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Ahmad Ulil Albab Al Umar
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J-CEKI
Published by CV ULIL ALBAB CORP
ISSN : -     EISSN : 28285271     DOI : 10.56799
Core Subject : Humanities, Social,
Humanities Social Sciences
J-CEKI : Jurnal Cendekia Ilmiah diterbitkan oleh CV. ULIL ALBAB CORP. J-CEKI terbit 6 kali dalam setahun atau tiap 2 bulan sekali. J-CEKI menerbitkan artikel bidang Humaniora dan Ilmu Sosial. Humaniora: Bahasa dan Linguistik, Sejarah, Sastra, Seni Pertunjukan, Filsafat, Agama, Seni Rupa. Ilmu Sosial: Ekonomi, Antropologi, Sosiologi, Ilmu Komunikasi, Ilmu Pendidikan, Ilmu Politik, Hukum, Psikologi, Geografi, Studi Budaya dan Etika, Studi Gender dan Seksualitas, Studi Area, Arkeologi, dan bidang terkait lainnya.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 3,650 Documents
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Pengaruh Persepsi Harga dan Kualitas Pelayanan Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan di Pintu Dua Coffee TMII Wahyu Ari Ramadhani; Prawoto Prawoto
J-CEKI : Jurnal Cendekia Ilmiah Vol. 3 No. 1: Desember 2023
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v3i1.1882

Abstract

Tujuan Penelitian ini untuk analisis pengaruh persepsi harga dan kualitas pelayanan terhadap Loyalitas pelanggan melalui Kepuasan pelanggan baik secara langsung maupun tidak langsung dalam konteks usaha yang bergerak dibidang kedai kopi. Instrumen dikembangkan dengan menggunakan skala Likert. Responden sebesar 100 orang pelanggan dan 30 responden untuk uji validitas dan reliabilitas. Penelitian ini menggunakan metode kuantitatif, dengan menggunakan Path analysis. Hasil penelitian ini menunjukkan pengaruh langsung variabel persepsi harga, kualitas pelayanan dan Kepuasan pelanggan berpengaruh signifikan terhadap variabel Loyalitas Pelanggan. Pengaruh tidak langsung variabel persepsi harga tidak mempengaruhi secara signifikan Loyalitas Pelanggan melalui Kepuasan Pelanggan. Tetapi variabel kualitas pelayanan mempengaruhi loyalitas pelanggan melalui kepuasan pelanggan secara signifikan.
Analisis Kinerja Karyawan Melalui Kepuasan Kerja, Kompensasi, dan Displin Kerja Pada Karyawan L’Avenue Office & Residences Annisa Zahra Putrie; Yosafat Puji Hastoko
J-CEKI : Jurnal Cendekia Ilmiah Vol. 3 No. 1: Desember 2023
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v3i1.1888

Abstract

This study intends to determine whether the analysis of employee performance at L'Avenue Office & Residences has an impact on job satisfaction, compensation, and work discipline. In this research using accidental sampling research technique with non-probability sampling. L'avenue office & residences employees as many as 100 people who can be used as a sample of those who happen to meet with researchers are considered as a reliable source of data. This research method is quantitative research using multiple linear regression analysis techniques. The results of this study show that job satisfaction has no effect on employee performance, compensation has no effect on employee performance, work discipline has a significant effect on employee performance at L'avenue offices & residences. But simultaneously these three variables have a significant effect on employee performance at L'avenue office & residences
Pengaruh Komunikasi, Motivasi dan Kepemimpinan Terhadap Kinerja Karyawan Pada PT. Binayasa Putra Batara Menara Btn Jakarta Anggraeni Kusnadi; Wasino Wasino
J-CEKI : Jurnal Cendekia Ilmiah Vol. 3 No. 1: Desember 2023
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v3i1.1892

Abstract

This study aims to identify that the influence of communication, motivation and leadership on employee perfomance at PT. Binayasa Putra Batara. In this study, the data collecetion technique used was a survey method by distributing questionnaires with a total sample of 123 respondents. The data analysis method used is the SPSS version 24 software method. The result of this study indicate that variables of communication, motivation and leadership have significant influence of employee performance.
Pengaruh Citra Merek, Promosi dan Persepsi harga Terhadap Keputusan Pembelian di MCDonald’s Grand Wisata Tambun Sudarman Sudarman; Heidi Reza Ruliarto
J-CEKI : Jurnal Cendekia Ilmiah Vol. 3 No. 2: Februari 2024
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v3i2.1903

