Journal Development Manecos
Journal Development Manecos ISSN 29885957 is a peer-reviewed, open-access publication devoted to management and economics. This journal publishes original research and article reviews. The following subjects are suitable for publication: business economics, marketing management, finance management, strategic management, operations management, management control systems, human resource management, knowledge management, management accounting, management information systems, business ethics, and sustainability. The journal’s submissions will be evaluated with a blind review process. Journal Maneco is published by Pemuda Peduli Publikasi Insan Ilmiah Scieclouds Publishing with one volume per year.
Articles
35 Documents
<![CDATA[Marketing Channel Analyst ]]>
<![CDATA[Anggraeni, Andi Sri]]>
<![CDATA[ Journal Development Manecos Vol. 1 No. 1 (2023): Journal Development Manecos ]]>
Publisher : <![CDATA[Scieclouds Publishing ]]>
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DOI: 10.71435/604077
<![CDATA[This article discusses the analysis of the marketing channels involved in the process of making a product or service ready for use or consumption. This article aims to know and understand the meaning of the marketing channel, know the function of the marketing channel, know the levels that exist in the marketing channel and know how to make decisions in the marketing channel.]]>
<![CDATA[Marketing Management Pricing Strategy ]]>
<![CDATA[Rezki, Rezki]]>
<![CDATA[ Journal Development Manecos Vol. 1 No. 1 (2023): Journal Development Manecos ]]>
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DOI: 10.71435/604078
<![CDATA[This article discusses marketing strategies, which are closely related to market prices, where the price is the amount of money that must be spent by consumers to get the products or services they buy to meet their needs or wants and are generally expressed in monetary units. Therefore, the purpose of this article is that it is hoped that later readers will be able to understand matters relating to market strategy, pricing objectives, pricing methods, pricing strategies.]]>
<![CDATA[Marketing Management Analysis of Customer Relationship Marketing ]]>
<![CDATA[Syamsuddin, Fatimah]]>
<![CDATA[ Journal Development Manecos Vol. 1 No. 1 (2023): Journal Development Manecos ]]>
Publisher : <![CDATA[Scieclouds Publishing ]]>
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DOI: 10.71435/604079
<![CDATA[This article discusses customer relationship marketing, which is a marketing strategy currently carried out by many companies who want their customers or consumers to continue to buy their products or use their services. The purpose of this writing is to determine the meaning of Customer relationship marketing (CRM), to determine the objectives of Customer relationship marketing (CRM), to determine the benefits of Customer relationship marketing (CRM), to determine supporting technology Customer relationship marketing (CRM), to determine the Customer relationship approach marketing (CRM).]]>
<![CDATA[Marketing Strategy Implementation and Marketing Cases ]]>
<![CDATA[Kahfi, Fahrul]]>
<![CDATA[ Journal Development Manecos Vol. 1 No. 1 (2023): Journal Development Manecos ]]>
Publisher : <![CDATA[Scieclouds Publishing ]]>
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DOI: 10.71435/604080
<![CDATA[This article discusses the implementation of marketing strategies and cases in marketing. The purpose of this article is to determine the implementation of a conceptual strategy formulation that must be realized in action-oriented company operations and the role of organization in the success of strategies related to the issue of synergy in strategy implementation. This article is also useful for knowing the monitoring and evaluation of strategies in the company and knowing the processes and characteristics of an effective evaluation in the supervisory process.]]>
<![CDATA[Marketing Management Product Marketing Strategy Against Covid 19 ]]>
<![CDATA[Chenthasili, Semlith]]>
<![CDATA[ Journal Development Manecos Vol. 1 No. 1 (2023): Journal Development Manecos ]]>
Publisher : <![CDATA[Scieclouds Publishing ]]>
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DOI: 10.71435/604081
<![CDATA[This article discusses product marketing strategies during the Covid 19 period. The crisis that occurred during the ongoing Covid 19 pandemic has put pressure on SME businessmen to continue to survive. There are some businesses that are improving, while others are struggling for just a sale or two. The purpose of this article is to know the purpose of marketing, know the purpose of the product, know the intent of the marketing strategy, know what Covid 19 is, and hopefully be able to provide solutions related to product marketing problems affected by Covid 19.]]>
<![CDATA[The Impact of Foreign Direct Investment on Myanmar's Economic Growth and Financial Sector Development ]]>
<![CDATA[Nguyễn, Dương]]>;
<![CDATA[Kyaw, Aung]]>;
<![CDATA[Soe, Hlaing]]>
<![CDATA[ Journal Development Manecos Vol. 1 No. 2 (2023): Journal Development Manecos ]]>
Publisher : <![CDATA[Scieclouds Publishing ]]>
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DOI: 10.71435/604082
<![CDATA[The objective of this research is to investigate the effects of FDI on Myanmar’s development especially on manufacturing, service and infrastructure industries. The study adopts an explanatory quantitative research approach using Sectional data collected from reliable sources such as world bank and Directorate of Investment and Company Administration (DICA). The research methodology involves using regression analysis to assess the impact of FDI on the GDP growth, Pearson’s correlation analysis to measure the FDI’s correlation with employment and technology transfer as well as the use of Analysis of variance (ANOVA), whereby the economic performance sectors with FDI is compared to that of sectors without FDI. Estimations presented here show that FDI has positive effects on Myanmar’s economic growth, rising from 3%. 42% to 6. 85% post-FDI. New employment rates were also documented to have increased from 68. 2% to 73. 4%. Furthermore, the technology transfer also expanded significantly pointing to FDI as a means to build up Myanmar’s technological endowment. In light of the findings of the study, it is therefore argued that FDI has positively enhanced economic development but there is the need to redouble efforts in trying to address some of the key issues that FDI faces in the country like bureaucratic procedures and regulations.]]>
<![CDATA[Evaluating the Impact of Technology Investments on Economic Performance and Operational Efficiency in Diverse Industry Sectors ]]>
<![CDATA[Adelfrini, Nadhila]]>;
<![CDATA[Syamsurianti, Syamsurianti]]>;
<![CDATA[Shanaya, Shanty]]>
