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Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi
Published by Universitas Muhammadiyah Surakarta
ISSN : -     EISSN : 29862027     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi publishes high quality research papers in all areas of economic and business, and in closely related fields of economics. The Journal is interested in both theoretical and applied research with an emphasis on topics in management, accounting, and economic development. The Journal publishes an issue quarterly. The issue typically deals with an important research topic and is edited by a recognized expert in the field
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekomomi dan Ekonometrika
Articles 132 Documents
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ANALISIS STARTEGI PEMASARAN MELALUI DIGITAL MARKETING DALAM MENINGKATKAN PENJUALAN SAYUR HIDROPONIK (STUDI KASUS : VALEFARM HIDROPONIK SURAKARTA) Nathania, Thea Nasywa; Purnomo, Didit
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 3 No. 4 (2025)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v3i4.508

Abstract

This research analyzes the digital marketing strategies employed by Valefarm Hydroponics Surakarta to boost sales of hydroponic vegetables. With technological advancements and increased internet usage, digital marketing has become vital in agricultural product marketing. Using a participatory approach, the study involved in a collaborative research method involving researchers and community members. Findings reveal that Valefarm has effectively utilized social media, SEO, and online marketplaces to enhance visibility and sales, despite facing market competition and resource constraints. The study concludes that effective digital marketing is crucial for improving competitiveness and sales in the hydroponic vegetable sector.
STRENGTHENING THE INNOVATION ECOSYSTEM IN SURAKARTA: ANALYSIS OF BARRIERS AND PRACTICAL RECOMMENDATIONS Kurniawan, Fery Indra; Prasetya, Farid Adi
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 3 No. 4 (2025)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v3i4.725

Abstract

The City of Surakarta holds significant potential for innovation development; however, its growth has thus far been hindered by the lack of optimal engagement from various stakeholders, such as local government agencies, academia, and the private sector. The background of this study is to identify the factors that obstruct innovation growth and to formulate strategies that can improve the city's innovation score. The objective of this research is to develop policy recommendations that can strengthen the innovation ecosystem, as well as to draft a comprehensive roadmap to guide the effective implementation of innovation initiatives. The analysis shows that suboptimal engagement, lack of coordination among stakeholders, and limited capacity in human resources and technological infrastructure are the main challenges. The conclusion of this study emphasizes the importance of building a structured collaboration platform, developing human resource capacity, and preparing a clear innovation roadmap to achieve sustainable innovative growth. The implications of these recommendations include the need for adequate budget allocation, strengthened coordination among stakeholders, and intensive training to enhance skills in technology and innovation management. The novelty of this research lies in the integration of cross-sector collaboration strategies with technology and human capacity development into a holistic approach, along with the emphasis on active community participation in the innovation process. By implementing these recommendations, it is expected that the City of Surakarta can create an inclusive and sustainable innovation environment, which will ultimately support local economic growth and the achievement of the Sustainable Development Goals (SDGs).

Page 14 of 14 | Total Record : 132

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