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Journal Communication Spectrum: Capturing New Perspectives in Communication
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Published by Universitas Bakrie
ISSN : 20878850     EISSN : 26226405     DOI : -
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences
Journal Communication Spectrum Capturing New Perspectives in Communication, terbit dua kali setahun (Februari dan agustus) diiterbitkan oleh Program Studi Ilmu Komunikasi Fakultas Ekonomi dan Ilmu Sosial Universitas Bakrie (FEIS UB) sebagai media atau wacana persepektif baru di bidang ilmu Komunikasi.
Arjuna Subject : -
Articles 165 Documents
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THE PROBLEM OF DEEP COMMUNICATION IN CONTEMPORARY ETHICS EDUCATION Endro, Gunardi
Journal Communication Spectrum: Capturing New Perspectives in Communication Vol 12, No 1 (2022): February-July 2022
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v12i1.2222

Abstract

Contemporary developments in the fields Nanotechnology, Biotechnology, Information Technology and Cognitive Sciences (NBIC) have brought about industrial revolution 4.0 and society 5.0 which promises prospect of dramatic progress in human life but also risks complicated ethical issues and ethical dilemmas. It is therefore important to know how future generations will address these ethical problems and ethical dilemmas. Ethics education for Millennial and Generation Z is currently at stake as they will be the ones who will be involved in the development and application of those sciences and technologies. This research article aims to explore how the problem of declining deep communication essentially occurs in contemporary ethics education. To reach the aim, a traditional literature review in conjunction with qualitative meta-synthesis method was applied. The result shows that effective ethics education requires ethical discussions that take the form of deep communication to link its participants’ value systems. However, rapid development and frenzied use of digital information and communication technology (ICT) tend to influence Millennial and Generation Z more outward-oriented, accustomed to shallow communication, and eventually drown into weakened ability for deep communication. Recommendation to anticipate the problem is to intensively deploy creativity in using the digital information and communication technology (ICT) to provoke the emergence of the power of inward orientation through intrapersonal communication and self-reflection. To cite this article (7th APA style): Endro, G. (2022). The problem of deep communication in contemporary ethics education. Journal Communication Spectrum: Capturing New Perspectives in Communication, 12(1), 1-10. http://doi.org/10.36782/jcs.v12i1.2222 
THE INFLUENCE OF INTERNAL CORPORATE COMMUNICATION ON BRAND COMMUNITY Fortunisa, Ananda; Elsyah, Riska Dwinda
Journal Communication Spectrum: Capturing New Perspectives in Communication Vol 12, No 1 (2022): February-July 2022
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v11i2.2245

Abstract

Many companies implement brand community strategies to increase brand loyalty and brand engagement. Previous research on the brand community has focused more on the marketing aspect, with consumers as the target audience of the strategy. Many startup companies in Jakarta are adopting this strategy internally to increase employee engagement with the brand. This article further analyzes the brand community strategy in human resource management, which has been very little discussed by previous research. By hypothesizing that internal corporate communication is a factor that increases brand community strategy activities for employees, this study examined the relationship between internal corporate communication and brand community for millennial employees at digital startup companies in Jakarta. An online survey was conducted by distributing questionnaires to startup millennial employers and got 107 responses. SEM test analyzes the relationship between internal corporate communication (independent variable) and brand community (dependent variable). The dimensions used in this study's internal corporate communication variables refer to brand message effectiveness, brand feedback, and communication channels. In contrast, brand community variables' dimensions refer to the experience of information, socialization, human-machine interaction, and entertaining activity. This study's results indicate the company's internal communication management's strong influence on brand community activities. As novel insights, the results of this study are the first quantitative research to explain the relationship between internal corporate communication and the brand community, especially in the human resource management communications sphere. To cite this article (7th APA style): Fortunisa, A. & Elsyah, R. D.  (2022). The Influence of Internal Corporate Communication on Brand Community. Journal Communication Spectrum: Capturing New Perspectives in Communication, 12(1), 57-67. https://doi.org/10.36782/jcs.v12i1.2245 
THE NEW ETHIOPIAN HATE SPEECH AND DISINFORMATION PREVENTION PROCLAMATION: A Sign for Fracture of the Promises of the Reform?
Journal Communication Spectrum: Capturing New Perspectives in Communication Vol 12, No 2 (2022): August 2022 - January 2023
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v12i2.2186

