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Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi
Published by Universitas Muhammadiyah Surakarta
ISSN : -     EISSN : 29862027     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi publishes high quality research papers in all areas of economic and business, and in closely related fields of economics. The Journal is interested in both theoretical and applied research with an emphasis on topics in management, accounting, and economic development. The Journal publishes an issue quarterly. The issue typically deals with an important research topic and is edited by a recognized expert in the field
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekomomi dan Ekonometrika
Articles 16 Documents
 1   2 
Search results for , issue "Vol. 4 No. 1 (2026)" : 16 Documents clear
Laporan Kegiatan Digital Skills Data Science dan Artificial Intelligence Melalui Program Studi Independen di Startup Campus (Yayasan Bakti Achmad Zaky) Putri, Vita Syafara Eka
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 4 No. 1 (2026)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v4i1.549

Abstract

This research discusses the MSIB program at Startup Campus (Yayasan Bakti Achmad Zaky), focusing on developing data analysis and artificial intelligence skills to face the demands of the technology industry. In job search, the research observed the benefits of data analysis to improve information about job vacancies for companies and job seekers. Learning methods involve asynchronous learning and synchronous learning methods. The overview obtained in the analysis of the dataset is to provide strategies for obtaining a high-paying job in an available company. The results that can be obtained from the dataset are starting from job positions led by sales manager, sales director, and senior data scientist job positions. This research provides an in-depth insight into the MSIB program at Startup Campus and its application in developing expertise in technology and data analysis.
Analisis Strategi Pemasaran pada Produk Wickercane Afifah, Alya Noor; Hasmarini, Maulidiyah Indira
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 4 No. 1 (2026)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v4i1.551

Abstract

The purpose of this study is to discuss the analysis of marketing strategies for wickercane products, a rattan-based handicraft business that has high aesthetic value and is environmentally friendly, so that it is increasingly in demand in the global market. This study aims to identify and analyze effective marketing strategies to increase product competitiveness in local and international markets, and to be able to recommend business actors to implement integrated marketing strategies in order to achieve sustainable growth. Thus, it is hoped that rattan handicraft products can be better known and in demand by consumers in various market segments.
IDENTFIKASI KUALITAS PRODUK INDUSTRI KERAJINAN LILIN: STUDI KASUS PADA PRODUK LILIN AROMATERAPI SEBAGAI PENGHARUM RUANGAN DAN AROMA RELAKSASI UMKM NATURELINE BOYOLALI Wahid, Satriya Nur; Hasmarini, Maulidyah Indira
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 4 No. 1 (2026)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v4i1.569

Abstract

Indonesia's aromatherapy candle market is expanding quickly in response to consumer desire for goods that promote both aesthetic and relaxing advantages. The purpose of this study is to examine the variables that affect the quality of aromatherapy candles, including the type of essential oil, wick, container, and raw material selection. Choosing premium essential oils adds to the longevity and potency of the scent, while candles made of palm, soy, or beeswax wax have an edge over paraffin in terms of burn resistance. In addition, this study addresses the safety of candle containers, pointing out that while using glass containers adds aesthetic appeal, they run the risk of shattering from too much heat. As an alternative, eco-friendly materials like wood or coconut shells might be a creative way to improve the sustainability of a product. Given growing consumer knowledge of eco-friendly products and the advantages of aromatherapy, aromatherapy candles have a tremendous chance to compete in both domestic and international markets with innovative materials, designs, and marketing strategies.
Analisis Strategi Pengembangan Usaha Kreatif Berbasis Wickercane Dengan Metode Analisis SWOT Fauziah, Rahma Misbah; Arif, Muhammad
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 4 No. 1 (2026)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v4i1.570

