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Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi
Published by Universitas Muhammadiyah Surakarta
ISSN : -     EISSN : 29862027     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi publishes high quality research papers in all areas of economic and business, and in closely related fields of economics. The Journal is interested in both theoretical and applied research with an emphasis on topics in management, accounting, and economic development. The Journal publishes an issue quarterly. The issue typically deals with an important research topic and is edited by a recognized expert in the field
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekomomi dan Ekonometrika
Articles 159 Documents
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DIGITAL MARKETING USAHA TOTEBAG BARCODE DALAM PENINGKATAN KAPABILITAS MAHASISWA MELALUI WIRAUSAHA MERDEKA Kusuma, Viqie Aria; Setyowati, Eni
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 3 No. 4 (2025)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v3i4.539

Abstract

The eco-friendly totebag business is growing in response to the increasing awareness of the importance of reducing plastic waste (Zero Waste). This study explores the digital marketing for the Barcode totebag business using a SWOT analysis approach, aiming to improve students' capabilities through the Independent Entrepreneurship program. The main focus of this study is the importance of creativity, independence, and innovation in entrepreneurship for students, as well as business opportunities that arise from the increasing public awareness of a sustainable lifestyle. By utilizing creative designs and quality materials, this totebag business has the potential to attract consumer interest, especially among young people. SWOT analysis is used to identify strengths, weaknesses, opportunities, and threats, and to formulate effective marketing strategies to increase competitiveness and minimize risks. The Independent Entrepreneurship program supports the use of natural materials and traditional batik designs, which appeal to young consumers and increase customer loyalty. With effective marketing strategies, such as the use of social media and collaboration, this business has the potential to grow and provide valuable entrepreneurial experience for students. In conclusion, the Barcode Totebag business has significant growth potential with the implementation of the right marketing strategy.
Analisis SWOT dan Inovasi Teknologi Digital untuk Keberlanjutan Produk Pandawalovs Ismawan, Alfarizi Dwi; Setyowati, Eni
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 3 No. 4 (2025)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v3i4.540

Abstract

Seiring dengan perkembangan teknologi digital, pola konsumsi masyarakat mengalami perubahan signifikan, mendorong pelaku industri kreatif untuk beradaptasi dengan strategi digital guna mempertahankan daya saing dan keberlanjutan produk. Penelitian ini bertujuan untuk menganalisis strategi keberlanjutan produk Pandawalovs melalui pendekatan SWOT serta inovasi teknologi digital. Metode penelitian yang digunakan adalah deskriptif kualitatif dengan studi kasus pada Pandawalovs, sebuah produk berbasis kreativitas yang beradaptasi dengan transformasi digital. Hasil analisis menunjukkan bahwa kekuatan utama Pandawalovs terletak pada kreativitas dan fleksibilitas dalam mengikuti tren pasar, sementara tantangan utama mencakup keterbatasan sumber daya dan persaingan pasar yang semakin ketat. Inovasi digital dalam pencatatan keuangan, pemasaran berbasis media sosial, serta pemanfaatan e-commerce terbukti meningkatkan efisiensi operasional dan memperluas jangkauan pasar. Penelitian ini menyimpulkan bahwa sinergi antara analisis SWOT dan pemanfaatan teknologi digital dapat menjadi strategi efektif dalam meningkatkan daya saing serta keberlanjutan produk di era digital yang terus berkembang.
Strategi Peningkatan Kesadaran Produk Berbasis Kelor (M. Oleifera) Melalui Kesadaran Masyarakat atas Stunting yang Terjadi di Desa Kayuapak Ramadhani, Afifah Novita; Aisyiah, Siti
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 3 No. 4 (2025)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v3i4.548

