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Journal Communication Spectrum: Capturing New Perspectives in Communication
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Published by Universitas Bakrie
ISSN : 20878850     EISSN : 26226405     DOI : -
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences
Journal Communication Spectrum Capturing New Perspectives in Communication, terbit dua kali setahun (Februari dan agustus) diiterbitkan oleh Program Studi Ilmu Komunikasi Fakultas Ekonomi dan Ilmu Sosial Universitas Bakrie (FEIS UB) sebagai media atau wacana persepektif baru di bidang ilmu Komunikasi.
Arjuna Subject : -
Articles 165 Documents
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“AM I CREATIVE ENOUGH OR PERFECTLY CHARMING?” Gender Comparison of How Millennials Represent themselves on Instagram Sosiawan, Edwi Arief; Wibowo, Rudi
Journal Communication Spectrum: Capturing New Perspectives in Communication Vol 11, No 1 (2021): February - July 2021
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v11i1.2151

Abstract

Photos uploaded by the millennial generation are the process of re-purposing the means of photography in the form of self-representation as a way to construct their identity. This self-identity construction process also involves gender roles related facts that demonstrate various behaviors in the social media use. Photos posted as self-representation are not only getting a normative or supportive response in the caption as a comment or like, but also bringing up cases and problems. This article figures out the gender comparison in the self-identity construction of the millennial generation in social media Instagram. The netnography (virtual ethnography) method used to interpret the phenomenon of the daily behavior of the millennial generation on Instagram. Primary data derived from hypertext interactions with the millennial generation of Instagram users. The findings point that the male millennial prefer to present themselves as an intimate and friendly person who is close to the family in daily life. They are also more oriented towards presenting their preferences and hobbies by visualizing symbols related to them, such as highlighting creativity with tools used as photo and video cameras. While the female millennial tend to dislike daily show because it is considered a private matter. However, they like to show their identity through fashion or clothing known as OOTD, highlight their creative products, and more focus on themselves. To cite this article (7th APA style):Sosiawan, E. A. & Wibowo, R. (2021). "Am I creative enough or perfectly charming?" Gender comparison of how millennials represent themselves on Instagram. Journal Communication Spectrum: Capturing New Perspectives in Communication, 11(1), 64-73. http://dx.doi.org/10.36782/jcs.v1i1.2151 
GOVERNMENTAL BRANDING AS STRATEGY TO BUILD PUBLIC'S TRUST, LOYALTY, AND PARTICIPATION Wijaya, Bambang Sukma
Journal Communication Spectrum: Capturing New Perspectives in Communication Vol 8, No 2 (2018): August 2018 - January 2019
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v8i2.2152