Abstract

This article studies the new Hate Speech and Disinformation prevention and suppression proclamation No. 1185/2020 that the government of Ethiopia endorsed recently. Contrary to the promises of Reform by Prime Minister Abiy Ahmed in 2018, the Law that has been ratified in 2020. The study employed the method of 'Qualitative Case study' with 'Evidence of Effect' and Realist approaches to the systematic review of literature on Ethiopian Reform and the procedures followed to ratify the draft Bill. It analyzed the draft bill document as a case study reflecting the current state of media freedom in Ethiopia. Supported by some key informant interviews, related literature on media pluralism, press freedom, news reports, and International Organizations such as Human Rights Watch and UNESCO on Hate Speech and Disinformation Proclamation are examined. The result shows that PM Abiy Ahmed has been very ambitious in early actions and decisions in the reform process. However, the internal political crises created polarization in the contents of various media and compelled the draft Law's ratification. The Document of the Proclamation Lacked Clarity in the definition of terms. As a result, it created misunderstandings in the implementation and justifications of the ratified proclamation, as disinformation is only one element of different types of misinformation. It is also unclear why the proclamation repealed the article it assumed to repeal in the Criminal Code of the Federal Democratic Republic of Ethiopia, while there are other related articles. Furthermore, the Law will suppress press freedom and media pluralism which are potential democratic ideals as the country is heading for a democratic political transition. Therefore, to minimize government indiscretion, policymakers must reexamine the substance and drafting of the Law to close the gaps. To cite this article (7th APA style): Eranfeno, G. N. (2022). The new Ethiopian hate speech and disinformation prevention proclamation:  A sign for fracture of the promises of the reform? Journal Communication Spectrum: Capturing New Perspectives in Communication 12(2), 112-123. https://doi.org/10.36782/jcs.v12i2.2186
SEMIOTIC ANALYSIS OF THE LOVE MYSELF MESSAGE IN THE BTS SONG LYRICS 'EPIPHANY' Larasati, Maria Fransiska; Daniar, Agus; Marta, Rustono Farady
Journal Communication Spectrum: Capturing New Perspectives in Communication Vol 12, No 1 (2022): February-July 2022
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v12i1.2183

Abstract

The song is one of the communication media that can spread messages. In a song lyric, there is a meaning to be conveyed from the creator and singer to the audience. This study determines the meaning of the message of love myself, raised by the South Korean boyband, BTS, through their song entitled Epiphany. 4 aspects of self-love must be met by someone to love oneself, namely self-awareness, self-worth, self-esteem, and self-care. This study examines whether the Epiphany song sung by BTS contains these four aspects of self-love. This research uses Ferdinand de Saussure's semiotic analysis method. The data were analyzed by determining the signifier and the signified in the lyrics of the Epiphany song. The findings show that the song Epiphany lyrics contain four self-love aspects. Self-awareness is a person's awareness that comes from the individual's thought process. The song's lyrics describe how a person begins to realize and begins to ask himself that his attitude in living life is not as it should be. The next stage is self-worth, when a person has confidence in himself. The lyrics of the song, it is described the emergence of awareness that he is valuable regardless of the shortcomings he has. The third stage of self-love is self-esteem, where an individual feels satisfied with himself and comfortable with the conditions that exist in himself and his environment. In the song lyrics, it is described that a person is aware of loving himself and accepting himself as he is. The self-care stage is the last stage where in the song lyrics, it is described that a person must take care of themselves by not hurting themselves physically and psychologically To cite this article (7th APA style): Larasati, M. F., Daniar, A., & Marta, R. F. (2022). Semiotic analysis of the love myself message in the BTS song lyrics "epiphany". Journal Communication Spectrum: Capturing New Perspectives in Communication 12(1), 68-76. https://doi.org/10.36782/jcs.v12i1.2183
THE ROLE OF ONLINE NEWS CONSUMERS IN LESSENING THE EXTENT OF MISINFORMATION ON SOCIAL MEDIA PLATFORMS
Journal Communication Spectrum: Capturing New Perspectives in Communication Vol 12, No 2 (2022): August 2022 - January 2023
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v12i2.2155

