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INDONESIA
Indonesian Journal of Economics, Business, Accounting, and Management
Published by PT. Solusi Edukasi Berdikari
ISSN : -     EISSN : 29880211     DOI : -
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
We invite researchers, academics and practitioners to submit research results, internship reports, and business design manuscripts to the Indonesian Journal of Economics, Business, Accounting, and Management (IJEBAM). Indonesian Journal of Economics, Business, Accounting, and Management (IJEBAM) is an open peer-reviewed journal dedicated to the publication of research articles, internship reports, and business design articles of economic, business, accounting and management quality, but not implicitly limited. The peer-review process is applied and ethical consideration is in our best interest. All publications in the Indonesian Journal of Economics, Business, Accounting, and Management (IJEBAM) are open access which allows articles to be freely available online without any subscription and free of charge. please click here to submit online. The cost of publishing articles can be accessed by clicking here. Acceptance of manuscripts has started from now on. We are waiting for your best manuscripts for quality publications. Thank you
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 109 Documents
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Phoenix Badminton Academy: Badminton Training Services Peano, Axioma; Hidayat, Anas
Indonesian Journal of Economics, Business, Accounting, and Management (IJEBAM) Vol 2 No 6 (2024): Volume 2, No. 6, 2024
Publisher : PT SOLUSI EDUKASI BERDIKARI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63901/ijebam.v2i6.96

Abstract

Phoenix Badminton Academy is a badminton training services business that successfully combines effective business management with innovative operational strategies. This research explores various aspects of the design and implementation of this academy business, starting from market analysis, segmentation, to comprehensive distribution strategies. These findings confirm that investments in training program innovation, facility improvements, and human resource development are critical to ensuring sustainable growth. Phoenix Badminton Academy is committed to providing high-quality services and continuously adapting to industry trends, which makes it a profitable and sustainable business model in the sports industry. The results of this research provide valuable insight for similar business players who want to maximize market potential in the sports training services industry.
The Effect of Perceived Service on Consumer Loyalty to Gojek Online Transportation Farahdhiya, Alysha Fitra
Indonesian Journal of Economics, Business, Accounting, and Management (IJEBAM) Vol 2 No 6 (2024): Volume 2, No. 6, 2024
Publisher : PT SOLUSI EDUKASI BERDIKARI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63901/ijebam.v2i6.98

Abstract

This research aims to determine the influence of perceived service on consumer loyalty to Gojek online transportation. The number of respondents in this research was 325 people from all over Indonesia. A research study found that the things that were felt to influence consumer loyalty were sales promotions, perceived benefits, perceived services, and consumer satisfaction. This research uses a quantitative approach that uses primary data. The technique used in collecting data for this study is by collecting questionnaires online. Researchers use Structural Equation Modeling (SEM), processed with the Smart-PLS software tool, to test the model and estimate. This study has limitations, the sample of respondents in this study is limited to young individuals aged between 23 and 27 years who are currently self-employed. Further research can analyze changes in the behavior patterns of older people who think carefully about the transportation used daily in their activities.
Digital Persona vs Real Person: A Study on The Attractiveness of Human and Virtual Influencers in Social Media Advertising Junianta, Reynaldi Dwi; Sholihah, Masyithoh Annisaush; Andika, Binarin Tirto; Martutiningrum, Dwi; Sofyandi, Muhammad Saddam
Indonesian Journal of Economics, Business, Accounting, and Management (IJEBAM) Vol 2 No 6 (2024): Volume 2, No. 6, 2024
Publisher : PT SOLUSI EDUKASI BERDIKARI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63901/ijebam.v2i6.99

