International Journal of Digital Marketing Science
Scope: The International Journal of Digital Marketing encompasses a wide range of topics and areas related to digital marketing. The scope of the journal includes, but is not limited to: Digital Marketing Strategies: Analysis, development, and evaluation of digital marketing strategies, including content marketing, social media marketing, email marketing, influencer marketing, SEO, and SEM. Consumer Behavior: Research on how digital technologies influence consumer behavior, decision-making, and preferences in the online environment. Digital Advertising: Studies on the effectiveness of online advertising, programmatic advertising, display advertising, and other digital advertising methods. Data Analytics: Research on the use of data analytics, big data, and artificial intelligence in digital marketing, including customer profiling, segmentation, and personalization. E-commerce: Exploration of e-commerce trends, challenges, and opportunities, as well as case studies on successful e-commerce platforms and practices. Mobile Marketing: Research on mobile marketing strategies, mobile app marketing, and mobile advertising, including the impact of mobile devices on consumer engagement. Social Media and Influencer Marketing: Studies on social media marketing, influencer marketing strategies, and their influence on brand awareness, engagement, and reputation. Digital Marketing Ethics and Regulations: Analysis of ethical considerations and regulatory frameworks in the digital marketing space. Digital Marketing Tools and Technologies: Reviews and assessments of digital marketing tools, technologies, and platforms that enhance marketing efforts. Aim: The aim of the International Journal of Digital Marketing is to: Facilitate Knowledge Exchange: Foster the exchange of knowledge and ideas among researchers, educators, and industry professionals in the field of digital marketing. Promote Innovation: Encourage innovative research and approaches to address the challenges and opportunities in the dynamic digital marketing landscape. Enhance Industry Insights: Provide valuable insights and best practices that can be applied by marketing professionals and businesses to improve their digital marketing strategies. Contribute to Policy and Ethics: Contribute to discussions surrounding digital marketing ethics, regulations, and guidelines to ensure responsible and transparent marketing practices. Bridge Academia and Industry: Serve as a bridge between academia and industry, facilitating collaboration and knowledge transfer for mutual benefit. The International Journal of Digital Marketing aims to be a reputable source of high-quality research and a valuable resource for anyone interested in the ever-evolving world of digital marketing.
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<![CDATA[The Role of Social Environment in Employee Work Motivation: A Case of X Public Company at Jatiluhur Dam ]]>
<![CDATA[Isnajati, Louisiani Mansoni]]>;
<![CDATA[Anugerah Pratama, Yudhistira]]>
<![CDATA[ International Journal of Digital Marketing Science Vol. 2 No. 1 (2025) ]]>
Publisher : <![CDATA[Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia ]]>
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DOI: 10.54099/ijdms.v2i1.880
<![CDATA[Employees need motivation to do their jobs well, so companies, institutions, or organizations need to create a good working atmosphere so that employees are self-motivated. Therefore, it should be understood that the motivation possessed by employees has the potential to improve the quality of their work. Work motivation can be reviewed based on the social environment consisting of family, workmates, peers, and society. This study aims to analyze the four dimensions of the social environment of X Public Company's employees. This study used a combined method with a concurrent nested design. Determination of the number of subjects using a census, meaning that all employees at X Public Company were taken as respondents, which was as many as 135 people. The data collection techniques used were interviews and secondary data. The results show that the social environment of X Public Company's employees has implemented its role well, as seen from the total score of 6,057. However, society environment has not supported optimally, so this is still an obstacle in the motivation of X Public Company's employees. In this case, not only for employees, but X Public Company also needs to play a role in maintaining employee work motivation, because employee work motivation can also provide a positive image and maintain the sustainability of X Public Company's operations.]]>
<![CDATA[Analyzing eWOM Dimensions on TikTok and Its Impact on First-Time Voters in the 2024 Presidential Election: A Confirmatory Factor Analysis ]]>
<![CDATA[Fathimatuz, Zahra]]>;
<![CDATA[Iskamto, Dedi]]>;
<![CDATA[Trianasari, Nurvita]]>
<![CDATA[ International Journal of Digital Marketing Science Vol. 2 No. 1 (2025) ]]>
Publisher : <![CDATA[Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia ]]>
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DOI: 10.54099/ijdms.v2i1.1076
<![CDATA[This paper seeks to examine the dimensions of electric word of mouth (eWOM), namely information quality, information quantity, information credibility, information task-fit, needs of information, and attitude towards information in terms of political marketing. The survey was distributed to 30 respondents who are first-time voters in the 2024 presidential election and seek information on TikTok. It can be concluded that electronic word of mouth through TikTok application affects first-time voters’ decision in Presidential Election 2024 through some dimensions. Various studies have compared the effectiveness of eWOM communication, but research on eWOM in the context of political marketing remains limited. The rise of technology has introduced new campaign strategies, such as those on TikTok, making it essential to understand how eWOM influences voting decisions, particularly among first-time voters.]]>
