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Tourism Economics, Hospitality, and Business Management Journal
Published by Politeknik Pariwisata Medan
ISSN : 27978893     EISSN : 28303288     DOI : https://doi.org/10.36983/tehbmj
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Penerbitan Tourism Economics, Hospitality, and Business Management Journal bertujuan memajukan kegiatan penelitian di bidang kepariwisataan. Tourism Economics, Hospitality, and Business Management Journal ini terbit setiap 6 bulan sekali dalam satu tahun yakni bulan Januari - Juni dan Juli - Desember. Redaksi menerima sumbangan tulisan jurnal dan artikel dalam Bahasa Indonesia dan Bahasa Inggris minimal 8 halaman maksimal 15 halaman kwarto.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 84 Documents
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Program Pengabdian Kepada Masyarakat Berbasis Blended Untuk Pembangunan Pariwisata Berkelanjutan Gita Putri, Octaviani
TEHBMJ (Tourism Economics Hospitality and Business Management Journal) Vol 4 No 1 (2024): TEHBMJ (Tourism Economics, Hospitality, and Business Management Journal)
Publisher : Politeknik Pariwisata Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36983/tehbmj.v4i1.578

Abstract

The most important objective of implementing community service (PKM) is to emphasize the focus on efforts to measure the level of community participation in the development of sustainable rural tourism. It involves collaboration between educational institutions and the communities they serve. However, most of the community service carried out by lecturers is carried out independently, and a small portion is supported financially by the relevant universities. Apart from that, there are still many tourist villages that have a lot of tourism potential but have not received adequate assistance because they have many limitations such as limited road access, access distance, limited costs and so on. This condition is a challenge for universities in Indonesia in improving the quality of community service programs. This research aims to provide recommendations for optimizing PKM with a mix of offline and online or also called blended-based PKM, so that it is hoped that it can maximize assistance to tourist villages in sustainable tourism development. This research uses a descriptive research method with a qualitative approach with a systematic literature review method, observation and SWOT analysis of both types of programs and provides alternative solutions based on the results of the analysis. The data source used is secondary data, which comes from journal articles and other reference sources that are relevant to the topic of discussion. Based on the research results, it was found that implementing online PKM can help answer offline PKM problems but in reality it is not yet effective, so there is a need for a mix of online and offline PKM, namely blended-based PKM so that PKM becomes more effective. Apart from that, blended-based PKM will have an indirect impact in accordance with UNWTO's Sustainable Development Goals, namely number four, Quality Education and number eight, namely Decent Work and Economic Growth. So, with the development of this blended-based PKM program, it is hoped that it can increase sustainable tourism development through improving the quality of education in assisting tourist villages as well as increasing decent work and economic growth in tourist villages.
Bahasa Indonesia Sebagai Kiblat Bahasa Kepariwisataan Domestik Indonesia Sufa, Laisya Failah
TEHBMJ (Tourism Economics Hospitality and Business Management Journal) Vol 4 No 1 (2024): TEHBMJ (Tourism Economics, Hospitality, and Business Management Journal)
Publisher : Politeknik Pariwisata Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36983/tehbmj.v4i1.619

Abstract

By strengthening the role of Bahasa Indonesia in the tourism industry, Indonesia can enhance the traveler experience, expand its tourism market, and promote its rich culture and nature to the world. Thus, providing basic information in Bahasa Indonesia in popular tourist destinations can help foreign tourists to better interact with their surroundings, even though Bahasa Indonesia is not the primary foreign language for most international tourists. The research method used in this research is literature review or literature study. Indonesian has a positive value for the world of Indonesian tourism such as the development of vocabulary use. But on the one hand it has a negative value, namely the non-optimal function of Indonesian as a means of disclosing tourism industry products in Indonesia. In this case, it needs help from various parties such as the government in order to implement the use of Indonesian in the tourism industry in Indonesia.
Mendorong Pengembangan Pariwisata: Wawasan Tata Kelola Desa di Bukit Lawang Yanti, Dewi
TEHBMJ (Tourism Economics Hospitality and Business Management Journal) Vol 4 No 1 (2024): TEHBMJ (Tourism Economics, Hospitality, and Business Management Journal)
Publisher : Politeknik Pariwisata Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36983/tehbmj.v4i1.620