Abstract

Stunting is a significant health problem in Indonesia, especially in remote villages. This articleaims to maintain community awareness of the threat of stunting and increase the innovation of processed moringa leaves in Kayuapak Village through community empowerment by utilizing local potential, especially moringa leaves (Moringa oleifera). This activity was carried out through the Muhammadiyah Aisyiyah Community Service Program (KKNMAs) in Kayuapak Village, Sukoharjo, which focused on socialization, training, and processing of moringa-based products as a source of essential nutrients for children, adolescents and adults. The results showed an increase in community awareness of the importance of utilizing moringa leaves for stunting prevention as well as positive acceptance of moringa-based product innovations, such as donuts, onion sticks, and ice cream. Through this program, it is hoped that the stunting rate can continue to be reduced and public awareness of the importance of nutrition will increase.
Laporan Kegiatan Digital Skills Data Science dan Artificial Intelligence Melalui Program Studi Independen di Startup Campus (Yayasan Bakti Achmad Zaky) Putri, Vita Syafara Eka
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 4 No. 1 (2026)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v4i1.549

Abstract

This research discusses the MSIB program at Startup Campus (Yayasan Bakti Achmad Zaky), focusing on developing data analysis and artificial intelligence skills to face the demands of the technology industry. In job search, the research observed the benefits of data analysis to improve information about job vacancies for companies and job seekers. Learning methods involve asynchronous learning and synchronous learning methods. The overview obtained in the analysis of the dataset is to provide strategies for obtaining a high-paying job in an available company. The results that can be obtained from the dataset are starting from job positions led by sales manager, sales director, and senior data scientist job positions. This research provides an in-depth insight into the MSIB program at Startup Campus and its application in developing expertise in technology and data analysis.
Analisis Strategi Pemasaran pada Produk Wickercane Afifah, Alya Noor; Hasmarini, Maulidiyah Indira
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 4 No. 1 (2026)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v4i1.551

Abstract

The purpose of this study is to discuss the analysis of marketing strategies for wickercane products, a rattan-based handicraft business that has high aesthetic value and is environmentally friendly, so that it is increasingly in demand in the global market. This study aims to identify and analyze effective marketing strategies to increase product competitiveness in local and international markets, and to be able to recommend business actors to implement integrated marketing strategies in order to achieve sustainable growth. Thus, it is hoped that rattan handicraft products can be better known and in demand by consumers in various market segments.
IDENTFIKASI KUALITAS PRODUK INDUSTRI KERAJINAN LILIN: STUDI KASUS PADA PRODUK LILIN AROMATERAPI SEBAGAI PENGHARUM RUANGAN DAN AROMA RELAKSASI UMKM NATURELINE BOYOLALI Wahid, Satriya Nur; Hasmarini, Maulidyah Indira
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 4 No. 1 (2026)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v4i1.569

Abstract

Indonesia's aromatherapy candle market is expanding quickly in response to consumer desire for goods that promote both aesthetic and relaxing advantages. The purpose of this study is to examine the variables that affect the quality of aromatherapy candles, including the type of essential oil, wick, container, and raw material selection. Choosing premium essential oils adds to the longevity and potency of the scent, while candles made of palm, soy, or beeswax wax have an edge over paraffin in terms of burn resistance. In addition, this study addresses the safety of candle containers, pointing out that while using glass containers adds aesthetic appeal, they run the risk of shattering from too much heat. As an alternative, eco-friendly materials like wood or coconut shells might be a creative way to improve the sustainability of a product. Given growing consumer knowledge of eco-friendly products and the advantages of aromatherapy, aromatherapy candles have a tremendous chance to compete in both domestic and international markets with innovative materials, designs, and marketing strategies.
Analisis Strategi Pengembangan Usaha Kreatif Berbasis Wickercane Dengan Metode Analisis SWOT Fauziah, Rahma Misbah; Arif, Muhammad
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 4 No. 1 (2026)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v4i1.570