Abstract

Increasing public expectations requires government institutions to improve themselves. Like a brand, the government needs a unique, structured, and integrated strategy to focus more on the target. However, the main problems in communicating government-related values ​​are trust, loyalty, and participation. This challenge is usually due to the perception, reputation, and credibility constraints of the parties involved in government affairs. Thus, Governmental Branding is an effort by the government or government-related institutions to gain and increase public trust, participation, and loyalty through communication, activation, and amplification of governmental values related to citizens' needs, aspirations, problems, and interests. This article proposes how governmental branding can be systematically built to form a good perception, affection, and impression of government and its attributes to help communicate governmental values ​​well and reduce constraints and adverse effects. There are various dimensions and aspects related to governmental branding, namely 1) Behavioral Dimensions (ranging from public awareness to loyalty), 2) Managerial Dimensions (ranging from governance to efficiency), 3) Physical Dimensions (ranging from distinctive identity signifiers to resources and environmental issues), 4) Relational Dimensions (ranging from public relations to the private sector), 5) Sociocultural Dimensions (ranging from philanthropic efforts to community development), 6) Representational Dimensions (ranging from communication and dialog to constructive narratives), 7) Financial Dimensions (ranging from investment perception to debt), and 8) Political Dimensions (ranging from policies to political trust). GOVERNMENTAL BRANDING SEBAGAI STRATEGI UNTUK MEMBANGUN KEPERCAYAAN, LOYALITAS, DAN PARTISIPASI MASYARAKATEkspektasi publik yang semakin meningkat terhadap kinerja pemerintah saat ini membuat lembaga-lembaga pemerintahan dituntut untuk berbenah diri. Layaknya sebuah merek, pemerintahan pun membutuhkan strategi yang unik, terstruktur, dan terpadu agar lebih fokus dan tepat sasaran. Namun, problem utama dalam mengomunikasikan nilai-nilai terkait pemerintahan kepada publik adalah kepercayaan, loyalitas, dan partisipasi. Hal ini biasanya dikarenakan adanya kendala persepsi, reputasi, dan kredibilitas dari pihak-pihak yang terlibat dalam urusan pemerintahan tersebut. Karena itu, Governmental Branding dapat didefinisikan sebagai upaya yang dilakukan pemerintah atau lembaga terkait pemerintahan dalam meraih dan meningkatkan kepercayaan, partisipasi, dan loyalitas publik dalam menjalankan program dan aktivitas pemerintahan melalui komunikasi, aktivasi, dan amplifikasi nilai-nilai pemerintahan yang berkaitan dengan kebutuhan, aspirasi, problem, dan kepentingan warga. Artikel ini mengusulkan bagaimana governmental branding dapat dibangun secara sistematis untuk membentuk persepsi, afeksi, dan kesan atau tanda jejak yang baik terkait pemerintahan dan atribut-atributnya sehingga membantu dalam mengomunikasikan nilai-nilai governmental dengan baik dan mereduksi kendala-kendala dan efek negatif. Ada berbagai dimensi dan aspek terkait governmental branding, yakni 1) Dimensi Perilaku (mulai dari kesadaran publik hingga loyalitas), 2) Dimensi Manajerial (mulai dari  governance hingga efisiensi), 3) Dimensi Fisikal (mulai dari penanda identitas distingtif hingga sumberdaya dan isu lingkungan), 4) Dimensi Relasional (mulai dari relasi-relasi publik hingga sektor swasta), 5) Dimensi Sosiokultural (mulai dari upaya-upaya filantrofis hingga pengembangan masyarakat), 6) Dimensi Representasional (mulai dari komunikasi dan dialog hingga narasi-narasi konstruktif), 7) Dimensi Finansial (mulai dari persepsi investasi hingga pengelolaan utang), dan 8) Dimensi Politis (mulai dari pengembangan produk-produk kebijakan hingga amanah politik). To cite this article (7th APA style):Wijaya, B. S. (2018). Governmental Branding as Strategy to Build Public's Trust, Loyalty, and Participation. Journal Communication Spectrum: Capturing New Perspectives in Communication, 8(2), 232-255. http://dx.doi.org/10.36782/jcs.v8i2.2152
BRANDMORPHOSIS THEORY: How Brands Evolve and Adapt Wijaya, Bambang Sukma
Journal Communication Spectrum : Capturing New Perspectives in Communication Vol 2, No 2 (2012): August 2012 - January 2013
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v2i2.2161

