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Tourism Economics, Hospitality, and Business Management Journal
Published by Politeknik Pariwisata Medan
ISSN : 27978893     EISSN : 28303288     DOI : https://doi.org/10.36983/tehbmj
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Penerbitan Tourism Economics, Hospitality, and Business Management Journal bertujuan memajukan kegiatan penelitian di bidang kepariwisataan. Tourism Economics, Hospitality, and Business Management Journal ini terbit setiap 6 bulan sekali dalam satu tahun yakni bulan Januari - Juni dan Juli - Desember. Redaksi menerima sumbangan tulisan jurnal dan artikel dalam Bahasa Indonesia dan Bahasa Inggris minimal 8 halaman maksimal 15 halaman kwarto.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 81 Documents
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Pengembangan UMKM di Desa Wisata Sampe Raya Anugrah, Rifqi Arya
TEHBMJ (Tourism Economics Hospitality and Business Management Journal) Vol 4 No 2 (2024): TEHBMJ (Tourism Economics, Hospitality, and Business Management Journal)
Publisher : Politeknik Pariwisata Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36983/tehbmj.v4i2.686

Abstract

Development of Micro, Small and Medium Enterprises (MSMEs) This research was conducted with the aim of finding out the extent to which the development of tourist attractions has an impact on the existence of MSMEs in Sampe Raya Village. This research uses qualitative methodology, namely interview guidelines, data sources obtained from primary and secondary data. Primary data is data obtained from direct field observations, interviews with several sources who can provide information, secondary data is obtained from documentation, as well as laws and regulations related to tourist destinations, MSMEs and traditional food. The results of the research show that the development of MSMEs in Sampe Raya Village, Bukit Lawang is being developed in accordance with the potential that exists in the area, namely by improving the facilities and infrastructure to the Bukit Lawang location, so that the growth of MSMEs results in the surrounding community increasing growth. economy in Indonesia
Analisis Strategi Pemasaran Produk di Kawasan Bukit Lawang Purba, Yohan Duma Sari; Samosir, Nurhayati
TEHBMJ (Tourism Economics Hospitality and Business Management Journal) Vol 4 No 2 (2024): TEHBMJ (Tourism Economics, Hospitality, and Business Management Journal)
Publisher : Politeknik Pariwisata Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36983/tehbmj.v4i2.687

Abstract

This research aims to analyze product marketing strategies in the Bukit Lawang area using Ansoff Matrix Analysis. The Bukit Lawang area is one of the famous tourism destinations in North Sumatra, Indonesia, especially known for its natural orangutan habitat and natural beauty. The research method used is a descriptive analysis method, with a focus on Ansoff Matrix Analysis which includes four strategies: market penetration, market development, product development, and diversification. Data was collected through field observations, interviews with relevant stakeholders, and documentation studies. The research results show that the market penetration strategy can be implemented by increasing tourism promotion in the Bukit Lawang area and increasing cooperation with travel agents. Market development strategies are recommended through increased promotion to international markets and diversification of market segments, such as accommodating expatriate and family tourists. Product development can be realized through the introduction of new tour packages, developing tourism infrastructure, and improving service quality. Finally, a diversification strategy can be implemented by developing different tourism products or expanding the business into other sectors related to tourism
Analisis Kepuasan Pelanggan Terhadap Kualitas Pelayanan Pramusaji Restoran Thong Inn Hotel Di Kabupaten Deli Serdang Siregar, Mhd Daud
TEHBMJ (Tourism Economics Hospitality and Business Management Journal) Vol 5 No 1 (2025): TEHBMJ (Tourism Economics, Hospitality, and Business Management Journal)
Publisher : Politeknik Pariwisata Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36983/tehbmj.v5i1.628

Abstract

This research examines customer satisfaction with the quality of waiter service at the Thong Inn Hotel Restaurant, Deli Serdang Regency. Customer loyalty and hotel reputation are influenced by the pleasant experience provided through high-quality service. The research used a quantitative descriptive methodology with 80 respondents. Importance Performance Analysis (IPA) and Customer Satisfaction Index (CSI) were used to analyze the data. The IPA results show that several elements of tangibility, dependability, responsiveness, empathy and assurance have met consumer expectations, with some being in Quadrant I (improvement priorities) and Quadrant II (maintain performance). However, aspects such as product/menu knowledge and menu information still require improvement. CSI data shows that the level of customer satisfaction reaches 81%-100%, categorized as Very Happy. Based on the survey, restaurant management is advised to maintain friendliness and responsiveness in service, as well as improve aspects such as processing special requests and speed of service. This focus on improvement is expected to increase overall customer satisfaction. This will ultimately have a positive impact on customer loyalty, patronage and reputation of restaurants and hotels in the future. This research highlights the importance of high-quality service as a key factor in creating positive experiences for customers and driving business sustainability.
DAMPAK PEMINDAIAN IBU KOTA TERHADAP POTENSI PARIWISATA DI KALIMANTAN TIMUR Dananjaya, Ahmad Ghazy
TEHBMJ (Tourism Economics Hospitality and Business Management Journal) Vol 5 No 1 (2025): TEHBMJ (Tourism Economics, Hospitality, and Business Management Journal)
Publisher : Politeknik Pariwisata Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36983/tehbmj.v5i1.747