Abstract

Bukit Lawang Plantation Tourism Village, situated in Bahorok District, Langkat Regency, North Sumatra, offers various engaging activities, including jungle trekking, rafting, bat cave tours, and tubing. The village government plays a pivotal role in the development and promotion of tourism within this area. This study aims to examine the village government's contributions to the growth of Bukit Lawang Plantation Tourism Village. Employing a qualitative research method with an interview approach, the study reveals several key findings. The village government has significantly enhanced community understanding of tourism and actively involves residents in decision-making processes. Promotional efforts through the village website have increased visibility and attraction. Furthermore, the government has provided essential facilities, contributing to the economic improvement of the community. It has also emphasized the preservation of cultural and environmental heritage, ensuring sustainable tourism practices. Additionally, the village government supports community participation in training programs, which aim to improve the quality of human resources, particularly in the tourism sector. These initiatives collectively foster a conducive environment for tourism development, driving local economic growth and cultural preservation. This study underscores the importance of local governance in transforming Bukit Lawang into a vibrant tourist destination, highlighting the multifaceted roles of the village government as a motivator, facilitator, and dynamic actor in the tourism sector.
Optimalisasi Pariwisata Syariah Dalam Meningkatkan Sumber Daya Manusia Di Era Industri 4.0 Murtadho, Fikri Ali
TEHBMJ (Tourism Economics Hospitality and Business Management Journal) Vol 4 No 2 (2024): TEHBMJ (Tourism Economics, Hospitality, and Business Management Journal)
Publisher : Politeknik Pariwisata Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36983/tehbmj.v4i2.644

Abstract

This research aims to analyze the optimization of sharia tourism in improving the quality of human resources (HR) in the industrial era 4.0. Sharia tourism, as part of the halal economy, has great potential to encourage economic growth and develop human resources that are globally competitive. The industrial era 4.0 is marked by advances in digital technology, which affects various sectors, including tourism. This research uses a qualitative approach with a literature study method to explore the relationship between the application of sharia principles in tourism and uses the SWOT analysis method to formulate strategies for improving sharia tourism and HR competencies, such as mastery of technology, service innovation and the integrity of Islamic values. The analysis results show that the application of digital technology, such as the Internet of Things (IoT), artificial intelligence (AI), and big data, in sharia tourism can increase operational efficiency while strengthening destination branding. Apart from that, human resource training based on technology and Islamic values ​​has been proven to be able to increase professionalism, productivity and the attractiveness of the sharia tourism sector. Thus, optimizing sharia tourism through technology integration and human resource development is a strategic step to face the challenges of the industrial era 4.0 and encourage inclusive and sustainable economic growth.
Analisis Instagram Sebagai Media Promosi Desa Wisata Lebakmuncang Suryadi, Kinanti Aulia
TEHBMJ (Tourism Economics Hospitality and Business Management Journal) Vol 4 No 2 (2024): TEHBMJ (Tourism Economics, Hospitality, and Business Management Journal)
Publisher : Politeknik Pariwisata Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36983/tehbmj.v4i2.645

Abstract

This study investigates the use of Instagram in promoting Lebakmuncang Tourism Village as a tourism destination. Using descriptive qualitative methods, an analysis was conducted on the Instagram account @desawisatalebakmuncang to evaluate the frequency of posting, content quality, hashtag usage, and level of interaction with followers. The results of the analysis indicate that this tourism village has great potential but requires improved marketing strategies through social media. Recommendations include increasing the frequency of posting, creating interactive content, and designing more varied campaigns. It is hoped that these improvements can optimize the role of Instagram in increasing the visibility, interaction, and attractiveness of Lebakmuncang Tourism Village as an attractive tourist destination.
Peranan Keterampilan Berbahasa Inggris Pramusaji Dalam Meningkatkan Kualitas Pelayanan Di Compass Rose Restoran Hotel The Anmon Resort Bintan Williandani, Mega
TEHBMJ (Tourism Economics Hospitality and Business Management Journal) Vol 4 No 2 (2024): TEHBMJ (Tourism Economics, Hospitality, and Business Management Journal)
Publisher : Politeknik Pariwisata Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36983/tehbmj.v4i2.656

Abstract

This study examines the role of waiters' English language skills in improving service quality at Compass Rose Restaurant Hotel The ANMON Resort Bintan. As an international language, English plays a vital role in the hospitality industry, especially in the interaction between waiters and foreign guests. This study aims to analyze the level of waiters' English language skills, identify their impact on service quality, and formulate recommendations for service improvement. The method used in this study is a qualitative approach with data collection techniques through direct observation and in-depth interviews. The research informants consisted of 1 food and beverage manager, 1 supervisor, 10 waiters, and 6 restaurant guests, who were selected to provide comprehensive data on the role of English language skills in the context of restaurant service. The results of the study indicate that the waiters' English language skills are still not optimal, especially in the speaking aspect. This limitation has an impact on miscommunication in the food and beverage ordering process, which results in inconsistencies in orders and complaints from guests. This condition has a significant impact on the level of guest satisfaction and overall service quality. Based on these findings, this study recommends the importance of a consistent and structured English language training program under the coordination of the food and beverage manager. This program is aimed at improving the English language competence of waiters, especially in practical communication aspects relevant to service tasks in restaurants. The implementation of these recommendations is expected to improve the quality of service and create a more satisfying dining experience for Compass Rose Restaurant guests.
Dampak Pariwisata Terhadap Usaha Mikro Kecil Menengah di Desa Perkebunan Bukit Lawang Siregar, Fadlan Ramadhan; Dalimunthe, Femmy Indriany; Sibuea, Livia Ester L; Sidabutar, Melvina Hotma Uli
TEHBMJ (Tourism Economics Hospitality and Business Management Journal) Vol 4 No 2 (2024): TEHBMJ (Tourism Economics, Hospitality, and Business Management Journal)
Publisher : Politeknik Pariwisata Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36983/tehbmj.v4i2.670

