Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi publishes high quality research papers in all areas of economic and business, and in closely related fields of economics. The Journal is interested in both theoretical and applied research with an emphasis on topics in management, accounting, and economic development. The Journal publishes an issue quarterly. The issue typically deals with an important research topic and is edited by a recognized expert in the field
Articles
123 Documents
<![CDATA[Implementasi Analisis SWOT dalam Menentukan Marketing Strategy Usaha Sablon Kaos “My Blessing Cloth” ]]>
<![CDATA[Wardani, Fadilla Anjarika Kuswisnu]]>;
<![CDATA[Setyowati, Eni]]>
<![CDATA[ Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 3 No. 1 (2025) ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Surakarta ]]>
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DOI: 10.23917/determinasi.v3i1.381
<![CDATA[T-shirt screen printing is one type of creative industry business whose development is quite rapid so that many people are in demand. My Blessing Cloth is one of the screen printing t-shirt printing businesses that has great prospects so that it can generate considerable profits in each order. The great prospect of this t-shirt screen printing business produces many competitors, this market competition can affect the sales level of My Blessing Cloth... SWOT analysis is used by business actors who aim to be able to identify a problem so that they get a new strategy that is suitable and can be applied for the progress of the business. Limited labor, lack of offline promotion and limited production facilities are weaknesses for My Blessing Cloth's t-shirt screen printing business. The amount of market competition, less strategic production locations and increasing material prices are threats to My Blessing Cloth. So that a marketing strategy can be found that can be applied by My Blessing Cloth in maintaining its business, namely, by maintaining the quality of its products in terms of materials and product durability, adding competent labor and more modern facilities so as to increase production output. In addition, product promotion by utilizing social media and e-commerce can attract consumer interest so that it has a positive impact on increasing sales of t-shirt screen printing products from My Blessing Cloth.]]>
<![CDATA[PRODUKSI PEMBUATAN TOTEBAG TASKUSUKA DARI PENGOLAHAN LIMBAH KAIN BATIK ]]>
<![CDATA[Isfianti, Febriana Mutia]]>;
<![CDATA[Hasmarini, Maulidyah Indira]]>
<![CDATA[ Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 3 No. 1 (2025) ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Surakarta ]]>
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DOI: 10.23917/determinasi.v3i1.382
<![CDATA[Solo, a city in Central Java known for its Javanese culture and batik industry, generates a lot of patchwork waste from batik production. This waste is often not treated properly, causing environmental pollution. This research aims to process batik patchwork waste into totebag products that are economically valuable and environmentally friendly. A qualitative research method with a descriptive approach was used to document the totebag production process from patchwork waste. The process involved several stages, from collecting raw materials, making fabric patterns, to furing the totebag. The results show that totebag from batik patchwork waste not only reduce fabric waste but also have high economic and aesthetic value. The utilization of this waste encourages innovation in product design and increases the selling value and aesthetics of the products produced. The resulting TasKuSuka totebag product shows great potential in reducing fabric waste and having a positive impact on the local economy.]]>
<![CDATA[Analisis Kepuasan Pengunjung Hotel terhadap Stan UMKM Studi pada: UMKM Solo Preneur ]]>
<![CDATA[Islamika, Azale Zahra]]>
<![CDATA[ Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 3 No. 1 (2025) ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Surakarta ]]>
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DOI: 10.23917/determinasi.v3i1.383
