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Journal Communication Spectrum: Capturing New Perspectives in Communication
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Published by Universitas Bakrie
ISSN : 20878850     EISSN : 26226405     DOI : -
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences
Journal Communication Spectrum Capturing New Perspectives in Communication, terbit dua kali setahun (Februari dan agustus) diiterbitkan oleh Program Studi Ilmu Komunikasi Fakultas Ekonomi dan Ilmu Sosial Universitas Bakrie (FEIS UB) sebagai media atau wacana persepektif baru di bidang ilmu Komunikasi.
Arjuna Subject : -
Articles 165 Documents
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IMPLEMENTASI INTEGRATED CORPORATE SOCIAL RESPONSIBILITY COMMUNICATIONS DI KEBUN RAYA BALI (Studi Kasus Program Pendidikan Lingkungan Hidup di Kebun Raya Bali) Muntadliroh, Muntadliroh
Journal Communication Spectrum: Capturing New Perspectives in Communication Vol 7, No 1 (2017): February - July 2017
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v7i1.1781

Abstract

Inisiatif Corporate Social Responsibility (CSR) sudah seharusnya menjadi tanggung jawab bersama baik perusahaan swasta, BUMN, maupun instansi pemerintah yang bermuara pada peningkatan kesejahteraan masyarakat. Langkah penting yang menentukan keberhasilan program CSR adalah ketepatan pemilihan strategi komunikasi. Kebun Raya “Eka Karya” Bali sebagai instansi pemerintah yang menjalankan inisiatif CSR program pendidikan lingkungan hidup bagi sekolah-sekolah di Provinsi Bali menggunakan strategi Integrated Corporate Social Responsibility Communications dengan mengintegrasikan tujuan Corporate Public Relations (CPR) dan Marketing Public Relations (MPR). CSR program pendidikan lingkungan hidup Kebun Raya “Eka Karya” Bali ini dikomunikasikan sesuai konsep bauran komunikasi pemasaran Philip Kotler yang terdiri dari: iklan, promosi penjualan, penjualan pribadi, hubungan masyarakat, dan pemasaran langsung. Fenomena ini diteliti menggunakan pendekatan studi kasus kualitatif yang menekankan pada keunikan kasus, mengingat di Indonesia masih sedikit instansi pemerintah yang merintis inisiatif CSR menggunakan strategi Integrated CSR Communications. Efektifitas strategi Integrated CSR Communications di Kebun Raya “Eka Karya” Bali dapat dilihat dari opini stakeholder yang terbangun untuk menjadikan Kebun Raya “Eka Karya” Bali sebagai poros pendidikan lingkungan hidup di wilayah Bali, dan terbentuknya komitmen publik untuk melakukan kunjungan berkelanjutan ke Kebun Raya “Eka Karya” Bali.
MODEL KOMUNIKASI UNTUK PENANGGULANGAN BENCANA GUNUNG MERAPI MELALUI APLIKASI PLEWENGAN Barata, Galih Kartika; Lestari, Puji; Hendariningrum, Retno
Journal Communication Spectrum : Capturing New Perspectives in Communication Vol 7, No 2 (2017): August 2017 - January 2018
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v7i2.1782

