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FAKULTAS ILMU SOSIAL DAN HUMANIORA UNIVERSITAS PUTERA BATAM (Manajemen, Akuntansi, Ilmu Hukum, Administrasi Negara, Ilmu Komunikasi dan Sastra) Jl. R. Soeprapto – Tembesi – Batam – Kepulauan Riau
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SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa
Published by Universitas Putera Batam
ISSN : -     EISSN : 2714593X     DOI : -
Core Subject : Economy, Humanities, Social,
Humanities Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice
SCIENTIA JOURNAL Merupakan Jurnal Mahasiswa Universitas Putera Batam Fakultas Ilmu Sosial dan Humaniora. Jurnal ini untuk mewadahi makalah hasil penelitian mahasiswa Pada Bidang Ilmu Manajemen, Akuntansi, Ilmu Hukum, Administrasi Negara, Ilmu Komunikasi dan Sastra. Diharapkan dengan adanya SCIENTIA JOURNAL ini dapat meningkatkan kualitas makalah hasil penelitian mahasiswa dan mengimplementasikan keilmuan mahasiswa. SCIENTIA JOURNAL terbit sebanyak 6 kali periode dalam satu tahun.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 20 Documents
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Search results for , issue "Vol 7 No 5 (2025): Scientia Journal" : 20 Documents clear
FAKTOR–FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN PELEMBAB WAJAH GARNIER DI KOTA BATAM Dinawati, Dinawati; Suhardi, Suhardi
SCIENTIA JOURNAL Vol 7 No 5 (2025): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v7i5.10367

Abstract

This study aims to identify and analyze the extent to which Brand Ambassador, brand image, and product quality influence consumer purchasing decisions for Garnier facial moisturizer products in Batam City. The increasingly competitive beauty industry demands companies to implement effective marketing strategies, including the use of public figures, brand identity reinforcement, and the provision of high-quality products. A quantitative approach with a survey method was used in this research. Data were collected through questionnaires distributed to 100 respondents who are Garnier product users in Bengkong District, Batam City. The data were analyzed using multiple linear regression to determine the influence of the independent variables on the dependent variable. The results indicate that brand image and product quality have a significant impact on purchasing decisions, while Brand Ambassador does not show a significant effect. These findings suggest that although a brand ambassador may add promotional value, the primary factors influencing purchasing decisions are consumers' positive perception of the brand and their satisfaction with product quality. Therefore, it is recommended that companies focus more on enhancing product quality and strengthening brand image to maintain and expand market share. Keywords: Brand Ambassador; Brand Image; Product Quality; Purchasing Decision; Garnier.
ANALISIS PENGARUH PENGELOLAAN KEUANGAN, PENGGUNAAN FINTECH DAN LITERASI KEUANGAN TERHADAP KINERJA USAHA ZALUKHU, AGUSLINA; Azmiana, Risca
SCIENTIA JOURNAL Vol 7 No 5 (2025): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v7i5.10425

Abstract

This study aims to analyze the effect of financial management, the use of fintech, and financial literacy on business performance in MSMEs in Batu Aji District, Batam City. The background of this research is based on the strategic role of MSMEs in the national economy, but they still face various obstacles in financial management, utilization of financial technology, and low levels of financial literacy. This research uses a quantitative method with a sample size of 131 respondents taken using the Slovin formula. Data were collected through questionnaires and analyzed using multiple linear regression. The results showed that partially, financial management, use of fintech, and financial literacy had a positive and significant effect on business performance. Simultaneously, these three independent variables also have a significant effect on MSME business performance. These findings indicate the importance of improving financial management skills, fintech utilization, and financial literacy in improving the competitiveness and sustainability of MSME businesses in Batu Aji sub-district.
PENGARUH WORD OF MOUTH, BRAND AWARENESS DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN PRODUK NATURAL HONEY DI KOTA BATAM Mariani; Wasiman, Wasiman
SCIENTIA JOURNAL Vol 7 No 5 (2025): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v7i5.10428

