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Journal Communication Spectrum: Capturing New Perspectives in Communication
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Published by Universitas Bakrie
ISSN : 20878850     EISSN : 26226405     DOI : -
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences
Journal Communication Spectrum Capturing New Perspectives in Communication, terbit dua kali setahun (Februari dan agustus) diiterbitkan oleh Program Studi Ilmu Komunikasi Fakultas Ekonomi dan Ilmu Sosial Universitas Bakrie (FEIS UB) sebagai media atau wacana persepektif baru di bidang ilmu Komunikasi.
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Articles 165 Documents
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DOMESTIC VIOLENCE DURING THE COVID-19 PANDEMIC: Study on Magdelene.co Articles Ndruru, Greta Theresia; Dedees, Adek Risma
Journal Communication Spectrum: Capturing New Perspectives in Communication Vol 10, No 2 (2020): August 2020 - January 2021
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v10i2.2100

Abstract

The National Commission on Violence against Women (Komnas Perempuan) reports that there has been an increase in Domestic Violence (KDRT) during Large-Scale Social Restrictions (PSBB). The results of an online survey conducted by Komnas Perempuan led Magdalene.co to raise violence through the Safe Space channel specifically. Magdalene.co is a feminist online media that actively raises issues of gender and feminism. This study discusses what types of violence occur during the pandemic and how Magdalene.co raises domestic violence. This study uses a qualitative approach by conducting online observations of articles on the Safe Space channel presented during June 2020. This study also conducted interviews with the co-founder and reporter of Magdalene.co.  The results found that economic and psychological violence were the two types of violence that increased. These phenomena are due to the uncertain economic conditions during the pandemic. This research also found several efforts made by Magdalene.co in raising the issue of violence during the Covid-19 pandemic, one of which was by using a particular Safe Space channel. Launched June 2020, this channel collaborates with other institutions such as Komnas Perempuan and the "Apik" Legal Aid Institute. To cite this article (7th APA style):Nduru, G. T. & Dedees, A. R. (2020). Domestic Violence during the Covid-19 Pandemic: Study on Magdelene.co Articles. Journal Communication Spectrum: Capturing New Perspectives in Communication, 10(2), 83-93. http://dx.doi.org/10.36782/jcs.v10i2.2100 
DANCING WITH THE COVID-19 PANDEMIC: How Indonesian Ketofastosis Community Express their Healthy Lifestyle on Facebook Suryaman, Inge Salsabila; Wijaya, Bambang Sukma
Journal Communication Spectrum: Capturing New Perspectives in Communication Vol 10, No 2 (2020): August 2020 - January 2021
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v10i2.2099

Abstract

This article exposes how the Indonesian Ketofastosis (KF) community through the Facebook group expresses a healthy lifestyle, cultural practices online, views, and social movements related to the Covid-9 pandemic. Using the netnographic method, we found three main points that stand out in the community: 1) efforts to legitimize lifestyle, 2) sharing and caring practices, 3) social responsibility. Health issues related to Covid-19, such as 'Covid-19 victims mostly have high blood sugar history' or 'Ketoers are more immune than non-Ketoers,' becoming a "logical anchor" for some community members to strengthen their reasons for choosing the KF lifestyle. Several members also shared their experiences of living a healthy lifestyle in the face of the pandemic. Furthermore, administrators and several other members were motivated to carry out social activities by assisting frontline health workers who treat Covid-19 patients. It confirms that the Indonesian KF community has a sense of community as well as social responsibility. This study helps understand the micro-social phenomena associated with a pandemic outbreak. To cite this article (7th APA style):Suryaman, I. S. & Wijaya, B. S. (2020). Dancing with the Covid-19 Pandemic: How Indonesian Ketofastosis Community Express their Healthy Lifestyle on Facebook. Journal Communication Spectrum: Capturing New Perspectives in Communication, 10(2), xx-xx. http://dx.doi.org/10.36782/jcs.v10i2.2099 
CYBER PUBLIC RELATIONS STRATEGY IN ANTICIPATING THE PANDEMIC EFFECTS ON CAFÉ BUSINESS: The Case of #ngopidirumah Movement by Anomali Coffee Devita, Marliani; Kania, Dessy
Journal Communication Spectrum: Capturing New Perspectives in Communication Vol 10, No 2 (2020): August 2020 - January 2021
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v10i2.2101

