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I Gusti Ayu Ratih Asmarani
Contact Email
ratihasmarani@ppb.ac.id
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+6282147136593
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jecompoltekparbali@gmail.com
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Jln. Dharmawangsa Kampial, kel. Benoa, Kec. Kuta Selatan, Kab. Badung - Bali
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INDONESIA
JECOM
Published by Politeknik Pariwisata Bali
ISSN : -     EISSN : 29867126     DOI : https://doi.org/10.52352/jecom.v2i1
Core Subject : Economy, Humanities, Science, Education, Art, Social,
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other
Journal of Event and Convention Management (JECOM)) is a peer-reviewed journal published by the Center for Research and Community Service in Colaboration with Convention and Event Program of Politeknik Pariwisata Bali (Bali Tourism Polytechnic). This journal is dedicated to the dissemination of research on the exploration and optimization of the events and MICE business. Firstly published in 2022, this journal invites contribution in the following interdisciplinary scope: Event management Marketing in Events and MICE Human resources management related to Events and MICE Event and MICE financial management Information and telecommunication technology in Events and MICE Sport Event Education and trend in Event and MICE This biannual journal welcomes review articles and research papers written in Bahasa Indonesia and English. The submitted manuscript should be uploaded to the online journal system to proceed to editors and reviewers. Plagiarism checking is essential and the manuscript being published is only those with less than 25% similarity rate.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 7 Documents
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Search results for , issue "Vol. 2 No. 1 (2023): Journal of Event and Convention Management" : 7 Documents clear
Persepsi Pengunjung terhadap Penyelenggaraan Geobeat Ecotopia sebagai Implementasi Sustainable Event di Geo Open Space, Kerobokan Kelod Kurnia Cahyani, Stefani Rosa; Ratri Paramita; Ketut Arjaya
Journal of Event and Convention Management Vol. 2 No. 1 (2023): Journal of Event and Convention Management
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The surge in both domestic and international tourists has contributed to the growth of events in Bali; however, many of these events have yet to adopt sustainable practices. This study aims to explore visitor perceptions of GeoBeat Ecotopia as a model of a sustainable event, which can serve as a reference for future sustainable event implementation. A descriptive quantitative method was employed using Silvers’ six-dimension theory and a Likert scale, targeting 80 respondents out of a total population of 409 visitors through probability sampling with a simple random sampling approach. Data were collected through observation, questionnaires, interviews, and documentation studies. The overall results indicate a very positive perception (average score of 4.66), with individual dimension scores as follows: activity (4.76), atmosphere (4.75), arrival (4.71), anticipation (4.59), amenities (4.65), and appetite (4.51). The highest-rated dimension was activity, while the lowest was appetite.
The Effect of Promotions and Wedding Package Prices on Sales Volume at Happy Bali Wedding Ni Made Melia Prashanti Wahyuni; Luh Putu Citrawati; I Gede Sumadi
Journal of Event and Convention Management Vol. 2 No. 1 (2023): Journal of Event and Convention Management
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jecom.v2i1.1937

Abstract

This study aims to examine the influence of promotion and wedding package pricing on sales volume at Happy Bali Wedding. The research employs a descriptive quantitative method using statistical approaches, including questionnaires and analysis through multiple linear regression, classical assumption tests, t-test, F-test, and the coefficient of determination (R²). The sample size consists of 74 respondents. The findings indicate that both variables—promotion (X1) and price (X2)—have a positive and significant effect on sales volume (Y), both partially and simultaneously. The regression model explains 95.8% of the variance in sales volume, while the remaining 4.2% is influenced by other factors not examined in this study.
PENGARUH BEBAN KERJA TERHADAP KINERJA TIM LAPANGAN DI PHENOM EVENT INDONESIA Kadek Doni Dwiartha Putra; Ratri Paramita; Ketut Arjaya
Journal of Event and Convention Management Vol. 2 No. 1 (2023): Journal of Event and Convention Management
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The high workload faced by event organizers, especially field teams, can affect the performance of field teams. This study aims to determine the effect of the workload faced by the Phenom Event Indonesia field team. The research uses workload theory according to Achyana (2016) which includes working conditions, use of working time, and targets to be achieved. This study also uses the theory of employee performance according to Robbins (2006) covering quality, quantity, timeliness, effectiveness, independence and work commitment. The method used in this research is quantitative descriptive analysis. The total population in this study is 9 people using a saturated sample. Data were collected using questionnaires and interviews. The results of this research indicate that the workload variable gets an average value of 2,555 (light workload). On the performance variable the field team got an average value of 1,777 (very good performance). The average value of the two variables shows that light workload causing the field team’s performance to be very good.
Pengaruh Price (Harga) dan Product (Produk) Terhadap Minat Pembelian Event Package di Perusahaan Lokacipta Arta Dutasindo Asmarani, I Gusti Ayu Ratih; Asmarani, Luh Putu; Putra, I Putu Gd Aditya Pradnya
Journal of Event and Convention Management Vol. 2 No. 1 (2023): Journal of Event and Convention Management
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jecom.v2i1.2029

