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INDONESIA
Indonesian Journal of Economics, Business, Accounting, and Management
Published by PT. Solusi Edukasi Berdikari
ISSN : -     EISSN : 29880211     DOI : -
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
We invite researchers, academics and practitioners to submit research results, internship reports, and business design manuscripts to the Indonesian Journal of Economics, Business, Accounting, and Management (IJEBAM). Indonesian Journal of Economics, Business, Accounting, and Management (IJEBAM) is an open peer-reviewed journal dedicated to the publication of research articles, internship reports, and business design articles of economic, business, accounting and management quality, but not implicitly limited. The peer-review process is applied and ethical consideration is in our best interest. All publications in the Indonesian Journal of Economics, Business, Accounting, and Management (IJEBAM) are open access which allows articles to be freely available online without any subscription and free of charge. please click here to submit online. The cost of publishing articles can be accessed by clicking here. Acceptance of manuscripts has started from now on. We are waiting for your best manuscripts for quality publications. Thank you
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 8 Documents
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Search results for , issue "Vol 2 No 6 (2024): Volume 2, No. 6, 2024" : 8 Documents clear
Digital Literacy Analysis to Support Digital Transformation in an Effort to Increase User Interest in The Sibakul Application in Cooperatives Assisted by The Yogyakarta Cooperatives and SMEs Office Mulia, Muhammad Whisnu Ade
Indonesian Journal of Economics, Business, Accounting, and Management (IJEBAM) Vol 2 No 6 (2024): Volume 2, No. 6, 2024
Publisher : PT SOLUSI EDUKASI BERDIKARI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63901/ijebam.v2i6.90

Abstract

The rapid development of technological systems encourages DISKOP UKM DIY to undergo digital transformation from conventional to more modern. This digital transformation is the key to success for cooperatives and businesses to survive, rise and thrive in the digital era, especially where the business and market environment is rapidly changing. The quantitative approach model used in the research will be discussed below this chapter. The purpose of this model is to study how digital transformation impacts the cooperatives assisted by the DIY Cooperative and SME Agency. Of the assessment indicators, the aspect of problems related to digital technology was the point that received the lowest response among others. The DIY Department of Cooperatives and SMEs needs to increase the intensity and number of participants in educational and socialization activities through the Sibakul Jogja digital application to understand the importance of digital transformation.
Strategies for Improving Digital Literacy Through The Use of Digital Technology by Small and Medium Enterprises Assisted by The Cooperative and SME Service Office of Yogyakarta Special Region Hamidah, Dinda Artya
Indonesian Journal of Economics, Business, Accounting, and Management (IJEBAM) Vol 2 No 6 (2024): Volume 2, No. 6, 2024
Publisher : PT SOLUSI EDUKASI BERDIKARI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63901/ijebam.v2i6.91

Abstract

The rise of digital trends and information technology brings new opportunities and challenges for SMEs. The use of digital technology is important for company growth, but SMEs often struggle to adopt it due to a lack of understanding of digital literacy. In the era of digitalization, businesses need to choose and make optimal use of digital technology, such as the SiBakul Jogja application that can expand markets and accelerate business development. This study uses a quantitative descriptive method with 69 respondents and applies the Technology Acceptance Model (TAM) which considers aspects of usability and ease of use of the SiBakul Jogja application. Meanwhile, external variables such as user attitude, user interest, and actual use were also added for digital technology in general. The results of the TAM analysis show the level of acceptance of business actors towards SiBakul Jogja technology and help formulate strategies to increase the adoption of digital technology.
Designing A Technological Business Model with A Strategic Entrepreneurship Approach in Public Organizations: A Survey of Tehran`s Municipality, Iran Cheghaghasemi, Zahra; Kazemi, Sepideh
Indonesian Journal of Economics, Business, Accounting, and Management (IJEBAM) Vol 2 No 6 (2024): Volume 2, No. 6, 2024
Publisher : PT SOLUSI EDUKASI BERDIKARI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63901/ijebam.v2i6.92

Abstract

The purpose of this article is to designing a technological business model with a strategic entrepreneurship approach in Municipality of Tehran Region 5. The research participants includes theoretical experts (university professors) and experimental experts (municipal managers). Theme analysis and MaxQDA software were used to identify the underlying categories of the technological business model with a strategic entrepreneurship approach. Also structural-interpretive modeling method and MicMac software were also used to identify the relationships between categories. Research findings showed that strategic entrepreneurship and entrepreneurial leadership have an impact on entrepreneurial orientation, entrepreneurial policy and entrepreneurial culture. These factors also affect technological entrepreneurship and urban entrepreneurship. Finally, technological entrepreneurship and urban entrepreneurship has significant impact on technological business.
The Influence of Trust, Perceived Ease of Use, Perceived Usefulness, Perceived Enjoyment on Intention to Use TikTok Shop through Attitude Towards Using as Mediation Dandi; Ridanasti, Erlita
Indonesian Journal of Economics, Business, Accounting, and Management (IJEBAM) Vol 2 No 6 (2024): Volume 2, No. 6, 2024
Publisher : PT SOLUSI EDUKASI BERDIKARI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63901/ijebam.v2i6.93

