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Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi
Published by Universitas Muhammadiyah Surakarta
ISSN : -     EISSN : 29862027     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi publishes high quality research papers in all areas of economic and business, and in closely related fields of economics. The Journal is interested in both theoretical and applied research with an emphasis on topics in management, accounting, and economic development. The Journal publishes an issue quarterly. The issue typically deals with an important research topic and is edited by a recognized expert in the field
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekomomi dan Ekonometrika
Articles 143 Documents
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Implementasi Program Magang Kampus Merdeka Di Stako Kopi UMS Untuk Memberikan Pengalaman Mahasiswa Dalam Berwirausaha Faqih, Abdulloh; Faridatussalam, Sitti Retno
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 3 No. 1 (2025)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v3i1.392

Abstract

The role of the Independent Entrepreneurial Internship opens up opportunities for students to prepare themselves for entrepreneurship. The unemployment problem in Indonesia is a serious problem for the government, therefore the purpose of this program is to provide a forum in the form of material and motivation for students who have an interest and talent in entrepreneurship so that it is hoped that it can improve economic conditions starting from a small scale. The method used is learning by doing so that problems that make it difficult for students to get the best solution. Data collection techniques using, (1) Direct experience of the author, (2) Direct field observation, (3) Documentation, (4) Interview through the manager of Stako Kopi UMS. Data analysis techniques using descriptive qualitative. This activity prepares young people who have an entrepreneurial spirit and applies the knowledge and skills gained in order to become entrepreneurs who can create jobs and have skills in managing a business. Keywords: Internship, Unemployment, Independent Entrepreneurship
Strategi Pemasaran usaha Mebel Home Industry UD Jati Mandiri Talunombo Baturetno kabupaten Wonogiri Setyani, Yunika; Nurhayati, Siti fatimah
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 3 No. 1 (2025)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v3i1.400

Abstract

Jati Mandiri adalah usaha rumahan yang berfokus pada produksi dan penjualan mebel serta furniture rumah tangga.Dalam menghadapi berbagai tantangan serta peluang guna untuk menjalankan bisnisnya.Dengan menggunakan metode analisis SWOT (Strengths, Weaknesses, Opportunities, Threats) adalah alat anlisis guna mengidentifikasi kekuatan, kelemahan, peluang, dan ancaman yang dihadapi oleh usaha jati mandiri.Diuangkapkan bahwa kekuatan utama Usaha Jati Mandiri terletak pada kualitas bahan baku dan keahlian pembuatan mebel yang memiliki kualitas yang baik.Namun, kelemahan seperti keterbatasan dalam pemasaran dan kurangnya inovasi produk menjadi hambatan.Peluang yang signifikan meliputi meningkatnya permintaan pasar untuk mebel berkualitas dan tren desain interior yang mengedepankan bahan dasar yang awet.Adanya ancaman yang datang dari persaingan ketat dan fluktuasi harga bahan baku sering kali menghambat proses produksi usaha rumahan ini.Hasil dari pembahasan,menyarankan kepada pemilik usaha untuk perlu memperkuat daya saing melalui peningkatan strategi pemasaran, termasuk pemanfaatan media digital guna untuk mencapai target pasar yang lebih luas lagi.Selain itu, peningkatan kualitas produk melalui inovasi desain dan penguatan kontrol kualitas menjadi kunci untuk mempertahankan dan meningkatkan posisi di pasar. Dengan menerapkan strategi-strategi ini, Usaha Jati Mandiri diharapkan dapat mengatasi tantangan yang ada dan memanfaatkan peluang untuk pertumbuhan yang berkelanjutan.
THE INFLUENCE OF THE EXCHANGE RATE, RUBBER PRODUCTION AND GDP OF THE UNITED STATES ON INDONESIAN RUBBER COMMODITY EXPORTS TO THE UNITED STATES EXPORT DESTINATION COUNTRIES: PENGARUH NILAI TUKAR, PRODUKSI KARET DAN PDB AMERIKA SERIKAT TERHADAP EKSPOR KOMODITI KARET INDONESIA KE NEGARA TUJUAN EKSPOR AMERIKA SERIKAT Winarno, Yoga Surya Nugroho; Setyowati, Eni
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 3 No. 1 (2025)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v3i1.409