Abstract

The COVID-19 pandemic triggered the #ngopidirumah movement, which was campaigned on social media by Anomali Coffee as a local coffee shop to adjust consumers' lifestyles during quarantine at home implementing Cyber ​​Public Relations (CPR). This article analyzes the performance of CPR in the #ngopidirumah movement on Instagram during the COVID-19 pandemic. The research method used is the case study approach, with data obtained through in-depth interviews, digital observation, and documentation. The findings show that the implementation of CPR by Anomali Coffee in the #ngopidirumah movement on Instagram makes it easy to access information for consumers who still want to enjoy cafe-style coffee at home. It suits CPR principles, namely Transparency, Internet Porosity, The Internet as An Agent, Richness in Content and Reach. This effort also positively impacts building good relations between Anomali Coffee and consumers in cyberspace during the pandemic. To cite this article (7th APA style):Devita, M. & Kania, D. (2020). Cyber Public Relations Strategy in Anticipating the Pandemic Effects on Café Business: The Case of #ngopidirumah Movement by Anomali Coffee. Journal Communication Spectrum: Capturing New Perspectives in Communication, 10(2), xx-xx. http://dx.doi.org/10.36782/jcs.v10i2.2101 
STUDENTS' RECEPTION OF COVID-19 NEWS ON CNN INDONESIA "GOOD MORNING" PROGRAM Rachma, Siti; Kholisoh, Nur
Journal Communication Spectrum: Capturing New Perspectives in Communication Vol 10, No 2 (2020): August 2020 - January 2021
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v10i2.2104

Abstract

The news of the coronavirus or Covid-19 has become a hot topic of discussion in the last few months. This article investigates the student's reception of the Corona Virus Alert segment broadcasted through the CNN Indonesia news program, "Good Morning." Using Stuart Hall's reception studies model, we conducted in-depth interviews with five students who watched Covid-19 news intensively on "Good Morning," CNN Indonesia. We found that students decode differently the meaning of messages conveyed by the information. Some coded the story in a hegemonic or dominant position --it means they agree with what and how the media frame the events and phenomena. On the other hand, some interpreted the meaning conveyed through the news with a different perspective, indicating they are in the oppositional position. They criticized the media for providing inaccurate, even factual, information. This study is vital in the midst of the Covid-19 pandemic information storm conveyed by both the media and the public. It becomes a reference for how the audience can interpret news differently and can share their interpretations with the community according to what they receive. To cite this article (7th APA style):Rachma, S. & Kholisoh, N. (2020). Students' Reception of Covid-19 News on CNN Indonesia "Good Morning" Program. Journal Communication Spectrum: Capturing New Perspectives in Communication, 10(2), xx-xx. http://dx.doi.org/10.36782/jcs.v10i2.2104 
DISCOURSE ANALYSIS IN THE PERSPECTIVE OF ERNESTO LACLAU AND CHANTAL MOUFFE Narwaya, St Tri Guntur
Journal Communication Spectrum: Capturing New Perspectives in Communication Vol 11, No 1 (2021): February - July 2021
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v11i1.2106

Abstract

This article elaborates on the discourse analysis approach developed by Ernesto Laclau and Chantal Mouffe. Laclau and Mouffe's ideas are still relatively new in the realm of communication studies in Indonesia. These two thinkers are more familiar with various contemporary political studies literature. Much of their theoretical arguments refer to the Neo-Marxist framework as well as the Post-structuralist perspective. This article provides the fundamental concepts developed by Laclau and Mouffe in assisting the broader socio-political discourse analysis. Laclau and Mouffe reject various basic assumptions from essentialism, foundationalism, discursive representationalism, and deconstructive approach. Using a critical literature review method, we examine the thoughts of Laclau and Mouffe in developing the discourse studies. Laclau and Mouffe's approach is practical for multiple communication studies such as political discourses, business communication, branding discourses, news analysis, and other social communication themes. It can be used to explore and study how, for example, a hegemonic discourse articulated in the practice of certain political discursive formation by various dominant political forces. Also, it is able to capture how a certain discursive topic negotiated and contested by various existing socio-political power. The implication can also extend to broader issues related to discursive practices because for Laclau and Mouffe, every social practice can be read from the lens of a discourse. To cite this article (7th APA style):Narwaya, S. T. G. (2021). Discourse Analysis in the Perspective of  Ernesto Laclau and Chantal Mouffe. Journal Communication Spectrum: Capturing New Perspectives in Communication, 11(1), 1-11. http://dx.doi.org/10.36782/jcs.v1i1.2106 
BRAND ACTIVATION AS THE EXTENSION OF MARKETING EVENT Wijaya, Bambang Sukma
Journal Communication Spectrum : Capturing New Perspectives in Communication Vol 4, No 1 (2014): February - July 2014
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v4i1.2119