Abstract

Gunung Merapi adalah gunung berapi yang paling aktif di antara 129 gunung berapi di Indonesia. Ada komunikasi dalam penanggulangan bencana untuk mengurangi risiko bencana. Ini disebut Aplikasi Plewangan yang dikembangkan oleh Badan Penyelidikan dan Pengembangan Teknologi Kebencanaan Geologi (BPPTKG). Aplikasi Plewangan akan di realeased 2015 sehingga dibutuhkan dukungan dari pemangku kepentingan utama seperti Kepolisian Sleman, BPBD DIY. Rumah Sakit Dr. Sardjito, Petugas Pelindung, Departemen Kesehatan yang mampu mengoperasikan aplikasinya. Selain itu, Primary Stakeholder seperti warga negara dan akademisi mengetahui tekniknya dan mampu mendapatkan akses mudah ke aplikasi ini. Penelitian ini bertujuan untuk membangun warga perusahaan yang mampu mengatasi bencana. Sasaran khusus dari penelitian ini adalah pemberian pengetahuan, kesadaran akan kebangkitan, dan pengaruh pembuatan kebijakan. Peneliti menggunakan metode deskriptif kualitatif dan melakukan wawancara dengan staf BPPTKG, Badan Penanggulangan Bencana Daerah (DIY), Petugas Polisi Sleman, dr. Staf Rumah Sakit Sardjito, dan Petugas Departemen Kesehatan. Selain itu, peneliti juga melakukan wawancara dengan akademisi dan warga negara. Teknik pengumpulan data adalah studi pustaka, observasi, dan dokumentasi. Hasil dari penelitian ini adalah Kesiapan Aplikasi Plewangan Plewangan tidak bisa digunakan secara optimal melalui smartphone android, target penontonnya adalah masyarakat Yogyakarta, kesiapan lembaga pendukung seperti BBPTKG sudah siap, media digunakan untuk berbagi informasi dalam bentuk media massa, tradisional, media sosial, dan menemukan model komunikasi untuk Aplikasi Plewangan yang melibatkan Pemangku Kepentingan Utama, Pemangku Kepentingan Premiere, Pemangku Kepentingan Sekunder yang dapat diketahui, tertarik, akhirnya dapat mengakses sehingga fungsi penerapan Aplikasi Plewangan bisa tepat. target dan optimal.
FORMING THE PERSONAL BRANDING OF SANDIAGA UNO AS A PUBLIC LEADER IN 2017 ON RHETORIC PERSPECTIVE Widiastuti, Tuti
Journal Communication Spectrum: Capturing New Perspectives in Communication Vol 7, No 1 (2017): February - July 2017
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v7i1.1783

Abstract

This research is made as an effort to describe how rhetoric can build personal branding of an individual doing political campaign activity in order to gain trust from public. The focus of the object in this study is the narrative speech delivered by Sandiaga Uno, who during the elections of DKI Jakarta 2017 often voiced the tagline "Ok Oce!" as his promise to the public. The method used in this research is descriptive qualitative research methods with rhetorical analysis techniques that analyze the way of speaking Sandiaga Uno based on the theory of Aristotelian rhetoric with the approach of ethos, pathos, and logos. The results of this study indicate that Sandiaga Uno understands and implements the essential elements in building the success of rhetoric and succeeded in forming the personal branding of public leaders in the elections 2017. Sandiaga in conveying his message, his facial expression looks flat but the answer is sure and does not cause confusion to the audience as well has its own style that is straightforward, firm, and authoritative so as to make the audience more excited in listening to the sharpening of their vision and mission. From the research, Sandiaga Uno successfully applied the application of the concept of elements of personal branding formation
HAK BURUH DALAM LINGKARAN KOMUNIKASI DAN KONSUMSI KONTEMPORER Djanarko, Indri; Pasopati, Rommel Utungga
Journal Communication Spectrum: Capturing New Perspectives in Communication Vol 7, No 1 (2017): February - July 2017
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v7i1.1784

Abstract

Buruh adalah faktor penting dalam pertumbuhan dan pemerataan ekonomi yang bertujuan untuk kesejahteraan konsumsi buruh. Buruh bukanlah kelompok nomor dua karena mereka adalah produsen dan konsumen sekaligus. Pada masa Orde Baru, Hubungan Industrial Pancasila (HIP) muncul untuk menjembatani komunikasi buruh, namun masih belum sesuai hingga saat ini. Serikat buruh pun dinyatakan sebagai simbol perwakilan buruh untuk memperjuangkan hak mereka dalam dialog. Kedua hal tersebut diakomodasi supaya terjadi keterbukaan dalam komunikasi hak buruh. Pada sisi lain, komunikasi antara buruh, negara, dan pasar, juga termediasi oleh opini publik yang sayangnya sering kali mencibir efek samping dari protes buruh daripada fokus pada isu perjuangannya. Mulai dari sampah seusai demonstrasi, konsumsi buruh yang berlebihan, hingga kecemburuan kelas menengah, adalah sisi lain hak buruh. Media massa pun seringkali sangat netral terhadap perjuangan buruh namun menjadi sangat negatif mengenai dampak samping hal tersebut. Maka, hak buruh menunjukkan kompleksitas dialog antara komunikasi pemahaman dan konsumsi buruh. Dengan metode penelitian kualitatif, komunikasi, konsumsi, dan opini publik dianalisis dalam kompleksitas hak buruh terkait persoalan keberagaman perspektif. Kesimpulannya, pemahaman tentang hak buruh adalah terbuka karena kompleksitas komunikasi yang selalu dimaknai dan diinterpretasi dalam lingkaran konsumsi.
ANALISIS PRESS RELEASE EXPRESS GROUP TENTANG PERAMPOKAN DI DALAM TAKSI PUTIH MELALUI PERSPEKTIF ANALISIS WACANA KRITIS DALAM MENGATASI KRISIS KEPERCAYAAN PUBLIK Hanathasia, Mirana
Journal Communication Spectrum: Capturing New Perspectives in Communication Vol 7, No 1 (2017): February - July 2017
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v7i1.1785