<![CDATA[UMKM Solo Preneur adalah sekelompok pebisnis kreatif yang lahir pada saat terjadinya pandemi Covid-19. Penelitian ini bertujuan untuk menganalisis lebih dalam tentang kepuasan pengunjung hotel terhadap usaha UMKM Solo Preneur. Pendekatan yang digunakan dalam penelitian ini adalah kualitatif-deskriptif. Teknik pengumpulan data dilakukan melalui pengisian kuesioner terhadap 50 responden yang pernah membeli produk di stan UMKM Solo Preneur. Pertanyaan dan pernyataan yang diajukan dalam kuesioner adalah seputar indikator yang mempengaruhi kepuasan pelanggan, adapun indikator dalam penelitian ini yaitu kualitas produk, harga, harapan keahlian, dan kualitas pelayanan. Hasil dari penelitian menunjukkan bahwa stan UMKM Solo Preneur sudah memenuhi kepuasan pelanggan dilihat dari empat indikator yang digunakan.]]>
<![CDATA[Analisis Strategi Pemasaran Digital pada Batik Equatik ]]>
<![CDATA[Jannah, Kuntum Khoiru Nisa Miftah Ul]]>;
<![CDATA[Purnomo, Didit]]>
<![CDATA[ Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 3 No. 1 (2025) ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Surakarta ]]>
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DOI: 10.23917/determinasi.v3i1.384
<![CDATA[Batik Equatik is a fashion product that combines culture and current trends. A product needs to have a good marketing strategy, nowadays online sales are rampant in Indonesia because the new era of digital marketing has entered the practice of modern society. Now Social Media plays a big role in promoting a product including in the fashion world, therefore Equatik batik needs to have the right strategy to be able to enter the digital market in Indonesia. The purpose of this study is to analyze what marketing strategies Equatik batik should have as a new product. Through SWOT analysis with the IFE (Internal Factor Evaluation) and EFE (External Factor Evaluation) matrices, both explain how the factors of strengths, weaknesses, opportunities and threats that exist in digital marketing in Equatik batik. The results of the analysis show that the SO strategy has the highest value, namely by intensifying promotions on social media so that products are increasingly recognized, providing stable and loyal prices to customers, providing safe and affordable shipping services and building clear market segmentation in order to expand reach to the public.]]>
<![CDATA[Penerapan Data Sains Untuk Pertumbuhan Ekonomi Berkelanjutan Dalam MSIB 6 Di PT Inovasi Lentera Cipta Kreasi ]]>
<![CDATA[Ayyubi, Arif Rahman]]>;
<![CDATA[Purnomo, Didit]]>
<![CDATA[ Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 3 No. 1 (2025) ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Surakarta ]]>
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DOI: 10.23917/determinasi.v3i1.385
<![CDATA[Based on the Regulation of the Minister of Education and Culture of the Republic of Indonesia, number 3 of 2020 concerning National Standards for Higher Education, the Ministry of Education and Culture implements the Independent Learning Policy through the Independent Campus program which includes the Certified Independent Study and Internship (MSIB) program. Independent Campus collaborates with various industrial companies and other sectors throughout Indonesia to run the MSIB program. The purpose of this program is to provide experience, learning and opportunities for students in Indonesia to improve their skills and competencies in the world of work, so that they can adapt quickly to the demands of the times in the future. PT Inovasi Lentera Cipta Kreasi is one of the independent campus partners involved in implementing the Internship and Independent Study (MSIB) program. This company focuses on the field of data science and plays a role in developing superior human resources in information technology. This study discusses the application of data science for sustainable economic growth in the Batch 6 Independent Study program at PT Inovasi Lentera Cipta Kreasi. The research method used is Qualitative Descriptive by utilizing data, observations, researcher experiences during the Independent Study program, as well as information from books, journals and the website of the Ministry of Education and Culture. The results of the study show that the implementation of the Internship and Independent Study (MSIB) is in accordance with the Provisions of the Regulation of the Minister of Education and Culture of Indonesia number 3 of 2020 concerning National Standards for Higher Education. A total of 10 projects related to the application of science data in the MSIB program, all projects were successfully implemented.]]>
<![CDATA[Upaya Membangun Loyalitas Konsumen Dengan Pendekatan Kualitatif Menggunakan Kualitas Pelayanan, Customer Relationship Management (CRM), dan Kepuasan Konsumen Pada PT Boga Indonesia Talenta Studi Kasus: Halal Bakery Tsabita ]]>