Abstract

This research aims to systematically analyze the various factors that influence the sustainability of the rattan (wickercane) wall decoration craft business. Indonesia, as a country with the largest rattan reserves in the world, has strategic potential in developing a rattan-based creative economy that can drive national economic growth and open up jobs. Around 80% of the world's raw rattan supply comes from Indonesia, with a rattan forest area of ​​around 10 million hectares and an annual production of 600 thousand tons. This study uses a SWOT analysis approach that produces four strategies: SO by maximizing the strengths of rattan, batik, and design innovation; WO through strengthening branding; ST through increasing competitiveness through storytelling; and WT with a market research approach and distribution collaboration. These strategies are expected to be able to optimize potential, reduce weaknesses, anticipate challenges, and open up future opportunities. This study can be a strategic foothold for business actors and stakeholders in strengthening the rattan creative industry in Indonesia.
Pengembangan Strategi Pemasaran Menggunakan Analisis SWOT Pada Kemeja Batik Equatik Amanda, Meistriya; Arif, Muhammad
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 4 No. 1 (2026)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v4i1.574

Abstract

Indonesia has a rich diversity of local cultures, one of which is batik. Amid fashion trends, creativity and innovation are essential to support the preservation and development of the creative industry. Today, the younger generation also needs to take part in efforts to preserve local culture, including batik. As a preservation effort, Equatik Batik Shirts are introduced by combining modern batik patterns while still prioritizing local cultural values. This research aims to develop marketing strategies for Equatik Batik Shirts to increase public awareness and present batik in a different light. The study uses a SWOT analysis method, which identifies strengths, weaknesses, opportunities, and threats as a basis for making better marketing strategy decisions. The results of this study show that Equatik Batik Shirts is in an aggressive strategy position, which means optimizing its strengths and opportunities in its development.
Pengalaman Praktis Mahasiswa MBKM dalam Penjualan Produk Franchise Es Teh di PT Anclev Inovasi Internasional Damayanti, Elsa; Hasmarini, Maulidyah Indira
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 4 No. 1 (2026)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v4i1.577

Abstract

Tea is one of the most popular beverages among the Indonesian population. The high consumer demand for iced tea highlights the stable and growing market potential of this product. Responding to this opportunity, a business innovation was launched in the form of an iced tea business package aimed at enhancing the economic value of raw materials and empowering local communities. According to Indonesia’s Central Statistics Agency (BPS), national tea production reached 94.1 tons in 2021, showing a 20.3% increase from the previous year. The majority of tea production in Indonesia comes from West Java Province, which also has the largest tea plantation area in the country, reaching 86,832 hectares. This significant potential indicates that the availability of raw tea materials strongly supports the growth of tea-based beverage industries. Through this iced tea business program, it is expected that new business opportunities will emerge, increasing the economic value of local tea products and creating employment for surrounding communities. The business also holds considerable potential for sustainable development in light of the ongoing trend of ready-to-drink beverages.Keyword : Tea, Iced Tea, Beverage Industry, Value-Added Product, Business Opportunity, Local Economy
ANALISIS PENGARUH PEMASARAN DIGITAL TERHADAP PENJUALAN PRODUK UMKM FASHION (STUDI KASUS : MALESSA FASHION) Rahmawati, Arista Juni; Utomo, Yuni Prihadi
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 4 No. 1 (2026)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v4i1.580

Abstract

This study aims to analyze the influence of digital marketing on product sales in fashion MSMEs, with a case study focusing on Malessa Fashion. In the midst of the digitalization era, MSMEs are required to adapt to technological changes, one of which is through the implementation of digital marketing strategies. In this study, a qualitative approach was used with a semi-structured interview method involving business owners as the main source of information. The results of the study show that Malessa Fashion utilizes three main digital platforms, namely Instagram, Facebook, and WhatsApp Business, as a means of promotion, communication, and distribution of information about products. The marketing strategy implemented has proven effective in increasing sales and expanding market reach. The data shows a significant increase in turnover and net profit after the digital marketing strategy was implemented consistently. However, there are still several aspects that need to be improved, especially in terms of the quality of visual content, consistent uploads, and optimization of interaction features on each platform. Therefore, this study recommends improving the quality of visuals and digital interactions to strengthen consumer loyalty and increase business competitiveness.
Peluang Bisnis Aromatik Parfum dalam Era Digitalisasi: Implikasi Strategi Pemasaran, Inovasi Produk, dan Pengembangan Kewirausahaan Mahasiswa Yanti, Eka Dwi; Arif, Muhammad
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 4 No. 1 (2026)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v4i1.582

