific contributions from students in the fields of management, finance, business, and Islamic economics, as outlined in its Focus and scope. The journal invites manuscripts in the following areas: Islamic Finance, Banking, and Accounting Islamic Economics Islamic Financial Development Islamic Entrepreneurship, MSMEs, and Startups in the Smart Economy Business Management (including Human Resource Management, Marketing, Finance, Operations, and Accounting) International Business Islamic Philanthropy (Zakat, Infaq, Sadaqah, Waqf) Halal Industries (Food, Tourism, Lifestyle) Islamic Marketing Islamic Financial Technology Green Economy and Digital Technology Ethics in Islamic Economics
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<![CDATA[Peran UMKM dalam Mengatasi Masalah Kemiskinan di Provinsi Daerah Istimewa Yogyakarta ]]>
<![CDATA[Ariyani, Diyah]]>;
<![CDATA[Wulandari, Putri Wahyu]]>
<![CDATA[ Journal of Economics and Business Research (JUEBIR) Vol. 4 No. 1 (2025): June 2025 ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Islam UIN Raden Mas Said Surakarta ]]>
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DOI: 10.22515/juebir.v4i1.9582
<![CDATA[This study analyzes the influence of tourism income, MSME growth, Human Development Index (HDI), and zakat on the poverty rate in the Special Region of Yogyakarta Province. Utilizing panel data from 5 regencies/cities during the period of 2018-2022, the study employs the panel data regression analysis method. The findings of the study indicate that tourism income and MSME growth have a negative but insignificant impact on poverty. This suggests that the benefits of these two sectors have not been evenly distributed to significantly reduce poverty. The HDI is found to have a negative and significant impact on poverty, emphasizing the importance of investing in human resource development as a long-term poverty alleviation strategy. Unexpectedly, zakat demonstrates a positive and significant impact on poverty, which could be attributed to inefficiencies in zakat management and distribution or other uncontrolled factors within the study. These findings highlight the need for a multi-dimensional approach to poverty alleviation, focusing not only on economic growth but also on enhancing human resource quality and improving income redistribution systems. The study provides crucial implications for policymakers in formulating more effective and integrated poverty alleviation strategies in the Special Region of Yogyakarta Province]]>
<![CDATA[Generasi Z di Solo Raya: Bagaimana Customer Review dan Influencer Endorsement Membentuk Minat Beli Produk Makeup Melalui Customer Trust? ]]>
<![CDATA[Areta, Friska]]>;
<![CDATA[Syadza, Inayah]]>
<![CDATA[ Journal of Economics and Business Research (JUEBIR) Vol. 4 No. 1 (2025): June 2025 ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Islam UIN Raden Mas Said Surakarta ]]>
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DOI: 10.22515/juebir.v4i1.10710
<![CDATA[Generasi Z sebagai mayoritas pengguna teknologi saat ini, memiliki kemudahan untuk mengakses berbagai sumber informasi perihal makeup melalui internet dan media sosial. Mereka cenderung melakukan riset sebelum membeli produk makeup, terutama dengan memanfaatkan customer review dan influencer endorsement. Penelitian ini memiliki tujuan untuk menganalisis adanya pengaruh customer review dan influencer endorsement terhadap minat beli peoduk makeup Generasi Z di Solo Raya, serta mengevaluasi peran customer trust dalam memediasi pengaruh dari customer review dan influencer endorsement terhadap minat beli produk makeup di kalangan Generasi Z di Solo Raya. Dalam penelitian ini penulis memilih menggunakan metode kuantitatif dengan pendekatan deskriptif. Sampel penelitian ini terdiri dari 150 responden Generasi Z di Solo Raya. Metode dalam pengumpulan data yang digunakan adalah melalui kuesioner dengan menggunakan google form dengan memilih skala likert dari skala 1-5. Teknik analisis data dilakukan menggunakan Structural Equation Modeling (SEM) dengan software SmartPLS 4.0. Hasil penelitian ini menunjukkan bahwa customer review, influencer endorsement, dan customer trust memiliki pengaruh positif dan signifikan terhadap minat beli. Customer trust terbukti dapat memediasi pengaruh influencer endorsement terhadap minat beli. Namun, customer trust tidak dapat memediasi pengaruh customer review terhadap minat beli.]]>