Abstract

The development of Indonesia's agricultural export performance shows quite good growth, especially plantation products. One of the leading export commodities that is targeted for development because it has a fairly large market potential is rubber. The United States is one of the dominant rubber market shares in the world. This study aims to estimate the direction and magnitude of the influence of the exchange rate, rubber production, and GDP of the United States on Indonesian rubber commodity exports to the destination country of the United States in 2004-2023 using Ordinary Least Square (OLS) regression analysis. The results of this study indicate that simultaneously the exchange rate, rubber production, and GDP of the United States affect Indonesian rubber commodity exports to the destination country of the United States. While partially only GDP has a positive effect on exports. The rest, the exchange rate and rubber production do not affect Indonesian rubber commodity exports to the destination country of the United States in 2004-2023. It is hoped that the government can issue appropriate regulations related to export activities in Indonesia because in addition to palm oil and coffee commodities, rubber commodities also have great export opportunities for the Indonesian economy.
An Analisis Strategi Pemasaran Terhadap Keputusan Pembelian Ub. Karya Barokah: Strategi Pemsaran Keputusan Pembelian di Karya Barokah Husori, Dimas Fajar Al; Hasmarini, Maulidyah Indira
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 3 No. 1 (2025)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v3i1.413

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh strategi pemasaran (4P: Produk, Harga, Tempat, dan Promosi) terhadap keputusan pembelian konsumen pada UMKM UB. Karya Barokah yang menjadi produsen makanan ringan dengan produk utama pangsit sehat bermerek "Holisit!". Produk "Holisit!" mengedepankan inovasi dengan menggunakan tepung mocaf dan varian sayur serta buah yang menarik bagi konsumen yang peduli kesehatan. Penetapan harga didasarkan pada analisis biaya produksi dan daya beli konsumen untuk memastikan keterjangkauan. Distribusi produk dilakukan melalui jaringan toko lokal dan platform e-commerce, sementara strategi promosi melibatkan penggunaan media sosial dan partisipasi dalam event lokal. Hasil studi memperlihatkan semua elemen pemasaran mempunyai dampak cukup besar pada keputusan pembelian konsumen. Produk inovatif dan berkualitas tinggi serta strategi harga yang kompetitif menjadi hal dasar yang menentukan pembelian. Penyebaran yang luas dan promosi yang efektif melalui media sosial telah berperan penting guna membuat kesadaran dan minat konsumen lebih tinggi pada produk "Holisit!". Untuk memperkuat pemasaran dan manajemen usaha UB. Karya Barokah, perlu dilakukan optimalisasi saluran distribusi dan peningkatan aktivitas promosi digital untuk mencapai pertumbuhan usaha ini secara berkelanjutan.
The EVALUASI EFEKTIVITAS PROGRAM PENDAMPINGAN UMKM BINAAN BANK INDONESIA DALAM PEMANFAATAN APLIKASI SIAPIK DI JAWA TENGAH: (Studi Kasus UMKM Klaster Bawang Merah Desa Pasir Kecamatan Mijen Kabupaten Demak) Mustaqim, Vikri
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 3 No. 2 (2025)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v3i2.422

Abstract

This research aims to evaluate the effectiveness of Bank Indonesia's mentoring program in utilizing the SIAPIK (Sistem Informasi Aplikasi Pencatatan Informasi Keuangan) application to improve financial management of SMEs in Central Java. The research focuses on SMEs in the Red Onion Cluster in Pasir Village, Mijen District, Demak Regency. The methodology used in this research is qualitative with a case study approach. Data were collected through in-depth interviews with SME owners, direct observation of the use of the SIAPIK application, and analysis of related documents. The results of this research show that the use of the SIAPIK application has a positive impact on the ability of SMEs to prepare more accurate and structured financial reports. Most of the SMEs participating in this program reported improvements in financial management and operational efficiency. Although there were some challenges in the initial adaptation to new technology, intensive training and mentoring helped SMEs overcome these challenges. These findings indicate that the SIAPIK application can be an effective tool in supporting the growth and sustainability of SMEs in Indonesia.
IMPLEMENTASI PEMBELAJARAN PADA PROGRAM STUDI INDEPENDEN COURSE PRODUCT MANAGEMENT DI PT LENTERA BANGSA BENDERANG Oktaviani, Raihanah Aisyah; Setyowati, Eni
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 3 No. 2 (2025)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v3i2.433