Abstract

Tujuan riset adalah untuk menguji pengaruh “word of mouth,” brand awareness” dan brand image” terhadapkeputusan pembelian produk Natural Honey di Kota Batam. Penelitian ini bersifat deskriptif denganpendekatan kuantitatif. Populasi yang diteliti adalah pengguna atau pembeli dari produk Natural Honey di KotaBatam yang tidak diketahui secara pasti jumlahnya. Penentuan sampel dilakukan dengan menggunakanrumus Jacob Cohen yang menghasilkan sebanyak 204 responden ditarik didasari purposive sampling.Temuan analisis regresi linier berganda “word of mouth” berpengaruh terhadap keputusan pembelian sebesar32%. brand awareness berpengaruh terhadap keputusan pembelian sebesar 27,6% brand image berpengaruhsebesar 40,4%.terhadap keputusan pembelian. Analisis koefisien determinasi (R2) menunjukkan bahwavariasi variabeel (Y) dapat dijelaskan oleh kombinasi word of mouth (X1), brand awareness (X2), dan brandimage (X3) sebesar 59,6%. Hasil uji t dan uji f menunjukkan bahwa word of mouth (X1), brand awareness(X2), dan brand image (X3) mempunyai pengaruh positif dan signifikan baik secara parsial maupun simultan
PENGARUH BRAND IMAGE, BRAND AWARENESS, DAN PERCEIVED QUALITY TERHADAP KEPUTUSAN PEMBELIAN PRODUK CIPTADENT DI KOTA BATAM Tan, Kenzy; Wangdra, Yvonne
SCIENTIA JOURNAL Vol 7 No 5 (2025): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v7i5.10429

Abstract

In everyday life, people are expected to pay attention to their health and appearance, especially their dental and oral health. This study aims to determine the influence of brand image, brand awareness, and perceived quality on purchase decision for Ciptadent products in Batam City. Using quantitative methods, this study sampled 385 respondents with purposive sampling, with the criteria of people who have purchased Ciptadent products. The data collection was carried out by distributing questionnaires accessed through Google Forms. Data analysis includes validity test, reliability test, classical assumption test including normality tests, multicollinearity test and heteroscedasticity test, as well as multiple linear regression test, determinant coefficient analysis, t-test, and F-test. The results of the study indicate that each variable, such as brand image, brand awareness, and perceived quality, has a partial effect on purchase decision, and they also simultaneously influence purchase decision.
PENGARUH MOTIVASI KERJA, DISIPLIN KERJA, DAN KEPUASAN KERJA TERHADAP KINERJA KARYAWAN PADA PT GRAHA ANUGERAH KEDIRI DI KOTA BATAM: Motivasi Kerja, Disiplin Kerja, Kepuasan Kerja, Kinerja Karyawan zhou, davidzhou; Suhardi, Suhardi
SCIENTIA JOURNAL Vol 7 No 5 (2025): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v7i5.10430

Abstract

This study examines how work motivation, work discipline, and job satisfaction influence employee performance individually and collectively at PT Graha Anugerah Kediri in Batam City. Responding to organizational needs for sustained performance improvement, we conducted a quantitative survey of 119 employees using a structured questionnaire. Data were analyzed with SPSS version 27 through descriptive statistics, validity and reliability testing, classical assumption checks, and multiple regression to estimate partial and simultaneous effects. Findings indicate that work motivation, work discipline, and job satisfaction each exert a positive and statistically significant influence on employee performance, with motivation and discipline emerging as the strongest predictors; together, the three variables explain a substantial proportion of performance variance. These results suggest that integrated human resource management strategies that foster motivational drivers, reinforce consistent discipline, and enhance employee satisfaction can meaningfully improve workforce outcomes at PT Graha Anugerah Kediri and similar organizations
ANALISIS PENGAKUAN PENDAPATAN DAN BEBAN PADA PT. BANK PEREKONOMIAN RAKYAT SEJAHTERA BATAM Mariansah, Darman; Prima, Argo Putra
SCIENTIA JOURNAL Vol 7 No 5 (2025): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v7i5.10432

Abstract

Rural Banks (Bank Perekonomian Rakyat) are a type of financial institution that operates within Indonesia’s banking sector. This study was conducted to analyze the income statement of PT Bank Perekonomian Rakyat Sejahtera Batam over the past five years, as well as to examine the process of revenue and expense recognition. The research employs a descriptive qualitative approach. The objective is to identify and understand revenue and expense recognition in the bank’s operational activities and to explore various challenges associated with this recognition process. The findings of this study may influence corporate decision-making and are expected to provide valuable insights for readers.
PENGARUH E-COMMERCE DAN PENGGUNAAN SISTEM INFORMASI AKUNTANSI TERHADAP EFEKTIVITAS KINERJA UMKM DI KOTA BATAM Desyanti, Desyanti; Tipa, Handra
SCIENTIA JOURNAL Vol 7 No 5 (2025): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v7i5.10441