Abstract

Brand activation strategy is currently a vehicle for many brands to get closer to consumers. Long before this phenomenon appeared, marketers were familiar with BTL or Below the Line as a complement to ATL or Above the Line activities, dominated by advertising in mainstream media. Then, creativity emerged by using events as a marketing tool. Why is the marketing event identified with brand activation? Why do brands need to be activated? What is activated? How to activate? This article examines the metamorphosis of the concept of brand activation. It explains how to implement an integrated brand activation (IBA) strategy, the types and spectrum of brand activation, as well as design, to turn on creativity so that brands are always active in consumers' minds using the T5 Strategy: Touch, Tease, Trap, Turn On, Tail and M-Triangle Capital: Message, Moment, Money. AKTIVASI MEREK SEBAGAI EKSTENSI AJANG PEMASARANStrategi brand activation atau aktivasi merek saat ini menjadi senjata andalan banyak merek untuk mendekatkan diri dengan konsumen. Padahal, jauh sebelum fenomena ini muncul, para pemasar mengenal istilah BTL atau Below the Line sebagai pelengkap kegiatan ATL atau Above the Line yang didominasi periklanan di media-media arus utama. Kemudian, kreativitas muncul dengan memanfaatkan event sebagai alat pemasaran. Lalu mengapa marketing event atau ajang pemasaran diidentikkan dengan aktivasi merek? Mengapa merek perlu diaktifkan? Apanya yang diaktifkan? (Message, Meaning, Reality, Sensation). Bagaimana mengaktifkan? Artikel ini mengkaji metamorphosis konsep aktivasi merek dan menjelaskan bagaimana strategi aktivasi merek yang komprehensif dapat dijalankan, jenis dan spektrum aktivasi merek, serta strategi menghidupkan kreativitas agar merek selalu aktif selamanya di benak konsumen dengan menggunakan T5 Strategy: Touch, Tease, Trap, Turn On, and Tail dan M-Triangle Capital: Message, Moment, Money. To cite this article (7th APA Style): Wijaya, B. S. (2014). Brand Activation as the Extension of Marketing Event. Journal Communication Spectrum: Capturing New Perspectives in Communication, 4(1), 13-23 
VILLAGE AND RURAL BRANDING: Strategies for Developing Distinctive Values in Rural Areas Wijaya, Bambang Sukma
Journal Communication Spectrum : Capturing New Perspectives in Communication Vol 7, No 2 (2017): August 2017 - January 2018
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v7i2.2125

Abstract

The development of geographical branding has made any place and space valuable if it is well communicated. This is no exception in the context of village and rural branding. Countries with rich villages and rural areas, such as Indonesia, should consider village and rural branding as a distinctive strategy in increasing the value of an area both economically, socially, culturally, and politically. Some research on village branding and a little on rural branding shows that there are complications and vagueness about the meaning of both. Moreover, the two terms' concepts are almost indistinguishable from other geographical branding concepts, such as place branding, city branding, destination branding, nation branding, or even tourism branding. Using self-reflectivity and in-depth literature review methods, this article clarifies the differences and similarities between the village and rural branding concepts. The seven strategic dimensions for developing village and rural distinctiveness are locality, rurality, spatiality, cultural identity, communality, naturalness, and homeliness. The difference between village branding and rural branding is related to the region's scope, the character of the space, and governmental administration.   PEMEREKAN DESA DAN PEDESAAN: Strategi untuk Mengembangkan Nilai-nilai Khas di Area PedesaanBerkembangnya geographical branding menjadikan tempat dan ruang apapun menjadi bernilai jika dikomunikasikan dengan baik. Tak terkecuali dalam konteks village dan rural branding. Negara-negara yang memiliki desa dan pedesaan yang kaya, seperti Indonesia, patut mempertimbangkan village dan rural branding sebagai strategi distingtif dalam meningkatkan nilai suatu wilayah baik secara ekonomis, sosial, budaya, dan politis. Beberapa riset tentang village branding dan sedikit tentang rural branding menunjukkan adanya komplikasi dan kompleksitas tentang makna keduanya. Bahkan, konsep kedua istilah itu hampir tak dapat dibedakan dengan konsep-konsep geographical branding lain seperti place branding, citybranding, destination branding, nation branding, atau bahkan tourism branding. Menggunakan metode self-reflectivity dan in-depth literature review, artikel ini mengklarifikasi perbedaan dan kesamaan konsep village dan rural branding, sehingga peneliti dapat mengidentifikasi yang mana yang paling tepat untuk menjadi kerangka teoretik riset mereka. Beberapa dimensi strategis untuk mengembangkan potensi kekhasan desa dan pedesaan adalah locality, rurality, spatiality, cultural identity, communality, naturalness, dan homeliness.  Perbedaan village branding dan rural branding terletak pada cakupan wilayah, karakter ruang, dan administrasi pemerintahan. To cite this article (7th APA Style):Wijaya, B. S. (2017). Village and Rural Branding: Strategies for Developing Distinctive Values in Rural Areas. Journal Communication Spectrum: Capturing New Perspectives in Communication, 7(2), 261-272. http://dx.doi.org/10.36782/jcs.v7i2.2125
PERPETUATING BEAUTY MYTH THROUGH SELFIE-EDITING Setyastuti, Mayda Putri; Sunuantari, Manik
Journal Communication Spectrum: Capturing New Perspectives in Communication Vol 11, No 1 (2021): February - July 2021
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v11i1.2128

