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INDONESIA
Jurnal Bisnis dan Kewirausahaan
Published by Icon Publisher
ISSN : 30893062     EISSN : 30893062     DOI : https://doi.org/10.71154/p2rsfq05
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal Bisnis dan Kewirausahaan (JBK) merupakan jurnal akademik yang didedikasikan untuk mempublikasikan hasil penelitian dan kajian teoritis di bidang manajemen dan kewirausahaan. Jurnal ini berfokus pada topik-topik yang relevan dengan pengembangan usaha, inovasi bisnis, manajemen strategis, serta kewirausahaan dalam berbagai konteks, baik nasional maupun global. Melalui pendekatan yang multidisiplin, jurnal ini bertujuan untuk menyajikan karya ilmiah yang dapat memberikan kontribusi pada peningkatan pengetahuan serta solusi terhadap permasalahan bisnis di berbagai sektor ekonomi. Jurnal ini mengakomodasi berbagai isu penting dalam manajemen, termasuk pengelolaan sumber daya manusia, pengambilan keputusan, manajemen operasional, serta pengembangan strategi bisnis yang efektif. Di sisi kewirausahaan, jurnal ini menyoroti peran inovasi, risiko, dan peluang dalam menciptakan dan mengembangkan bisnis baru, terutama dalam konteks UKM dan start-up. Selain itu, topik-topik seperti kewirausahaan sosial, e-commerce, dan kewirausahaan digital juga menjadi bagian dari fokus kajian jurnal ini. Dengan menerbitkan artikel-artikel yang berbasis penelitian empiris, studi kasus, maupun kajian literatur yang mendalam, Jurnal Bisnis dan Kewirausahaan berupaya untuk menjadi sumber referensi yang kredibel bagi akademisi, praktisi bisnis, dan pengambil kebijakan. Jurnal ini tidak hanya memberikan wawasan teoretis, tetapi juga menawarkan solusi praktis yang dapat diimplementasikan dalam dunia bisnis untuk meningkatkan kinerja perusahaan dan menciptakan pertumbuhan yang berkelanjutan. Scope Jurnal Bisnis dan Kewirausahaan: Manajemen Strategis Manajemen Keuangan Pengembangan Usaha Kecil dan Menengah (UKM) Inovasi dan Kewirausahaan Manajemen Sumber Daya Manusia Kepemimpinan dan Pengambilan Keputusan Manajemen Operasional Pemasaran dan Perilaku Konsumen Kewirausahaan Digital E-commerce dan Bisnis Online Kewirausahaan Sosial Keuangan dan Investasi Bisnis Tata Kelola Perusahaan Kewirausahaan Berkelanjutan Teknologi dalam Manajemen dan Bisnis
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 8 Documents
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Search results for , issue "Vol 2 No 3 (2025): November" : 8 Documents clear
Pengaruh Penggunaan E-Wallet, Literasi Keuangan dan Kemudahan Bertransaksi Terhadap Perilaku Konsumtif Pelaku UMKM di Kabupaten Bondowoso Karomah, Lailatul; Martini G, Ni Nyoman Putu; Wijayantini, Bayu
Jurnal Bisnis dan Kewirausahaan Vol 2 No 3 (2025): November
Publisher : ICON Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71154/g5bx3174

Abstract

Rapid development and progress have brought significant changes in various aspects of life, including in people's consumption patterns. Technological advances and digitalization that occurred in the industrial era 4.0 have made it easier for individuals to access various products and services online. This study aims to analyze the influence of e-wallet use, financial literacy, and ease of transactions on the consumptive behavior of MSMEs in Bondowoso Regency. The object of this study was MSMEs in Bondowoso Regency. This study used quantitative methods and a sample size of 100 respondents. The sampling technique used proportional sampling and purposive sampling. The data collection technique used a questionnaire distributed to respondents. Data analysis used in this study was instrument testing, classical assumption testing, multiple linear regression analysis, t-hypothesis testing (partial), and coefficient of determination (R2) testing with the help of the SPSS (Statistical Package for Social Science) program. The results of the study indicate that e-wallet use and ease of transactions do not significantly influence MSMEs' consumer behavior, while financial literacy does. Based on the coefficient of determination test, the contribution obtained was 28%.
Peran Orientasi Inovasi terhadap Kinerja UMKM yang Dimoderasi oleh Intensitas Persaingan Naim, Abu; Ambarwati, Rina; Permananingrum, Ervina Yennie; Hadi, Ilwin; Pauji, Ahmad
Jurnal Bisnis dan Kewirausahaan Vol 2 No 3 (2025): November
Publisher : ICON Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71154/bwvnqf22