<![CDATA[Rahmawati, Risma Dwi]]>;
<![CDATA[Utomo, Yuni Prihadi]]>
<![CDATA[ Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 3 No. 1 (2025) ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Surakarta ]]>
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DOI: 10.23917/determinasi.v3i1.386
<![CDATA[Loyalitas konsumen mengacu pada komitmen konsumen untuk melakukan pembelian berulang produk atau jasa dari suatu perusahaan secara konsisten di masa depan, meski terdapat pengaruh situasi dan strategi promosi yang berpotensi menyebabkan perubahan perilaku. Dalam industri kue dan roti , membangun dan mempertahankan loyalitas konsumen menjadi faktor krusial bagi keberlangsungan bisnis. Penelitian dengan metode Participatory Action Research (PAR) ini mengamati upaya perbaikan yang dilakukan Halal Bakery Tsabita, sebuah perusahaan cake and bakery , dalam meningkatkan kualitas pelayanan, Customer Relationship Management (CRM), dan kepuasan konsumen guna memperkuat loyalitas serta menciptakan pemasaran yang berkelanjutan. Hasil penelitian menunjukkan kualitas pelayanan dan kepuasan konsumen berpengaruh efektif dalam membangun loyalitas konsumen, namun implementasi CRM terhadap loyalitas konsumen belum optimal. Penelitian ini merekomendasikan Tsabita untuk memahami selera konsumen, dengan melibatkan seluruh lini bisnis, serta memberikan pelatihan yang memadai kepada karyawan agar dapat membangun CRM yang efektif. Langkah ini diharapkan dapat mengoptimalkan pengaruh CRM dalam meningkatkan loyalitas konsumen dalam jangka panjang.]]>
<![CDATA[Peran Karakteristik Individual dan Motivasi Dalam Kinerja Pemasaran Direct Selling (Studi Kasus : Karyah Barokah Pangsit Keripik Kupangq) ]]>
<![CDATA[Putri, Seliana]]>;
<![CDATA[Utomo, Yuni Prihadi]]>
<![CDATA[ Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 3 No. 1 (2025) ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Surakarta ]]>
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DOI: 10.23917/determinasi.v3i1.387
<![CDATA[This research aims to analyze the role of individual characteristics and motivation in direct selling marketing performance by Karya Barokah Pangsit Kupangq, with a focus on a qualitative approach, using participatory methods where researchers are directly involved in a group consisting of 5 people for 4 months. at Karya Barokah Pangsit. This method was chosen because it allows researchers to gain a deep understanding of the phenomenon under study, as well as allowing a comprehensive exploration of complex and subjective factors such as individual characteristics and motivation. The results of this research show that direct selling marketing can be said to be good, seen from communication skills, product knowledge, creativity and empathy in making direct offers and sales. Consumer buying interest is said to be good when seen from the consumer's attention, interest, desires and actions regarding offers and direct sales. It was found that there is a positive influence between direct selling on consumer buying interest. This is because consumer buying interest is influenced by the ability of the sales force and interpersonal relationships between buyers and sellers in offering and making direct sales. Keywords: Marketing, Direct Selling, Purchase Interest]]>
<![CDATA[ANALISIS DIGITAL MARKETING DALAM MENINGKATKAN VOLUME PENJUALAN PRODUK HIDROPONIK (STUDI KASUS: PERKEBUNAN VALEFARM HIDROPONIK SOLO) ]]>
<![CDATA[Kusumawati, Dinda]]>;
<![CDATA[Utomo, Yuni Prihadi]]>
<![CDATA[ Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 3 No. 1 (2025) ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Surakarta ]]>
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DOI: 10.23917/determinasi.v3i1.388