<![CDATA[From Quality to Loyalty: The Brand image Effect in Viva Cosmetics Journey ]]>
<![CDATA[Prasetyawati, Novela]]>;
<![CDATA[Novitasari, Risma]]>;
<![CDATA[Khoirunnisa, Miftah]]>;
<![CDATA[Nurnafiah, Annisa]]>
<![CDATA[ Journal of Economics and Business Research (JUEBIR) Vol. 4 No. 1 (2025): June 2025 ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Islam UIN Raden Mas Said Surakarta ]]>
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DOI: 10.22515/juebir.v4i1.10754
<![CDATA[The beauty industry is becoming increasingly competitive; however, Viva Cosmetics remains a prominent brand with a positive image among consumers. This study examines the influence of product quality on customer loyalty, with brand image as a mediating variable, among Viva Cosmetics consumers in Surakarta. Using a quantitative approach, the study involved 99 respondents selected through purposive sampling. Data were analyzed with variance-based Structural Equation Modeling (SEM) using SmartPLS 4. The results reveal that product quality has a positive and significant impact on both customer loyalty and brand image. However, brand image does not significantly affect customer loyalty, indicating it does not mediate the relationship between product quality and customer loyalty. Thus, customer loyalty is more directly driven by product quality. The study suggests that Viva Cosmetics should explore alternative mediating variables to enhance customer loyalty]]>
<![CDATA[Media Sosial dan Iklan: Pengaruh Brand Awareness Terhadap Minat Beli Produk Skincare Glad2Glow ]]>
<![CDATA[Saputra, Muhammad Rizal]]>;
<![CDATA[Khoirunnisa', Lina Febriana]]>
<![CDATA[ Journal of Economics and Business Research (JUEBIR) Vol. 4 No. 1 (2025): June 2025 ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Islam UIN Raden Mas Said Surakarta ]]>
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DOI: 10.22515/juebir.v4i1.10798
<![CDATA[This study analyzes the influence of social media and digital advertising on consumers' purchase intention for Glad2Glow, with brand awareness as a mediating variable. Based on a survey, 60% of Indonesia’s population actively uses social media for an average of three hours daily, making it a crucial channel for marketing. The study involved 190 respondents selected using simple random sampling, with data collected through an online questionnaire. Analysis using Smart PLS revealed that social media and digital advertising have a positive and significant impact on brand awareness and purchase intention. Brand awareness also mediates the influence of these variables on purchase intention. The R Square value shows that 78.6% of purchase intention variability is explained by social media, digital advertising, and brand awareness. These findings highlight the importance of effective digital marketing strategies to enhance brand awareness and boost consumer purchase intention]]>
<![CDATA[Pengaruh Green Accounting dan Kinerja Lingkungan Terhadap Profitabilitas: Tinjauan Literatur Sistematis ]]>
<![CDATA[Anggraini, Fida]]>;
<![CDATA[Tjandrakirana DP, Rina]]>
<![CDATA[ Journal of Economics and Business Research (JUEBIR) Vol. 4 No. 1 (2025): June 2025 ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Islam UIN Raden Mas Said Surakarta ]]>
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DOI: 10.22515/juebir.v4i1.11578
<![CDATA[This study aims to provide a deeper analysis of the effect of green accounting and environmental performance on profitability, especially for companies engaged in the oil and gas sector. The research method used in this study is systematic literature observation with the Preferred Reporting Items for Systematic Review and Meta Analyses (PRISMA) approach. Research data from articles collected from 500 articles sourced from the Harzing's Publish or Perish application using Google Scholar sources, then filtered into 27 relevant articles. The results of the study showed 5 articles stating that green accounting and environmental performance had a positive effect and 9 articles were also found discussing only one variable with a positive effect, 5 articles on green accounting variables and 4 articles on environmental performance variables. In general, these results explain that entities that apply the concept of green accounting and have environmental performance as much as 51% of the research data tend to increase long-term profitability. This is due to increased trust from stakeholders and compliance with applicable environmental regulations. However, the study also found that green accounting and environmental performance research still faces various challenges as evidenced by the weakness of the research]]>