Abstract

The purpose of this study is to determine whether Innovation Orientation (IO) has an impact on the performance of micro, small, and medium enterprises (MSMEs) moderated by Competition Intensity (CI) in the food and beverage sector in Indonesia. The research sample consisted of 100 MSME actors. Sample collection was conducted through an online questionnaire. The analysis used in this study employed Smart PLS 3.0. The results showed that IO had a direct positive impact on MSME performance, but CI did not have a direct positive impact and did not moderate MSME performance. These findings provide applicable guidance for MSME owners and policymakers that encouraging innovation through internal support systems and market responsiveness can yield tangible performance benefits, even in highly competitive environments.
Menggali Strategi Manajemen Sumber Daya Manusia untuk Meningkatkan Keterlibatan Karyawan dan Kinerja Organisasi di Sektor Pendidikan Rita Andini, Rita Andini; Andini, Andini; Nurdiyanto, Ahmad Dwi Nurdiyanto; Mohklas, Mohklas
Jurnal Bisnis dan Kewirausahaan Vol 2 No 3 (2025): November
Publisher : ICON Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71154/x22faq86

Abstract

This study explores how human resource management (HRM) strategies influence employee engagement and organisational performance in educational institutions. Using a qualitative design involving in-depth interviews, document analysis, and field observation, the research examines how HRM practices are shaped by institutional culture, leadership behaviour, and emotional dynamics. Findings reveal that engagement emerges not from procedural control but from relational trust, inclusivity, and ethical leadership. The study identifies inclusive leadership, continuous professional development, transparent evaluation, and emotional intelligence as central mechanisms that strengthen motivation and institutional cohesion. Participants described that alignment between organisational values and HRM actions enhances legitimacy and reduces turnover intention. Conversely, inconsistency between moral discourse and managerial practice fosters disengagement. The study contributes theoretically by integrating ethical HRM and social exchange theory into a human-centred model of organisational sustainability. Practically, it offers insight into how educational leaders can cultivate engagement through fairness, empathy, and participative governance. The findings underscore the need for HRM frameworks that balance administrative efficiency with moral responsibility, ensuring long-term institutional resilience and professional fulfilment among educators.
Analisis Persepsi Etika dan Tanggung Jawab Sosial Akuntan Publik dalam Praktik Audit di Era Digitalisasi Keuangan Dewi, Milatina Laksmita Dewi; Belananda, Maulia Regita Belananda
Jurnal Bisnis dan Kewirausahaan Vol 2 No 3 (2025): November
Publisher : ICON Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71154/0bj86067

Abstract

This study explores the evolving role of moral reasoning in shaping the ethical orientation of professional accountants within Indonesia’s rapidly digitalizing audit landscape. Using a qualitative phenomenological approach, the research uncovers how digital transformation reshapes ethical awareness, accountability, and social responsibility in the auditing profession. The findings reveal that moral reasoning remains the ethical foundation of auditing, serving as a stabilizing force amid technological disruptions such as automation and artificial intelligence. Ethical integrity, rather than being eroded, adapts through reflective judgment that harmonizes digital competence with professional values. The study further finds that social responsibility and accountability have expanded beyond financial domains to encompass environmental and societal dimensions, redefining the auditor’s role as a moral intermediary between organizations and the public. However, institutional pressures, algorithmic bias, and data privacy challenges continue to test professional autonomy. The research contributes theoretically by integrating professional ethics theory and stakeholder theory, emphasizing that sustainable ethics in auditing depend on moral resilience and human-centered technological governance. Practically, it calls for digital ethics integration in accounting education, ethical mentorship within firms, and policy frameworks such as a Digital Ethical Audit Charter to strengthen integrity in the digital era.
Mengintegrasikan Pemberdayaan Karyawan dan Strategi Pemasaran Digital untuk Meningkatkan Kepercayaan Pelanggan dan Keberlanjutan Bisnis di antara UMKM Selamet, Selamet; Hartoyo, Hartoyo; Handayani, Juli Handayani
Jurnal Bisnis dan Kewirausahaan Vol 2 No 3 (2025): November
Publisher : ICON Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71154/qen1tc73