Abstract

This study critically examines the profound implications of Indonesia's capital city relocation to Ibu Kota Nusantara (IKN) in East Kalimantan, particularly its multifaceted impact on regional tourism. While the official narrative frames IKN as a catalyst for "Indonesia-centric" development and a "green, smart, and sustainable forest city" bolstered by ambitious city branding, our findings highlight significant paradoxes and inherent risks. The promise of economic equity from the "Indonesia-centric" narrative risks manifesting as an isolated development "bubble," and the noble environmental vision could become "greenwashing" if massive construction proceeds without stringent mitigation and transparency. Similarly, potent city branding, unsupported by genuine inclusivity and authentic experiences, risks becoming a fragile empty facade, undermining IKN’s credibility as a global destination. The IKN project transcends a mere geographical shift; it's a significant political undertaking that, while reflecting governance ambitions, potentially imposes a hegemonic national identity, overlooking local cultural diversity and genuine community participation. Furthermore, our analysis indicates that the theoretically ideal Pentahelix collaboration model may devolve into an "elite vehicle" if power imbalances among government, business, academia, community, and media are not actively addressed, potentially marginalizing local voices. Enhanced connectivity, while crucial, could lead to "disaster rather than blessing" without robust capacity planning and strict tourism regulations, risking overtourism and ecological/cultural degradation. Economic opportunities are fraught with inequity risks, where benefits might concentrate among newcomers and large investors, while local communities face gentrification and social displacement. The success of East Kalimantan's tourism hinges on effective governance capable of overcoming fragmentation and conflicts of interest, ensuring urban branding reflects genuine local authenticity.
ANALISIS PERMASALAHAN MANAJEMEN OPERASIONAL PADA KULAKAN KOPI & GALERI LEMBANG Arina, Darin; Charista, Azira Rizqi Charista; Fajrin, Jasmine Ramadhanti; Fadhilah, Fathia Izzah
TEHBMJ (Tourism Economics Hospitality and Business Management Journal) Vol 5 No 1 (2025): TEHBMJ (Tourism Economics, Hospitality, and Business Management Journal)
Publisher : Politeknik Pariwisata Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36983/tehbmj.v5i1.751

Abstract

Abstract This research aims to analyze operational management issues at Kulakan Kopi Galeri in Lembang using the APKL (Aktual, Problematik, Kekhalayakan, Layak) and USG (Urgency, Seriousness, Growth) approaches. A descriptive qualitative method was employed through observation, in-depth interviews, and analysis of primary data and documentation. Thematic analysis was used to identify key themes emerging from observational data, interviews, and documentation. The results show that the absence of written Standard Operating Procedures (SOPs) is the top priority, followed by weak branding, lack of signature menu items, mismatched price perception, and ineffective social media promotion. Based on USG analysis, these seven problems were mapped according to their urgency, seriousness, and growth potential. Therefore, strategic recommendations are proposed to improve operational performance and enhance the competitiveness of Kulakan Kopi Galeri.
Analisis Pengaruh Citra Merek dan Norma Subjektif Terhadap Niat Kunjungan Ulang di Nasi Peda Pelangi Jakarta Damara, Davy
TEHBMJ (Tourism Economics Hospitality and Business Management Journal) Vol 5 No 1 (2025): TEHBMJ (Tourism Economics, Hospitality, and Business Management Journal)
Publisher : Politeknik Pariwisata Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36983/tehbmj.v5i1.758

Abstract

This study aims to analyze the influence of brand image and subjective norms on customers' revisit intention to Nasi Peda Pelangi restaurant in Jakarta. The research is grounded in the argument that customer loyalty to sustainable restaurants can be strengthened by understanding the factors that influence it.
Pengaruh Pengalaman Bersantap di Koral Restaurant Terhadap Loyalitas Pengunjung Restoran sebagai Destination Dining di Bali Marylin, Stefanny
TEHBMJ (Tourism Economics Hospitality and Business Management Journal) Vol 5 No 1 (2025): TEHBMJ (Tourism Economics, Hospitality, and Business Management Journal)
Publisher : Politeknik Pariwisata Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36983/tehbmj.v5i1.772