Abstract

In the era of digitalization, many business opportunities have emerged in various industrial sectors, one of which is the creative industry that has become a popular business idea among young entrepreneurs, especially Generation Z. The creative industry that is increasingly sought after in a business is aromatic perfumes, which indicates a significant growth marked by the increasing consumer demand for fragrance products in the market every year. The perfume industry presents promising business opportunities considering the high market demand for fragrance products with various aroma variations and benefits. This research aims to analyze the implications for marketing strategies, product innovation, and the development of entrepreneurship among students in the era of digitalization. By using a descriptive qualitative approach through literature studies, interviews, and observations of digital market trends, the results of this study indicate that the utilization of digital platforms such as social media and E-commerce can enhance the competitiveness of products. Innovations provided in aroma, packaging, and product personalization become some of the attractive factors for consumers. In addition, support and entrepreneurship training can encourage students' enthusiasm in developing businesses. Keywords: Marketing Strategy, Product Development Innovation, Student Entrepreneurship Development.
Pengembangan Kewirausahaan Bagi Mahasiswa Melalui Program Wirausaha Merdeka Dengan Inovasi Pengolahan Daun Kelor (Moringa Oleifera) Menjadi Teh Keloruma Hasmarani, Hesti; Arif, Muhammad
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 4 No. 1 (2026)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v4i1.584

Abstract

The high unemployment rate among college graduates increases the importance of developing an entrepreneurial spirit among students. The Independent Entrepreneurship Program, which is part of the Independent Learning Campus (MBKM), provides students with the opportunity to develop business ideas based on local potential. This study aims to analyze the development strategy of the herbal tea business "Tea Keloruma" made from moringa leaves (Moringa oleifera), through a SWOT analysis approach and the preparation of a Business Model Canvas (BMC). The method used is qualitative descriptive analysis with a SWOT approach to identify internal factors (strengths and weaknesses) and external factors (opportunities and threats) faced in business development. The results of the analysis show that Tea Keloruma is in quadrant I in the SWOT diagram, which recommends implementing an aggressive strategy in the form of strengths-opportunities (SO). This strategy emphasizes the use of moringa leaf nutrition and healthy lifestyle trends to expand the market. Meanwhile, weaknesses such as lack of digital promotion and low consumer understanding are overcome through market education and branding strengthening. This study also found that Tea Keloruma business model includes collaboration with local farmers, broad consumer segmentation, and distribution strategies through social media and UMKM bazaars. With an innovative approach that focuses on local potential, Tea Keloruma is expected to be a significant example in the development of student entrepreneurship that provides economic and social impacts.
Peningkatan Mutu dan Strategi Pemasaran Digital PT Givo di Era Modern Zalsy, Haniyah; Setyowati, Eni
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 4 No. 1 (2026)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v4i1.586

Abstract

The purpose of this study was to determine how entrepreneurship training impacts higher levels of creativity in students who participate in the Independent Entrepreneurship Program. This program is a national initiative that offers students practice-based entrepreneurship training through workshops, internships in MSMEs, start-up acceleration, pitching proposals, and expos. This study uses a qualitative descriptive case study approach that looks at activities carried out at the Muhammadiyah University of Surakarta. The results show that the training provided is able to improve students' understanding of entrepreneurship, team skills, business idea development, and the author's confidence in managing and marketing products. In particular, activities in the Luscious Parfum personalized perfume business project can provide students with experience in making decisions, conducting market analysis, and making decisions. Challenges such as budget constraints and market competition were successfully overcome through the use of social media and creative promotional strategies.

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