Abstract

This study is to determine the effect of Price and Product on interest in purchasing event packages at the Lokacipta Arta Dutasindo Company. The number of research samples was as many as 97 respondents using a saturated sample. Data collection is done by distributing questionnaires to all clients who have purchased or have used products. The data analysis technique used is descriptive quantitative through a statistical approach using a significant questionnaire and analyzed by multiple linear regression, classical assumption test of regression, individual parameter significance (t-test), simultaneous test (F test), and coefficient of determination R². The results of this study show that the adjusted values of R2 are 0.691, meaning 69.1% changes in Purchase Interest which are influenced by Price with 34.1% results and Product with 46.4% results, while the remaining 31, 9% is influenced by other factors outside this research. The results showed that there was a significant effect of Price and Product partially on purchase intention. Simultaneously, it is also seen that there is a significant influence of Price and Product on purchase intention.
Pengaruh Price (Harga) dan Product (Produk) Terhadap Minat Pembelian Event Package di Perusahaan Lokacipta Arta Dutasindo Asmarani, I Gusti Ayu Ratih; Asmarani, Luh Putu; Putra, I Putu Gd Aditya Pradnya
Journal of Event and Convention Management Vol. 2 No. 1 (2023): Journal of Event and Convention Management
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jecom.v2i1.2029

Abstract

This study is to determine the effect of Price and Product on interest in purchasing event packages at the Lokacipta Arta Dutasindo Company. The number of research samples was as many as 97 respondents using a saturated sample. Data collection is done by distributing questionnaires to all clients who have purchased or have used products. The data analysis technique used is descriptive quantitative through a statistical approach using a significant questionnaire and analyzed by multiple linear regression, classical assumption test of regression, individual parameter significance (t-test), simultaneous test (F test), and coefficient of determination R². The results of this study show that the adjusted values of R2 are 0.691, meaning 69.1% changes in Purchase Interest which are influenced by Price with 34.1% results and Product with 46.4% results, while the remaining 31, 9% is influenced by other factors outside this research. The results showed that there was a significant effect of Price and Product partially on purchase intention. Simultaneously, it is also seen that there is a significant influence of Price and Product on purchase intention.
Eksistensi Penglipuran Village Festival IX Sebagai Pengenalan Community Attachment Desa Penglipuran Kabupaten Bangli Swandewi, Ni Kadek; Swandewi, I Gede; Asmarani, I Gusti Ayu Ratih
Journal of Event and Convention Management Vol. 2 No. 1 (2023): Journal of Event and Convention Management
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jecom.v2i1.2030

Abstract

Festivals can be interpreted as a celebration by the local community which is part of the arts and performances and includes other activities such as performing music concerts. The 9th Penglipuran Village Festival presents a variety of unique and interesting things, not only limited to performances but more highlighting the socio-cultural wisdom that characterizes the local community. In the Penglipuran Village community, various cultural and ritual events are carried out through a pattern of togetherness or mutual cooperation which involves the entire community including event Penglipuran Village Festival. This research was conducted using observation methods and in-depth interviews with managers event Penglipuran Village Festival which was held for the ninth time. With the theme "Kalpataru" Resurrect The Spirit of Environmental Conservation, This festival aims to introduce traditions and values that grow in society. Through the results of observation and in-depth interviews, it is known that the Penglipuran Village Festival takes values and concepts, as well as full community involvement, making this event have community attachment or sense of belonging. Community attachment make the position of the community as the driving force of events and visitors side by side. The choice of bamboo as the icon for the Penglipuran Village Festival in 2022 can not be separated from what already exists in Penglipuran Village. Community attachment in Penglipuran Village Festival this is associated with the 4S concept, namely Something to see, Something to do, Something to buy, and Something to learn who participated in various activities typical of the local community.
Eksistensi Penglipuran Village Festival IX Sebagai Pengenalan Community Attachment Desa Penglipuran Kabupaten Bangli Swandewi, Ni Kadek; Swandewi, I Gede; Asmarani, I Gusti Ayu Ratih
Journal of Event and Convention Management Vol. 2 No. 1 (2023): Journal of Event and Convention Management
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jecom.v2i1.2030

Abstract

Festivals can be interpreted as a celebration by the local community which is part of the arts and performances and includes other activities such as performing music concerts. The 9th Penglipuran Village Festival presents a variety of unique and interesting things, not only limited to performances but more highlighting the socio-cultural wisdom that characterizes the local community. In the Penglipuran Village community, various cultural and ritual events are carried out through a pattern of togetherness or mutual cooperation which involves the entire community including event Penglipuran Village Festival. This research was conducted using observation methods and in-depth interviews with managers event Penglipuran Village Festival which was held for the ninth time. With the theme "Kalpataru" Resurrect The Spirit of Environmental Conservation, This festival aims to introduce traditions and values that grow in society. Through the results of observation and in-depth interviews, it is known that the Penglipuran Village Festival takes values and concepts, as well as full community involvement, making this event have community attachment or sense of belonging. Community attachment make the position of the community as the driving force of events and visitors side by side. The choice of bamboo as the icon for the Penglipuran Village Festival in 2022 can not be separated from what already exists in Penglipuran Village. Community attachment in Penglipuran Village Festival this is associated with the 4S concept, namely Something to see, Something to do, Something to buy, and Something to learn who participated in various activities typical of the local community.

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