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Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi
Published by Universitas Muhammadiyah Surakarta
ISSN : -     EISSN : 29862027     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi publishes high quality research papers in all areas of economic and business, and in closely related fields of economics. The Journal is interested in both theoretical and applied research with an emphasis on topics in management, accounting, and economic development. The Journal publishes an issue quarterly. The issue typically deals with an important research topic and is edited by a recognized expert in the field
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekomomi dan Ekonometrika
Articles 143 Documents
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DIGITAL MARKETING USAHA TOTEBAG BARCODE DALAM PENINGKATAN KAPABILITAS MAHASISWA MELALUI WIRAUSAHA MERDEKA Kusuma, Viqie Aria; Setyowati, Eni
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 3 No. 4 (2025)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v3i4.539

Abstract

The eco-friendly totebag business is growing in response to the increasing awareness of the importance of reducing plastic waste (Zero Waste). This study explores the digital marketing for the Barcode totebag business using a SWOT analysis approach, aiming to improve students' capabilities through the Independent Entrepreneurship program. The main focus of this study is the importance of creativity, independence, and innovation in entrepreneurship for students, as well as business opportunities that arise from the increasing public awareness of a sustainable lifestyle. By utilizing creative designs and quality materials, this totebag business has the potential to attract consumer interest, especially among young people. SWOT analysis is used to identify strengths, weaknesses, opportunities, and threats, and to formulate effective marketing strategies to increase competitiveness and minimize risks. The Independent Entrepreneurship program supports the use of natural materials and traditional batik designs, which appeal to young consumers and increase customer loyalty. With effective marketing strategies, such as the use of social media and collaboration, this business has the potential to grow and provide valuable entrepreneurial experience for students. In conclusion, the Barcode Totebag business has significant growth potential with the implementation of the right marketing strategy.
Analisis SWOT dan Inovasi Teknologi Digital untuk Keberlanjutan Produk Pandawalovs Ismawan, Alfarizi Dwi; Setyowati, Eni
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 3 No. 4 (2025)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v3i4.540

Abstract

Seiring dengan perkembangan teknologi digital, pola konsumsi masyarakat mengalami perubahan signifikan, mendorong pelaku industri kreatif untuk beradaptasi dengan strategi digital guna mempertahankan daya saing dan keberlanjutan produk. Penelitian ini bertujuan untuk menganalisis strategi keberlanjutan produk Pandawalovs melalui pendekatan SWOT serta inovasi teknologi digital. Metode penelitian yang digunakan adalah deskriptif kualitatif dengan studi kasus pada Pandawalovs, sebuah produk berbasis kreativitas yang beradaptasi dengan transformasi digital. Hasil analisis menunjukkan bahwa kekuatan utama Pandawalovs terletak pada kreativitas dan fleksibilitas dalam mengikuti tren pasar, sementara tantangan utama mencakup keterbatasan sumber daya dan persaingan pasar yang semakin ketat. Inovasi digital dalam pencatatan keuangan, pemasaran berbasis media sosial, serta pemanfaatan e-commerce terbukti meningkatkan efisiensi operasional dan memperluas jangkauan pasar. Penelitian ini menyimpulkan bahwa sinergi antara analisis SWOT dan pemanfaatan teknologi digital dapat menjadi strategi efektif dalam meningkatkan daya saing serta keberlanjutan produk di era digital yang terus berkembang.
Strategi Peningkatan Kesadaran Produk Berbasis Kelor (M. Oleifera) Melalui Kesadaran Masyarakat atas Stunting yang Terjadi di Desa Kayuapak Ramadhani, Afifah Novita; Aisyiah, Siti
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 3 No. 4 (2025)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v3i4.548

Abstract

Stunting is a significant health problem in Indonesia, especially in remote villages. This articleaims to maintain community awareness of the threat of stunting and increase the innovation of processed moringa leaves in Kayuapak Village through community empowerment by utilizing local potential, especially moringa leaves (Moringa oleifera). This activity was carried out through the Muhammadiyah Aisyiyah Community Service Program (KKNMAs) in Kayuapak Village, Sukoharjo, which focused on socialization, training, and processing of moringa-based products as a source of essential nutrients for children, adolescents and adults. The results showed an increase in community awareness of the importance of utilizing moringa leaves for stunting prevention as well as positive acceptance of moringa-based product innovations, such as donuts, onion sticks, and ice cream. Through this program, it is hoped that the stunting rate can continue to be reduced and public awareness of the importance of nutrition will increase.

Page 15 of 15 | Total Record : 143

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