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FAKULTAS ILMU SOSIAL DAN HUMANIORA UNIVERSITAS PUTERA BATAM (Manajemen, Akuntansi, Ilmu Hukum, Administrasi Negara, Ilmu Komunikasi dan Sastra) Jl. R. Soeprapto – Tembesi – Batam – Kepulauan Riau
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SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa
Published by Universitas Putera Batam
ISSN : -     EISSN : 2714593X     DOI : -
Core Subject : Economy, Humanities, Social,
Humanities Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice
SCIENTIA JOURNAL Merupakan Jurnal Mahasiswa Universitas Putera Batam Fakultas Ilmu Sosial dan Humaniora. Jurnal ini untuk mewadahi makalah hasil penelitian mahasiswa Pada Bidang Ilmu Manajemen, Akuntansi, Ilmu Hukum, Administrasi Negara, Ilmu Komunikasi dan Sastra. Diharapkan dengan adanya SCIENTIA JOURNAL ini dapat meningkatkan kualitas makalah hasil penelitian mahasiswa dan mengimplementasikan keilmuan mahasiswa. SCIENTIA JOURNAL terbit sebanyak 6 kali periode dalam satu tahun.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 14 Documents
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Search results for , issue "Vol 7 No 2 (2025): Scientia Journal" : 14 Documents clear
STRATEGI KOMUNIKASI PEMASARAN DALAM MEMBANGUN KEPERCAYAAN PUBLIK UNTUK MENGGUNAKAN PRODUK DAN JASA (KLINIK DERMALOVE BATAM) Mutiara Eka Putri; Riswandi, Riswandi
SCIENTIA JOURNAL Vol 7 No 2 (2025): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v7i2.9516

Abstract

Strategi komunikasi pemasaran memegang peranan krusial dalam membangun kepercayaan publik terhadap produk dan layanan suatu perusahaan. Penelitian ini bertujuan untuk mengkaji strategi komunikasi pemasaran yang diterapkan oleh Klinik Dermalove Batam dalam membangun kepercayaan masyarakat terhadap produk dan jasa estetika yang ditawarkan. Pendekatan kualitatif digunakan dengan teknik pengumpulan data melalui wawancara, observasi, dan dokumentasi yang melibatkan manajemen dan staf klinik. Hasil penelitian menunjukkan bahwa Klinik Dermalove Batam berhasil membangun kepercayaan publik melalui transparansi informasi layanan dan biaya, ulasan dan testimoni pelanggan yang jujur, fokus pada kualitas dan kebersihan, serta komunikasi yang konsisten dan responsif. Penerapan Integrated Marketing Communication (IMC) yang terintegrasi, meliputi periklanan, hubungan masyarakat, promosi penjualan, pemasaran langsung, penjualan pribadi, pemasaran digital, pemasaran acara, dan manajemen hubungan pelanggan, turut memperkuat posisi klinik di pasar estetika yang kompetitif. Namun, terdapat beberapa faktor penghambat seperti persaingan dengan klinik baru, penyebaran informasi tidak akurat di media sosial, dan kesulitan menghadapi pelanggan yang takut dikenakan upselling. Penelitian ini merekomendasikan diversifikasi layanan, peningkatan edukasi pelanggan, pengelolaan reputasi online, penanganan upselling yang lebih baik, dan pengembangan teknologi digital untuk meningkatkan efektivitas strategi pemasaran. Kesimpulannya, Klinik Dermalove Batam telah berhasil menerapkan strategi komunikasi pemasaran yang efektif dalam membangun kepercayaan publik, meskipun menghadapi beberapa tantangan yang perlu diatasi untuk mempertahankan keunggulan kompetitifnya
ANALISIS PENGARUH KETERSEDIAAN PEMBIAYAAN, PENGETAHUAN AKUNTANSI, DAN DIGITALISASI TERHADAP KINERJA UMKM DI KOTA BATAM Rusanto, Patrick; Ompusunggu, Hermaya
SCIENTIA JOURNAL Vol 7 No 2 (2025): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v7i2.9542

Abstract

The objective of this research is to determine the influence of financing availability, accounting knowledge, and digitalization on the performance of Small and Medium Enterprises (MSMEs). This study employs a quantitative research approach. There are 81,486 MSMEs registered at the Batam City Department of Cooperatives and Micro, Small and Medium Enterprises. The research sample consists of 102 MSMEs, determined using the Slovin formula and selected through simple random sampling. The t-test results indicate that financing availability has no significant effect on MSMEs performance, while accounting knowledge and digitalization have a significant impact on MSMEs performance. Furthermore, the F-test results show that financing availability, accounting knowledge, and digitalization together influence MSMEs performance
PENGARUH BRAND AWARENESS, BRAND ASSOCIATION DAN BRAND LOYALTY SHOPEE TERHADAP KEPUTUSAN PEMBELIAN DI KOTA BATAM: PENGARUH BRAND AWARENESS, BRAND ASSOCIATION DAN BRAND LOYALTY SHOPEE TERHADAP KEPUTUSAN PEMBELIAN DI KOTA BATAM Wati, Riana; Husein, Alice Erni
SCIENTIA JOURNAL Vol 7 No 2 (2025): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v7i2.9560

