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Journal Communication Spectrum: Capturing New Perspectives in Communication
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Published by Universitas Bakrie
ISSN : 20878850     EISSN : 26226405     DOI : -
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences
Journal Communication Spectrum Capturing New Perspectives in Communication, terbit dua kali setahun (Februari dan agustus) diiterbitkan oleh Program Studi Ilmu Komunikasi Fakultas Ekonomi dan Ilmu Sosial Universitas Bakrie (FEIS UB) sebagai media atau wacana persepektif baru di bidang ilmu Komunikasi.
Arjuna Subject : -
Articles 165 Documents
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PERAN IKLAN PENDIDIKAN DI MEDIA CETAK SEBAGAI REFERENSI PENGAMBILAN KEPUTUSAN PEMILIHAN LEMBAGA PENDIDIKAN BAGI KELUARGA Nugraheni, Yuli; Purnama, Finsensius Yuli
Journal Communication Spectrum : Capturing New Perspectives in Communication Vol 3, No 1 (2013): February - July 2013
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v3i1.767

Abstract

Penggunaan media periklanan telah meluas di berbagai bidang, tidak hanya digunakan dalam pemasaran produk dan jasa yang sifatnya komersil, namun juga pada institusi yang bersifat non-komersil, salah satunya penggunaan iklan oleh institusi perguruan tinggi. Penelitian ini tertarik untuk melihat penggunaan iklan media cetak sebagai acuan dalam proses pengambilan keputusan untuk memilih lembaga pendidikan tinggi di tingkat keluarga. Metode yang digunakan adalah dengan menggunakan pendekatan kualitatif dengan pengumpulan data melalui focus group discussion kepada para orang tua mahasiswa dan calon mahasiswa Universitas Katolik Widya Mandala Surabaya. Hasil penelitian menunjukkan bahwa iklan cetak mendapatkan prosi yang cukup tinggi sebagai media informasi dan sebagai acuan pengambilan keputusan untuk memilih perguruan tinggi dalam keluarga. Katakunci: iklan media cetak, pengambilan keputusan pembelian.    Advertising media has been widespread in various fields , not only used for the marketing of products and services, but also on the institutions that are non—commercial. One of them is the use of advertising by higher education institutions. This study was interested to see the use of print media advertising as a reference in the decision making process to chose higher education institutions at the family level. A qualitative approach is used to data collection through focus group discussions (FGD) to parents of students and prospective students Widya Mandala Catholic University of Surabaya. The results showed that print advertising get high portions as a medium of information and as a reference for decision making to select colleges in the family .
PENERAPAN MANAJEMEN KOMUNIKASI STRATEGIK PADA MODEL DEMOKRASI DELIBERASI DALAM MENCIPTAKAN KEBIJAKAN PUBLIK YANG TEPAT Sari, Novieta Hardeani
Journal Communication Spectrum : Capturing New Perspectives in Communication Vol 3, No 1 (2013): February - July 2013
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v3i1.768

Abstract

Periode modernism telah berlalu karena munculnya euphoria globalisasi yang mulai menurunkan tingkat peranan dalam komunitas. Ranah public dalam sebuah demokrasi mempertahankan komunikasi dialektik antara market (society), organisasi produk (executive), dan organisasi politik (legislative). Terkait dengan studi kasus, penulis perlu menganalisa relevansi dari demokrasi terkait dengan informasi, pemahaman, dan argumentasi terhadap UU ormas No. 17/2013 berdasarkan kelompok FGD dengan akademisi, NGO (kementerian, konsil, LP3S), organisasi massa dan pemerintahan (kesbangpoal kemendagri divisi ormas) untuk menyiapkan program kerja untuk mencapai kebijakan. Hasil dari pengamatan terlihat bahwa masalah paling besar yang harus dipecahkan adalah mengenai panduan, kesenjangan (dalam definisi, tujuan, kenyataan, sumber daya), aplikasi dan dampak yang belum memenuhi kebutuhan LSM yang dapat dilakukan melalui capacity building. Tujuan dari model ini adalah untuk memberitahu masyarakat sebagai penggunadimana kebijakan dapat memengaruhi kehidupan sosial mereka, memiliki hak untuk secara bebas menyampaikan ide dan pikiran, dan kesetaraan. Katakunci: komunikasi manajemen, konstruksi sosial, pemberdayaan masyarakat, kebebasan demokrasi. Modernism period had been passed due the upcoming of the globalization euphoria that begin to decreasing the state role in community. Public sphere in a democracy retained dialectic communication between market (society), product organization (executive) and politic organization (legislative). Related with case study, writer need to analyze the relevancy of democracy deliberative  in  terms of information,  understanding, argumentative of UU Ormas No. 17/2013 based on focus discussion group with academician, NGO (Kemitraan, Konsil, LP3ES), organization of civil society and government (Kesbangpol Kemendagri Divisi Ormas) to setting up the work plan program to achieve the equity of the policy. The results of the observation see that the biggest problem that need government to solves are about the guidance, the gaps (in the definition, objectivities, realities, resources), the applications and the impacts that still not meet the LSM/Ormas needs which can be do through capacity building. The purpose of this model is to tell that citizen as a user's - where the policies would impact their social life, had a right to deliberative their thought and minds freely, equally and rationale.
KOMUNIKASI INTERPERSONAL PASANGAN TA’ARUF ONLINE DATING DI RUMAHTAARUF.COM Mardianti, Permata
Journal Communication Spectrum: Capturing New Perspectives in Communication Vol 9, No 1 (2019): February-July 2019
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v9i1.1585