Abstract

Selfie is a phenomenon that best represents popular culture in today's digital era. The trend in the use of smartphones with front cameras and social media has contributed to the creation of 93 million selfies per day from Android-based phones alone. In fact, selfies are not something completely spontaneous and authentic. Selfies go through a series of processes of production and curation in various ways to bring out the 'best version' of a person. The awareness that selfies shared via social media will be seen, even commented on by others, makes individuals take a number of ways to 'enhance' their appearance virtually. One way to improve the appearance of yourself on a selfie is to do selfie-editing. This practice has been practiced and widely accepted. Selfie-editing is the process of perfecting selfies before they are uploaded and shared via social media platforms, especially Instagram. Instagram is currently the most popular social media platform for users to publish their selfie and other photographic contents. This article attempts to explain the selfie-editing phenomenon as an individual effort to manage impressions through the concept of looking-glass self by Charles Horton Cooley. The research was conducted qualitatively, namely by conducting in-depth interviews with informants who are influencers on Instagram, as well as observing and analyzing selfies and photos published in each of the influencers' Instagram accounts. The three accounts that had been the object of this research are @cindaranii, @indripurwandari, and @ipehkhalifah. The three users consistently posted their selfies and self-portraits with various arrangements in their Instagram feeds, as they have thousands of Instagram followers. The findings show that selfies undergo some specific and organized process which can be classified into 3 phases: Pre-production, Production, and Post-Production. These processes indicate that a selfie needs to meet some criteria prior to its uploads in Instagram. This study also found that selfie-editing or photo-editing is certain, but such editing and modification process should deliver a natural and effortless look, the least fabricated it could be. This indicates that selfie-editing is not only a form of impression management on social media, but also a form of censorship action according to the myth of beauty, even though the internet and social media are often perceived as a free and democratic medium. Keywords: Selfie, Selfie-editing, Looking-glass self, Self-censorship, Beauty Myth To cite this article (7th APA style):Setyastuti, M. P., & Sunuantari, M. (2021). Perpetuating beauty myth through selfie-editing in Instagram. Journal Communication Spectrum: Capturing New Perspectives in Communication, 11(1), 26-38. http://dx.doi.org/10.36782/jcs.v11i1.2128
THE INFLUENCE OF E-CONSUMERS' MOTIVATION TOWARD ATTITUDE AND SATISFACTION: The Uses and Gratifications Approach Hermawan, Herry
Journal Communication Spectrum: Capturing New Perspectives in Communication Vol 11, No 1 (2021): February - July 2021
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v11i1.2133