Abstract

The journey, change, evolution, and metamorphosis of a brand's life can be read through a biographical narrative approach called Brandmorphosis. Thus, Brandmorphosis is a description of the journey, evolution, and metamorphosis of a brand's life which is studied from three important dimensions, namely narrative, transformative, and retrospective. In every story, there is always a dynamic plot, setting, characters, conflict, and climax/anti-climax. Several aspects in the narrative dimension, including Brand Story, Brand Genre, Brand Settings, Brand Characters, Brand Conflicts, and Brand Climax/Anti-Climax. From this story (narrative dimension) we can read the romance of a brand's life struggle from surviving, dodging, rising, falling, sliding smoothly to tripping over various obstacles, rising again, succeeding, failing, and other stories. From a change (transformative dimension) we can know when, how, and why the change occurred or was carried out, what new value is offered from the change, and how its impact. For that, aspects in the transformative dimension are Brand Reformation (rejuvenating, re-branding/rebranding, reincarnating, and revitalizing) and Brand Expansion (extending, proliferating, corporatizing). Meanwhile, from a reflection (retrospective dimension), we can reflect on important, historic, influential, and unforgettable moments in life. Therefore, aspects in the retrospective dimension include Historic Moments, Heroic Moments, Dramatic Moments, and Turning-point Moments. Of course, those moments carry a special meaning, awaken, remind, and give new energy for the next life journey.  TEORI BRANDMORFOSIS: Bagaimana Merek Berevolusi dan Beradaptasi Perjalanan, perubahan, evolusi dan metamorfosis hidup merek pun dapat dibaca melalui pendekatan naratif biografis yang dinamakan Brandmorphosis. Dengan demikian, Brandmorphosis adalah gambaran perjalanan, evolusi dan metamorfosis hidup merek yang dikaji dari tiga aspek penting yakni narasi, transformasi, dan retrospeksi.  Dalam setiap cerita, selalu ada plot, latar, karakter, konflik dan klimaks/antiklimaks yang bersifat dinamis. Maka beberapa aspek dalam dimensi naratif, di antaranya Brand Story, Brand Genre, Brand Setting, Brand Characters, Brand Conflicts, dan Brand Climax/Anti-Climax. Dari cerita (narasi) ini kita dapat membaca romantika perjuangan hidup merek dari bertahan, berkelit, naik, turun, meluncur mulus hingga tersandung berbagai rintangan, bangkit lagi, sukses, gagal, dan  kisah-kisah lainnya. Dari perubahan (transformasi) kita dapat mengetahui kapan, bagaimana dan kenapa perubahan itu terjadi atau dilakukan, nilai baru apa yang ditawarkan dari perubahan itu, dan bagaimana dampaknya. Untuk itu aspek-aspek dalam dimensi transformative adalah Brand Reformation (rejuvenating, re-branding/rebranding, reincarnating, revitalizing) dan Brand Expansion (extending, proliferating, corporatizing). Dari renungan (retrospeksi), kita dapat bercermin pada momen-momen penting, bersejarah, berpengaruh dan tak terlupakan dalam hidup.  Sehingga aspek-aspek dalam dimensi retrospektif mencakup Historic Moments, Heroic Moments, Dramatic Moments, dan Turning-point Moments. Momen-momen itu tentu membawa makna khusus, menyadarkan, mengingatkan, dan memberi energi baru untuk perjalanan hidup selanjutnya. To cite this article (7th APA style):Wijaya, B. S. (2012). Brandmorphosis Theory: How Brands Evolve and Adapt. Journal Communication Spectrum, 2(2), 215-225 
HOW AN EX-CONVICT CHILD SURVIVES: Self-Conception, Symbolic Interaction, and Interpersonal Communication Saputra, Edrizal; Putri, Dianingtyas M.
Journal Communication Spectrum: Capturing New Perspectives in Communication Vol 11, No 2 (2021): August 2021 - January 2022
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v11i2.2025

Abstract

This article analyzes the process of forming RF’s self-concept before and after he was in Lembaga Pembinaan Khusus Anak (LPKA), the term for juvenile prison. The analysis uses the theory of symbolic interactionism by George Herbert Mead, dimensions of self-concept by Fitts, and interpersonal communication by Joseph A. DeVito, with a single case study method. The results showed that the self-concept of RF tends to be positive during and after leaving LPKA. The internal dimensions of RF’s self-concept are his emotionally intelligent identity and achievers; that behavior shows his positive self-disclosure and self-acceptance. Meanwhile, the external RF’s self-concept dimension is physical self-concept and confidence in his appearance. His self-concept speaks of happiness in public. RF’s social self-concept is happy to socialize with everyone, RF’s moral self-concept is that RF feels patient, and RF’s family self-concept is to help his family economy with halal work. In interpersonal communication, RF is now good at communicating his uniqueness, making reputation enhancements with a positive self-concept, and has made his work environment a lively community.To cite this article (7th APA style): Saputra, E. & Putri, D. M. (2021). How an ex-convict child survives: Self-conception, symbolic interaction, and interpersonal communication. Journal Communication Spectrum: Capturing New Perspectives in Communication, 11(2), 95-107. http://dx.doi.org/10.36782/jcs.v11i2.2025 
THE PRACTICE OF DIGITAL PAYMENT CULTURE ON JUMP START COFFEE MACHINES: A Consumer FGDnography of Bakrie University Students Selvonia, Fadelia; Kania, Dessy
Journal Communication Spectrum: Capturing New Perspectives in Communication Vol 11, No 2 (2021): August 2021 - January 2022
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v11i2.2023

Abstract

This article focuses on the behavior of student consumers about their experiences of purchases through e-wallets based on the stage of exposure, attention, and interpretation. The qualitative research was conducted using the FGDnography method, that is, a focus group discussion on the nature of the topic. The FGDnography was conducted for eight Bakrie University student participants, Jump Start Coffee consumers. The results show that the experience of Jump Start Coffee digital wallet payment methods at Bakrie University was practical and amusing because Jump Start Coffee vending machines provide a lot of convenience for consumers. Although there are some deficiencies, Jump Start Coffee is still considered a practical vending machine, including cashless payments that have fulfilled the lifestyle needs of millennial young people. To cite this article (7TH apa STYLE)::Selvonia, F. & Kania, D. (2021). The Practice of Digital Payment Culture on Jump Start Coffee Machines: A Consumer FGDnography of Bakrie University Students. Journal Communication Spectrum: Capturing New Perspectives in Communication, 11(2), 139-149. http://dx.doi.org/10.36782/jcs.v11i2.2023
DISSECTING THE GLOCALISATION OF CHINESE REALITY TV SHOWS Ong'ong'a, Oloo Daniel
Journal Communication Spectrum: Capturing New Perspectives in Communication Vol 11, No 2 (2021): August 2021 - January 2022
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v11i2.2035

