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Journal of Managiere and Business
Published by EDU PARTNER INDONESIA
ISSN : 2988425X     EISSN : 29866553     DOI : https://doi.org/10.69747/managiere
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Journal of Managiere and Business is intended to be the journal for publishing articles reporting the results of management and business research. Invites manuscripts on various topics to include, including but not limited to functional areas of Management, Sharia Management, Financial Administration, Marketing, Marketing Management, Financial Management, Strategic Management, Tourism and Creative Economy, e-Business, Entrepreneurship.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 25 Documents
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Product Innovation Factors and Selling Prices can Increase Sales Marketing at Keyzura Furniture Suganda, Aru; Anggi Josetio Prayoga
Journal of Managiere and Business Vol 2 No 1 (2024): April
Publisher : EDU PARTNER INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69747/managiere.v2i1.54

Abstract

The furniture industry market continues to experience dynamic changes that demand product innovation and the right pricing strategy to maintain competitiveness. This article explores the role of product innovation factors and selling price policies in improving sales performance at Mebel Keyzura. The research adopts descriptive and case study analysis methods, combining primary data from consumer surveys and secondary data related to furniture industry trends. The results show that product innovation that prioritizes ergonomic design, environmentally friendly materials, and deep technology integration provides a competitive advantage for keyzura furniture. In addition, pricing that takes into account the added value of innovation, market positioning, as well as consumer sensitivity to price, helps influence purchasing decisions. Flexible pricing strategies, such as product bundling, planned discounts, and offers for loyal customers, are proven to increase product appeal and sales. Pasar industri furnitur terus mengalami perubahan dinamis yang menuntut inovasi produk dan strategi harga yang tepat untuk menjaga daya saing. Artikel ini mengeksplorasi peran faktor inovasi produk dan kebijakan harga jual dalam meningkatkan kinerja penjualan di Mebel Keyzura. Penelitian ini menggunakan metode analisis deskriptif dan studi kasus, yang menggabungkan data primer dari survei konsumen dan data sekunder terkait tren industri furnitur. Hasilnya menunjukkan bahwa inovasi produk yang mengedepankan desain ergonomis, material ramah lingkungan, dan integrasi teknologi yang mendalam memberikan keunggulan kompetitif pada furnitur keyzura. Selain itu, penetapan harga yang mempertimbangkan nilai tambah inovasi, positioning pasar, serta sensitivitas konsumen terhadap harga, turut mempengaruhi keputusan pembelian. Strategi penetapan harga yang fleksibel, seperti bundling produk, diskon terencana, dan penawaran untuk pelanggan setia, terbukti meningkatkan daya tarik produk dan penjualan.  
Analysis of Influencer Marketing Strategy and Brand Image in Forming Consumer Loyalty (in the case study of Wardah in the Bengkulu City community) Arora, Jessyca; Ghaefira Nur Fatimah
Journal of Managiere and Business Vol 2 No 1 (2024): April
Publisher : EDU PARTNER INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69747/managiere.v2i1.55