Abstract

In the restaurant sector, the consumer's decision to purchase plays a crucial role in a company's existence, particularly for Mcdonald’s, as it directly affects profitability. The objective of this study is to examine the effects of brand image (X1), promotion (X2), and price perception (X3) as predictor variables on the purchase decisions (Y) made at Mcdonald’s Grand Wisata Tambun. This research adopts a quantitative research design based on surveys and employs an accidental sampling method, with a sample size of 100 individuals who have previously made purchases at Mcdonald’s Grand Wisata Tambun. Multiple regression analysis is employed to analyze the data acquired from the participants, and the primary data is directly gathered from the respondents. Research findings show that, independent variables affect purchase decision simultaneously at Grand Wisata Tambun. However, partially brand image, promotion, and price perception affect significantly purchase decision at Mcdonald’s Grand Wisata Tambun.
Analisis Loyalitas Konsumen Yang Dipengaruhi Promosi dan Kualitas Pelayanan Dengan Kepuasan Konsumen Sebagai Mediasi Pada Fata Wisata Tour & Travel Masyhuri Raihan; Aris Budiono
J-CEKI : Jurnal Cendekia Ilmiah Vol. 3 No. 1: Desember 2023
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v3i1.1914

Abstract

Tujuan dari penelitian ini yaitu untuk mengetahui apakah terdapat pengaruh antara Promosi (X1) dan Kualitas Pelayanan (X2) terhadap Loyalitas Konsumen (Y2) yang dimediasi dengan Kepuasan Konsumen (Y1) pada Fata Wisata Tour & Travel. Data diambil pada bulan Februari sampai April 2023 sebanyak 100 responden, dengan 20 data responden untuk uji validitas dan untuk uji reliabilitas serta 80 data responden untuk uji analisis data. Kami memakai teknik analisis data dari variabel independen terhadap variabel dependen. Pada penelitian ini, peneliti menggunakan aplikasi pengolah data IBM SPSS 24 dan IBM SPSS Amos 26 sehingga menghasilkan kesimpulan sebagai berikut: promosi memiliki pengaruh signifikan terhadap kepuasan konsumen, promosi tidak memiliki pengaruh yang signifikan terhadap loyalitas konsumen, promosi memiliki pengaruh terhadap loyalitas konsumen melalui kepuasan konsumen, kualitas pelayanan tidak memiliki pengaruh yang signifikan terhadap kepuasan konsumen, kualitas pelayanan tidak memiliki pengaruh yang signifikan terhadap loyalitas konsumen, kualitas pelayanan memiliki pengaruh terhadap loyalitas konsumen melalui kepuasan konsumen dan kepuasan konsumen memiliki pengaruh signifikan terhadap loyalitas konsumen.
Pengaruh Lokasi, Persepsi Harga dan Citra Merek Terhadap Keputusan Pembelian di Toko Daging Nusantara Kranggan Amelia Rinjani; Salman Paludi
J-CEKI : Jurnal Cendekia Ilmiah Vol. 3 No. 1: Desember 2023
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v3i1.1916

Abstract

The purpose of this study to examine how the influence of location, price perception and brand image on consumer purchasing decisions at Toko Daging Nusantara Kranggan. This survey was conducted on consumers who purchased Toko Daging Nusantara products during April-May 2023. In this study using quantitative methods. The primary data of this study was collected through questionnaires using the accidential sampling method, with a total of 100 respondents. The collected data is then tested for validity and reliability. Data analysis involved multiple linear regression analysis, correlation coefficients and determination coefficients using SPSS software version 25. The findings of this study show that price perception and brand image have a partial influence on purchasing decisions. However, locations have no partial influence on purchasing decisions. Overall, the study's findings suggest that these three variables simultaneously influence purchasing decision.
Pengaruh Kualitas Produk, Persepsi Harga dan Suasana Toko Terhadap Kepuasan Pelanggan Paris Baguette Andika Ahmad Haryono; Sinthon L. Siahaan
J-CEKI : Jurnal Cendekia Ilmiah Vol. 3 No. 2: Februari 2024
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v3i2.1917