Abstract

Current tourism trends indicate a shift from merely consuming accommodation services to seeking holistic experiences, particularly in the culinary domain. One prominent phenomenon is destination dining—restaurants that serve as primary attractions rather than just hotel amenities. Koral Restaurant, located within the premises of The Apurva Kempinski Bali, exemplifies destination dining in Indonesia. As Bali’s first underwater restaurant, Koral attracts visitors from various regions and countries, including many who do not stay at the hotel. This study aims to explore the influence of the dining experience at Koral Restaurant on visitor loyalty, particularly among those who consider Koral a primary culinary destination. A descriptive qualitative approach was employed using content analysis of online reviews published across platforms such as TripAdvisor, Google Reviews, travel blogs, and online forums. The data was collected from reviews posted between 2023 and 2024 that met the criteria of relevance, narrative depth, and expressed visitor perceptions. The findings reveal that four key elements—underwater visual atmosphere, food quality and presentation, personalized service, and revisit intention—contribute significantly to shaping visitor loyalty. This study affirms that Koral Restaurant has established itself as a standalone culinary destination, transcending its role as a typical hotel restaurant.
Strategi Pemasaran Digital Pada Hotel Grand Inna Medan Menggunakan Analisis STP Iksan Manurung, Muhammad Rizky
TEHBMJ (Tourism Economics Hospitality and Business Management Journal) Vol 5 No 1 (2025): TEHBMJ (Tourism Economics, Hospitality, and Business Management Journal)
Publisher : Politeknik Pariwisata Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36983/tehbmj.v5i1.783

Abstract

This qualitative research aims to identify the market segmentation of the Grand Inna Medan Hotel, encompassing geographic, demographic, behavioral, and psychographic variables, as a basis for formulating a more targeted STP-based digital marketing strategy. The scope includes an analysis of historical booking documents (Q3-Q4 2025) and digital activities on three main channels (official website, Instagram, TikTok), with a marketing budget below IDR 1 million per segment. Data was collected through semi-structured interviews with eight key informants (marketing managers, loyal guests, travel influencers, front-desk staff) and observations of content and user interactions on digital platforms. Data analysis used thematic coding to map the characteristics of each segment and their primary needs. The results are expected to map three to five key customer segments, such as "Heritage Seekers" and "Frequent Leisure Travelers," along with their booking patterns and psychographic motivations. These findings will help management design targeted SEO campaigns, storytelling content, paid ads, and automation, increase occupancy post-pandemic, and enrich the STP literature in the context of heritage hotels with limited resources.
Peningkatan Kepuasan Pelanggan Melalui Keunggulan Layanan Di Industri Perhotelan Berbasis Analisis Swot (Studi Kasus: Hotel Saka Medan) Rosari, Dina
TEHBMJ (Tourism Economics Hospitality and Business Management Journal) Vol 5 No 1 (2025): TEHBMJ (Tourism Economics, Hospitality, and Business Management Journal)
Publisher : Politeknik Pariwisata Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36983/tehbmj.v5i1.784

Abstract

This study aims to determine how service excellence can improve customer satisfaction at Hotel Saka Medan using a SWOT analysis tool. In the hospitality industry, service quality is a major determinant of business success in attracting and retaining customers. This study uses a qualitative approach with a case study method and data collection techniques through interviews, observation, and documentation. The results show that Hotel Saka Medan has several key strengths in the service aspect, but also faces several external challenges and internal weaknesses that need to be addressed. Recommended strategies based on SWOT are directed at maintaining strengths, overcoming weaknesses, capitalizing on opportunities, and anticipating threats.
Strategi Pemasaran Hotel Four Points By Sheraton Medan Menggunakan Analisis SWOT Manalu, Roulina
TEHBMJ (Tourism Economics Hospitality and Business Management Journal) Vol 5 No 1 (2025): TEHBMJ (Tourism Economics, Hospitality, and Business Management Journal)
Publisher : Politeknik Pariwisata Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36983/tehbmj.v5i1.785

Abstract

This study aims to identify and analyze the marketing strategies applied by Four Points by Sheraton Medan Hotel using SWOT analysis (Strengths, Weaknesses, Opportunities, Threats). This analysis is conducted to explore internal strengths, existing weaknesses, as well as external opportunities and threats influencing the hotel’s marketing performance. The results indicate that the hotel’s strengths lie in its international brand reputation, comprehensive facilities, and strategic location. However, weaknesses such as dependency on specific market segments and lack of digital innovation remain challenges. Major opportunities include the growth of domestic tourism and increasing demand for internationally standardized services. Conversely, threats emerge from intense hotel competition and global economic fluctuations. By leveraging its strengths and opportunities while anticipating weaknesses and threats, the hotel can formulate a more effective and competitive marketing strategy within the hospitality industry.

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