Abstract

This study aims to explore the urgency of influencer marketing strategies and brand image in shaping consumer loyalty towards Wardah products among residents of Bengkulu City. The research investigates how influencer marketing strategies and brand image influence consumer loyalty towards Wardah products. This research is crucial due to the increasing phenomenon of influencer use in marketing, coupled with the proven impact of brand image on consumer behavior. The study employs a quantitative approach involving 80 respondents who have used Wardah products, with questionnaires distributed via Google Form. Both primary and secondary data are utilized. Analysis techniques include validity testing, reliability testing, and hypothesis testing using SPSS. The findings indicate that influencer marketing and brand image variables significantly and positively affect consumer loyalty. The implications of this research underscore the importance of employing effective influencer marketing strategies and cultivating a strong brand image to build and sustain consumer loyalty towards Wardah products in the Bengkulu market. Penelitian ini dilakukan untuk mengeksplorasi urgensi strategi pemasaran influencer dan citra merek dalam membentuk loyalitas konsumen terhadap produk Wardah di kalangan penduduk Kota Bengkulu. Tujuan penelitian ini adalah untuk mengetahui bagaimana strategi pemasaran influencer dan citra merek membentuk loyalitas konsumen terhadap produk Wardah. Penelitian ini penting karena fenomena penggunaan influencer dalam pemasaran semakin meningkat, sementara pengaruh citra merek telah terbukti sebagai faktor krusial dalam mempengaruhi perilaku konsumen. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan melibatkan 80 responden yang telah menggunakan produk Wardah, dengan penyebaran kuesioner melalui Google Form. Data yang digunakan terdiri dari data primer dan sekunder. Teknik analisis meliputi uji validitas, uji reliabilitas, dan pengujian hipotesis menggunakan SPSS. Hasil penelitian menunjukkan bahwa variabel pemasaran influencer dan citra merek memiliki pengaruh positif dan signifikan terhadap variabel loyalitas konsumen. Implikasi dari penelitian ini adalah pentingnya penggunaan strategi pemasaran influencer yang efektif dan pembinaan citra merek yang kuat untuk membangun dan mempertahankan loyalitas konsumen terhadap produk Wardah di pasar Bengkulu.
Exploration of Visiting Decisions Through Amazing Tourism Attractions And Facilities: a Case Study of the Trokon River Rahmad Aldino, Fikal; Ghaefira Nur Fatimah
Journal of Managiere and Business Vol 2 No 1 (2024): April
Publisher : EDU PARTNER INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69747/managiere.v2i1.56

Abstract

An in-depth understanding of the elements that influence tourists' decisions to visit is very important in the era of globalization and increasingly tight competition in the tourism business. This research aims to find out the reasons behind people's decisions to visit the Trokon River, a preferred natural location with attractive facilities and quality views. The aim of this research using case study techniques is to understand the complex interaction between the natural attractions of the Trokon River and the facilities provided, as well as how these two variables influence visitors' decisions to choose this area. Observations and questionnaires are part of the process. The main conclusion of this research shows that the unique attraction of the Trokon River with its beautiful contemporary infrastructure facilities significantly influences visitors' decision to visit. The results of this research provide comprehensive information to tourism destination managers about how to improve tourist facilities and attractions by considering important elements that influence tourists' decisions to come. Pemahaman mendalam mengenai unsur-unsur yang mempengaruhi keputusan wisatawan untuk berkunjung sangat penting di era globalisasi dan persaingan bisnis pariwisata yang semakin ketat. Penelitian ini bertujuan untuk mengetahui alasan yang melatarbelakangi keputusan masyarakat mengunjungi Sungai Trokon, lokasi alam yang disukai dengan fasilitas menarik dan pemandangan berkualitas. Tujuan dari penelitian ini dengan menggunakan teknik studi kasus adalah untuk memahami interaksi kompleks antara objek wisata alam Sungai Trokon dengan fasilitas yang disediakan, serta bagaimana kedua variabel tersebut mempengaruhi keputusan pengunjung untuk memilih kawasan tersebut. Observasi dan kuesioner adalah bagian dari proses. Kesimpulan utama penelitian ini menunjukkan bahwa keunikan daya tarik Sungai Trokon dengan fasilitas infrastruktur kontemporer yang indah berpengaruh signifikan terhadap keputusan pengunjung untuk berkunjung. Hasil penelitian ini memberikan informasi yang komprehensif kepada pengelola destinasi pariwisata tentang cara meningkatkan fasilitas dan daya tarik wisata dengan mempertimbangkan unsur-unsur penting yang mempengaruhi keputusan wisatawan untuk datang.
Implementation of Digital Marketing to Increase Sales Volume (Study at DW Sport Store) Muhammad Rezky, Reza; Anggi Josetiyo Prayoga
Journal of Managiere and Business Vol 2 No 1 (2024): April
Publisher : EDU PARTNER INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69747/managiere.v2i1.57

