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Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi
Published by Universitas Muhammadiyah Surakarta
ISSN : -     EISSN : 29862027     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi publishes high quality research papers in all areas of economic and business, and in closely related fields of economics. The Journal is interested in both theoretical and applied research with an emphasis on topics in management, accounting, and economic development. The Journal publishes an issue quarterly. The issue typically deals with an important research topic and is edited by a recognized expert in the field
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekomomi dan Ekonometrika
Articles 123 Documents
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Pengembangan Alternatif Strategi Pemasaran Dama Kara melalui Analisis Segmenting, Targeting, Positioning, dan Bauran Pemasaran Abdurrahman, Abrar Audi; Mutiara Amalia Widia Putri; Talitha Paramesti Nariswari; Bachtiar Farida Amri
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 2 No. 1 (2024)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v2i1.187

Abstract

Abstract Since its recognition as an Intangible Cultural Heritage by UNESCO in 2009, Batik, an art style originating from Indonesia, has gained significant attention. Batik is widely exported to various countries, both in the form of fabrics and apparel, with the main markets being the United States, Japan, and European countries. However, data shows that there has been a decline in export value from 2015 to 2021, which has encouraged business people in the batik industry in Indonesia to try to maximize the domestic market. The number of young people who are increasingly fond of using batik is an opportunity in Indonesia. Dama Kara is one of the clothing brands from Bandung that presents batik with a modern feel. Although it has many customers, Dama Kara still has to continue to innovate and develop markets in Indonesia and abroad to maintain its competitive advantage. Therefore, it is necessary to conduct research to find out Dama Kara's current position when compared to its competitors. This research was conducted with a qualitative approach and used secondary data obtained through observation. From the results of the research, it is known that Dama Kara implements a concentrated marketing strategy that targets young adults, likes local culture, and has a social spirit. When viewed through strategic group mapping by considering price and product variety, Dama Kara is in the middle position (medium price and medium product variety). To continue to be able to compete in the Indonesian and foreign batik markets, researchers developed a marketing strategy that can be implemented by Dama Kara. Keywords: batik, innovation, marketing strategy, marketing mix, strategic group mapping. Abstrak Batik, yang merupakan karya seni asal Indonesia, menjadi sorotan dunia sejak diresmikan sebagai Warisan Budaya Tak Benda oleh UNESCO pada tahun 2009. Batik banyak diekspor ke berbagai negara, baik dalam bentuk kain maupun pakaian jadi, dengan pasar utama yaitu Amerika Serikat, Jepang, dan negara-negara Eropa. Akan tetapi data menunjukkan bahwa terjadi penurunan nilai ekspor sejak tahun 2015 hingga 2021, di mana hal ini mendorong pelaku bisnis pada industri batik di Indonesia untuk mencoba memaksimalkan pasar domestik. Banyaknya generasi muda yang semakin gemar menggunakan batik menjadi peluang tersendiri di Indonesia. Dama Kara merupakan salah satu merek pakaian asal Bandung yang menghadirkan batik dengan nuansa modern. Meskipun telah memiliki banyak pelanggan, Dama Kara masih harus terus melakukan inovasi dan mengembangkan pasar di Indonesia dan mancanegara untuk bisa mempertahankan keunggulan kompetitifnya. Oleh karena itu, perlu dilakukan penelitian untuk bisa mengetahui posisi Dama Kara saat ini apabila dibandingkan dengan pesaingnya. Penelitian ini dilakukan dengan pendekatan kualitatif dan menggunakan data sekunder yang diperoleh melalui observasi. Dari hasil penelitian, diketahui bahwa Dama Kara menerapkan strategi pemasaran terkonsentrasi yang menargetkan dewasa muda, menyukai budaya lokal, dan berjiwa sosial. Apabila dilihat melalui strategic group mapping dengan mempertimbangkan harga dan variasi produk, Dama Kara berada di posisi tengah (harga sedang dan variasi produk sedang). Untuk terus bisa berkompetisi di pasar batik Indonesia dan Mancanegara, peneliti mengembangkan strategi pemasaran yang dapat diimplementasikan oleh Dama Kara. Kata kunci: batik, inovasi, strategi pemasaran, bauran pemasaran, strategic group mapping
A Strategi Komunikasi Paslon Prabowo Gibran dalam Meningkatkan Kesadaran dan Partisipasi Gen Z dan Milenial dalam Pemilu 2024 Ginasari, Wismayanti; Firmansyah; Putra Pamungkas, Yan Ridwan; Nadya Hapsari Thrisianingsih Sukandar
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 2 No. 1 (2024)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v2i1.188

