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Tourism Economics, Hospitality, and Business Management Journal
Published by Politeknik Pariwisata Medan
ISSN : 27978893     EISSN : 28303288     DOI : https://doi.org/10.36983/tehbmj
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Penerbitan Tourism Economics, Hospitality, and Business Management Journal bertujuan memajukan kegiatan penelitian di bidang kepariwisataan. Tourism Economics, Hospitality, and Business Management Journal ini terbit setiap 6 bulan sekali dalam satu tahun yakni bulan Januari - Juni dan Juli - Desember. Redaksi menerima sumbangan tulisan jurnal dan artikel dalam Bahasa Indonesia dan Bahasa Inggris minimal 8 halaman maksimal 15 halaman kwarto.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 81 Documents
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Analisis Strategi Hotel Padma Bandung Dalam Meningkatkan Kepuasan Konsumen Melalui Fasilitas Dan Layanan Nasution, Daffa Ulhaq; Safira, Camilla Mumtazah; Juanto, Aldi
TEHBMJ (Tourism Economics Hospitality and Business Management Journal) Vol 5 No 1 (2025): TEHBMJ (Tourism Economics, Hospitality, and Business Management Journal)
Publisher : Politeknik Pariwisata Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36983/tehbmj.v5i1.795

Abstract

This study aims to gain an in-depth understanding of the strategies implemented by Padma Hotel Bandung to enhance guest satisfaction through the optimization of its facilities and services. The primary focus is on identifying key elements that contribute to delivering exceptional customer experiences. Employing a qualitative approach, data were collected through semi-structured interviews with department heads including the Front Office Manager, Marketing Manager, and Food & Beverage Manager alongside non-participant observations in key operational areas of the hotel. The findings highlight that high-quality facility management, personalized service delivery, integrated marketing efforts, and effective cross-departmental collaboration are essential components in fostering guest satisfaction. The study reveals that Padma Hotel Semarang’s commitment to maintaining excellent facilities, responding to customer feedback, and reinforcing internal collaboration significantly contributes to a positive guest experience. This research offers valuable insights for hospitality professionals seeking to improve service quality and customer loyalty. The originality of this study lies in its focus on qualitative insights from department heads, providing a deeper understanding of the strategies behind customer satisfaction in a luxury hotel setting.

Page 9 of 9 | Total Record : 81

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