Abstract

This study looks into how people who read news online think about it and helps to reduce the amount of false information spread on social media. The goal of this study was to identify the tactics used by the media when confronted by opposing opinions from their audience in the social media sphere. Social media platforms are essential when people want to debate and get more information on news stories they believe to be false. This study focuses on the importance of a YouTube channel run by a global media outlet that broadcasts a conflicting story. The study used a thematic content qualitative analysis on a sampled comments and used ExportComments.com, a data extraction tool, to extract qualitative data from the YouTube channels. The study revealed that positive comments were followed by positive comments and vice versa. The commenters on these media also frequently search other social media for stories with a similar theme and compare the veracity and coherence of those stories' reported themes. Additionally, these commenters were prepared to defend stories that they believed to be inaccurate and assert that the media should uphold the principle of professionalism. Social media acts as a public sphere. It is not only a political sphere but also a place that is free from private ownership and censorship. The study established that the concept of the public sphere is likely to be abused when the media report conflicting stories that may not auger well with their audience. Although this theory guides the participation of users on the social media platforms, since most are free from the censorship of different players, the media tend to mute the comment sections of their pages for fear of further misinformation and criticism. Social media platforms offer people a reason to speak freely and demonstrate their sentiments openly. The study's results demonstrate that audiences play a significant role in correcting stories on social media, and that constructive journalism is required, with the media needing to play a better role. To cite this article (7th APA style): Ong’ong’a, D. O. (2022). The role of online news consumers in lessening the extent of misinformation on social media platforms? Journal Communication Spectrum: Capturing New Perspectives in Communication 12(2), 96-111. https://doi.org/10.36782/jcs.v12i2.2155
THE DAILY MAIL AND THE REBIRTH OF POPULIST JOURNALISM Utomo, Wisnu Prasetya
Journal Communication Spectrum: Capturing New Perspectives in Communication Vol 12, No 1 (2022): February-July 2022
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v12i1.2204

Abstract

This paper looks at the phenomenon of populist journalism using the Daily Mail in the UK as a case study. Borrowing the concept of mediatization from Couldry and Hepp (2017) and hybridity from Chadwick (2017), this paper elaborates populist journalism as an inseparable part of the rise of populism in various places. While the socio-political context is relatively new, the historical traces of populist journalism can be traced to the phenomenon of tabloid journalism that has emerged since the early 19th century. In other words, populist journalism is a new style of developing tabloid journalism as a consequence of structural changes in the media environment.  To cite this article (7th APA style): Utomo, W. P. (2022). The Daily Mail and the rebirth of populist journalism. Journal Communication Spectrum: Capturing New Perspectives in Communication 12(1), 29-39. http://dx.doi.org/https://doi.org/10.36782/jcs.v12i1.2204  
ONLINE LEARNING AND SOCIAL INTERACTION OF STUDENTS FROM RURAL FAMILIES
Journal Communication Spectrum: Capturing New Perspectives in Communication Vol 12, No 2 (2022): August 2022 - January 2023
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v12i2.2235

Abstract

The Covid-19 pandemic has made learning switch from face-to-face to online. This situation makes it possible for teachers and students to interact still and discuss online, using existing internet applications such as Whatsapp groups, Instagram lives, Zoom meetings, Google meet, and others. This study explores student interactions during online learning and describes how students feel while studying from home, especially in the rural milieu. Using a phenomenological approach, the researcher describes the phenomenon and reality from the subject's experience. The results showed that most elementary school students used their parents' cellphones so that social interaction between them was still intertwined. This nuance differs from junior and senior high school students who, on average, already have their device facilities, so they are not too dependent on their parents. The impact of this independence is the low level of social interaction between junior and senior high school students and their parents. However, the senior high school students stated that they tend to learn how to use social media to sell goods and connect with other people from different cultures. Socially, they also have new friends due to connecting with social media, even though, in reality, they are living in the countryside, with all its limitations. To cite this article (7th APA style): Yusnita, T., Adeni, S., & Harahap, M. A. (2022). Online learning and social interaction of students from rural famiies. Journal Communication Spectrum: Capturing New Perspectives in Communication 12(2), 146-154. https://doi.org/10.36782/jcs.v12i2.2235 
COMMUNICATION PATTERNS OF DEAF STUDENTS WITH HEARING LECTURER IN THE CLASSROOM
Journal Communication Spectrum: Capturing New Perspectives in Communication Vol 12, No 2 (2022): August 2022 - January 2023
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v12i2.2277