Abstract

This research aims to systematically analyze the various factors that influence the sustainability of the rattan (wickercane) wall decoration craft business. Indonesia, as a country with the largest rattan reserves in the world, has strategic potential in developing a rattan-based creative economy that can drive national economic growth and open up jobs. Around 80% of the world's raw rattan supply comes from Indonesia, with a rattan forest area of ​​around 10 million hectares and an annual production of 600 thousand tons. This study uses a SWOT analysis approach that produces four strategies: SO by maximizing the strengths of rattan, batik, and design innovation; WO through strengthening branding; ST through increasing competitiveness through storytelling; and WT with a market research approach and distribution collaboration. These strategies are expected to be able to optimize potential, reduce weaknesses, anticipate challenges, and open up future opportunities. This study can be a strategic foothold for business actors and stakeholders in strengthening the rattan creative industry in Indonesia.
Pengembangan Strategi Pemasaran Menggunakan Analisis SWOT Pada Kemeja Batik Equatik Amanda, Meistriya; Arif, Muhammad
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 4 No. 1 (2026)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v4i1.574

Abstract

Indonesia has a rich diversity of local cultures, one of which is batik. Amid fashion trends, creativity and innovation are essential to support the preservation and development of the creative industry. Today, the younger generation also needs to take part in efforts to preserve local culture, including batik. As a preservation effort, Equatik Batik Shirts are introduced by combining modern batik patterns while still prioritizing local cultural values. This research aims to develop marketing strategies for Equatik Batik Shirts to increase public awareness and present batik in a different light. The study uses a SWOT analysis method, which identifies strengths, weaknesses, opportunities, and threats as a basis for making better marketing strategy decisions. The results of this study show that Equatik Batik Shirts is in an aggressive strategy position, which means optimizing its strengths and opportunities in its development.
Pengalaman Praktis Mahasiswa MBKM dalam Penjualan Produk Franchise Es Teh di PT Anclev Inovasi Internasional Damayanti, Elsa; Hasmarini, Maulidyah Indira
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 4 No. 1 (2026)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v4i1.577

Abstract

Tea is one of the most popular beverages among the Indonesian population. The high consumer demand for iced tea highlights the stable and growing market potential of this product. Responding to this opportunity, a business innovation was launched in the form of an iced tea business package aimed at enhancing the economic value of raw materials and empowering local communities. According to Indonesia’s Central Statistics Agency (BPS), national tea production reached 94.1 tons in 2021, showing a 20.3% increase from the previous year. The majority of tea production in Indonesia comes from West Java Province, which also has the largest tea plantation area in the country, reaching 86,832 hectares. This significant potential indicates that the availability of raw tea materials strongly supports the growth of tea-based beverage industries. Through this iced tea business program, it is expected that new business opportunities will emerge, increasing the economic value of local tea products and creating employment for surrounding communities. The business also holds considerable potential for sustainable development in light of the ongoing trend of ready-to-drink beverages.Keyword : Tea, Iced Tea, Beverage Industry, Value-Added Product, Business Opportunity, Local Economy
ANALISIS PENGARUH PEMASARAN DIGITAL TERHADAP PENJUALAN PRODUK UMKM FASHION (STUDI KASUS : MALESSA FASHION) Rahmawati, Arista Juni; Utomo, Yuni Prihadi
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 4 No. 1 (2026)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v4i1.580

Abstract

This study aims to analyze the influence of digital marketing on product sales in fashion MSMEs, with a case study focusing on Malessa Fashion. In the midst of the digitalization era, MSMEs are required to adapt to technological changes, one of which is through the implementation of digital marketing strategies. In this study, a qualitative approach was used with a semi-structured interview method involving business owners as the main source of information. The results of the study show that Malessa Fashion utilizes three main digital platforms, namely Instagram, Facebook, and WhatsApp Business, as a means of promotion, communication, and distribution of information about products. The marketing strategy implemented has proven effective in increasing sales and expanding market reach. The data shows a significant increase in turnover and net profit after the digital marketing strategy was implemented consistently. However, there are still several aspects that need to be improved, especially in terms of the quality of visual content, consistent uploads, and optimization of interaction features on each platform. Therefore, this study recommends improving the quality of visuals and digital interactions to strengthen consumer loyalty and increase business competitiveness.

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