Abstract

Kasus perampokan di taksi putih di Jakarta di akhir 2014 ramai diberitakan di media massa. Masyarakat mengasosiasikan taksi putih dengan Express Taksi. Akibatnya pendapatan Express Taksi menurun. Melihat situasi ini, Express Group sebagai perusahaan yang menaungi Express Taksi tidak tinggal diam. Strategi respon dijalankan dengan mengeluarkan dua press release. Penelitian ini menganalisis press release yang telah dibuat oleh Express Group dari perspektif Analisis Wacana Kritis dari Norman Fairclough (AWK). Dalam melakukan AWK ada tiga dimensi yang diperhatikan yaitu teks, praktik wacana, dan praktis sosio-budaya. Dalam proses analisis, penulis menggunakan dua jenis data, yakni data primer berupa press release Express Group tentang perampokan di taksi putih, dan data sekunder yang terdiri dari wawancara dan literatur. Hasil penelitian ini menunjukkan bahwa teks press release mengkonstruksi perusahaan sebagai perusahaan yang tidak bersalah bahkan merupakan korban dari isu yang berkembang; sebagai perusahaan yang bertanggung jawab dan berkomitmen untuk membantu kepolisian; sebagai perusahaan yang mengedepankan perhatian dan kepedulian terhadap konsumen.
MODEL PERAN PERADILAN ETIK DALAM MERAIH KEPERCAYAAN PUBLIK (Studi Kasus Penyelenggara Pemilu Berintegritas Dewan Kehormatan Penyelenggara Pemilu Periode 2012-2017) Gusfa, Henni; Irmawanti, Irmawanti
Journal Communication Spectrum : Capturing New Perspectives in Communication Vol 7, No 2 (2017): August 2017 - January 2018
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v7i2.1807

Abstract

This study describes communication constitutes organizing the Election OrganizerHonorary Council (DKPP) in realizing election organizers with integrity. Using the casestudy method, the results show that, 1) DKPP is a judicial role model of the professionalcode of ethics which in its work shows its integrity with innovation through open judicial,2) effective communication among fellow members in preparing membershipformations, as well as with related parties such as the Secretariat General of the ElectionSupervisory Body (Bawaslu) and the Ministry of State Apparatus Empowerment andBureaucratic Reform (Kemenpan-RB) in formulating the structure of the DKPPsecretariat, 3) communication with key partners namely the General ElectionCommission and Bawaslu to legalize the code of ethics, 4) communication in the divisionof work among DKPP membersKeywords: Organisation communication, communicationconstitutive organisation, DKPP, ethic code judicature, integrity election organizer.
PESONA DAN KHARISMA USTADZ DALAM IMAJINASI POPULER DI INDONESIA Chaniago, Rizky Hafiz
Journal Communication Spectrum: Capturing New Perspectives in Communication Vol 8, No 1 (2018): February - July 2018
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v8i1.1809

Abstract

The development of globalization and the present information age has influenced many relationships in the world of life, including the life of religiosity, especially Islam. Relation between religion and culture mainly through the development of popular culture in the era of globalization and information is characterized by various problems, dilemmas, and contradictions. In the millennium era in Indonesia the power of religion and the power of popular culture in the larger cultural context has led to various contradictions and paradoxes in religious life. The development of popular culture has had a profound effect on how religion is now understood and ritualized. To cite this article (7th APA style): Chaniago, R. H. (2018). Pesona dan Kharisma Ustadz dalam Imajinasi Populer di Indonesia [Ustadz's Enchantment and Charisma by Popular Imagination in Indonesia]. Journal Communication Spectrum, 8(1), 1-14. http://dx.doi.org/10.36782/ jcs.v8i1.1809
BELENGGU ATURAN, NEGOSIASI, DAN EKSISTENSI RADIO KOMUNITAS: Studi pada Radio Balai Budaya Minomartani dan Wijaya di Yogyakarta Eddyono, Aryo Subarkah; Hanathasia, Mirana
Journal Communication Spectrum: Capturing New Perspectives in Communication Vol 8, No 1 (2018): February - July 2018
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v8i1.1810