Abstract

Deaf people communicate differently, such as using sign language or writing. This communication style difference becomes a problem when a deaf person is in higher education, where most of the communication is verbal orally. Most deaf students in the university in Indonesia do not have a standardized facility to help them study in class; therefore, each student could have a different communication style during class lectures. This article identifies the classroom communication patterns between deaf students and hearing lecturers. The research's informants are deaf students from three universities in Central Java. The characteristics of the informant are; 1) deaf student, 2) use more than one communication medium, and 3) the communication with the teacher happened in the classroom (offline class). This study uses a qualitative approach with a phenomenological method to understand the phenomenon of deaf students in the classroom—data obtained through in-depth interviews and literature study. The results of this study indicate that deaf students have a variety of communication styles in classrooms, such as a mobile application called Live Transcribe, a note taker, and an interpreter. However, there are still many obstacles, such as the transcripts from the application that are not per the speech, note takers that do not give a piece of comprehensive information, and the limited number of interpreters. Therefore, the students must change the media communication regularly depending on the situation to overcome those problems. To cite this article (7th APA style): Aprilia, R. & Nisa, F. K. (2022). Communication patterns of deaf students with hearing lecturer in the classroom. Journal Communication Spectrum: Capturing New Perspectives in Communication 12(2), 135-145. https://doi.org/10.36782/jcs.v12i2.2277
STRATEGIC HEALTH RISK COMMUNICATION OF HIV/AIDS ON TWITTER ACCOUNT @hayVeeID
Journal Communication Spectrum: Capturing New Perspectives in Communication Vol 12, No 2 (2022): August 2022 - January 2023
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v12i2.2278

Abstract

This research defines the utilization of the Twitter account @hayVeeID as a strategic communication for health risk communication associated with HIV/AIDS. From year to year, the case of HIV is sadly still increasing. The age range that becomes the majority of the people living with HIV is 20 – 24 Years and 25 – 49 Years. Hence, it is necessary to see the other approach to communicating an infectious disease. The UK's Expert and NGOs propose that the government make online sex education because they are shy about discussing and asking questions if sex education is done in public. Since one of the causes of this infectious disease happens through sexual intercourse and sex education in Indonesia is still taboo, hayVee adapts this online campaign to reduce the number of cases and stigma. This study identifies whether the Twitter account of @hayVeeID can be used as a strategic communication for health risk communication and illustrates the usage of that Twitter account. Using the qualitative approach with an instrumental case study method shows that several aspects of strategic communication need to be improved, such as measurement and the time-bound to achieve their targets. In addition, the social media account of @hayVeeID can be used as well as strategic communication to alter the audience's cognitive, affective, and behavioral components. This finding follows the aspects of attitude change in risk communication. To cite this article (7th APA style): Kusuma, R. A. P., & Mulyasari, F. (2022). Strategic health risk communication of HIV/AIDS on twitter account @hayVeeID. Journal Communication Spectrum: Capturing New Perspectives in Communication 12(2), 124-134. https://doi.org/10.36782/jcs.v12i2.2278 
ASSESSING VIRTUAL REALITY MEDIA PRODUCTIONS: Findings from a Qualitative Analysis of Immersive Experiences in Climate Change as Offered via Oculus TV
Journal Communication Spectrum: Capturing New Perspectives in Communication Vol 12, No 2 (2022): August 2022 - January 2023
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v12i2.2284

Abstract

This study explores virtual reality (VR) uses in climate change storytelling. The study uses a mixed approach, i.e., qualitative content analysis, experiential media (EM) theoretical model, and the United Nation’s Intergovernmental Panel on Climate Change special report’s framework on the climate crisis. This study looks at nine different VR media productions on climate change available on the Oculus TV, a VR application by Meta Platforms Inc (formerly Facebook Inc). The nine VR media productions observation and experience involved the use of Oculus Quest 2 Head-Mounted Display (HMD) to understand: 1) to what extent do the VR media productions utilize six qualities of EM; 2) what themes do such VR media productions highlight pertaining to climate change, and 3) to what extent do such themes capture key points highlighted by the landmark IPCC 2018 special report’s framework. The findings revealed that all the nine VR media productions utilized limited qualities of EM, i.e., (1) interactivity, (2) immersion, (3) multisensory presentation, (4) algorithm and data, (5) first-person perspective, and (6) natural user interface. The findings also revealed five broad thematic categories, including global warming; biodiversity & endangered species; culture & traditions; conservation & disaster management; and agriculture, along with various sub-themes identified from all the nine VR media productions. The thematic analysis showed that the VR media productions utilized limited framing and contextualization of the issues pertaining to climate change — as opposed to the multidisciplinary approach that the IPCC report takes and offers as a framework to help people understand the gravity of the problem caused by climate change. The study extends the theoretical understanding of the role VR plays in highlighting the climate crisis and provides practical implications on the uses of VR for climate change storytelling and reporting. To cite this article (7th APA style): Iyer, S. R. (2022). Assessing virtual reality media productions: Findings from a qualitative analysis of immersive experiences in climate change as offered via Oculus TV. Journal Communication Spectrum: Capturing New Perspectives in Communication 12(2), 77-95. https://doi.org/10.36782/jcs.v12i2.2284

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