<![CDATA[Company Complexity and Audit Delay: The Moderating Effect of Audit Committee Chair Accounting Expertise ]]>
<![CDATA[Alisa, Inayah Risqi]]>;
<![CDATA[Rusvina, Eva]]>
<![CDATA[ International Journal of Digital Marketing Science Vol. 2 No. 1 (2025) ]]>
Publisher : <![CDATA[Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia ]]>
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DOI: 10.54099/ijdms.v2i1.1079
<![CDATA[This study aims to analyze the influence of company complexity on audit delay and the moderating effect of audit committee chair accounting expertise. The object of this study is the sector of property and real estate companies listed on the Indonesia Stock Exchange (BEI) for the 2018–2022 period. Based on the purposive sampling used, there were 34 companies that met the criteria. The analysis technique used is PLS-SEM using WarpPLS 8.0. This study shows that company complexity has a positive and significant effect on the audit delay. The higher the company complexity of its subsidiary, the higher the audit delay can be. Furthermore, the audit committee chair accounting expertise variable mitigates this effect. Previous research did not examine the role of audit committee chair accounting expertise in the complex situation that related to the higher audit delay. Theoretically, this research contributes to the study of agency theory. Practically, this research is useful for companies to monitor their audit process within the company through audit committee chairs who have accounting expertise that can reduce the length of the audit delay and complete their duties more effectively and in a timely manner.]]>
<![CDATA[Digital Technologies And Financial Performance In Local Government In Kabale District Local Government, Uganda ]]>
<![CDATA[Herbart, Mugume]]>;
<![CDATA[Turyasingura, John Bosco]]>;
<![CDATA[Agaba , Moses]]>
<![CDATA[ International Journal of Digital Marketing Science Vol. 2 No. 1 (2025) ]]>
Publisher : <![CDATA[Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia ]]>
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DOI: 10.54099/ijdms.v2i1.1187
<![CDATA[This study was set to examine the effect of digital technologies on financial performance at Kabale District Local Government. The predictor variables under study were integrated financial management systems, programme-based budgeting system and integrated personnel and payroll system while financial performance was the outcome variable. The study followed a cross sectional survey design. Data from 139 respondents was collected and analyzed quantitatively complemented with qualitative analysis. Since descriptive analysis entailed description of a single variable and its attributes, frequency tables were used to present the data. At the bivariate level, a Pearson correlation matrix was conducted to ascertain the relationships between the predictor variables and the dependent variable. A linear regression model was used to fit the data. Research findings from the regression model show that integrated financial management systems (R=862), programme-based budgeting system and integrated personnel (R=756 and integrated personnel and payroll system (R=829) have a positive significance on the financial performance at Kabale District local government. The main conclusion drawn from this research is that integrated financial management systems, programme-based budgeting system and integrated personnel and integrated personnel and payroll system have a significant effect on service delivery. The study therefore recommends that there is need for putting more efforts on integrated financial management systems, programme-based budgeting system and integrated personnel and integrated personnel and payroll system for fortitudes of making financial performance as a custom at Kabale District local government.]]>
<![CDATA[Exploring The Effects of E-Service Quality and E-Trust on Consumers’ E-Satisfaction and Tokopedia’s E-Loyalty: Insights From Gen Z Online Shoppers ]]>
<![CDATA[Hidayah, Riski Taufik]]>
<![CDATA[ International Journal of Digital Marketing Science Vol. 2 No. 1 (2025) ]]>
Publisher : <![CDATA[Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia ]]>
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DOI: 10.54099/ijdms.v2i1.1198
<![CDATA[Purpose – This study aims to explore the impact of e-service quality and e-trust on e-satisfaction and e-loyalty among Gen Z consumers on Tokopedia. Methodology/Approach – The research adopts a quantitative approach, collecting data through an online survey of 200 active Tokopedia users aged 18–26 (Gen Z). The analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM). Findings – The results reveal that e-trust significantly influences e-satisfaction, and e-satisfaction has a significant positive relationship with e-loyalty. However, e-service quality does not have a direct significant impact on either e-satisfaction or e-loyalty. Novelty/value – This study provides insights into the critical role of e-trust and e-satisfaction in fostering customer loyalty, particularly on e-commerce platforms targeting Gen Z consumers, such as Tokopedia. The findings assist companies in developing more effective digital marketing strategies for customer retention.]]>