Abstract

This research explores the implementation of digital marketing strategies to increase sales volume at DW Sport stores. In the digital era, consumer behavior has experienced a significant shift. More and more people are looking for products and services via the internet, social media and other online platforms . Therefore, this study aims to identify key steps that can help DW Sport stores effectively utilize the potential of digital marketing. The study covers various elements of digital marketing, including creating responsive, search engine-optimized websites, using social media to build relationships with customers, using email marketing to communicate with audiences, paid advertising campaigns to increase visibility, and data analysis to understand performance. campaign. The research results show that the implementation of digital marketing strategies has had a positive impact on the sales volume of DW Sport stores. Through the use of social media, email marketing, and paid advertising campaigns, the store has been able to reach and interact with a wider audience. Data analysis helps in better decision making and real-time campaign adjustments. These findings  underscore  the  importance  of  investing  in  resources  and knowledge to implement digital marketing successfully DW Sport stores and  similar  businesses  can  take  advantage  of  these  steps  to  remain  competitive in  an increasingly digital marketing environment. This research provides valuable insight into how digital marketing can be an effective tool for increasing sales volume in physical stores. Penelitian ini mengeksplorasi penerapan strategi pemasaran digital untuk meningkatkan volume penjualan di toko DW Sport. Di era digital, perilaku konsumen mengalami perubahan yang signifikan. Semakin banyak orang yang mencari produk dan jasa melalui internet, media sosial dan platform online lainnya. Oleh karena itu, penelitian ini bertujuan untuk mengidentifikasi langkah-langkah penting yang dapat membantu toko DW Sport memanfaatkan potensi pemasaran digital secara efektif. Studi ini mencakup berbagai elemen pemasaran digital, termasuk pembuatan situs web yang responsif dan dioptimalkan mesin pencari, penggunaan media sosial untuk membangun hubungan dengan pelanggan, penggunaan pemasaran email untuk berkomunikasi dengan audiens, kampanye iklan berbayar untuk meningkatkan visibilitas, dan analisis data untuk memahami kinerja. kampanye. Hasil penelitian menunjukkan bahwa penerapan strategi pemasaran digital memberikan dampak positif terhadap volume penjualan toko DW Sport. Melalui penggunaan media sosial, pemasaran email, dan kampanye iklan berbayar, toko telah mampu menjangkau dan berinteraksi dengan khalayak yang lebih luas. Analisis data membantu pengambilan keputusan yang lebih baik dan penyesuaian kampanye secara real-time. Temuan ini menggarisbawahi pentingnya investasi pada sumber daya dan pengetahuan untuk menerapkan pemasaran digital dengan sukses. Toko DW Sport dan bisnis serupa dapat memanfaatkan langkah-langkah ini untuk tetap kompetitif dalam lingkungan pemasaran digital yang semakin meningkat. Penelitian ini memberikan wawasan berharga tentang bagaimana pemasaran digital dapat menjadi alat yang efektif untuk meningkatkan volume penjualan di toko fisik.
Implementation of The People's Business Credit Program on The Welfare of Micro, Small, and Medium Enterprises in Bengkulu City Alfharobby, Wahyu; Anggi Josetio Prayoga
Journal of Managiere and Business Vol 2 No 1 (2024): April
Publisher : EDU PARTNER INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69747/managiere.v2i1.58