Abstract

TikTok is a globally popular social media from China, it also has a huge influence in Indonesia. TikTok has many interesting features, one of which is a shopping feature called TikTok Shop. The aim of this research is to examine the influence of trust, perceived ease of use, perceived usefulness, perceived enjoyment so that it can increase intention to use with an attitude towards using as mediation. The research method uses a quantitative approach by distributing questionnaires to 150 respondents who use the TikTok application in Indonesia. Data analysis was carried out using PLS-SEM with SmartPLS 4.1.0.6 software. The research results stated that the variables trust, perceived ease of use, and perceived enjoyment had a positive and significant effect on attitude towards using. On the other hand, perceived usefulness does not have a positive and significant effect on attitude towards using. The research results also state that attitude towards using has a positive and significant effect on intention to use.
The Influence of Raffi Ahmad's Celebrity Endorsement on Purchase Intention Through Social Media with Brand Image as Mediator and Negative Publicity as Moderation Zuhri, Muhammad Isnaini Fauzan; Ridanasti, Erlita
Indonesian Journal of Economics, Business, Accounting, and Management (IJEBAM) Vol 2 No 6 (2024): Volume 2, No. 6, 2024
Publisher : PT SOLUSI EDUKASI BERDIKARI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63901/ijebam.v2i6.94

Abstract

The aim of this research is to examine the influence of celebrity endorsement with the dimensions of likeability, similarity, attractiveness, expertise and trustworthiness so that it can increase purchase intention through social media with brand image as mediation, and negative publicity as moderation. The research method uses a quantitative approach by distributing questionnaires to 180 social media user respondents in Indonesia who know celebrity endorser Raffi Ahmad. Data analysis was carried out using PLS-SEM with SmartPLS 4.1.0.4 software. The results of the study stated that celebrity endorsement with the dimensions of likeability, similarity, attractiveness, expertise and trustworthiness had a positive and significant effect on brand image and purchase intention. On the other hand, the mediating brand image does not have a positive and significant effect on purchase intention. The research results also state that negative publicity as a moderator of celebrity endorsement has a positive and significant effect on purchase intentions.
Phoenix Badminton Academy: Badminton Training Services Peano, Axioma; Hidayat, Anas
Indonesian Journal of Economics, Business, Accounting, and Management (IJEBAM) Vol 2 No 6 (2024): Volume 2, No. 6, 2024
Publisher : PT SOLUSI EDUKASI BERDIKARI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63901/ijebam.v2i6.96

Abstract

Phoenix Badminton Academy is a badminton training services business that successfully combines effective business management with innovative operational strategies. This research explores various aspects of the design and implementation of this academy business, starting from market analysis, segmentation, to comprehensive distribution strategies. These findings confirm that investments in training program innovation, facility improvements, and human resource development are critical to ensuring sustainable growth. Phoenix Badminton Academy is committed to providing high-quality services and continuously adapting to industry trends, which makes it a profitable and sustainable business model in the sports industry. The results of this research provide valuable insight for similar business players who want to maximize market potential in the sports training services industry.
The Effect of Perceived Service on Consumer Loyalty to Gojek Online Transportation Farahdhiya, Alysha Fitra
Indonesian Journal of Economics, Business, Accounting, and Management (IJEBAM) Vol 2 No 6 (2024): Volume 2, No. 6, 2024
Publisher : PT SOLUSI EDUKASI BERDIKARI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63901/ijebam.v2i6.98

Abstract

This research aims to determine the influence of perceived service on consumer loyalty to Gojek online transportation. The number of respondents in this research was 325 people from all over Indonesia. A research study found that the things that were felt to influence consumer loyalty were sales promotions, perceived benefits, perceived services, and consumer satisfaction. This research uses a quantitative approach that uses primary data. The technique used in collecting data for this study is by collecting questionnaires online. Researchers use Structural Equation Modeling (SEM), processed with the Smart-PLS software tool, to test the model and estimate. This study has limitations, the sample of respondents in this study is limited to young individuals aged between 23 and 27 years who are currently self-employed. Further research can analyze changes in the behavior patterns of older people who think carefully about the transportation used daily in their activities.
Digital Persona vs Real Person: A Study on The Attractiveness of Human and Virtual Influencers in Social Media Advertising Junianta, Reynaldi Dwi; Sholihah, Masyithoh Annisaush; Andika, Binarin Tirto; Martutiningrum, Dwi; Sofyandi, Muhammad Saddam
Indonesian Journal of Economics, Business, Accounting, and Management (IJEBAM) Vol 2 No 6 (2024): Volume 2, No. 6, 2024
Publisher : PT SOLUSI EDUKASI BERDIKARI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63901/ijebam.v2i6.99

Abstract

This study aims to compare the differences in the attractiveness of product advertising content with human influencers and VTubers using the audience experience approach. The audience's experience is seen through an assessment of the pragmatic and hedonic qualities of the two advertisements viewed. Attrakdiff is used as a method to measure the assessment of both product advertisements. There are 20 respondents who are asked to view both advertisements and fill out two different questionnaires representing advertisements with human influencers and VTubers. The results show that the attractiveness of advertisements with human influencers and VTubers has almost the same attractiveness. There are differences in pragmatic and hedonic-identity quality (human influencers are superior) and hedonic-stimulation (VTubers are superior), which differentiate between the two. Although there are differences in the assessment of the audience's experience in watching content from human influencers and VTubers, both still have almost the same appeal.

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