Abstract

Tourism has a huge impact on economic growth, one of which is in reducing unemployment and increasing the productivity of a region, not only that the tourism sector also has a considerable impact on local MSMEs in the area. Bukit Lawang Plantation Village is one of the tourist areas whose local MSMEs depend on the tourism sector and rely on tourists as their main income. This study aims to analyse the impact of tourism on local MSMEs in Bukit Lawang Plantation Village using the PEST analysis framework which includes four main factors, namely political factors, economic factors, social factors and technological factors. The method used in this research is qualitative research method, this research uses interview techniques in collecting data, the informants interviewed are the owners of local MSMEs in Bukit Lawang Plantation Village. From the results of the research conducted, the factor that gets the biggest impact of tourism is the economic factor because tourism has a big influence in becoming the main income of local MSME owners.
Strategi Pengembangan Produk Wisata Sungai Landak Berbasis Konsep 4A: Meningkatkan Daya Tarik Wisata Jannah, Adelia Miftahul
TEHBMJ (Tourism Economics Hospitality and Business Management Journal) Vol 4 No 2 (2024): TEHBMJ (Tourism Economics, Hospitality, and Business Management Journal)
Publisher : Politeknik Pariwisata Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36983/tehbmj.v4i2.676

Abstract

Tourist attraction is something that can encourage tourists to visit a tourist destination. Landak River Timbang Jaya Village, Langkat Regency is one of the cool and pleasant natural attractions. The purpose of this study was to identify the tourism potential of the Hedgehog River and to develop strategic steps in order to develop the Hedgehog River tourist attraction. Data collection was done through in-depth interviews, document studies and observations. Data analysis used descriptive qualitative analysis of tourism potential in Landak River and village government support in tourism development. The results showed that the tourism potential that can be developed in Landak River consists of natural tourism potential by providing adequate facilities to realize sustainable tourism development.
Evaluasi Kualitas Pelayanan Paket Wisata di Bukit Lawang Tampubolon, Graceita Juliana
TEHBMJ (Tourism Economics Hospitality and Business Management Journal) Vol 4 No 2 (2024): TEHBMJ (Tourism Economics, Hospitality, and Business Management Journal)
Publisher : Politeknik Pariwisata Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36983/tehbmj.v4i2.677

Abstract

This study aims to evaluate Bukit Lawang tour packages through qualitative methods by distributing questionnaires directly to tourists. The main focus is to analyze the level of tourist satisfaction with tour packages and the performance of Bukit Lawang as a tourism destination. The evaluation results show that Bukit Lawang tour packages have managed to achieve a high level of satisfaction, with around 94% of tourists satisfied with their experience. Factors such as the level of satisfaction of the tourist experience are the main reasons for visiting again and the Bukit Lawang area is clean, beautiful and still maintained. In addition, Importance Performance Analysis (IPA) and Cartesius charts are used to evaluate the importance of these factors and the extent to which the tour package has met the expectations of tourists. The results of this analysis provide deep insight into the areas that need improvement in the development of tour packages. Although it has achieved a high level of satisfaction, this evaluation emphasizes the importance of continuous maintenance and improvement to maintain the attractiveness and quality of Bukit Lawang tour packages. This evaluation has an important impact in supporting the development and sustainability of tourism in Bukit Lawang.
Daya Saing Usaha Mikro Kecil Menengah di Kawasan Bukit Lawang Sinurat, Tio
TEHBMJ (Tourism Economics Hospitality and Business Management Journal) Vol 4 No 2 (2024): TEHBMJ (Tourism Economics, Hospitality, and Business Management Journal)
Publisher : Politeknik Pariwisata Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36983/tehbmj.v4i2.684

Abstract

Tourism is one of the most important economic industries in several countries, including Indonesia. Bukit Lawang in North Sumatra has become one of the tourist attractions that has attracted a lot of attention in recent years. The aim of this research is to improve and expand SME and analyze competition in Bukit Lawang. This research methodology includes surveys and interviews. Based on these findings, Bukit Lawang has high potential as an ecotourism destination because of its natural beauty, especially the beautiful tropical rainforest and rare orangutan population. However, there are a number of obstacles that must be overcome by the government. The research results show that the tourism industry in Bukit Lawang has a level of competition in SME, many competitors compete with each other in terms of price and quality of products being marketed. This shows the need for marketing strategies and efforts to retain local and foreign tourists

Page 7 of 9 | Total Record : 84

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