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International Journal of Applied Management and Business
Published by Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia
ISSN : -     EISSN : 29617367     DOI : https://doi.org/10.54099/ijdms
Core Subject : Economy, Science, Social, Engineering,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Social Sciences
International Journal of Indonesian Business Review is a peer-reviewed economic journal serving as a forum for Islamic Business Economics Scholars concerning to area of Islamic Accounting, Banking, Economics, Entrepreneurship, Finance, Human Resources Management, and Management
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "Vol. 2 No. 1 (2024)" : 5 Documents clear
The Influence Of Sales Funnel Marketing On Brand Awareness Through Social Media Influencers Wiraguna, Rayie Tariaranie; Dini Aulia
International Journal of Applied Management and Business Vol. 2 No. 1 (2024)
Publisher : ADPEBI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijamb.v2i1.691

Abstract

Purpose – This research aims to examine more deeply how sales funnel marketing can influence brand awareness trough social media influencers and develop marketing management knowledge on this topic.. Methodology/approach –The method used in this research is a quantitative method with path analysis using the Smart PLS 4 application. The data measurement technique in this study uses a likert scale range from strongly agree 5 to strongly disagree 1. The subject of this research are followers of the @erigostore Instagram account as many as 132 respondent male or female with age 18-45 years. Findings –The result showed that the use of sales funnel marketing in increasing brand awareness had a moderate effect as the structural level (f-square = 0.197). The use of influencers is able to marketing on brand awareness with a path coefficient (0.264) and o-value (0.000 < 0.05). as the structural level, the mediating role of influencers is classified as a moderate mediating effect (upsilon-v = 0.75). Novelty/value – There are still few previous studies that directly connect these 3 variables by adding influencers. In isnaini et al (2022) it is explained that sales funnel marketing has an effect on increasing brand awareness, but a lead magnet or bait is needed. Previous research was studied in companies engaged in services, while this research is in the fashion industry.
The Effect of Leader Member Exchange, Organizational Citizenship Behavior, and Job Crafting on in Role Performance Mediated by Employee Engagement Ananda, Muh Aril Surya; Nurhayati, Mafizatun; Rahim, Abdul Rahman
International Journal of Applied Management and Business Vol. 2 No. 1 (2024)
Publisher : ADPEBI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijamb.v2i1.780

Abstract

ABSTRACT Purpose – This study aims to analyze the factors that influence performance based on the influence of Leader Member Exchange, Organizational Citizenship Behavior, Job Crafting, Employee Engagement on In Role Performance at KPP Pratama Bantaeng. Methodology/approach – The number of samples in this study consisted of 108 which were proportionally distributed to all work units in KPP Pratama Bantaeng. This research uses quantitative analysis through Structual Equation Modeling Partial least Square (SEM-PLS) which aims to analyze the relationship between variables. Findings – The results showed that Leader Member Exchange and Employee Engagement have an influence on In Role Performance. On the other hand, Organizational Citizenship Behavior and Job Crafting on In Role Performance. Furthermore, Employee Engagement plays a role in mediating the influence between Leader Member Exchange, Organizational Citizenship Behavior and Job Crafting on In Role Performance. ng.
Optimizing Worker Potential: Integrating Multiple Intelligences to Enhance Workplace Performance and Wellbeing Kusumah, Alum; Sulistyandari
International Journal of Applied Management and Business Vol. 2 No. 1 (2024)
Publisher : ADPEBI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijamb.v2i1.848

Abstract

Purpose – This paper investigates how intellectual quotient (IQ), emotional quotient (EQ), and spiritual quotient (SQ) influence workplace behaviors and outcomes. Historically research concentrated on IQ, but now recognizes intelligence as multidimensional. Beyond IQ, EQ involves emotional skills, while SQ relates to finding meaning.Methodology/approach – The systematic review follows PRISMA guidelines. Multiple databases were searched for relevant studies published between 2021-2022. Studies were screened based on predefined eligibility criteria. Data was extracted using a standardized form and analyzed through a narrative synthesis approach focused on patterns regarding the comparative and combined effects of IQ, EQ and SQ on work factors.Findings – IQ strongly predicted technical proficiency but had limits in interpersonal contexts. EQ uniquely improved leadership, teamwork, stress management, and customer service. SQ enhanced motivation, ethics, resilience, and well-being. Combined, IQ, EQ, and SQ synergistically optimized achievement, conduct, adaptation, and satisfaction across diverse occupational roles.Novelty/value – This review provides a comprehensive, up-to-date synthesis of empirical evidence demonstrating the multidimensional impacts of IQ, EQ, and SQ on workplace effectiveness. The insights can guide employee selection, training, and management practices focused on cultivating intellectual, emotional, and spiritual competencies in balance
Do Work Ethics, Work Stress and Workload Affect on Job Satisfaction? Yulihardi, Yulihardi; Amrullah, Amrullah; Syaiful, Syaiful
International Journal of Applied Management and Business Vol. 2 No. 1 (2024)
Publisher : ADPEBI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijamb.v2i1.856

Abstract

This research aims to determine the influence of work ethics, work stress and workload on employee job satisfaction at PT. Nusantara Beta Farma Padang Pariaman. This type of research is associative research, namely research that asks about the relationship between two or more variables. It was found that the work ethics variable had a positive and significant effect on employee job satisfaction. Job stress has a negative and significant effect on employee job satisfaction. Workload has a negative and significant effect on employee job satisfaction. Work ethics, work stress and workload simultaneously have a significant effect on employee job satisfaction. the contribution of work ethics, work stress and workload influence job satisfaction at PT. Nusantara Beta Farma Padang Pariaman is 38.5% while the rest is influenced by other variables.
Triad Leadership Based Service Performance Model mediated by Job Satisfaction and Organizational Commitment Adriani, Zulfina; Rum, Muhammad; Junaidi, Junaidi; Yacob, Syahmardi
International Journal of Applied Management and Business Vol. 2 No. 1 (2024)
Publisher : ADPEBI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijamb.v2i1.861

Abstract

This research aims to test the mediating effect of job satisfaction and organizational commitment on the influence of Triad leadership on service performance. There were 144 research respondentsOPD employees in the West Tanjung Jabung district government. The research method used is descriptive verification analysis and data analysis using Structural Equation Modeling (SEM) with the help of Amos.18 Software.The research results show that the direct influence of triad leadership on job satisfaction, organizational commitment has a positive and significant effect. The direct influence of job satisfaction, organizational commitment on service performance has a positive and significant effect. Triad leadership directly influences service performance positively and significantly. The indirect effect, namely the mediating effect of job satisfaction, is able to influence triad leadership on service performance. The effect of organizational commitment is able to bridge the influence of triad leadership on service performancein the OPD environment of the West Tanjung Jabung Regency government. The importance of job satisfaction obtained by employees and the organizational commitment that is built can improve service performance which is supported by triad leadership by building the sharing of knowledge, trust and power from a triad leader. Suggestions for leaders with triad behavior to continue to build job satisfaction and organizational commitment, especially affective and normative commitment,

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