Abstract

This study examines the influences of entertainment, informativeness, and Web irritation on attitude toward online shopping and satisfaction in online shopping. Particularly, satisfaction in online shopping is explored as the consequences of attitude toward online shopping, while informativeness, entertainment, and irritation are the antecedents of attitude toward online shopping. Data were collected through a quantitative study applying an online questionnaire carried out in 2020, using a representative sample. Findings showed that attitude toward online shopping is determined by entertainment, while informativeness does not significantly affect consumers’ attitude toward online shopping. Web irritation was also found to be of equal importance in influencing the formation of consumers’ attitudes toward online shopping but in a negative manner. This suggests that Web irritation on online shopping sites has a significant influence on consumers. If online shopping sites are irritating, then consumers form negative attitudes toward online shopping. This study also found that consumers’ satisfaction to shop online is determined by their attitude toward online shopping. The findings contribute to the evolution of the Uses and Gratification Theory, particularly in online shopping in developing countries like Indonesia. This study provides implications to e-business, marketers, and website system developers of online shopping sites dealing with products. To cite this article (7th APA style):Hermawan, H. (2021). The influence of e-consumers’ motivation toward attitude and satisfaction: the Uses and Gratifications approach. Journal Communication Spectrum: Capturing New Perspectives in Communication, 11(1), 52-63. http://dx.doi.org/10.36782/jcs.v1i1.2133
UTILIZATION OF COVID-19 DIGITAL MEDIA LITERACY THROUGH THE NEW HABIT MARBLE ONLINE GAME IN EARLY CHILDREN Kurniawati, Laurencia Steffanie Mega Wijaya; Marta, Rustono Farady; Amanda, Mercedes
Journal Communication Spectrum: Capturing New Perspectives in Communication Vol 10, No 2 (2020): August 2020 - January 2021
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v10i2.2142

Abstract

Abstract The rapidly developing communication and information technology has forced government agencies to adapt by disseminating information or educating the public through digital media. MARBEL online games with the theme of new habits provide a means of disseminating education related to the importance of maintaining a clean and healthy body, especially for early childhood. This study aims to analyze the content of the game using Philip Mayring's qualitative content analysis method regarding categorized interpretations based on characteristics in a reality, which in this study is a game for early childhood MARBEL New Habits. This is in line with government policies and efforts to harmonize community activities in the new normal era. In addition, it is also supported by the optimization of the use of Digital Media Literacy as a theoretical framework that is presented to understand the importance of technological advances in the midst of the COVID-19 Pandemic, this conceptual dimension that is comprehensively discussed also functions as a cognitive construction tool for early childhood related to a new hygiene culture known as a protocol. health. The results of this study show that the ability to play online which is close to the child's environment can have a significant positive effect, especially on new habits of early childhood, as well as show that technological advances provide opportunities for policymakers to disseminate information and education to the community. Keywords: Content Analysis, Mayring, MARBEL Online Game, COVID-19, Digital Media Literacy. Abstrak Teknologi komunikasi dan informasi yang berkembang pesat membuat lembaga pemerintah harus ikut beradaptasi dengan melakukan penyebaran informasi ataupun edukasi masyarakat melalui media digital. Permainan daring MARBEL dengan tema kebiasaan baru memberikan sarana dalam penyebaran edukasi terkait pentingnya menjaga kebersihan dan kesehatan tubuh khususnya bagi anak usia dini. Penelitian ini bertujuan menganalisis konten permainan tersebut menggunakan metode analisis isi kualitatif Philip Mayring mengenai interpretasi yang dikategorisasikan berdasarkan karakteristik dalam sebuah realitas, yang dalam penelitian ini adalah permainan bagi anak usia dini MARBEL Kebiasaan Baru. Hal ini sejalan dengan kebijakan dan upaya pemerintah guna menyelaraskan aktivitas masyarakat dapat berlangsung dengan baik di era new normal. Selain itu juga ditunjang optimalisasi penggunaan Literasi Media Digital sebagai rerangka teoritis yang dihadirkan untuk memahami pentingnya kemajuan teknologi di tengah Pandemik COVID-19, dimensi konsptual yang dibahas secara komprenhensif ini difungsikan pula sebagai alat konstruksi kognitif anak usia dini terkait budaya kebersihan baru yang dikenal sebagai protokol kesehatan. Hasil dari penelitian ini memperlihatkan kemampuan permainan daring yang berada dekat pada lingkungan anak dapat memberikan pengaruh positif khususnya pada kebiasaan baru anak usia dini secara signifikan sekaligus memperlihatkan bahwa kemajuan teknologi memberikan peluang bagi pemangku kebijakan dalam penyebaran informasi maupun edukasi kepada masyarakat. Kata kunci: Analisis Konten, Mayring, MARBEL, COVID-19, Literasi Media Digital. To cite this article (7th APA style):Kurniawati, L. S. M. W., Marta, R. F. & Amanda, M. (2020). Utilization of Covid-19 Digital Media Literacy through the New Habit Marble Online Game in Early Children. Journal Communication Spectrum: Capturing New Perspectives in Communication, 10(2), 105-115. http://dx.doi.org/10.36782/jcs.v10i2.2142  

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