Abstract

In today's digital era, learning to develop digital skills s essential for students to prepare for their future careers. One way to achieve this s through the Kampus Merdeka program, ncluding the ndependent Study program. This program s expected to be a means for students to prepare themselves for changes n society, culture, the world of work, and rapid technological advances. The purpose of this study s to evaluate the mplementation of learning n the Certified ndependent Study program n Product Management organized by PT Lentera Bangsa Benderang, so that participants can understand the career opportunities available n the digital era. This research uses descriptive qualitative method, where the results are n the form of written or oral data and observable behavior of nformants. The results of the study show that the mplementation of learning n the Certified ndependent Study program at PT Lentera Bangsa Benderang has gone well, as seen from the program framework that encourages motivation and self-learning ability, as well as significant learning achievements with the preparation of a final project that reflects student understanding from the nitial material to the end. Therefore, the project-based learning approach at PT Lentera Bangsa Benderang can be a good foundation and reference for those who want to explore more deeply n the field of Product Management and build a career n the field.
PENERAPAN STRATEGI 4P DALAM PEMASARAN PRODUK BAGRIK CRAFT Sari, Selviana Rosinta; Anas, Muhammad
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 3 No. 2 (2025)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v3i2.435

Abstract

The product produced by the Independent Entrepreneur Bagrik Craft is a business that has very good and profitable prospects. This is because the handicraft canvas fabric bag combined with lurik patchwork is a bag that raises the local culture of Indonesia. This study aims to analyze the 4P marketing strategy (Product, Price, Promotion, and Place) in order to find out marketing improvement efforts at BagrikCraft and to analyze the sales prospects of Bagrik Craft, seen from the profits earned during the research period. The research method used is to analyze marketing strategies and income and expenses in the production of Bagrik Craft handicraft bags during the period 4 November to 3December 2023. The results showed that the 4P marketing strategy was very influential on the level of sales of BagrikCraft products, and during the research period Bagrik Craft products sold as many as 100 units of bags with unit prices ranging from Rp55,000 to Rp65,000. Based on simple profit-loss calculations, it can be said to be profitable with the income obtained, namely Rp6,020,000 > Rp5,000,000.
Peran Program MBKM Studi Independent Data Sains dalam Peningkatan Minat Mahasiswa Menjadi Data Analyst Oktaviari, Veronika Dita Pratiwi Putri; Kuncoro, Trian Gigih
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 3 No. 2 (2025)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v3i2.440

Abstract

This study aimed to analyz the impact of the MBKM (Merdeka Belajar Kampus Merdeka) program with an independent study of Data Science on increasing the interest of students at the University of Muhammadiyah Surakarta to become data analysts. The method used in this study is a descriptive qualitative method, which involves collecting data through in-depth interviews and observations of MBKM program participants. The results of the study indicate that the MBKM program, especially those related to the independent study of Data Science, has a positive impact on increasing student interest in the field of data analysis. Through experiential learning, such as internships and working on real projects, students gain technical skills that are relevant to industry needs as well as in-depth insights into the challenges and opportunities in the world of data science
Analisis Strategi Pemasaran Menggunakan Business Model Canvas (BMC) Pada Usaha Kerajinan Tangan Rotan Wickercane Istiqomah, Wiwit Syifa; Purnomo, Didit
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 3 No. 2 (2025)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v3i2.449

Abstract

The purpose of this business model canvas (BMC) analysis is to develop a well-developed business plan to improve the sustainability of Wickercane rattan craft company based in Kartasura, Sukoharjo. By using the Business Model Canvas (BMC) approach, this study attempts to examine the marketing strategy of Wickercane rattan craft company. Rattan crafts, such as wall decorations, hangers, wallets, and other items, are produced by Wickercane, a company with various domestic and international market potentials. Key components including client groups, value propositions, distribution channels, customer relationships, key resources, key partnerships, key activities, and cost structures are identified in this study using BMC.
Sosialisasi UMKM Go Digital: Solusi Cerdas Kembangkan Usaha di Era Digital Afiifah, Zera Nurfajrina
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 3 No. 2 (2025)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v3i2.450

Abstract

The UMKM Go Digital socialization program is a strategic step to encourage the development of micro, small, and medium enterprises (UMKM) in the digital era. The digital economy in Indonesia continues to grow alongside global digital transformation. Through digital marketing socialization, introduction to e-commerce, and training in logo, banner, and packaging creation conducted by the KKN Mas 2024 Group 37 team, this research aims to enhance the effectiveness and efficiency of UMKM marketing by utilizing online payment systems and digital technology. The methods used include field visits and practical training for UMKM owners. The research findings reveal that the training effectively enhanced UMKM owners' comprehension and abilities in business branding. With continued assistance from the academic community, it is anticipated that UMKM will adapt more effectively to market demands and boost their profitability.

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