Abstract

The Chinese media has expanded significantly in recent years along with the country's interest in investing in emerging nations as its relations with these nations deepen and with the spread of Chinese culture through the media. Since the Chinese government began implementing substantial projects in countries in Africa, the Caribbean, and Asia, the Chinese media has been distinguished by localizing its television programming to compete with the host countries and extending their feeling of soft power to these nations. The Chinese reality television programs have remained to be a staple of the television programming in their host nations despite encountering substantial hurdles related to cultural differences and technical advancement. Despite significant pushback from the initial global dominant media in these markets, Chinese reality television series have persisted to be part of the regular host countries' television program diet. As a result, this study examines these patterns with a focus on Chinese reality television shows that have entered the host countries' markets, as well as the motive for their evolution. The paper examines the extent to which states might use these tactics to balance their domestic production while maintaining friendly relations with China. It is critical to smidgeon the evolution of this critical phenomenon in the philosophical context of product internationalization and marketization. The article addresses these difficulties by drawing attention to them from many actors in this prominent field. This study is crucial because it debunks widespread myths about reality television, such as the notion that viewers should not expect spontaneous, unscripted programming. The morality of the claimed programming of reality television programs may even be considered. To cite this article (7th APA style): Ong’ong’a, O. D. (2021). Dissecting the glocalization of Chinese reality TV shows. Journal Communication Spectrum: Capturing New Perspectives in Communication, 11(2), 142-150. http://dx.doi.org/10.36782/jcs.v11i2.2035
CONSTRUCTING IDENTITY AND COMMUNALITY ON A SOCIAL MEDIA PLATFORM: An Exploration of #Igbotwitter Tweets Udenze, Silas
Journal Communication Spectrum: Capturing New Perspectives in Communication Vol 12, No 1 (2022): February-July 2022
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v11i2.2120

Abstract

Social media have a burgeoning on our lives as they have become avenues for the exhibition of life experiences, and they also a variety of dimensions regarding our position in the online and offline social life. These factors make individuals play certain characters in the social arena. Expanding on Vogel et al.'s (2014) idea of "fulfilling belongingness", this paper explores to what extent Igbos in diaspora use the Twitter hashtag to construct the Igbo identity and how the Twitter hashtag #Igbotwitter reflects a complex transnational dialogue about Igbo identity markers in a globalized media landscape. Adopting an interpretive thematic analysis and Dowdall and Golden's (1989) method for image analysis, the study analyzed 47 #Igbotwitter tweets shared by diaspora Nigerians. The analysis revealed some overarching themes like "The Igbos as Business-Minded People", "Cultural/Traditional Enthusiast", among others. This study draws attention to how social media provide users with a unique space to address cultural and socio-economic discourse, reconstruct identities, and refute cultural misconceptions on a transnational level. It further highlights how the users attempt to preserve and protect the Nigerian Igbo identity and also fulfil a sense of belongingness in the current networked media environment. This study contributes to the literature on identity construction on digital platforms, and by implication points to the intentional and positive use of social media to promote culture on a global scale.  To cite this article (7th APA style): Udenze, S. (2022). Constructing identity and communality on a social media platform: an exploration of #igbotwitter tweets. Journal Communication Spectrum: Capturing New Perspectives in Communication 12(1), 11-28. http://dx.doi.org/https://doi.org/10.36782/jcs.v11i2.2120 
FEMININISATION IN CHINESE DANMEI LITERATURE Wang, Aiqing
Journal Communication Spectrum: Capturing New Perspectives in Communication Vol 11, No 2 (2021): August 2021 - January 2022
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v11i2.2160