Abstract

The emergence of the new media of the internet has shifted the definition of interpersonal communication. Furthermore, the emergence of social networks disclose new chance for agencies that offer dating through an online service or commonly known as online dating. One of them is Rumahtaaruf.com. This research focuses on how the motive in choosing the couples through Rumahtaaruf.com and how the interpersonal communication between the couple. This research uses qualitative method with phenomenological approach. The data obtained through interviews and literature studies, while informants in this study are couples who have married after meeting through Rumahtaaruf.com. The results show that the reason for choosing a partner based on because of motive, present motive and in order to motive. The because of motive evokes a criteria in selecting a partner such as education, age, occupation, physical attractiveness, the family response, and culture.Whereas the motive of the present are the development of interpersonal communication and the enhancement of interpersonal relationship between the couple which strengthened after the wedding.The motive of the present relates to the in order to motive of partner, for examples household life and economic conditions. To cite this article (7th APA style):Mardianti, P., Supratman, L. P. & Rina, N. (2019). Komunikasi Interpersonal Pasangan Ta’aruf Online Dating di Rumahtaaruf.Com [Interpersonal Communication of the Ta’aruf Online Dating Couple]. Journal Communication Spectrum, 9(1), 57-66. http://dx.doi.org/10.36782/jcs.v9i1.1585
TINGKAT LITERASI MEDIA MASYARAKAT DI WILAYAH PERBATASAN PAPUA Juditha, Christiany
Journal Communication Spectrum : Capturing New Perspectives in Communication Vol 3, No 2 (2013): August 2013 – January 2014
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v3i2.1761

Abstract

Rencana Pembangunan Jangka Panjang Nasional 2005-2025 mengamanatkan bahwa masyarakat informasi Indonesia diproyeksikan terwujud pada 2015-2019. Untuk mencapai sasaran tersebut, ketersediaan infrastruktur informasi yang memadai, baik jumlah akses, kapasitas, kualitas, maupun jangkauan, merupakan syarat utama dan harus dimanfaatkan secara optimal. Kenyataan yang ada saat ini disparitas ketersediaan infrastruktur di wilayah perbatasan Papua-Papua New Guinea masih besar. Begitu pula dengan tingkat melek/literasi media di wilayah perbatasan relatif masih rendah. Penelitian ini bertujuan untuk mendapatkan gambaran tentang literasi media TIK masyarakat di wilayah perbatasan Papua. Metode yang digunakan dalam penelitian ini adalah survei dengan pendekatan kuantitatif. Hasil penelitian menunjukkan bahwa masyarakat sangat literat terhadap media televisi. Bahkan televisi telah menjadi media utama bagi masyarakat di wilayah perbatasan Papua. Media kedua adalah telepon selular. Mayoritas responden sangat melek teknologi ini meski kebanyakan sebatas menelepon dan ber-SMS saja. Sementara untuk internet dan radio merupakan media yang paling sedikit dan jarang dimanfaatkan responden karena infrastruktur jaringan internet yang Belum memadai dan tidak memiliki radio untuk dimanfaatkan sebagai media informasi dan hiburan.   Kata Kunci: literasi, media, TIK, perbatasan, Papua   The National Long-Term Development Plan 2005-2025 mandates that public information Indonesia is projected to materialize in 2015-2019. To achieve these objectives, the availability of adequate information infrastructure, access, capacity, quality, and range, is a major requirement and must be used optimally. The fact that there is currently disparities availability of infrastructure in the border region of Papua-New Guinea is still great. Similarly, the level of media literacy in the border region is still low. This study aimed to get an overview of the ICT media literacy communities in the border region of Papua.The method used in this study is a survey with a quantitative approach. The results show that the public is very literate of the television. Even television has become the primary means for the people in the border region of Papua. The second medium is a mobile phone. The majority of respondents highly literate this technology though just to call and SMS. While the internet and radio is the most little and rarely utilized respondents as the internet network infrastructure is not adequate and does not have a radio to be used as a medium of information and entertainment. Keywords: literacy, media, ICT, borders, Papua
KONSTRUKSI REALITAS DALAM PEMBERITAAN PELANTIKAN PRESIDEN JOKO WIDODO Analisis Framing pada Laporan Utama Majalah TEMPO dan Majalah GATRA Chairani, Dessita; Kania, Dessy
Journal Communication Spectrum : Capturing New Perspectives in Communication Vol 3, No 2 (2013): August 2013 – January 2014
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v3i2.1762