Abstract

Shopping through electronic commerce is one of the new methods that are growing rapidly in the current era. Many e-commerce companies provide similar services because e-commerce has an important role in building strong brand equity in the eyes of consumers and displaying the value of the products or services offered. The purpose of this research is to analyse the effect of Shopee brand equity on consumer purchasing decisions in Batam City. This research study uses a quantitative approach. The data testing methods used in this research study are validity test, reliability test, classical assumption test, multiple linear regression test, determination coefficient test, and hypothesis testing. The data was obtained through distributing structured questionnaires online to 111 respondents representing various age segments, gender, and region of residence. The results of this study indicate that brand awareness, brand association and brand loyalty have a significant effect on consumer purchasing decisions. The coefficient of determination test results show that brand awareness, brand association and brand loyalty have a significant effect on purchasing decisions by 81.2% while the rest is influenced by other variables not examined in this study. Keywords: Brand Awareness; Brand Association; Brand Loyalty; Purchasing Decision
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT PENGGUNA FINTECH DI KOTA BATAM Nataliya, Veronica; Ompusunggu, Hermaya
SCIENTIA JOURNAL Vol 7 No 2 (2025): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v7i2.9575

Abstract

This study examines the factors influencing MSMEs' interest in adopting fintech services in Batam City. Data was collected through online questionnaires and direct interactions, targeting 81,486 MSMEs registered with the Batam Cooperative Office. From this population, 100 respondents were selected using Slovin's formula to ensure representativeness. Statistical methods such as multiple linear regression and hypothesis testing were used, with SPSS version 29 ensuring accurate results. The findings show that the ease of using fintech significantly influences MSMEs' interest, as these services simplify financial management in a practical and efficient way. However, risks such as potential losses from system errors, hacking, or fraud remain major concerns that hinder adoption. Trust also plays a critical role, encompassing aspects like security, the provider's reputation, user experiences, and caution regarding financial risks. Building trust through transparency, user education, and quality customer service can encourage more MSMEs in Batam to embrace fintech services
PENGARUH DISIPLIN KERJA, BUDAYA ORGANISASI DAN INSENTIF TERHADAP KINERJA KARYAWAN DI PT LIXICON INDONESIA Novelina, Novelina Stephani; Husein, Alice Erni
SCIENTIA JOURNAL Vol 7 No 2 (2025): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v7i2.9591

Abstract

This Study aims to examine the impact of work discipline, organizational culture, and incentives on employee perfomance at PT. Lixicon Indonesia, A Contracting company based in Batam City, Riau Islands, Indonesia. Employee perfomance plays a cricital role in ensuring organizational success, particulary in competitive industries. The research adopts a quantitative approach, utilizing surveys distributed to employees across various departments at PT. Lixicon Indonesia. The data is analyzed using multiple regression analysis to determine the individual and collective effects of work discipline, organizational culture, and incentives on employee perfomance with the help of SPSS 29 software. The findings reveal that work discipline significantly enhances employee performance by fostering a sense of responsibility and adherence to company policies, contributing 24.7% to performance improvement. Organizational culture also plays a pivotal role, significantly boosts motivation and productivity, accounting for 42.6% of the performance increase.  Additionally, incentives, both financial and non-financial, are found to act as strong motivators that boost performance when aligned with employees' expectations and company goals, contributing 57.8%.  Simultaneously, these three variables contributed 84.8% to the improvement of employee performance at PT. Lixicon Indonesia, while the remaining 15.2% was influenced by other factors outside this study. The study concludes that three factors collectively contribute to optimizing employee perfomance and recommends strategies for improving their implementation at PT. Lixicon Indonesia.
PENGARUH DIGITAL MARKETING, CITRA MEREK DAN E-WOM TERHADAP KEPUTUSAN PEMBELIAN PRODUK SKINTIFIC DI KOTA BATAM Yolanda, Paolina; Suhardi, Suhardi
SCIENTIA JOURNAL Vol 7 No 2 (2025): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v7i2.9600

Abstract

This study aims to determine digital marketing, brand image and E-WOM on purchasing decisions for Skintific products in Batam City. This research is used with quantitative techniques. The sampling technique used the lemeshow formula which amounted to 100 respondents with purposive sampling technique. Data collection was carried out by distributing questionnaires via google form. Descriptive statistical tests, data quality tests, classical assumption tests, influence tests, and hypothesis tests were carried out using the SPSS 29 program. The results of the analysis of the lienar bergnada on digital marketing variables have an influence on purchasing decisions. brand image variables have an influence on purchasing decisions. and E-WOM variables have an influence on purchasing decisions. The coefficient of determination (R2) shows that digital marketing, brand image and E-WOM together can explain in purchasing decisions. the T test shows that digital marketing and E-WOM have an effect on purchasing decisions, but not brand image.
PENGARUH CITRA MEREK, INOVASI PRODUK DAN IKLAN TERHADAP KEPUTUSAN PEMBELIAN SAUS SAMBAL SASA DI KOTA BATAM H, Valencia
SCIENTIA JOURNAL Vol 7 No 2 (2025): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v7i2.9618