<![CDATA[ Journal Development Manecos Vol. 1 No. 2 (2023): Journal Development Manecos ]]>
Publisher : <![CDATA[Scieclouds Publishing ]]>
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DOI: 10.71435/604083
<![CDATA[This study explores the impact of strategic resource allocation on economic management excellence, focusing on profitability, return on investment (ROI), operational efficiency, and market share growth. Utilizing quantitative methods, including ANOVA and regression analysis, the research examines how varying levels of financial, technological, and human resource deployment influence these performance metrics across different industry sectors. The results reveal significant variations in economic outcomes based on resource allocation, highlighting the importance of tailored strategies for optimal performance. This study addresses gaps in the literature by providing empirical evidence of the direct effects of resource allocation on organizational success and offers insights for refining resource management practices.]]>
<![CDATA[Evaluating the Impact of Liquidity and Debt Management Strategies on Business Growth and Stability ]]>
<![CDATA[Ranha, Brithma]]>;
<![CDATA[Puja, Anjali]]>;
<![CDATA[Nirmala, Sarita]]>;
<![CDATA[Asha, Kiran]]>
<![CDATA[ Journal Development Manecos Vol. 1 No. 3 (2023): Journal Development Manecos ]]>
Publisher : <![CDATA[Scieclouds Publishing ]]>
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DOI: 10.71435/604084
<![CDATA[This paper explores how firms use assets and liabilities management strategies to enhance business prospects for growth as well as stability. As this was a quantitative study, data was collected from a diversity of firms that were stratified by size and type. An email based close ended structured questionnaire for liquidity management, debt management and investment strategies were used. Altogether, it can be concluded that the best practices in these management strategies demonstrated the largest growth in such factors as revenues and market shares. To examine the relationships between management practices and business outcomes both descriptive and inferential analyses – multiple regression and analysis of variance (ANOVA) – were used. Analyses showed that liquidity management stood out as the significant determinant of business stability; moreover, strategic investment in assets was closely associated with growth. To my knowledge, therefore, this research seeks to fill this explanatory gap by presenting current empirical data on asset and liability management with a view of showing how these management practices impact on organizational performance. These findings imply the need for organizations and firms to enhance strategic financial management can strategies, or mechanisms as tools of survival in competitive marketplaces]]>
<![CDATA[Comprehensive Economic Strategies for Advancing Development in the Digital Economy ]]>
<![CDATA[Tripathy, Pradeeth]]>;
<![CDATA[Tara, Kiran]]>;
<![CDATA[Niya, Aarush]]>
<![CDATA[ Journal Development Manecos Vol. 2 No. 2 (2024): Journal Development Manecos ]]>
Publisher : <![CDATA[Scieclouds Publishing ]]>
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DOI: 10.71435/604085
<![CDATA[This work aims at identifying the key elements that underpin the establishment of digital economy with emphasis on innovations, digital infrastructure, policies and education. Employing an exploratory, non-experimental, quantitative research design, survey data were obtained from 500 participants using a standardised and psychometrically sound questionnaire. The above multiple regressions confirmed that innovation leads to greater degrees of digital economic growth than the components of digital infrastructure, digitized regulations, and educational enablers. In doing so the results highlight the significance of these elements in the continuation of economic development in the post-industrial age. The study also validity and reliability of the survey instrument is confirmed through a pilot study with Cronbach’s alpha is 0. 78 and they are also all above the cutoff level of successful factor analysis. An analysis of variance indicated that there are no significant intersectorial and demographic differences in perceptions of effectiveness of digital strategies. Finally, this study contributes to the development of literature in the area of digital economics by establishing the importance of each of the quantitative predictors of Internet use and specifically identifying digital economic growth’s major factors. The results also presented relevant information for policymakers, educators, and businesses who would like to develop and improve the digital economic development sources and future. Future research should also try and establish these relationships within different settings and different populations in order to elaborate on this research.]]>
<![CDATA[Development of Managerial Skills for Success in a Dynamic Business Environment ]]>
<![CDATA[Dhuniganh, Ranesh]]>;
<![CDATA[Anjali, Niya]]>;
<![CDATA[Samarthy, Josh]]>
<![CDATA[ Journal Development Manecos Vol. 2 No. 2 (2024): Journal Development Manecos ]]>
Publisher : <![CDATA[Scieclouds Publishing ]]>
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DOI: 10.71435/604086
<![CDATA[This paper describes the process of managerial skill acquisition regarding the challenges and opportunities that arise from a changing environment. It highlights executive skills that include technological expertise, cultural sensitivity, leadership adaptability, analytical ability, and responsible management. Reporting the study as a quantitative research, data was sung from 250 managers in different industries using a structured questionnaire and analysed using SPSS version 26. The findings highlighted suggest there is significant positive relationship between managerial competencies and organizational performance. Technological skills and utilization of information in decision-making process demonstrated the highest levels of correlation with innovation and strategic performance. Furthermore, cultural awareness and managerial adaptability were critical when doing business in the increasingly integrated global economy and diverse employees. It was established that sustainability and ethical leadership positively influence corporate social responsibility and the longevity of business operations. In doing so, these findings enrich current literature by filling voids regarding the exact consequences of these competencies in modern management environments. Thus, the study draws the conclusion that managerial competencies should be an ongoing process which assists organizations to remain competitive and relevant in an evolving global economy. Subsequent research may examine the relationship and the specific implications of current up-and-coming technologies on different, more particular fields for managerial competencies.]]>