Abstract

This study aims to compare the differences in the attractiveness of product advertising content with human influencers and VTubers using the audience experience approach. The audience's experience is seen through an assessment of the pragmatic and hedonic qualities of the two advertisements viewed. Attrakdiff is used as a method to measure the assessment of both product advertisements. There are 20 respondents who are asked to view both advertisements and fill out two different questionnaires representing advertisements with human influencers and VTubers. The results show that the attractiveness of advertisements with human influencers and VTubers has almost the same attractiveness. There are differences in pragmatic and hedonic-identity quality (human influencers are superior) and hedonic-stimulation (VTubers are superior), which differentiate between the two. Although there are differences in the assessment of the audience's experience in watching content from human influencers and VTubers, both still have almost the same appeal.
The Effect of Workload and Performance Evaluation on Employee Performance at PT Sinergi Visi Utama Putri, Pramesty Sulistyoning; Dihan, Fereshti Nurdiana
Indonesian Journal of Economics, Business, Accounting, and Management (IJEBAM) Vol 3 No 1 (2024): Volume 3, No. 1, 2024
Publisher : PT SOLUSI EDUKASI BERDIKARI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63901/ijebam.v3i1.100

Abstract

High workload is one of the problems affecting employees of PT Sinergi Visi Utama. Employees are expected to complete tasks or responsibilities within a limited time, which negatively affects the physical and mental well-being of employees. The research was conducted using qualitative methods. The high workload at PT Sinergi Visi Utama in the past six months has had a significant impact on employees' physical and mental health, often forcing them to work overtime or take work home. Employees are often forced to work overtime four times a week or take work home. The evaluation process at PT Sinergi Visi Utama involves various aspects such as punctuality, work quality, soft skills, teamwork, and employee adaptability. The conclusion is that the high workload over the past six months has affected employees' physical and mental health. PT Sinergi Visi Utama balances high workload management with a focus on employee development and cooperation with external partners and structured performance evaluation.
Talent Mapping Process in Improving Employee Performance at PT Sinergi Visi Utama Nugroho, Daniswara Alif Anargya; Dihan, Fereshti Nurdiana
Indonesian Journal of Economics, Business, Accounting, and Management (IJEBAM) Vol 3 No 1 (2024): Volume 3, No. 1, 2024
Publisher : PT SOLUSI EDUKASI BERDIKARI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63901/ijebam.v3i1.101

Abstract

PT Sinergi Visi Utama does not yet have a mature and structured talent mapping system or process. Talent mapping is an important early stage in determining the success of the human resource development process in talent management. Through talent mapping, companies can identify, evaluate, and select individuals to be placed in positions that match their respective skills and potential. This research uses a qualitative approach because it focuses on the talent mapping process at PT Sinergi Visi Utama. Currently, the company only implements employee development through formal education, such as sending employees to S2 and S3 levels, without a more in-depth overall strategy. Providing further education has proven to have a positive impact on employee motivation, innovation, and overall performance. Therefore, a more systematic and planned implementation of talent mapping is needed to identify and develop employee potential optimally.
Implementation of Quality Control in the Trucking Division of PT Mitra Dua Mandiri Logistic Ar Razy, Hilmy; Purnama, Nursya'bani
Indonesian Journal of Economics, Business, Accounting, and Management (IJEBAM) Vol 3 No 1 (2024): Volume 3, No. 1, 2024
Publisher : PT SOLUSI EDUKASI BERDIKARI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63901/ijebam.v3i1.102

Abstract

Import export trade plays an important role in the development of the world economy, including Indonesia. The presence of the Customs Service Management Company (PPJK) is to connecting customs and excise and consumers which can facilitate the process of import export trade traffic. One of the important processes in shipping goods is the trucking system which is useful for making deliveries with a fleet provided by PT Mitra Dua Mandiri Logistic. Trucking is important in the company because it plays an important role and is directly related to consumers. The existence of a quality control process in the trucking system can help the company to continue to maintain good trucking operations. This study aims to determine the trucking system in facilitating the shipping process of PT Mitra Dua Mandiri Logistic. This study uses a qualitative method with sources of literature studies, documentation, observation, and interviews. The results of this study prove that the trucking work system at PT Mitra Dua Mandiri Logistic has been running well, but there are still obstacles in operational activities.
The Use of Online Delivery Order for Import Activities at PT Mitra Dua Mandiri Logistic Adhila, Ghaza Tri; Purnama, Nursya'bani
Indonesian Journal of Economics, Business, Accounting, and Management (IJEBAM) Vol 3 No 1 (2024): Volume 3, No. 1, 2024
Publisher : PT SOLUSI EDUKASI BERDIKARI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63901/ijebam.v3i1.103