Abstract

Penelitian ini dilatarbelakangi oleh sosok Jokowi yang berbeda dari biasanya dan mengundang rasa ingin tahu dari masyarakat. Peran dan posisi media menjadi penting dalam mengkonstruksi sosok Jokowi dalam sebuah konten yang berisi pemberitaan positif maupun negatif. Konten tersebut tentunya dengan sendirinya akan membentuk opini publik di masyarakat, bagaimana masyarakat memandang Jokowi. Karenanya, media memiliki tanggung jawab untuk menghasilkan produk media yang objektif. Penelitian ini bertujuan untuk melihat dan menganalisis konstruksi realitas yang dibangun media dan faktor yang memengaruhi framing media terhadap isu. Teori yang digunakan dalam penelitian ini adalah teori konstruksi realitas sosial oleh Peter L. Berger dan Luckmann serta teori Mediating the Message oleh Pamela J. Shoemaker dan Stephen D. Reese. Penelitian ini menggunakan pendekatan kualitatif deskriptif analisis dan metode analisis framing yang didapat melalui observasi non-partisipan, wawancara dengan membandingkan kedua majalah, GATRA dan TEMPO. Hasil penelitian adalah konstruksi realitas TEMPO terhadap Jokowi lebih positif dan GATRA cenderung netral yang dominan dipengaruhi oleh faktor ideologi. Faktor lain yaitu rutinitas media dan organisasi medianya. Diharapkan pada penelitian selanjutnya dapat dibahas lebih mendalam terkait  objektivitas media, baik dari media cetak, online, maupun elektronik. Kata kunci: konstruksi realitas sosial, TEMPO, GATRA, pelantikan presiden Jokowi   This research is based on the idea that Jokowi is the new figure in Indonesia that attracs curiousity of the public. This idea makes media role and position become important in constructing Jokowi’s figure in media content, wether it’s in positive or negative tone. Therefore, media has a responsibility to create an objective product. The purpose of this study is to look and analyze the construction of reality built by media and the factors that influence the framing that used by the media to construct reality in their product. The theory used in this study is Social Construction Theory by Peter L. Burger and Luckmann and Mediating the Message Theory by Pamela J. Anderson and Stephen D. Reese. Thus study uses descriptive qualitative analysis approach with framing analysis as its metodology, obtained through non-participant observation and depth-interviews by comparing two magazines, TEMPO and GATRA. The result of this study is that TEMPO uses a positive tones to construct reality towards Jokowi’s figure and GATRA tend to uses a neutral tone and approach in decribing the issue. This result is influenced dominantly by the ideology of the media. Another factors that also influenced the construction of reality are media routine and organizational level. It is expected that future studies can discussed more about media objectivity, not only on print media, but also online and electronic. Keywords: social construction theory, TEMPO, GATRA, presiden inaguration of Jokowi
STRATEGI MEDIA RELATIONS HUMAS PEMERINTAH KOTA BEKASI DALAM UPAYA PENANGANAN WARTAWAN TIDAK RESMI Yuniarti, Tatik; Primasari, Winda
Journal Communication Spectrum : Capturing New Perspectives in Communication Vol 3, No 2 (2013): August 2013 – January 2014
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v3i2.1763