<![CDATA[Peran Layanan Digital BRKS Mobile dalam Meningkatkan Efisiensi Transaksi Perbankan Syariah: (Studi Kasus Bank Riau Kepri Syariah Capem Baserah) ]]>
<![CDATA[Ocha, Aprika Rosa]]>
<![CDATA[ Journal of Economics and Business Research (JUEBIR) Vol. 4 No. 1 (2025): June 2025 ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Islam UIN Raden Mas Said Surakarta ]]>
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DOI: 10.22515/juebir.v4i1.11633
<![CDATA[For banks involved in providing banking services, ensuring customer satisfaction is a critical aspect that should not be overlooked. Consequently, it is essential for banks to enhance the quality of their digital services. This research aims to explore the impact of BRKS Mobile digital services on the efficiency of Islamic banking transactions at Bank Riau Kepri Syariah Capem Baserah. Aquantitative approach was employed in this study. The researchers utilized various data collection methods, including observation, interviews, and documentation. The findings reveal that the availability of BRKS Mobile services facilitates customers in conducting transactions at any location and at any time. Additionally, BRKS Mobile services are user-friendly, as they help reduce costs and save time, thus enabling customers to complete their transactions quickly.]]>
<![CDATA[Analisis Profitabilitas Perusahaan Energi dengan Struktur Modal Sebagai Variabel Moderasi ]]>
<![CDATA[Bayu, Bayu]]>;
<![CDATA[Waharini, Faqiatul Mariya]]>
<![CDATA[ Journal of Economics and Business Research (JUEBIR) Vol. 4 No. 1 (2025): June 2025 ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Islam UIN Raden Mas Said Surakarta ]]>
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DOI: 10.22515/juebir.v4i1.11741
<![CDATA[This research aims to determine the effect of company size, liquidity and managerial ownership on profitability with capital structure as a moderating variable (Study of Energy Sub-sector Companies Listed on the IDX for the period (2021 - 2023). This research uses a quantitative type of research using multiple regression analysis. The sampling technique uses purposive sampling, and a sample of 22 energy sub-sector companies for the 2021-2023 period is obtained. The research results show that the company size variable has a negative but not significant influence on profitability, Liquidity has a positive but not significant influence on profitability, managerial ownership has a positive but not significant influence on profitability. In the results of the Moderate Regression Analysis (MRA) test, the capital structure variable is not able to act as a moderator in the relationship between liquidity and profitability, capital structure is not able to act as a moderator in the relationship between managerial ownership and profitability, and the variable AR(1) has a positive but not significant effect on profitability.]]>
<![CDATA[Transformasi Kerajinan Tradisional Serta Penerapan Teknologi Anti-UV pada Kain Tenun Troso untuk Pasar Modern ]]>
<![CDATA[Muhammad Syaroni]]>;
<![CDATA[Orieza Maula Saputri]]>;
<![CDATA[Kharis Fadlullah Hana]]>
<![CDATA[ Journal of Economics and Business Research (JUEBIR) Vol. 4 No. 1 (2025): June 2025 ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Islam UIN Raden Mas Said Surakarta ]]>
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DOI: 10.22515/juebir.v4i1.11883
