Indonesian Journal of Economics, Business, Accounting, and Management
We invite researchers, academics and practitioners to submit research results, internship reports, and business design manuscripts to the Indonesian Journal of Economics, Business, Accounting, and Management (IJEBAM). Indonesian Journal of Economics, Business, Accounting, and Management (IJEBAM) is an open peer-reviewed journal dedicated to the publication of research articles, internship reports, and business design articles of economic, business, accounting and management quality, but not implicitly limited. The peer-review process is applied and ethical consideration is in our best interest. All publications in the Indonesian Journal of Economics, Business, Accounting, and Management (IJEBAM) are open access which allows articles to be freely available online without any subscription and free of charge. please click here to submit online. The cost of publishing articles can be accessed by clicking here. Acceptance of manuscripts has started from now on. We are waiting for your best manuscripts for quality publications. Thank you
Articles
127 Documents
<![CDATA[The Influence of Trust, Perceived Ease of Use, Perceived Usefulness, Perceived Enjoyment on Intention to Use TikTok Shop through Attitude Towards Using as Mediation ]]>
<![CDATA[Dandi]]>;
<![CDATA[Erlita Ridanasti]]>
<![CDATA[ Indonesian Journal of Economics, Business, Accounting, and Management (IJEBAM) Vol 2 No 6 (2024): August 2024 ]]>
Publisher : <![CDATA[PT SOLUSI EDUKASI BERDIKARI ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.63901/ijebam.v2i6.93
<![CDATA[TikTok is a globally popular social media from China, it also has a huge influence in Indonesia. TikTok has many interesting features, one of which is a shopping feature called TikTok Shop. The aim of this research is to examine the influence of trust, perceived ease of use, perceived usefulness, perceived enjoyment so that it can increase intention to use with an attitude towards using as mediation. The research method uses a quantitative approach by distributing questionnaires to 150 respondents who use the TikTok application in Indonesia. Data analysis was carried out using PLS-SEM with SmartPLS 4.1.0.6 software. The research results stated that the variables trust, perceived ease of use, and perceived enjoyment had a positive and significant effect on attitude towards using. On the other hand, perceived usefulness does not have a positive and significant effect on attitude towards using. The research results also state that attitude towards using has a positive and significant effect on intention to use.]]>
<![CDATA[The Influence of Raffi Ahmad's Celebrity Endorsement on Purchase Intention Through Social Media with Brand Image as Mediator and Negative Publicity as Moderation ]]>
<![CDATA[Muhammad Isnaini Fauzan Zuhri]]>;
<![CDATA[Erlita Ridanasti]]>
<![CDATA[ Indonesian Journal of Economics, Business, Accounting, and Management (IJEBAM) Vol 2 No 6 (2024): August 2024 ]]>
Publisher : <![CDATA[PT SOLUSI EDUKASI BERDIKARI ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.63901/ijebam.v2i6.94
<![CDATA[The aim of this research is to examine the influence of celebrity endorsement with the dimensions of likeability, similarity, attractiveness, expertise and trustworthiness so that it can increase purchase intention through social media with brand image as mediation, and negative publicity as moderation. The research method uses a quantitative approach by distributing questionnaires to 180 social media user respondents in Indonesia who know celebrity endorser Raffi Ahmad. Data analysis was carried out using PLS-SEM with SmartPLS 4.1.0.4 software. The results of the study stated that celebrity endorsement with the dimensions of likeability, similarity, attractiveness, expertise and trustworthiness had a positive and significant effect on brand image and purchase intention. On the other hand, the mediating brand image does not have a positive and significant effect on purchase intention. The research results also state that negative publicity as a moderator of celebrity endorsement has a positive and significant effect on purchase intentions.]]>
<![CDATA[The Influence of Ewom on The Shopee Application on Intention to Purchase Make Over Products ]]>
<![CDATA[Naufal Moh Shiddiq]]>;
<![CDATA[Anas Hidayat]]>
<![CDATA[ Indonesian Journal of Economics, Business, Accounting, and Management (IJEBAM) Vol 2 No 6 (2024): August 2024 ]]>
Publisher : <![CDATA[PT SOLUSI EDUKASI BERDIKARI ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.63901/ijebam.v2i6.95
<![CDATA[The E-commerce phenomenon has shifted and transformed the way conventional marketing works, thus creating a new term in digital marketing, namely eWOM. Online reviews or eWOM have a big impact on consumer purchasing decisions, so this research examines the influence of eWOM on Shopee on intentions to buy local skincare. The research strategy in this study is a survey strategy, which means data collection uses a questionnaire to obtain quantitative data from 400 respondents which is distributed via Google Form. The data analysis technique used to test the hypothesis in this research is the SEM (Structural Equation Modeling) method on the SmartPLS 4.0.6 program. The results of this research show that information quality, information quantity, information credibility have a positive and significant effect on the usefulness of information. The Usefulness of information has an positive and significant effect on the usefulness of information. The usefulness of information has a positive and significant effect on the usefulness of information. The usefulness of information has a positive and significant effect on the usefulness of information adoption. And information adoption has a positive and significant effect on purchase intention.]]>