Abstract

Sehubungan dengan munculnya wartawan tidak resmi di pemerintah kota, public relations perlu melakukan upaya untuk mengaktifkan hubungan yang sistematis dan komunikasi yang baik antara pemerintah kota dan pers. Hubungan baik dengan pers dapat dilakukan humas dengan ‘media relations’. Tujuan dari penelitian ini adalah untuk menganalisis peran Humas Pemerintah Kota Bekasi dalam upaya untuk menciptakan hubungan yang baik antara pemerintah kota dan awak media sehingga terbebas dari  kelompok wartawan tidak resmi. Penelitian ini menggunakan teknik pengumpulan data deskriptif kualitatif dengan melakukan observasi dan wawancara mendalam. Hasil penelitian menunjukkan bahwa hubungan baik yang dibina Humas Pemerintah Kota Bekasi dengan wartawan resmi secara tidak langsung telah menjauhkan gangguan dari wartawan tidak resmi. Kelompok wartawan tidak resmi terbukti tidak berani berbaur dengan wartawan resmi, karena tindakan mereka bertentangan dengan wartawan resmi, seperti meminta uang kepada narasumber, meminta kompensasi dari berita yang dibuat, sampai narasumber yang terancam masalah publikasi negatif.   Kata kunci: media relations, hubungan masyarakat, wartawan tidak resmi In connection with the widespread emergence of unofficial reporters in the Local Government, Public Relations need to make efforts to enable the systematic relationships and good communication between the Regional Government and the press. A good relationship with the press can do is public relations 'media relations'. The purpose of this research are to analyze the role of Public Relations Bekasi city government in an effort to create a good relationship between the local government of Bekasi to the crew away from the media so journalists unofficial group of disorders. The method used is descriptive Qualitative data collection techniques of observation and indept interview. The results showed that fostered good relations Bekasi Regional Secretariat of Public Relations with official reporters indirectly has distanced interference from unofficial reporters. Unofficial reporter group proved not dare mingle with official reporters, because their actions contrary to the official reporters, such as asking for money to the informant, asking for compensation from the news that is made, until the resource persons threatened with negative publicity issue. Keywords: media relations, public relations, unofficial reporters
HOW 'DEEP' IS YOUR BRAND? The Hierarchical Effects Model of Emotional Branding Wijaya, Bambang Sukma
Journal Communication Spectrum : Capturing New Perspectives in Communication Vol 3, No 2 (2013): August 2013 – January 2014
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v3i2.1974