Abstract

This study aims to determine the influence of brand image variables, product innovation and advertisingon purchasing decisions for Sasa Sambal Sauce in Batam City. The sampling technique uses theLemeshow formula because the number of samples is unknown, so the number of respondents in thisstudy is 100 respondents. The data is processed using SPSS (Statistical Product and Service Solution)version 25. The analysis method used is descriptive statistical test, validity test, reliability test, classicalassumption test, influence test, hypothesis test. The results of the study indicate that brand image,product innovation and advertising have a significant effect simultaneously on purchasing decisions forSasa Sambal Sauce in Batam City. The results of the determination coefficient analysis state that brandimage, product innovation and advertising have a significant effect on purchasing decisions for SasaSambal Sauce by 24.9%. While the rest is influenced by other variables not studied.
PENGARUH KEMUDAHAN PENGGUNAAN, KEPERCAYAAN DAN RESIKO TERHADAP MINAT MENGGUNAKAN METODE PEMBAYARAN SHOPEE PAYLATER PADA MAHASISWA AKUNTANSI Zita Nelvina; Prima, Argo Putra
SCIENTIA JOURNAL Vol 7 No 2 (2025): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v7i2.9620

Abstract

The motivations of accounting students in Batam to utilise Shopee Paylater are investigated in this research with respect to three factors: trust, simplicity of use, and risk. One payment method that has grown in popularity among young people, thanks to the emergence of fintech, is Shopee Paylater. Additional investigation on the elements impacting its attractiveness is necessary, however. The study collected quantitative data by having 150 accounting students from different Batam institutions fill out questionnaires. Using SPSS software, we performed multiple linear regression analyses on the collected data. Students' interest in utilising Shopee Paylater is favourably impacted by trust and convenience of use, and negatively by risk, according to the research. In a big way, these things determine what kids are interested in. Insights from this research may help fintech firms improve their services by boosting trust, making them easier to use, and reducing perceived risks. The significance of fostering financial awareness in the student body is further emphasised
PENGARUH AKUNTABILITAS, INDEPENDENSI, DAN PROFESIONALISME AUDITOR TERHADAP KUALITAS AUDIT PADA KANTOR AKUNTAN PUBLIK DI KOTA BATAM Yuliana; Natalia , Erni Yanti
SCIENTIA JOURNAL Vol 7 No 2 (2025): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v7i2.9627

Abstract

In the era of globalization and increasingly fierce business competition, transparency and accuracy of financial reports are the key to business sustainability. Reliable financial reports help investors, creditors and governments in making strategic decisions. Audits play an important role in ensuring that reports can be trusted and comply with applicable accounting standards, thereby supporting economic stability and growth. This research was conducted with the aim of examining the influence of auditor accountability, independence and professionalism on audit quality at Public Accounting Firms in Batam City. This research uses a quantitative approach by collecting primary data through distributing questionnaires carried out using the Google Form platform as well as a direct approach to respondents.  Sampling in this study used a quota sampling technique which was determined by the researcher as many as 50 respondents. The results obtained from the partial t test show that accountability has no effect on audit quality, independence has no effect on audit quality, and professionalism has an effect on audit quality. Furthermore, it is known from the results of the simultaneous F test that simultaneously accountability, independence and auditor professionalism have a significant influence on audit quality.
PENGARUH E-WOM, KEPERCAYAAN KONSUMEN DAN BRAND AWARENESS TERHADAP KEPUTUSAN PEMBELIAN PRODUK SKINCARE MS GLOW DI KOTA BATAM Gulo, Icalni; Suhardi, Suhardi
SCIENTIA JOURNAL Vol 7 No 2 (2025): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v7i2.9645

Abstract

This research aims to analyze the impact of e-wom, consumer trust and brand awareness on purchasing decisions for MS Glow Skincare products in Batam City. This study applies a quantitative research approach. This study involved 100 respondents consisting of people who have purchased and used MS Glow Skincare products in Sagulung District, Batam City. The data collection method applied was through a questionnaire. Data processing was carried out using SPSS software version 26. According to the data and analysis that have been carried out, this study shows that e-wom has a positive and significant influence on purchasing decisions for MS Glow Skincare products in Batam City. In addition, consumer trust has a positive and significant influence on purchasing decisions for MS Glow Skincare products in Batam City. The brand awareness variable has a positive and significant influence on purchasing decisions for MS Glow Skincare products in Batam City. Simultaneously, e-wom, consumer trust and brand awareness have a positive and significant influence on purchasing decisions for MS Glow Skincare products in Batam City.

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