<![CDATA[Digital marketing is a marketing activity that uses promotional strategies via the internet that can expand the sales scale and is not expensive to carry out. The use of digital marketing aims to increase purchasing power for products. The aim of writing this publication manuscript is to find out the impact of digital marketing on increasing sales at the Valefarm Hydroponic Plantation in Surakarta. This research was carried out using the Participatory Research method. This method is designed to involve the actors involved in each stage of the research, ensuring the desirability and relevance of the research. Active participation here is by being directly involved in digital marketing activities. This digital marketing activity is through an internship at Valefarm Hidroponik Surakarta. The use of digital marketing at Valefarm Hidroponik Surakarta uses platforms including Instagram, Tiktok, YouTube and websites. This research provides in-depth insight into the success of digital marketing in increasing sales volume through the active participation of researchers. The findings of this research not only support increasing sales volumes but also provide a basis for developing digital marketing in accordance with market needs. The Participatory Research approach has proven to be an effective tool in understanding and improving economic competitiveness in the context of hydroponic farming.]]>
<![CDATA[Analisis Produksi Tepache dan Strategi Pemasarannya ]]>
<![CDATA[Nugraeni, Dyah Ayu]]>;
<![CDATA[Nurhayati, Siti Fatimah]]>
<![CDATA[ Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 3 No. 1 (2025) ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Surakarta ]]>
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DOI: 10.23917/determinasi.v3i1.389
<![CDATA[Tepache merupakan minuman tradisional Meksiko yang berbahan dasar buah nanas. Tepache umumnya berbahan dasar nanas yang dicampur dengan gula dan rempah-rempah, kemudian difermentasi selama 3 hari. Hasilnya adalah minuman berkarbonasi dengan rasa segar, manis dan asam. Tepache merupakan salah satu peluang usaha yang dapat membantu mengatasi penurunan. Penelitian ini bertujuan untuk mengindentifikasi proses produksi Tepache dan strategi pemasarannya. Identifikasi proses produksi tidak hanya membahas mengenai proses produksi saja, tetapi juga mencakup perhitungan biaya, penentuan harga jual dan perhitungan laba. Penentuan strategi pemasaran mendasarkan pada analisis SWOT. Hasil penelitian menunjukkan bahwa modal sebesar Rp.2.804.000 diperoleh produksi Tepache sebanyak 200 botol ukuran 240ml, dengan biaya produksi per unit Rp. 5.608. Tepache dijual dengan harga Rp. 7.000, selama periode 19 November sampai 04 Desember 2023 diperoleh laba sebesasr Rp. 1.193.000. Berdasarkan analisis SWOT diketahui bahwa strategi pemasaran yang diterapkan secara online melalui media sosial dan offline melalui event khusus seperti Car Free Day (CFD) serta expo kuliner. Hal ini dilakukan mengingat persaingan yang cukup ketat di bidang minuman fermentasi, namun Tepache mempunyai keunggulan yaitu bahan baku murah dan rasa yang khas disukai banyak orang, sehingga minuman Tepache masih mempunyai peluang eksis dipasaran dengan inovasi varian rasa dan ukuran kemasan.]]>
<![CDATA[STRATEGI DIGITAL MARKETING MELALUI SOSIAL MEDIA UNTUK MENINGKATKAN BRANDING PADA CV. ARBAIN JAYA MANDIRI ]]>
<![CDATA[Fitriana, Diva Fisca]]>
<![CDATA[ Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 3 No. 1 (2025) ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Surakarta ]]>
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DOI: 10.23917/determinasi.v3i1.391
<![CDATA[Di era modern, pemasaran digital telah berkembang pesat dan menjadi alat utama dalam strategi pemasaran. Media sosial bukan hanya platform komunikasi, tetapi juga sarana yang efektif untuk meningkatkan branding dan keterlibatan dengan pelanggan. Penelitian ini berfokus pada CV. Arbain Jaya Mandiri, sebuah usaha mikro di Solo, yang memproduksi madu, produk herbal, dan kosmetik. Sebelum menggunakan strategi pemasaran digital, perusahaan masih memiliki keterbatasan dalam meningkatkan kesadaran merek secara signifikan. Tujuan dari penelitian ini adalah untuk mengidentifikasi strategi pemasaran digital yang efektif melalui media sosial, menganalisis platform media sosial yang sesuai untuk meningkatkan branding dan mengukur keberhasilan strategi pemasaran digital. Metode yang digunakan dalam penelitian ini adalah metode kualitatif dengan Participatory Action Research. Participatory Action Research merupakan penelitian yang melibatkan pihak-pihak yang relevan (stakeholders) secara langsung dalam melakukan perubahan dan perbaikan yang lebih baik selama proses penelitian. Hasil dari penelitian ini adalah penerapan teknologi AI dalam konten promosi oleh CV. Arbain Jaya Mandiri telah terbukti menjadi strategi yang efektif dalam meningkatkan strategi pemasaran. Hal ini dapat memberikan wawasan bagi usaha mikro lain yang ingin mengoptimalkan strategi digital mereka dalam usaha kecil dan menengah untuk strategi pemasaran berkelanjutan.]]>