Abstract

This article elucidates the depth of consumer affection with a brand through a hierarchy of branding called the AKIELS Model. From the initial stage of consumer exposure in Brand Awareness continues to the consumer understanding of the values ​​and attributes in Brand Knowledge. The next step is the Brand Image. Consumers get a specific image and imagination about a brand, then the Brand Experience stage, where consumers touch the 'reality' offered by the brand. If consumers' reality is positive, then the next step is Brand Loyalty. Consumers begin to invest their emotional ties in an ongoing relationship. The deeper the relationship exists, the stronger the consumer's affective capital in a brand, so that the brand becomes one of the essential parts of a consumer's life. The brand becomes an ideological pleasure. The brand becomes a 'religion' that is maintained, obeyed, and consumers share its values to attract other consumers to join the circle of brand ideology that they hold. This stage is where the brand achieves the most profound meaning and the deepest position at the level of consumer affection, namely Brand Spirituality. AKIELS model of branding hierarchy can be a strategic tool to measure brand performance in its relationship with consumers. SEBERAPA 'DALAM' MEREK ANDA? Model Efek Hirarkis Pemerekan EmosionalArtikel ini menjelaskan kedalaman afeksi konsumen terhadap suatu merek melalui hierarki pemerekan yang disebut Model AKIELS. Dari tahap awal keterpaparan konsumen dalam Brand Awareness berlanjut ke pemahaman konsumen tentang nilai dan atribut merek dalam Brand Knowledge. Langkah selanjutnya adalah Brand Image. Konsumen mendapatkan gambaran dan imajinasi tertentu tentang suatu merek, kemudian tahap Brand Experience, di mana konsumen menyentuh 'realitas' yang ditawarkan merek tersebut. Jika realitas konsumen positif, maka langkah selanjutnya adalah Brand Loyalty. Konsumen mulai menginvestasikan ikatan emosional mereka dalam hubungan yang berkelanjutan. Semakin dalam hubungan tersebut terjalin maka semakin kuat modal afektif konsumen dalam suatu merek, sehingga merek tersebut menjadi salah satu bagian esensial dalam kehidupan konsumen. Merek menjadi kesenangan ideologis. Merek menjadi 'agama' yang dijaga, ditaati, dan konsumen pun berbagi nilai-nilai merek yang dirasakannya untuk menarik konsumen lain bergabung dalam lingkaran ideologi merek yang mereka pegang. Tahap ini adalah saat merek mencapai makna yang paling dalam dan posisi tertinggi pada tingkat afeksi konsumen, yakni tahap pamungkas Brand Spirituality. Model AKIELS dalam hirarki branding dapat menjadi perangkat strategis untuk mengukur kinerja merek dalam hubungannya dengan konsumen. To cite this article (7th APA style):Wijaya, B. S. (2013). How ‘Deep’ is Your Brand? The Hierarchical Effects Model of Emotional Branding. Journal Communication Spectrum, 3(2), 158-169. https://doi.org/10.36782/jcs.v3i2.1974
FGDNOGRAPHY: Discussing a Topic in the Nature of the Topic Wijaya, Bambang Sukma
Journal Communication Spectrum : Capturing New Perspectives in Communication Vol 6, No 2 (2016): August 2016 - January 2017
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v6i2.1982

Abstract

FGDnography is a research method that combines data collection techniques through FGD (Focus Group Discussion) with ethnographic research approaches. In FGDnography, group discussion about a topic occurs in a venue that follows the theme discussed. The nuance, situation, environment, ambiance, and attributes inherent in the location support the topic. Discussions become more lively, real, and relevant. As a result, the insights obtained are more natural, authentic, and meaningful. Several aspects deserve attention in FGDnography, including natural-ness, discuss-ness, interactive-ness, responsive-ness, meaningfulness, and experience-ness.   FGDnografi: Mendiskusikan Sebuh Topik sesuai Karakter TopiknyaFGDnografi adalah metode penelitian yang menggabungkan teknik pengumpulan data melalui FGD dengan pendekatan riset etnograpfi. Dalam FGDnografi, diskusi kelompok tentang topik diselenggarakan di tempat yang sesuai dengan topik yang dibahas, sehingga nuansa, situasi, lingkungan, ambians, dan atribut-atribut yang melekat di tempat tersebut mendukung isu yang dibahas. Diskusi topik menjadi lebih hidup, nyata, dan relevan. Hasilnya, insights yang diperoleh lebih natural, otentik, dan meaningful. Ada beberapa aspek yang patut diperhatikan dalam FGDnography, di antaranya aspek kealamiahan (natural-ness), kediskusian (discuss-ness), interaktivitas (interactive-ness), responsivitas (responsive-ness), kebermaknaan (meaningfulness), dan kepengalamanan (experience-ness). To cite this article (7th APA style):Wijaya, B. S. (2016). FGDnography: Discussing a Topic in Nature of the Topic. Journal Communication Spectrum: Capturing New Perspectives in Communication, 6(2), 176-200 
PUBLIC RELATIONS STRATEGY ON RESPONDING ENVIRONMENTAL ISSUES TO SUSTAIN CORPORATE IMAGE: A Descriptive Study of Danone-AQUA's #BijakBerplastik Megan, Deborah; Noer, Mochammad Kresna
Journal Communication Spectrum : Capturing New Perspectives in Communication Vol 10, No 1 (2020): February - July 2020
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v9i2.1984