Abstract

耽美 danmei, the Chinese version of Boys Love (BL), literally means ‘addicted to beauty; indulgence in beauty’, and it denotes a literary genre featuring male-male romantic/homoerotic relationships produced for and consumed by 腐女 funü ‘rotten girls’. Although danmei literature and subculture emerged in China’s cyberspace in the 1990s, quasi-danmei depictions can be attested from works composed during the imperial period when male-male homosexuality involving feminine elements was embraced by elite culture. As a controversial, transgressive subcategory of Internet literature, danmei is attaining visibility and critical attention, yet more academic research is needed to comprehensively analyse this relatively new literary genre in a holistic manner. In this paper, I hermeneutically scrutinise a range of danmei fiction and investigate the phenomenon of feminisation prevalent in danmei writings. Currently, a prodigious amount of danmei narratives are characterised by feminisation of uke (bottom) and even seme (top) protagonists, embodied by characters’ epicene appearance, effeminate manners, transvestism and male pregnancy. Feminisation in danmei, however, is discrepant from fangirls’ act of nisu (泥塑/逆苏) that depicts male idols as adolescent girls and youthful women. The rationale for feminisation in danmei is partially attributed to female writers’ (un)intentional deviation from partner preferences of homosexual males, impinged on by the prevailing aesthetic trend of ‘soft masculinity’ and readers’ taste. More significantly, feminising male characters enables danmei creators to manipulate traditional gender roles and intensify the female gaze. Potentially, feminisation is the result of the increasing attention and readership of danmei literature in contemporary China. To cite this article (7th APA style):Wang, A. (2021).  Feminisation in Chinese Danmei Literature. Journal Communication Spectrum: Capturing New Perspectives in Communication 11(2), 127-141.  http://dx.doi.org/10.36782/jcs.v11i2.2022 
MEDIA LITERACY AND SOCIAL INCLUSION Marcellino, Kevin; Irwansyah, Irwansyah
Journal Communication Spectrum: Capturing New Perspectives in Communication Vol 11, No 2 (2021): August 2021 - January 2022
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v11i2.2171

Abstract

Media literacy is the ability to analyze, evaluate, codify, and produce media. Media literacy is able to be a means of protecting media messages, Media literacy is also able to empower audiences to be able to critically view the messages produced by the media. By using a qualitative method with a meta-analysis approach, the research provides additional concepts that can be used in learning media literacy in Indonesia. This study also provides an overview of the existing media literacy in Indonesia. With an emancipatory learning approach and social inclusion, media literacy becomes more capable of building critical awareness and active public participation in the media. Media literacy in Indonesia still lacks emancipatory learning and social inclusion. This needs to be a concern for media literacy education in Indonesia because the Indonesian people are people who actively use the media. Media literacy based on social inclusion and emancipation is able to empower the Indonesian people with existing media messages.  To cite this article (7th APA style): Irwansyah & Marcellino, K. (2021). Media Literacy and Social Inclusion. Journal Communication Spectrum: Capturing New Perspectives in Communication 11(2), 119-126. https://doi.org/10.36782/jcs.v11i2.2171  
DISTORTED MIRROR OF ADVERTISING IN A MUSLIM SOCIETY: A study of television commercials by global companies in Pakistan Shahid, Saima E.
Journal Communication Spectrum: Capturing New Perspectives in Communication Vol 11, No 2 (2021): August 2021 - January 2022
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v11i2.2221

Abstract

Advertising of global business corporations is extensively investigated in various cultural settings for its modifying effect on host cultures, particularly promoting Western capitalist values. The same has raised concerns for Muslim societies where majority cultural values being derived from Islam are at loggerheads with Western values, a situation which may have ramifications for these societies. This study explored the very notion in Pakistan, and investigated the depiction of culturally consistent as well as inconsistent values in global companies’ television commercials running in the country. The content of prime time television ads by these companies from April 2017 to March 2018 (N=131) was analyzed for the use of advertising appeals, applying Hofstede’s dimensional model for national cultures and advertising appeals by Pollay (1983) with modifications to include regionally standardized appeals, in the perspective of distorted mirror theorizing by Pollay (1986). The descriptive and statistical analysis of content found majority value appeals used in these ads reflecting values contrary to the cultural tendencies of Pakistani society, including appeals for regional standardization. It also found significant association of major inconsistent appeals with commercials of products used by youth and women. Appeal family was found the most frequently used among culturally consistent appeals. Findings provided a unique way of extrapolating Pollay’s theorizing that mirror of advertising is distorted to the sellers’ interest. To cite this article (7th APA style): Shahid, S. E. (2021). Distorted Mirror of Advertising in a Muslim Society: A Study of Television Commercials by Global Companies in Pakistan. Journal Communication Spectrum: Capturing New Perspectives in Communication 11(2), 84-94.  http://dx.doi.org/10.36782/jcs.v11i2.2221 

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