Abstract

The challenges in implementing the policy on village fund utilization priorities are often complex and vary between villages, including resource limitations and external factors such as the COVID-19 pandemic. This research aims to analyze the implementation of the Decree of the Minister of Village, Development of Disadvantaged Regions, and Transmigration Number 11 of 2020 regarding the Priority of Village Fund Utilization in Urak Village, Makalti Tama Sub-District, Rahat District. The policy aims to maximize benefits for rural communities by improving quality of life and welfare, reducing poverty, and enhancing public services. This qualitative research focuses on aspects such as adequacy of implementation, day-to-day operations, efficiency, and effectiveness, with information gathered through interviews. The study indicates that the ministerial policy has not been fully implemented. Only three out of four focus areas have been executed: improving quality of life, increasing welfare, and poverty alleviation. The public service development program has not been implemented. The prioritization of the first three areas is due to the socio-economic conditions of the community. External factors such as the reduction of the state budget due to the COVID-19 pandemic have also affected the implementation of this policy. This study suggests a comprehensive evaluation of village budget priorities, considering the local context and the need for proactive measures to respond to severe situations like the pandemic. Permasalahan dalam implementasi kebijakan prioritas penggunaan dana desa seringkali kompleks dan bervariasi antar desa, termasuk keterbatasan sumber daya dan pengaruh faktor eksternal seperti pandemi COVID-19. Penelitian ini bertujuan untuk menganalisis implementasi Keputusan Menteri Desa, Pembangunan Daerah Tertinggal, dan Transmigrasi Nomor 11 Tahun 2020 tentang Prioritas Penggunaan Dana Desa di Desa Urak, Kecamatan Makalti Tama, Kabupaten Rahat. Kebijakan ini bertujuan memaksimalkan manfaat bagi masyarakat desa melalui peningkatan kualitas hidup, kesejahteraan, pengurangan kemiskinan, dan peningkatan pelayanan publik. Penelitian kualitatif ini fokus pada aspek kecukupan pelaksanaan, operasional sehari-hari, efisiensi, dan efektivitas, dengan informasi dikumpulkan melalui wawancara. Hasil penelitian menunjukkan kebijakan belum sepenuhnya dilaksanakan. Dari empat fokus area, hanya tiga yang dijalankan: peningkatan kualitas hidup, kesejahteraan, dan pengentasan kemiskinan. Program pengembangan pelayanan publik belum diimplementasikan. Prioritas pada tiga area pertama disebabkan oleh kondisi sosial ekonomi masyarakat. Faktor eksternal seperti pengurangan anggaran akibat pandemi COVID-19 turut mempengaruhi implementasi kebijakan ini. Studi ini menyarankan evaluasi komprehensif terhadap prioritas anggaran desa dengan mempertimbangkan konteks lokal serta kebutuhan langkah-langkah proaktif dalam menghadapi situasi serius seperti pandemi.
The Effects of Electronic Word of Mouth (Ewom) and Brand Ambassador Concerning Consumer Purchase Decisions Nofrianti, Lena; Ghaefira Nur Fatimah
Journal of Managiere and Business Vol 2 No 2 (2024): October
Publisher : EDU PARTNER INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69747/managiere.v2i2.68

Abstract

The increasing competition in the beauty industry has made effective marketing strategies critical, particularly for products like Scarlett Whitening. This study examines the influence of two key variables Brand Ambassador (X1) and Electronic Word of Mouth (e-WOM) on consumer purchase decisions. The research problem focuses on understanding which marketing method better drives purchasing decisions. Using a quantitative approach, data was collected and analyzed to assess the impact of these variables. The findings reveal that while Brand Ambassadors have minimal influence on consumer purchase decisions, e-WOM significantly and positively impacts purchasing behavior. Combined, both factors account for 69.2% of the variation in consumer decisions. The results highlight that e-WOM is more effective than Brand Ambassadors in influencing buyers in the beauty industry. This study concludes that leveraging e-WOM-based marketing strategies can better guide consumers in making informed purchasing choices, providing a valuable reference for businesses aiming to enhance their marketing effectiveness in the competitive beauty product market.
The Impact of Technology on Online Reviews and Ratings Among Muhammadiyah University Students Zelin Wahyuni; Ghaefira Nur Fatimah
Journal of Managiere and Business Vol 2 No 2 (2024): October
Publisher : EDU PARTNER INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69747/managiere.v2i2.69