Abstract

This study began with a contamination problem that was often brought up when speaking about environmental issues on a larger scale. The most debatable aspect of environmental issues nowadays is about marine plastic pollution that already contaminated the world's ocean. This issue then motivated societies in the world to start reducing plastic usage, but unfortunately, there are only a few companies that tried to support this movement. In Indonesia, Danone-AQUA is one of the companies that support the movement. In mid-2018, Danone-AQUA stated their commitment to engage in this said movement by making #BijakBerplastik commitment. This research was conducted using Cutlip and Center’s strategic public relations phase in understanding the social marketing effect that was done by Danone-AQUA in maintaining the positive image of the company as the pioneer of bottled drinking water in Indonesia. Using case study research method as its base with a post-positivistic paradigm and qualitative approach in descriptive nature, data was gathered by doing in-depth interviews and literature review studies. There are five key informants, two public relations communication consultants, representatives from Danone-AQUA, one public target, and one communications expert. This study found that the public relations strategy used by Danone-AQUA with the form of social marketing applied in #BijakBerplastik successfully maintains the corporate image in a positive way. To cite this article (7th APA style): Megan, D. & Noer, M. K. (2020). Public Relations Strategy on Responding Environmental Issues to Sustain Corporate Image: A Descriptive Study of Danone-AQUA's #BijakBerplastik. Journal Communication Spectrum, 10(1), 58-67. http://dx.doi.org/10.36782/jcs.v9i2.1984
ANALISIS STRATEGI CYBER PUBLIC RELATIONS PT PERTAMINA (PERSERO) UNTUK SOSIALISASI PENYESUAIAN HARGA LPG 12 KG Studi Kasus pada Kompetisi Blog Kompasiana oleh Pertamina Gabrina, Inez; Suharyanti, Suharyanti
Journal Communication Spectrum : Capturing New Perspectives in Communication Vol 3, No 2 (2013): August 2013 – January 2014
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v3i2.1765

Abstract

Sebagian besar masyarakat Indonesia saat ini telah menggunakan internet untuk berkomunikasi dan berbagi informasi. Melihat fenomena tersebut, banyak perusahaan mulai aktif mengambil langkah untuk melakukan persuasi dan mengontrol opini public melalui internet. Salah satu perusahaan yang memanfaatkan media online untuk berkomunikasi dengan publik adalah PT Pertamina (Persero). Kebijakan kenaikan harga produk LPG 12 kg yang dicanangkan sejak 2014 lalu menimbulkan gejolak pada masyarakat, sehingga Pertamina berinisiatif untuk menjalankan strategi sosialisasi LPG 12 kg melalui berbagai media, salah satunya media sosial. Taktik utama yang dilaksanakan Pertamina dalam strategi media sosialnya adalah Kompetisi Blog Kompasiana. Penelitian ini merupakan penelitian kualitatif dengan metode studi kasus untuk mengetahui latar belakang dipilihnya cyber public relations sebagai salah satu strategi sosialisasi, proses perencanaan dan pelaksanaan strategi cyber public relations khususnya Kompetisi Blog Kompasiana, serta mengetahui bagaimana respon publik terhadap kebijakan kenaikan harga LPG 12 kg setelah pelaksanaan Kompetisi Blog Kompasiana. Teknik pengumpulan data dilakukan melalui wawancara mendalam, observasi online, dan penelusuran dokumen. Hasil penelitian menunjukkan bahwa sosialisasi LPG 12 kg melalui strategi Cyber PR sudah cukup strategis dan memicu respon positif masyarakat, terbukti dari intensitas gejolak pada publik yang sudah jauh berkurang.   Kata kunci: cyber public relations, perencanaan komunikasi strategis, blog, media sosial, LPG 12 Kg A large amount of Indonesian cizitens are now using internet to communicate and spread information. Therefore, companies nowadays starting to take steps to persuade and control public opinion through the internet. One of those is PT Pertamina (Persero). The price adjustment policy of LPG 12 kg which was initiated on January 2014 causes public upheaval. Hence, Pertamina took the initiative to plan and execute a socialization strategy of LPG 12 kg through wide variety of media, one of them is social media. The main tactic from social media strategy is Kompasiana Blog Competition by Pertamina. This is a qualitative research using case study method that aims to discover the reason behind Pertamina’s decision to choose cyber public relations as one of the information dissemination strategy, the planning and implementation process of cyber public relations strategy especially Kompasiana Blog Competition, and to see how public respond to the adjustment price policy after the implementation of Kompasiana Blog Competition. The data collection technique conducted through in-depth interview, online observation, and document tracking. The result of this research shows that the socialization of LPG 12 kg through cyber public relations strategy is proven to be strategic and triggered positive responds from the public that could be seen through the lessening of upheaval intensity. Keywords: cyber public relations, strategic communication planning, blog, social media, LPG 12 Kg

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