<![CDATA[Phoenix Badminton Academy: Badminton Training Services ]]>
<![CDATA[Axioma Peano]]>;
<![CDATA[Anas Hidayat]]>
<![CDATA[ Indonesian Journal of Economics, Business, Accounting, and Management (IJEBAM) Vol 2 No 6 (2024): August 2024 ]]>
Publisher : <![CDATA[PT SOLUSI EDUKASI BERDIKARI ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.63901/ijebam.v2i6.96
<![CDATA[Phoenix Badminton Academy is a badminton training services business that successfully combines effective business management with innovative operational strategies. This research explores various aspects of the design and implementation of this academy business, starting from market analysis, segmentation, to comprehensive distribution strategies. These findings confirm that investments in training program innovation, facility improvements, and human resource development are critical to ensuring sustainable growth. Phoenix Badminton Academy is committed to providing high-quality services and continuously adapting to industry trends, which makes it a profitable and sustainable business model in the sports industry. The results of this research provide valuable insight for similar business players who want to maximize market potential in the sports training services industry.]]>
<![CDATA[The Effect of Perceived Service on Consumer Loyalty to Gojek Online Transportation ]]>
<![CDATA[Alysha Fitra Farahdhiya]]>
<![CDATA[ Indonesian Journal of Economics, Business, Accounting, and Management (IJEBAM) Vol 2 No 6 (2024): August 2024 ]]>
Publisher : <![CDATA[PT SOLUSI EDUKASI BERDIKARI ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.63901/ijebam.v2i6.98
<![CDATA[This research aims to determine the influence of perceived service on consumer loyalty to Gojek online transportation. The number of respondents in this research was 325 people from all over Indonesia. A research study found that the things that were felt to influence consumer loyalty were sales promotions, perceived benefits, perceived services, and consumer satisfaction. This research uses a quantitative approach that uses primary data. The technique used in collecting data for this study is by collecting questionnaires online. Researchers use Structural Equation Modeling (SEM), processed with the Smart-PLS software tool, to test the model and estimate. This study has limitations, the sample of respondents in this study is limited to young individuals aged between 23 and 27 years who are currently self-employed. Further research can analyze changes in the behavior patterns of older people who think carefully about the transportation used daily in their activities.]]>
<![CDATA[Digital Persona vs Real Person: A Study on The Attractiveness of Human and Virtual Influencers in Social Media Advertising ]]>
<![CDATA[Reynaldi Dwi Junianta]]>;
<![CDATA[Masyithoh Annisaush Sholihah]]>;
<![CDATA[Binarin Tirto Andika]]>;
<![CDATA[Dwi Martutiningrum]]>;
<![CDATA[Muhammad Saddam Sofyandi]]>
<![CDATA[ Indonesian Journal of Economics, Business, Accounting, and Management (IJEBAM) Vol 2 No 6 (2024): August 2024 ]]>
Publisher : <![CDATA[PT SOLUSI EDUKASI BERDIKARI ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.63901/ijebam.v2i6.99
<![CDATA[This study aims to compare the differences in the attractiveness of product advertising content with human influencers and VTubers using the audience experience approach. The audience's experience is seen through an assessment of the pragmatic and hedonic qualities of the two advertisements viewed. Attrakdiff is used as a method to measure the assessment of both product advertisements. There are 20 respondents who are asked to view both advertisements and fill out two different questionnaires representing advertisements with human influencers and VTubers. The results show that the attractiveness of advertisements with human influencers and VTubers has almost the same attractiveness. There are differences in pragmatic and hedonic-identity quality (human influencers are superior) and hedonic-stimulation (VTubers are superior), which differentiate between the two. Although there are differences in the assessment of the audience's experience in watching content from human influencers and VTubers, both still have almost the same appeal.]]>
<![CDATA[The Effect of Workload and Performance Evaluation on Employee Performance at PT Sinergi Visi Utama ]]>
<![CDATA[Pramesty Sulistyoning Putri]]>;
<![CDATA[Fereshti Nurdiana Dihan]]>
<![CDATA[ Indonesian Journal of Economics, Business, Accounting, and Management (IJEBAM) Vol 3 No 1 (2024): October 2024 ]]>
Publisher : <![CDATA[PT SOLUSI EDUKASI BERDIKARI ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.63901/ijebam.v3i1.100