<![CDATA[This research aims to develop the innovation of Troso woven fabric products as a local cultural heritage by applying anti-ultraviolet (anti-UV) technology to increase added value and competitiveness in the modern market. The method used is Research and Development (R&D) which consists of problem identification stages, literature studies, field observations, to design and prototyping. Troso woven fabrics, which have the power of high aesthetic and cultural value, have the potential to be developed through environmentally friendly technological approaches, one of which is by coating titanium dioxide (TiO₂) and zinc oxide (ZnO) nanoparticles to provide protection against UV radiation. The results of this development show that the incorporation of functional technology with traditional values can create textile products that are not only aesthetically pleasing, but also adaptive to the needs of modern consumers, particularly in the outdoor and active fashion sectors. This research is expected to make a real contribution to the preservation of local culture based on innovation and become a reference for the sustainable development of other traditional handicraft products]]>
<![CDATA[Pengaruh CRM, Fintech, dan Kepercayaan Terhadap Loyalitas Nasabah: Peran Mediasi Kepuasan pada BSI KCP Kudus ]]>
<![CDATA[Armanda, Billy]]>;
<![CDATA[Hana , Kharis Fadhullah]]>
<![CDATA[ Journal of Economics and Business Research (JUEBIR) Vol. 4 No. 1 (2025): June 2025 ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Islam UIN Raden Mas Said Surakarta ]]>
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DOI: 10.22515/juebir.v4i1.11893
<![CDATA[This study aims to analyze the level of customer loyalty influenced by customer relationship marketing, fintech, and trust mediated by satisfaction at BSI KCP Kudus. This research uses quantitative methods with an associative approach. The data used is primary data, by distributing questionnaires to BSI KCP Kudus customers as many as 100 respondents determined by purposive sampling technique. The analysis method used is Structural Equation Modeling (SEM) with the Partial Least Square (PLS) approach with SmartPLS 4.0 software. The results showed that customer relationship marketing variables had no significant effect on customer satisfaction and loyalty, fintech variables had a significant effect on satisfaction, but had no significant effect on customer loyalty, while trust variables had a significant effect on customer satisfaction and loyalty. Then the satisfaction variable has a significant effect on customer loyalty. Satisfaction does not mediate the effect of customer relationship marketing and fintech on customer loyalty and satisfaction mediates the effect of trust on customer loyalty BSI KCP Kudus. The research findings confirm that BSI KCP Kudus can increase customer loyalty by increasing trust and satisfaction. BSI KCP Kudus must be able to increase the relevance of CRM programs and maintain the quality of fintech services.]]>
<![CDATA[Dinamika Perkembangan Bank Syariah di Asia Tenggara : Antara Malaysia dan Brunei Darussalam ]]>
<![CDATA[Safiratul Ulya]]>;
<![CDATA[Shochibul Fandillah]]>;
<![CDATA[Kharis Fadlullah Hana]]>
<![CDATA[ Journal of Economics and Business Research (JUEBIR) Vol. 4 No. 1 (2025): June 2025 ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Islam UIN Raden Mas Said Surakarta ]]>
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DOI: 10.22515/juebir.v4i1.12008
<![CDATA[The development of Islamic banking continues to show significant progress, with Southeast Asia becoming the main growth center of the Islamic financial sector in the world. Each Islamic bank has its own characteristics and advantages in various aspects of performance. This study aims to compare the financial performance between Islamic banks in Malaysia and Brunei Darussalam. The study population includes Islamic banks from both countries, with samples taken from Maybank Islamic Berhad and Bank Islam Brunei Darussalam. Measurement of financial performance is carried out through profitability analysis. The approach used is quantitative with descriptive statistical analysis and One Sample t-test using SPSS software. The test results show significant differences in the ROA, ROE, CAR, and BOPO ratios between the two banks. The research findings reveal that Maybank Islamic Berhad has better performance in the BOPO and ROE ratios, while Bank Islam Brunei Darussalam excels in the ROA ratio, also enriching the understanding of the differences in operational dynamics and financial conditions of Islamic banks in two countries with different economic and regulatory characteristics. This study is expected to be an evaluation material to improve the performance of each Islamic bank.]]>