Abstract

Licensing issues are one thing that puts a burden on community radios, radios that are established to serve the information and entertainment needs of a particular community and are not justified in seeking benefits like private radio. Another thing is about the rules of advertising where community radio is not allowed to broadcast commercial advertisements, as well as canalization rules problems or broadcast frequency restrictions. This research answers the negotiations conducted by the Balai Minomartani (BBM) radio station and Radio Wijaya in Yogyakarta in obeying the government's burdensome rules and what their motivations. Data obtained from in-depth interviews, online and offline observations, and document collection. The results showed that the negotiations carried out by such two radio related to the troublesome and burdensome rules were to obtain legality and carry out the mandate of the community because legality became an important capital for the existence of community radio and to obtain various accesses. To cite this article (7th APA style): Eddyono, A. S. & Hanathasia, M. (2018). Belenggu Aturan, Negosiasi, dan Eksistensi Radio Komunitas [The Shackle of Regulation, Negotiation, and Existence of the Community Radio]. Journal Communication Spectrum, 8(1), 15-44. http://dx.doi.org/10.36782/ jcs.v8i1.1810
STRATEGI KOMUNIKASI PARIWISATA KOTA BENGKULU: Studi Unique Selling Proposition Program Visit 2020 Wonderful Bengkulu Ningrum, Dyaloka Puspita; Adhrianti, Lisa; Gushevinalti, Gushevinalti
Journal Communication Spectrum: Capturing New Perspectives in Communication Vol 8, No 1 (2018): February - July 2018
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v8i1.1811

Abstract

This study aims to determine the communication strategy of the Unique Selling Proposition (USP) of Bengkulu city tourism for the Visit 2020 Wonderful Bengkulu program based on promotional mix theory which includes advertising, sales promotion, personal selling and public relations. Using a qualitative-interpretive approach, we collected data in the field through in-depth interviews with 9 informants, participant observation, and other document records. The results show that in promoting, ads have not highlighted the uniqueness of tourism potential and media placement of ads that are not distributed in all airlines. On the other hand, Bengkulu City tourism is also relatively promoted only privately and accidently, for example due to official visits by officials. Regarding the public relations strategy, we found inconsistencies between reality in tourism objects and the proclaimed regional government program. Based on these findings, we suggest a more strategic effort to maximize preparations to welcome the Visit 2020 Wonderful Bengkulu. To cite this article (7th APA style):Ningrum, D. P., Adhrianti, L. & Gushevinalti (2018). Strategi Komunikasi Pariwisata Kota Bengkulu: Studi Unique Proposition Program Visit 2020 Wonderful Bengkulu [The Tourism Communication Strategy of Bengkulu City].  Journal Communication Spectrum, 8(1), 45-55. http://dx.doi.org/10.36782/jcs.v8i1.1811
PERSEPSI PEMANGKU KEPENTINGAN MENGENAI POTENSI PARIWISATA SEBAGAI PEMEREKAN KOTA CIREBON Mihardja, Eli Jamilah; Rudianto, Dudi
Journal Communication Spectrum: Capturing New Perspectives in Communication Vol 8, No 1 (2018): February - July 2018
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v8i1.1812

Abstract

In an effort to form city branding, the first step is a survey of perceptions and expectations about a region either from the local community itself as well as outside parties who have relevance to the area. Cirebon has great tourism potential to be developed as citybranding, but still unknown chances. Therefore, this research is conducted on tourist visitors as one of stakeholder to know their perception about Cirebon tourism potential to be a city brand. As a result, visitor perception is positive so policy makers can develop it as a strategy to form citybranding of Cirebon Municipal City. To cite this article (7th APA style): Mihardja, E. J. & Rudianto, D. (2018). Persepsi Pemangku Kepentingan Mengenai Potensi Pariwisata Sebagai Pemerekan Kota Cirebon [Stakeholder’s Perception about Citybranding Potentials of Cirebon]. Journal Communication Spectrum, 8(1), 56-71. http://dx.doi.org/10.36782/jcs.v8i1.1812

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