<![CDATA[High workload is one of the problems affecting employees of PT Sinergi Visi Utama. Employees are expected to complete tasks or responsibilities within a limited time, which negatively affects the physical and mental well-being of employees. The research was conducted using qualitative methods. The high workload at PT Sinergi Visi Utama in the past six months has had a significant impact on employees' physical and mental health, often forcing them to work overtime or take work home. Employees are often forced to work overtime four times a week or take work home. The evaluation process at PT Sinergi Visi Utama involves various aspects such as punctuality, work quality, soft skills, teamwork, and employee adaptability. The conclusion is that the high workload over the past six months has affected employees' physical and mental health. PT Sinergi Visi Utama balances high workload management with a focus on employee development and cooperation with external partners and structured performance evaluation.]]>
<![CDATA[Talent Mapping Process in Improving Employee Performance at PT Sinergi Visi Utama ]]>
<![CDATA[Daniswara Alif Anargya Nugroho]]>;
<![CDATA[Fereshti Nurdiana Dihan]]>
<![CDATA[ Indonesian Journal of Economics, Business, Accounting, and Management (IJEBAM) Vol 3 No 1 (2024): October 2024 ]]>
Publisher : <![CDATA[PT SOLUSI EDUKASI BERDIKARI ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.63901/ijebam.v3i1.101
<![CDATA[PT Sinergi Visi Utama does not yet have a mature and structured talent mapping system or process. Talent mapping is an important early stage in determining the success of the human resource development process in talent management. Through talent mapping, companies can identify, evaluate, and select individuals to be placed in positions that match their respective skills and potential. This research uses a qualitative approach because it focuses on the talent mapping process at PT Sinergi Visi Utama. Currently, the company only implements employee development through formal education, such as sending employees to S2 and S3 levels, without a more in-depth overall strategy. Providing further education has proven to have a positive impact on employee motivation, innovation, and overall performance. Therefore, a more systematic and planned implementation of talent mapping is needed to identify and develop employee potential optimally.]]>
<![CDATA[Implementation of Quality Control in the Trucking Division of PT Mitra Dua Mandiri Logistic ]]>
<![CDATA[Hilmy Ar Razy]]>;
<![CDATA[Nursya'bani Purnama]]>
<![CDATA[ Indonesian Journal of Economics, Business, Accounting, and Management (IJEBAM) Vol 3 No 1 (2024): October 2024 ]]>
Publisher : <![CDATA[PT SOLUSI EDUKASI BERDIKARI ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.63901/ijebam.v3i1.102
<![CDATA[Import export trade plays an important role in the development of the world economy, including Indonesia. The presence of the Customs Service Management Company (PPJK) is to connecting customs and excise and consumers which can facilitate the process of import export trade traffic. One of the important processes in shipping goods is the trucking system which is useful for making deliveries with a fleet provided by PT Mitra Dua Mandiri Logistic. Trucking is important in the company because it plays an important role and is directly related to consumers. The existence of a quality control process in the trucking system can help the company to continue to maintain good trucking operations. This study aims to determine the trucking system in facilitating the shipping process of PT Mitra Dua Mandiri Logistic. This study uses a qualitative method with sources of literature studies, documentation, observation, and interviews. The results of this study prove that the trucking work system at PT Mitra Dua Mandiri Logistic has been running well, but there are still obstacles in operational activities.]]>
<![CDATA[The Use of Online Delivery Order for Import Activities at PT Mitra Dua Mandiri Logistic ]]>
<![CDATA[Ghaza Tri Adhila]]>;
<![CDATA[Nursya'bani Purnama]]>
<![CDATA[ Indonesian Journal of Economics, Business, Accounting, and Management (IJEBAM) Vol 3 No 1 (2024): October 2024 ]]>
Publisher : <![CDATA[PT SOLUSI EDUKASI BERDIKARI ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.63901/ijebam.v3i1.103
<![CDATA[The online delivery order system was designed to speed up the process of issuing delivery orders, improve services in Indonesia, and reduce costs. However, several challenges still exist in practice. This study aims to assess how online delivery orders impact the import activities of goods at PT Mitra Dua Mandiri Logistic. Using a quantitative approach, the research involved surveys (questionnaires) and interviews. For analysis, simple linear regression and T-tests were conducted, along with descriptive and inferential techniques. The study included 60 respondents, equally divided into 30 employees and 30 consumers who met specific criteria. The findings indicate that online delivery orders have a positive effect on import activities at PT Mitra Dua Mandiri Logistic. Specifically, the aspects of smooth flow, logistics costs, and service quality each contribute positively to these import activities.]]>