Abstract

This research examines changes in Prabowo Subianto's political image and a campaign approach that is more attractive to the younger generation, especially millennials and Gen Z, in the context of the 2024 election in Indonesia. With a focus on the use of social media and innovative communication strategies, this research explores how candidate pair Prabowo and Gibran Rakabuming Raka use 'gemoy' imagery and creative gimmicks to create a unique impression and increase their popularity among young voters. Prabowo and Gibran's communication strategies are explained using PESTEL analysis, AIDA, communication strategy decisions, and the 6C Model. Research findings show that this approach is effective in attracting the attention, increasing popularity, and participation of young voters, who are an important segment in elections. Keyword: marketing communication strategies, campaign advertising, social media
EFEKTIVITAS STARTEGI KAMPANYE IKLAN EDUKASI BANK BCA “DON’T KNOW? KASIH NO!” TERHADAP MARAKNYA FENOMENA PHISHING DI MASYARAKAT Anita Kusumawati; Agita Sekar Nahdliyah Umami; Dian Hayyu Rana Muna; Tias Dwiko Ningsih; Akhfan Mustofa Lutfi
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 2 No. 1 (2024)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v2i1.190

Abstract

The increase in cyber crime in Indonesia, especially data theft through phishing activities, prompted Bank BCA to launch an educational campaign entitled "Don't Know? Love No!" as part of their broader anti-fraud initiative, #AwasModus, on social media platforms against the rise of phishing phenomena. Educational ad "Don't Know? Love No!" encourages people to "slow down and reflect" before taking any action, especially when accessing or receiving messages from obscure and suspicious sources, such as links via SMS, email, messaging apps, or social media. The purpose of this study was to evaluate the effectiveness and impact of BCA's anti-fraud education campaigns, revealing their effect on public awareness, perception, and behavior change in response to widespread cyber threats. Through thorough analysis, the study aims to provide insight into the campaign's success in encouraging a more discreet and informed online society, contributing to broader efforts in reducing the risk of cybercrime and raising cyber security awareness in Indonesia.Keywords: Effectiveness, phishing, educational campaign, awareness, perception
DINAMIKA PEMASARAN PRODUK B2C DI INDONESIA: TREN SOSIAL MEDIA, INFLUENCER, DAN STRATEGI DIFERENSIASI PRODUK DALAM STUDI KASUS KUE CROMBOLONI BUATAN MONSIEUR SPOON Nugroho, Adi; Andi Setiawan; Tamara Nur Aziza; Arizal Nur Dwinawan; Ayu Dwi Sukmawati
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 2 No. 1 (2024)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v2i1.191

Abstract

This research analyzes Monsieur Spoon's influencer marketing strategy through collaboration with Tasya Farasya in promoting cromboloni. Additionally, the study highlights several key aspects influencing Monsieur Spoon's success in the Indonesian culinary market. This research adopts a qualitative method utilizing secondary data as the primary source. Findings indicate that by employing suitable influencers and integrating their competitive advantages, Monsieur Spoon effectively reinforces its position as a market leader in the premium bakery industry in Indonesia.
JURNAL ANALISIS PENGUKURAN DAN PENGAKUAN AKUNTANSI PERSEDIAAN BERDASARKAN PSAK NO.14 PADA TOKO BUKET ALKHANSA CRAFT Wulandari, Arin Dwi; Andrian M. Fikri; Najwan Malika; Citra N. Sari; Fahana U. Sari
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 2 No. 1 (2024)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v2i1.192

Abstract

Inventory, or goods available for use in making a company's products, is a valuable asset in a company. The company can continue to operate with inventory. Alkhansa Craft Bouquet Shop is a business that operates in the bouquet sector which produces flower bouquets, snack bouquets, or other bouquets which are then sold for a profit. Alkhansa Craft Bouquet Shop is located on Jl. Rajawali Raya, Nilagraha, Gonilan, Kartasura District, Sukoharjo Regency, Central Java 57169. The purpose of conducting this research is to determine the accounting measurement and recognition of inventory based on PSAK No. 14 at the Alkhansa Craft Bouquet Shop. The method used in this research is a qualitative research method which is a method for describing the condition of a company using actual facts that occur in a company. This research concludes that the measurement and recognition of inventory accounting is based on PSAK No.14 at the Alkhansa Bouquet Shop Craft has not been implemented yet.
STRATEGI PEMASARAN PRODUSEN LURIK PRASOJO Fadhly, Fadhly Ahmadian; Eni Setyowati
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 2 No. 1 (2024)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v2i1.195

Abstract

Indonesia has many traditional cultural practices, including traditional lurik cloth, which originates from the Klaten region. This cloth is considered part of the culture of the Klaten people, and its use is still valid today. The development of the textile industry also influenced the use of lurik. Prasojo, the main producer of lurik, is a key player in the industry. The company has used lurik as a raw material since the 1950s. Marketing strategy includes positioning, product development, marketing budget, and promotion. Segmentation, targeting, and positioning are three key strategies that contribute to a company's success in marketing. Segmentation helps identify target audiences and create more focused and effective marketing strategies. In conclusion, Indonesia's cultural heritage is rich and diverse, with a variety of traditions and practices that contribute to a unique culture and identity.
Pengaruh Penggunaan Financial Technology QRIS (Quick Response Code Indonesian Standard) Terhadap Tingkat Pendapatan Pedagang Kaki Lima di Sekitar Universitas Muhammadiyah Surakarta Maulida Pangesti, Fania; Nadhiroh, Annisa Fitrotun; Ghuri, Erni; Tanjung, Dewi Sekar; Kusumaningrum, Dyah Ayu; Noor Adiba, Dira Rosyida
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 2 No. 1 (2024)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v2i1.196