Abstract

This study aims to identify the effect of product quality, price perception and store atmosphere on Paris Baguette customer satisfaction. The population in this study are customers who buy at Paris Baguette PIM 3 during the January-March period. For the data collection technique used is the survey method by distributing questionnaires, using a sample of 200 respondents. Methods of data collection using questionnaires distributed to respondents. The data analysis method used is SEM-PLS using Smart-PLS 3 software to process data. The results showed that product quality had no effect on customer satisfaction, but other variables namely perception of price and store atmosphere showed  significant  and positive effect, effect on customer satisfaction.
Pengaruh Kualitas Pelayanan, Promosi, dan Persepsi Harga Terhadap Kepuasan Pelanggan di Restoran All You Can Eat Tata Ardiningrum; Prawoto Prawoto
J-CEKI : Jurnal Cendekia Ilmiah Vol. 3 No. 1: Desember 2023
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v3i1.1922

Abstract

Currently, All You Can Eat restaurants have become very popular in Indonesia. Restaurants with unlimited food systems have become popular commodities in Indonesia. Although previously less popular, recently many restaurants have adopted the concept of All You Can Eat. Research shows that especially among young people, especially women, feel more satisfied when dining at All You Can Eat restaurants. Along with the increasing number of All You Can Eat restaurants from year to year, this business has also experienced significant growth. Each All You Can Eat restaurant certainly has expertise in managing its business with various attractive concepts for customers. The aim of this research is to enhance customer satisfaction in All You Can Eat restaurants with a focus on service quality, promotion, and price perception. This research utilizes IBM Statistics Version 25 and gathers a sample of 100 customers. The research results show that customer satisfaction is positively influenced by service quality, promotion, and price perception. These three factors together have a significant and meaningful impact on customer satisfaction. Therefore, the objective of this research is to enhance service quality and promotional efforts in All You Can Eat restaurants in order to better meet consumer needs and improve customer satisfaction
Pengaruh Kualitas Produk, Promosi dan Persepsi Harga Terhadap Kepuasan Pelanggan di De’ Margo Restaurant The Margo Hotel Depok Faris Rifki Abdillah; Salman Paludi
J-CEKI : Jurnal Cendekia Ilmiah Vol. 3 No. 2: Februari 2024
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v3i2.1926

Abstract

The objective of this study is to investigate how product quality, promotion, and price perceptions impact customer satisfaction at de' MARGO Restaurant in The Margo Hotel Depok. The research was conducted during February to March 2023, and a quantitative method using primary data was employed. The sample consisted of 100 respondents, selected randomly through an accidental sampling method, who had purchased products from the restaurant. Only customers who had visited the restaurant at least twice were included in the data collection process, which involved filling out a questionnaire. The validity and reliability of the collected data were assessed through tests. IBM SPSS 26 software was used to perform multiple linear regression analysis, along with correlation coefficient and determination analysis. The results indicate that product quality has a partial impact on customer satisfaction, whereas promotion and price perceptions do not have a partial impact. However, when considered collectively, product quality, promotion, and price perceptions do have an influence on customer satisfaction.
Pengaruh Citra Merek, Persepsi Harga dan Lokasi Terhadap Keputusan Pembelian Kopi Kenangan Cipayung Christi Febry Linawati; Bambang Ns
J-CEKI : Jurnal Cendekia Ilmiah Vol. 3 No. 2: Februari 2024
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v3i2.1929

Abstract

Increasingly competitive competition, Kopi Kenangan cafes must innovate to keep up with the times. In the case of Kopi Kenangan Cipayung, the decisions made by customers regarding purchases can affect the company's profits, so it is very important for business. This study aims to discuss the impact on brand image (X1), price perception (X2), and location (X3) as intervening variables on purchasing decisions (Y) at Kopi Kenangan Cipayung. This study uses anti-survey arguments. The accidental sampling method was used to collect (n=100) individuals who had purchased Kenangan Cipayung coffee. Primary data collected directly from the respondents is used to analyze multiple regression analysis. Based on research findings, purchasing decisions on Kopi Kenangan Cipayung are influenced by Brand Image. It is underlined that the perception of price and location has an impact on purchasing decisions.

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