Abstract

The online delivery order system was designed to speed up the process of issuing delivery orders, improve services in Indonesia, and reduce costs. However, several challenges still exist in practice. This study aims to assess how online delivery orders impact the import activities of goods at PT Mitra Dua Mandiri Logistic. Using a quantitative approach, the research involved surveys (questionnaires) and interviews. For analysis, simple linear regression and T-tests were conducted, along with descriptive and inferential techniques. The study included 60 respondents, equally divided into 30 employees and 30 consumers who met specific criteria. The findings indicate that online delivery orders have a positive effect on import activities at PT Mitra Dua Mandiri Logistic. Specifically, the aspects of smooth flow, logistics costs, and service quality each contribute positively to these import activities.
The Influence of Celebrity Influencers and Brand Credibility on Consumer Purchase Intentions for The Brand: The Mediating Role of Attitudes Toward The Brand and Attitudes Toward Brand Credibility in The Case of Nadiraa Hijab Laksono, Bunga Rizqa Putri
Indonesian Journal of Economics, Business, Accounting, and Management (IJEBAM) Vol 3 No 1 (2024): Volume 3, No. 1, 2024
Publisher : PT SOLUSI EDUKASI BERDIKARI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63901/ijebam.v3i1.105

Abstract

This study examines the influence of celebrity influencers and brand credibility on consumer purchase intentions for the Nadiraa Hijab brand in Yogyakarta. The sample consisted of 380 female respondents aged 17-50 years who were seeking product information on social media. Data was collected through an online survey using a google form questionnaire. Data analysis was carried out using SmartPLS which includes classical assumption testing, instrument testing and hypothesis testing. The results of the study indicate that celebrity influencers and brand credibility have a direct impact on consumer purchase intentions and brand attitudes. Additionally, there is an indirect effect through brand attitude and brand credibility, which, although not direct, still contribute to consumer purchasing decisions.
The Digital Marketing Strategies of PT Bisa Artifisial Indonesia Amin, Abdul Hardia
Indonesian Journal of Economics, Business, Accounting, and Management (IJEBAM) Vol 3 No 1 (2024): Volume 3, No. 1, 2024
Publisher : PT SOLUSI EDUKASI BERDIKARI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63901/ijebam.v3i1.106

Abstract

This internship report examines how digital marketing strategies impact the sales of frozen food products at Bisa Kitchen, which is part of the PT Bisa Artifisial Indonesia project. The results show effectiveness in utilizing social media platforms such as Instagram and TikTok and email marketing to increase brand awareness and customer engagement. However, the problems found include algorithm changes, limited resources, and competitive market competition. The strategic management implemented optimizes digital marketing efforts, expands customer relationships, and expands market reach. This strategy also ensures that Frozen Food Bisa Kitchen will continue to grow.
Exploring The Impact of Digital Financial Literacy on Financial Decisions Among Yogyakarta Millennials Taek, Wilhelmus; Kusumawardhani, Ratih; Damanik, Johannes Maysan
Indonesian Journal of Economics, Business, Accounting, and Management (IJEBAM) Vol 3 No 1 (2024): Volume 3, No. 1, 2024
Publisher : PT SOLUSI EDUKASI BERDIKARI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63901/ijebam.v3i1.109

Abstract

This study investigates the influence of education, age, and income on the digital financial literacy of millennials residing in Yogyakarta, as well as the relationship between digital financial literacy and financial behaviors such as shopping, and investing. Employing a quantitative research approach, data were collected through a survey of 150 millennial respondents. The findings indicate that socioeconomic factors namely age, education, and income do not significantly impact digital financial literacy. However, the results highlight a strong association between digital financial literacy and millennials' financial behaviors, with substantial influence observed on shopping, and investment decisions. These findings suggest that while socioeconomic characteristics play a limited role in determining digital financial literacy, such literacy remains essential in guiding millennials' financial choices. Ultimately, this study emphasizes the critical role of digital financial literacy in shaping financial behavior, irrespective of the socioeconomic background of millennials.

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