Abstract

This qualitative study explores how employee empowerment interacts with digital marketing strategies to enhance customer trust and business sustainability among micro, small, and medium enterprises (MSMEs). Using a phenomenological approach, in-depth interviews with MSME owners and employees reveal that empowerment fosters creativity, adaptability, and emotional engagement, which in turn strengthen digital brand communication and customer relationships. Empowered employees act as authentic brand representatives, translating organizational values into customer experiences through personalized digital interactions. The findings demonstrate that empowerment not only improves internal motivation but also serves as a catalyst for innovation and ethical marketing practices. Furthermore, the study highlights the strategic alignment between human resource management and marketing functions, showing that empowerment bridges the internal culture of collaboration with external customer trust. Theoretically, it extends empowerment discourse into the digital marketing domain, emphasizing human-centered innovation as a foundation for sustainable brand growth. Practically, it suggests that MSMEs integrate empowerment-based leadership and digital capability development to maintain authenticity and competitiveness in the digital economy.
Mengeksplorasi Praktik Manajemen Operasional pada UMKM Kreatif di Jakarta: Studi Kualitatif tentang Strategi Efisiensi Fariha, Ainna Fariha; Runiti, Shinta Runiti
Jurnal Bisnis dan Kewirausahaan Vol 2 No 3 (2025): November
Publisher : ICON Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71154/wp7w9f41

Abstract

This study explores how creative micro, small, and medium enterprises (MSMEs) in Jakarta manage their operations through adaptive and interpretive practices. Using a qualitative approach grounded in the interpretive paradigm, data were collected through in-depth interviews and observations with MSME owners and creative practitioners. The findings reveal that operational management in creative MSMEs relies on hybrid structures combining informal coordination, trust-based collaboration, and adaptive learning. Resource utilization is characterized by improvisation and relational capability, while operational adaptability reflects dynamic sensing and reconfiguration of processes. The integration of Operations Management Theory, Resource-Based View, and Dynamic Capabilities Theory provides a multidimensional lens to understand how creativity and efficiency coexist. The study concludes that operational effectiveness in creative MSMEs emerges from the interplay of structure, resource orchestration, and adaptability, sustained by socio-cultural embeddedness and digital transformation. The research contributes to theoretical enrichment in operations management and offers practical implications for policymakers and entrepreneurs seeking to strengthen the creative economy in emerging markets.
Strategi Pemasaran Digital Berkelanjutan Berbasis Kearifan Lokal dan Inovasi Hijau untuk UMKM di Indonesia Rini, Intan Puspita Rini; Fasyni, Tholal Fasyni; Sekarini, Ratih Ayu Sekarini
Jurnal Bisnis dan Kewirausahaan Vol 2 No 3 (2025): November
Publisher : ICON Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71154/58phs383

Abstract

This study explores the development of a sustainable digital marketing strategy that integrates local wisdom and green innovation to enhance the competitiveness of micro, small, and medium enterprises (MSMEs) in Indonesia. In the era of digital transformation and environmental awareness, MSMEs are required to adopt adaptive marketing approaches that align with both cultural values and sustainability principles. This research employs a qualitative descriptive method through literature review and case analysis of selected MSMEs implementing eco-friendly digital marketing initiatives. The findings reveal that integrating local cultural values—such as community cooperation (gotong royong) and environmental ethics—into digital marketing practices significantly enhances customer trust and brand loyalty. Moreover, the adoption of green innovation strengthens market differentiation while promoting sustainable consumption behavior among consumers. The study emphasizes that digital marketing sustainability requires a balance between technological utilization, environmental responsibility, and cultural authenticity. This framework contributes to the broader discourse on sustainable entrepreneurship and provides practical insights for policymakers and MSME practitioners in designing culturally embedded and environmentally responsible digital marketing strategies.
Perbandingan Tingkat Keputusan Pembelian Konsumen pada Akun Shopee yang Menggunakan dan Tidak Menggunakan Live Streaming Wardoyo, Eko Wardoyo; Fatimah, Kaila Fatimah
Jurnal Bisnis dan Kewirausahaan Vol 2 No 3 (2025): November
Publisher : ICON Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71154/y1jtk725

Abstract

The development of e-commerce in Indonesia, particularly through the Shopee platform, has driven significant changes in consumer shopping behavior. This study aims to analyze the comparison of consumer purchase decision levels between Shopee accounts that use the live streaming feature and those that do not. The research method employed is a comparative quantitative design, with a sample of active Shopee consumers obtained through stratified random sampling. Data were collected via an online questionnaire and analyzed using t-test and multiple regression. The results indicate that accounts using live streaming have a significantly higher purchase decision level, with an average score difference of 26.76 points. This conclusion underscores that the live streaming feature provides a competitive advantage in enhancing consumer purchase decisions, making it an effective marketing strategy within the e-commerce ecosystem. This study offers important insights for sellers and managers in designing more interactive and engaging marketing strategies.

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