Abstract

Micro, Small, and Medium Enterprises (MSMEs) operating in Batam are the focal point of this study, which aims to examine how the adoption of information technology for accounting activities and online trading impacts their efficiency and productivity. Although MSMEs contribute significantly to strengthening the regional economy, they still face various challenges related to optimal management. Many MSME actors believe that more accurate financial decision-making and greater operational efficiency can be achieved through the use of digital technologies such as accounting information systems and e-commerce. This research involved 135 MSME respondents in the culinary sector located in Bengkong District, employing an associative quantitative approach. Data processing in this study was conducted using multiple linear regression analysis with the aid of SPSS version 25. The results indicate that both accounting information systems and e-commerce have a significant effect on MSME performance, although the magnitude of their influence differs, both individually and jointly. The obtained Adjusted R² value of 0.455 suggests that these two variables can explain 45.5% of the variation in MSME performance effectiveness. These findings underscore the importance of digitalization and well-structured financial recording in supporting the sustainability and competitiveness of MSMEs in today’s digital market era Keywords: E-Commerce, Accounting Information System, Performance Effectiveness, MSMEs, Batam.
PENGARUH KUALITAS PRODUK, BRAND IMAGE DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK PADA YEO'S GREEN TEA DI KOTA BATAMm. Candra, Agustian Candra; Purba, Tiurniari
SCIENTIA JOURNAL Vol 7 No 5 (2025): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v7i5.10444

Abstract

In a highly competitive business world, marketing management is one of the key aspects that determines the success of a company. Marketing management encompasses various activities aimed at understanding and fulfilling consumer needs and desires. This process involves creating, communicating, and delivering value to consumers through products or services offered by the company. This study aims to determine the effect of product quality, brand image, and promotion on purchasing decisions. The method used in this study is a quantitative method with data collection through a questionnaire. The results show that hypothesis testing was carried out with the aim of providing an overview of the relationship between each independent variable, namely product quality, brand image, and promotion, affecting the dependent variable, namely purchasing decisions. The results show that product quality, brand image, and promotion have a positive and significant influence, both partially and simultaneously, on purchasing decisions for Yeo's Green Tea products in Batam City
Tindakan Do Not Resuscicate Pasien Terminal di Instalasi Gawat Darurat Rumah Sakit Dalam Perspektif Hukum Pidana fadillah, nur; Ukas, Ukas
SCIENTIA JOURNAL Vol 7 No 5 (2025): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v7i5.10469

Abstract

A medical order called Do Not Resuscitate (DNR) tells you not to perform Cardiopulmonary Resuscitation (CPR) on a patient based on clinical, ethical, moral, and legal considerations. DNR masih menjadi masalah kontroversial di beberapa negara dan sering dikaitkan dengan euthanasia passive. Dalam konteks perlindungan hukum bagi dokter di hospitals, tujuan dari penelitian ini adalah untuk menyelidiki status hukum DNR. The study uses both normative and empirical legal techniques, using statutes, legal principles, doctrines, and interviews with important informants like the Head of the Medical Committee, medical specialists, and the Chairman of the Indonesian Medical Association (IDI) of Bintan Regency. Hasil menunjukkan bahwa DNR memiliki fondasi hukum yang jelas. Ini ditunjukkan oleh Peraturan Nomor 37 Tahun 2014 dari Ministry of Health tentang Penentuan Kematian dan Penggunaan Organ, serta Peraturan Nomor 37 Tahun 2014. mengenai Persetujuan Tindakan Medis 290/MENKES/PER/III/2008. As stated in Article 4, legal protection for physicians in the implementation of DNR is provided preventively through informed consent and repressively in emergency situations. Physicians rely on these two rules to make moral and legal decisions about ending or postponing life-sustaining treatment.
PENGARUH BRAND TRUST, BRAND AWARENESS DAN CUSTOMER REVIEW TERHADAP KEPUTUSAN PEMBELIAN PADA LAZADA DI KOTA BATAM. Andrianto, Iwan; Suhardi, Suhardi
SCIENTIA JOURNAL Vol 7 No 5 (2025): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v7i5.10500

Abstract

This study aims to determine Brand Trust, Brand Awareness and Customer Review on Purchasing Decisions on Lazada in Batam City. This study used quantitative techniques. The sampling technique used the lemeshow formula totaling 100 respondents with Purposive Sampling technique. Data collection was done by distributing questionnaires via Google Form. Descriptive statistical tests, data quality tests, classical assumption tests, influence tests, and hypothesis tests were carried out using the SPSS 29 program. The results of multiple linear analysis on the Brand Trust variable have an influence on Purchasing Decisions. The Brand Awareness variable has an influence on Purchasing Decisions. and the Customer Review variable has an influence on Purchasing Decisions. The coefficient of determination (R2) shows that Brand Trust, Brand Awareness, and Customer Review together can explain Purchasing Decisions. The t-test shows that Brand Trust, Brand Awareness, and Customer Reviews have an influence on Purchasing Decisions

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