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INDONESIA
Indonesian Journal of Economics, Business, Accounting, and Management
Published by PT. Solusi Edukasi Berdikari
ISSN : -     EISSN : 29880211     DOI : -
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
We invite researchers, academics and practitioners to submit research results, internship reports, and business design manuscripts to the Indonesian Journal of Economics, Business, Accounting, and Management (IJEBAM). Indonesian Journal of Economics, Business, Accounting, and Management (IJEBAM) is an open peer-reviewed journal dedicated to the publication of research articles, internship reports, and business design articles of economic, business, accounting and management quality, but not implicitly limited. The peer-review process is applied and ethical consideration is in our best interest. All publications in the Indonesian Journal of Economics, Business, Accounting, and Management (IJEBAM) are open access which allows articles to be freely available online without any subscription and free of charge. please click here to submit online. The cost of publishing articles can be accessed by clicking here. Acceptance of manuscripts has started from now on. We are waiting for your best manuscripts for quality publications. Thank you
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 127 Documents
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The Influence of Celebrity Influencers and Brand Credibility on Consumer Purchase Intentions for The Brand: The Mediating Role of Attitudes Toward The Brand and Attitudes Toward Brand Credibility in The Case of Nadiraa Hijab Bunga Rizqa Putri Laksono
Indonesian Journal of Economics, Business, Accounting, and Management (IJEBAM) Vol 3 No 1 (2024): October 2024
Publisher : PT SOLUSI EDUKASI BERDIKARI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63901/ijebam.v3i1.105

Abstract

This study examines the influence of celebrity influencers and brand credibility on consumer purchase intentions for the Nadiraa Hijab brand in Yogyakarta. The sample consisted of 380 female respondents aged 17-50 years who were seeking product information on social media. Data was collected through an online survey using a google form questionnaire. Data analysis was carried out using SmartPLS which includes classical assumption testing, instrument testing and hypothesis testing. The results of the study indicate that celebrity influencers and brand credibility have a direct impact on consumer purchase intentions and brand attitudes. Additionally, there is an indirect effect through brand attitude and brand credibility, which, although not direct, still contribute to consumer purchasing decisions.
The Digital Marketing Strategies of PT Bisa Artifisial Indonesia Abdul Hardia Amin
Indonesian Journal of Economics, Business, Accounting, and Management (IJEBAM) Vol 3 No 1 (2024): October 2024
Publisher : PT SOLUSI EDUKASI BERDIKARI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63901/ijebam.v3i1.106

Abstract

This internship report examines how digital marketing strategies impact the sales of frozen food products at Bisa Kitchen, which is part of the PT Bisa Artifisial Indonesia project. The results show effectiveness in utilizing social media platforms such as Instagram and TikTok and email marketing to increase brand awareness and customer engagement. However, the problems found include algorithm changes, limited resources, and competitive market competition. The strategic management implemented optimizes digital marketing efforts, expands customer relationships, and expands market reach. This strategy also ensures that Frozen Food Bisa Kitchen will continue to grow.
The Effect of Brand Image and Product Quality on Purchase Decision Through Purchase Intention at The Investment Gallery of Universitas Sarjanawiyata Tamansiswa Lusia Tria Hatmanti Hutami; Lalu Supardin; Enggar Kartika Cahyaning; Bernadetta Diansepti Maharani; Nico Pratama
Indonesian Journal of Economics, Business, Accounting, and Management (IJEBAM) Vol 3 No 1 (2024): October 2024
Publisher : PT SOLUSI EDUKASI BERDIKARI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63901/ijebam.v3i1.107

Abstract

Investing is an important activity to achieve financial stability and personal economic growth. The investment gallery is an investment option that is increasingly popular among the public. This research aims to investigate people's perceptions and views on investing and the factors that influence it. The research method used is survey and quantitative data analysis. Samples were taken from various levels of society using a questionnaire as a data collection instrument. This research aims to analyze the influence of brand image and product quality on purchase decisions through purchase intention at the investment gallery at Universitas Sarjanawiyata Tamansiswa. This research provides an important contribution to the development of marketing strategies investment gallery in the academic environment.
Exploring The Impact of Digital Financial Literacy on Financial Decisions Among Yogyakarta Millennials Wilhelmus Taek; Ratih Kusumawardhani; Johannes Maysan Damanik
Indonesian Journal of Economics, Business, Accounting, and Management (IJEBAM) Vol 3 No 1 (2024): October 2024
Publisher : PT SOLUSI EDUKASI BERDIKARI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63901/ijebam.v3i1.109

Abstract

This study investigates the influence of education, age, and income on the digital financial literacy of millennials residing in Yogyakarta, as well as the relationship between digital financial literacy and financial behaviors such as shopping, and investing. Employing a quantitative research approach, data were collected through a survey of 150 millennial respondents. The findings indicate that socioeconomic factors namely age, education, and income do not significantly impact digital financial literacy. However, the results highlight a strong association between digital financial literacy and millennials' financial behaviors, with substantial influence observed on shopping, and investment decisions. These findings suggest that while socioeconomic characteristics play a limited role in determining digital financial literacy, such literacy remains essential in guiding millennials' financial choices. Ultimately, this study emphasizes the critical role of digital financial literacy in shaping financial behavior, irrespective of the socioeconomic background of millennials.
The Influence of Profitability, Solvency, Liquidity Ratios on Company Value: Study on Manufacturing Companies in The Food and Beverage Sub-Sector Listed on The IDX for The 2019-2023 Period Khumairo Annisa Annisa; Pristin Prima Sari; Johannes Maysan Damanik
Indonesian Journal of Economics, Business, Accounting, and Management (IJEBAM) Vol 3 No 2 (2024): December 2024
Publisher : PT SOLUSI EDUKASI BERDIKARI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63901/ijebam.v3i2.112