Abstract

Quick Response Code Indonesian Standard or QRIS is a QR code network used by various Payment System Service Providers (PSSP). Most street vendors have implemented this payment method. For various reasons, one of which is to increase the amount of income because it is believed that the convenience provided by QRIS will be directly proportional to the income level of Street Vendors around the Muhammadiyah University of Surakarta. This research uses primary data and secondary data. Primary data was taken from a sample of street vendors around Muhammadiyah University, Surakarta. The sample was determined based on criteria determined by the researcher, namely 8 respondents. Meanwhile, secondary data was taken from journals and articles. The research method used is a descriptive qualitative method using in-depth interviews and data analysis using content analysis methods. Keyword: QRIS, Payment Methods and Street Vendors
ANALISIS PENGARUH FINANCIAL LEVERAGE TERHADAP NILAI PERUSAHAAN PADA PERUSAHAAN PERBANKAN Herliana, Arinda; Febiola Khoirunnisa; Wulan Alawiyah; Nasyiatu Niswah; Hilya Nur Syahidah
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 2 No. 1 (2024)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v2i1.198

Abstract

Company value is an important element of a company to build a good image in society, of course there are many influencing factors, one of which is financial leverage. The purpose of this research is to prove whether or not there is a relationship and influence between financial leverage (independent variable) and company value (dependent variable) on banking companies, taking data from the Indonesia Stock Exchange (BEI) in 2022. The data taken in the form of financial reports from 20 banking companies including: PT Bank Central Asia Tbk, PT Bank Rakyat Indonesia Tbk, PT Bank Negara Indonesia Tbk, PT Bank Mandiri Tbk, PT Bank Syariah Indonesia Tbk, PT Bank Tabungan Negara Tbk, PT Bank KB Bukopin Tbk , PT Bank Raya Indonesia Tbk, PT Bank Pembangunan Daerah Jawa Timur Tbk, PT Bank BTPN Syariah Tbk, PT Bank Jago Tbk, PT Bank Pembangunan Daerah Jawa Barat, PT Bank Neo Commerce tbk, PT Bank MNC Internasional Tbk, PT Bank CIMB Niaga Tbk , PT Bank Aladin Syariah Tbk, PT Bank Capital Indonesia Tbk, PT Bank Danamon Tbk, PT Bank Ganesha Tbk, PT Bank Permata Tbk. This research is accompanied by data that is tested using multiple regression tests and descriptive statistical tests which prove that there is an influence of financial leverage on company value.
PENGARUH KEPERCAYAAN TERHADAP MINAT INVESTASI OBLIGASI SYARIAH OLEH MAHASISWA UMS Rafif Adhyasta Azaria Aufa; Handini Nara Padya; Dewi Puspita Sari; Lucky Novandito; Putri Yufi Angraheni
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 2 No. 1 (2024)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v2i1.200

Abstract

Bonds are investments in the form of long-term debt securities that provide returns in the form of interest, but from a sharia perspective they are constructed as profit sharing on these returns. This research aims to find out whether students' beliefs can influence their interest in investing in bonds. This type of research is quantitative research that uses primary student data obtainedby distributing questionnaires to FEB UMS students class 2020 and 2021. The technique used to analyze the data in this research is simple linear regression. The results of this research show that there is an influence between students' self-confidence on their interest in investing in sharia bonds. The magnitude of the influence is less than 25% while the rest is caused by other factors. This research can be used as evaluation material to further increase interest in sharia bond investment, especially within the Islamic University environment.
THE IMPORTANCE OF UNDERSTANDING AND APPLYING ACCOUNTING SCIENCE TO BUSINESS QUALITY FOR MSME ACTORS Wardhani, Widia Pangesti Cahya; Adelia S.W. Ramadhan; Arzheti Z. Lubna; Amanda N.A. Safitri; Ivana Cahyaningrum
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 2 No. 1 (2024)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v2i1.201

Abstract

Understanding and applying accounting knowledge has a crucial role in improving business quality for Micro, Small and Medium Enterprises (MSMEs). This research aims to analyze the impact of understanding and doctrine of accounting science on the business quality of MSME actors. This research method involves surveys and data analysis from a number of MSME actors who apply accounting principles in their financial management. The application of accounting science in daily practice helps MSME actors in identifying areas of improvement, mitigating financial risks, and increasing operational efficiency. Additionally, a deep understanding of finance provides a solid foundation for strategic decision making, including capital management, business expansion, and appropriate market targeting. Thus, this research concludes that understanding and applying accounting knowledge has a strategic role in improving the quality of MSME businesses. Efforts to improve financial literacy and provide appropriate support can make a positive contribution to strengthening the MSME sector and driving overall economic growth.

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