Abstract

Technology and the internet have developed into a lifestyle for almost all levels of Indonesian society. The access method is very easy and its use is unlimited to get the essential data. The cause for these shifts in consumer behavior is the convenience of internet buying. Data on the value of e-commerce transactions in Indonesia, which is growing annually, further supports the convenience of purchasing. Online customer reviews influence online product purchases. This variable is thought to have an impact on prospective online buyers, where prospective buyers obtain information or advice about the product they want to buy from previous buyers of the product and experience the benefits of the product. Consumers can easily learn and read reviews that have been given as consideration when wanting to buy a product. Before making sure the item (Ika Sugiarti and Iskandar 2021) is purchased. A rating may also be defined as a user's or consumer's evaluation of a product's preference based on their transactions and experiences with it. Online shop users see the main thing, one of which is the fulfillment of needs, satisfaction or pleasure, when they have entered a feeling of satisfaction then they have Of course everything will be done to meet these satisfaction needs.
The Role of Content Marketing and Live Streaming in Improving Decisions to Purchase Skincare Products on the Shopee Application Silvia Septiani; Gahefira Nur Fatimah
Journal of Managiere and Business Vol 2 No 2 (2024): October
Publisher : EDU PARTNER INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69747/managiere.v2i2.70

Abstract

The rapid development of technology, indisputably advancing, has led toimprovements across various industries. This progress has also had an impact onadvancements within the industrial sector. According to the current phenomenon,many marketers still lack understanding of the opportunities available, particularlyregarding the Live Streaming feature for the products they market. The objective of this research is to understand the impact of live streaming and content marketing on the purchasing decisions of Shopee users. One hundred respondents were involved in this study. Respondents were selected through purposive sampling. The data were analyzed using the SPSS version 25 method. The results of this study indicate that content marketing and live streaming have a positive and significant impact on purchasing decisions on the Shopee application. Furthermore, based on the determination test results (R2) of 0.732, equivalent to 73.2%, while the other variables not included in this study influence the remaining 26.8%.
Tourism Attraction and Destination Image in Building Interest in Visiting Tourists : A Case Study of Red Lentera Beach Adelia Pratama; Anggi Josetio Prayoga
Journal of Managiere and Business Vol 2 No 2 (2024): October
Publisher : EDU PARTNER INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69747/managiere.v2i2.71

Abstract

This research aims to find out how tourists' willingness to visit Lentera Merah Beach is influenced by the image of the destination and its tourist attractions. Questionnaires were distributed to visitors to Lentera Merah Beach as part of the research methodology. The results of the investigation show that the natural beauty, facilities and uniqueness of a destination's beaches are one of the factors that make the destination attractive to visitors and significantly influence their willingness to come. In addition, positive opinions about a location, such as its reputation, perceived safety, and high-caliber service, also influence tourists' desire to visit Lentera Merah Beach. The conclusions of this research have implications for destination managers, who must continue to improve tourist attractions and increase positive opinions of their places to attract more visitors.
Use of Tiktok in Digital Business Marketing as a Promotional Media Sundari; Ghaefira Nur Fatimah
Journal of Managiere and Business Vol 2 No 2 (2024): October
Publisher : EDU PARTNER INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69747/managiere.v2i2.72

Abstract

Every day we see children using today's information technology, known as social networking or media, due to its rapid development. There are even terms that refer to this technology, especially in our country. This technology is available in the form of software such as Facebook, Twitter, WhatsApp, TikTok, the Internet, and telephone, as well as hardware such as laptops and telephones. Now, Tik Tok users are getting creative and telling others about what they're up to. Through showing films, pictures, and songs, these devices facilitate information, can be transmitted, and explain stimulation for those who see, imitate, or disseminate it. If companies use social networks, especially TikTok, to promote their products, Indonesians, especially the Bengkulu community, have a promising market share. This study aims to learn how rnf.creation uses the Tik Tok social network to market its digital products. This research uses the observation method; Qualitative observation, using a descriptive approach, was used, and the file collection method was through question and answer and file storage. After the data is collected through question and answer, the file analysis method is used. In addition, the All relationships were analyzed to obtain initial presumptions and reach conclusions. The results show that rnf.creation has utilized social media to market its business on Instagram, which has gradually become better known and has many followers. Apart from that, they have used Digital Business to market their products, which allows social media users to see products posted on their Instagram accounts as well as using TikTok accounts as promotional media to attract customers on social media.

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