Abstract

This study aims to determine the effect of profitability, solvency, liquidity on company value in food and beverage sub-sector manufacturing companies listed on the IDX for the 2019-2023 period. This study is a quantitative study using secondary data obtained from the financial statements of food and beverage sub-sector manufacturing companies listed on the IDX for a period of 5 years. The data in this study were processed using IBM SPSS 27.0 Statistics. The results of this study indicate that profitability has a positive effect on company value, solvency does not affect company value, liquidity has a positive effect on company value.
Marketing Strategy of PT PACC to Increase Consumer Interest in Buying Gadget Accessories: Consumer Perspective Alexandro Manuel
Indonesian Journal of Economics, Business, Accounting, and Management (IJEBAM) Vol 3 No 2 (2024): December 2024
Publisher : PT SOLUSI EDUKASI BERDIKARI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63901/ijebam.v3i2.119

Abstract

PT PACC is a retail company engaged in the sale of gadget accessories in Yogyakarta and Central Java. The company faces the challenge of ineffective marketing and the presence of competitors, making it difficult to attract loyal customers. This study aims to analyze the factors that influence consumer purchasing interest and evaluate the marketing strategy of the PACC store. This internship program focuses on analyzing consumer perspectives using descriptive qualitative methods with interview techniques, observations and documentation studies. The results show that the implementation of 4P strategy (product, price, place, promotion) affects consumer purchasing interest. However, it was found that the marketing strategy used by the PACC store still needs to be improved to be more effective
The Impact of Social Media Marketing Activities on Consumer Satisfaction and Purchase Intentions Mediated by Social Identification and Perceived Value on Social Media by Dr. Marteen Muhammad Wildan Yuha Asa Rudianto; Muchsin Muthohar
Indonesian Journal of Economics, Business, Accounting, and Management (IJEBAM) Vol 3 No 2 (2024): December 2024
Publisher : PT SOLUSI EDUKASI BERDIKARI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63901/ijebam.v3i2.121

Abstract

The rise of technology and the digital era has made the internet a crucial part of life, transforming it into a powerful marketing tool, known as e-marketing. E marketing broadens market reach, strengthens consumer relationships, and enhances satisfaction. Companies use it to efficiently share product information and expand their reach. This study explores the relationships between social media marketing, social identification, perceived value, and satisfaction within Dr. Marteen's marketing strategies, aiming to provide insights into social media marketing’s impact and offer practical recommendations for improving fashion industry marketing strategies.
The Economic Feasibility of Achieving SDG 6 (Clean Water and Sanitation) with Innovative Approach to Addressing Water Scarcity in Conflict Zones: Gaza Strip Study Case Puspita Nurlilasari; Devi Maulida Rahmah; Roni Kastaman; Efri Mardawati; Januardi
Indonesian Journal of Economics, Business, Accounting, and Management (IJEBAM) Vol 3 No 2 (2024): December 2024
Publisher : PT SOLUSI EDUKASI BERDIKARI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63901/ijebam.v3i2.122

Abstract

This study examines an innovative approach to achieving Sustainable Development Goal (SDG) 6 in conflict zones, using Gaza as a case study. Through an analysis of technological innovations, nature-based solutions, and an economic sustainability framework, we demonstrate how the challenges of water scarcity can be addressed amidst the constraints imposed by conflict. This research presents evidence-based recommendations for achieving universal access to clean water and sanitation, while ensuring economic feasibility in conflict-affected areas.
The Climate Change Impact on Water Crisis and Water Resource Sustainability by Using Nanoparticle in Gaza: Economic Solutions & Strategies Review Puspita Nurlilasari; Rosalinda
Indonesian Journal of Economics, Business, Accounting, and Management (IJEBAM) Vol 3 No 2 (2024): December 2024
Publisher : PT SOLUSI EDUKASI BERDIKARI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63901/ijebam.v3i2.123

Abstract

Climate change has become one of the greatest threats to the sustainability of natural resources in many regions around the world, including Gaza. Situated in the arid Middle East, Gaza faces critical water scarcity, worsened by climate change through extreme weather, reduced rainfall, rising temperatures, and infrastructure damage from conflict. This article examines the impact of climate change on Gaza's water crisis and explores how nanoparticle technology could offer an innovative solution to improve water quality and sustainability. By reviewing studies and case examples, it highlights the potential of nanoparticles in water filtration and purification, as well as the challenges of implementing this technology in Gaza. In addition, this study also presents economic solutions and integrated strategies in the context of the water resources crisis in Gaza.
The Influence of Experiential Marketing and Islamic Branding on Word of Mouth and The Decision of Choosing a Private College Daisy Aulia Fitri
Indonesian Journal of Economics, Business, Accounting, and Management (IJEBAM) Vol 3 No 3 (2025): February 2025
Publisher : PT SOLUSI EDUKASI BERDIKARI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63901/ijebam.v3i3.124

Abstract

This research aims to test and analyze the influence of experiential marketing and Islamic branding on word of mouth and the decision to choose a private university. The research approach used in this study is quantitative. This study's collection technique was distributing questionnaires online via google forms to 200 respondents. The method used in this study is PLS-SEM using SmartPLS software. The results of this research are experiential marketing has a positive and significant effect on college decisions, islamic branding has a positive and significant effect on experiential marketing, experiential marketing has a positive and significant effect on word of mouth, islamic branding has a positive and significant effect on word of mouth, islamic branding has a positive and significant effect on college decisions, word of mouth has a positive and significant effect on college decisions, the role of word of mouth can be a mediator in the relationship between experiential marketing and college decisions and word of mouth can be a mediator in the relationship between islamic branding and college decisions.

Page 9 of 13 | Total Record : 127

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