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Ela Rosyida
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ela.rosyida@gmail.com
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INDONESIA
ASWALALITA: Journal of Da'wah Management
Published by Institut Agama Islam Nahdlatul Ulama Tuban
ISSN : -     EISSN : 2963833X     DOI : -
Core Subject : Religion, Humanities, Science, Education,
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media
ASWALALITA Journal of Dawah Management is an academic peer reviewed journal published by the Department of Dawah Management IAINU Tuban Indonesia The journal is dedicated to advancing the study and practice of Islamic propagation (dawah) with a distinctive focus on management strategies that are rooted in the socio cultural realities of Indonesian Muslim communities What sets ASWALALITA apart is its emphasis on integrating Islamic values with local wisdom community based empowerment, and the management of dawah activities in rural pesantren based and traditional religious settings contexts that are often underrepresented in global scholarship. The journal explores a broad range of topics including strategic planning for Islamic institutions leadership and governance in dawah human and financial resource management digital media and communication strategies socio religious development, and the transformation of dawah practices in response to contemporary challenges. In addition to theoretical and empirical studies, ASWALALITA encourages articles that engage with participatory approaches, grassroots innovations and the unique dynamics of dakwah management within multicultural and pluralistic societies. The journal publishes original research papers, literature reviews, and conceptual articles in both English and Indonesian. It aims to contribute to global academic discourse while foregrounding the lived experiences and local models of Islamic propagation in Indonesia.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 6 Documents
 1 
Search results for , issue "Vol 3 No 2 (2024): SEPTEMBER" : 6 Documents clear
DAKWAH DI ERA FYP: PENGARUHNYA TERHADAP PERSEPSI KEAGAMAAN MAHASISWA Rosyida, Ela; Shodiqoh, Mira; Ayu Sahara, Fadila
ASWALALITA: Journal of Da'wah Management Vol 3 No 2 (2024): SEPTEMBER
Publisher : Department of Da'wah Management, Faculty of Da'wah, IAINU Tuban

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Abstract

Da'wah refers to the effort in Islam to convey Islamic teachings and values to others, inviting them toward goodness, truth, and a path approved by Allah. It goes beyond just sharing religious information; it also involves guiding others in their spiritual, social, and moral lives. In today's digital age, preachers can reach audiences from all corners of the world using platforms like YouTube, Instagram, Facebook, WhatsApp, and more. Ustadz Hanan Attaki, a popular young preacher known for his modern and flexible style, has gained significant attention, especially among teenagers. Moreover, WhatsApp's channel creation feature provides an opportunity for da'wah activists to build online communities, allowing them to reach a broader audience, particularly the youth who are heavily engaged in cyberspace. This research aims to analyze the spread of religious messages through digital media, particularly on WhatsApp channels, and evaluate the effectiveness of social media in fostering religious communities. A qualitative approach, using a case study method, was employed to examine the role of WhatsApp channels in spreading religious messages. Data was collected through observations on WhatsApp channels to understand interaction dynamics, content management, and communication effectiveness in reaching followers, as well as through interviews with followers of the channel.
PERAN DAKWAH ISLAMIYAH DALAM MEMBENTUK MASYARAKAT BERADAB DI TENGAH GLOBALISASI: STUDI KASUS DESA SUGIHARJO Alfadhilah, Jauharotina; Rahmat Albustomi, Abdul; Zaman, Sa’di
ASWALALITA: Journal of Da'wah Management Vol 3 No 2 (2024): SEPTEMBER
Publisher : Department of Da'wah Management, Faculty of Da'wah, IAINU Tuban

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Abstract

Islamic da'wah plays a strategic role in spreading Islamic teachings in society, particularly in the aspects of faith, worship, morality, and social relations. In Sugiharjo village, Islamic da'wah has made a significant impact through various activities such as lectures, religious study groups, and the study of traditional Islamic texts (kitab kuning). This method of da'wah has successfully improved religious understanding, enhanced morality, and strengthened social and family harmony. However, in the era of globalization, da'wah faces challenges such as the influence of foreign cultures, limited access to technology, and resistance from traditional communities. To overcome these challenges, da'wah in Sugiharjo utilizes digital media, relevant religious education, and collaboration with social institutions. The locally based strategy, which is inclusive and adaptive to the times, has proven effective in building a religious and harmonious society.
PENGGUNAAN INTERNET SEBAGAI MEDIA BARU DALAM DAKWAH: PELUANG DAN TANTANGAN DI ERA DIGITAL Azka Husna Fajri, Mohammad
ASWALALITA: Journal of Da'wah Management Vol 3 No 2 (2024): SEPTEMBER
Publisher : Department of Da'wah Management, Faculty of Da'wah, IAINU Tuban

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Abstract

In the era of globalization, the Internet has become a crucial means of communication, playing a significant role in spreading the message of Islamic da'wah. This article explores the role of the internet as a new medium for Islamic da'wah efforts. It discusses the advantages offered by the internet, such as accessibility to information, interactivity, and its broad global reach. However, it also highlights challenges, particularly the issue of negative online behavior. The article demonstrates successful examples of internet use in Islamic da'wah and analyzes the challenges faced by preachers in the digital space. In this context, the role of individuals, including ustadz and preachers, is emphasized, focusing on their use of various platforms and adherence to proper preaching ethics. Through this discussion, the article aims to provide insights into strategic steps for enhancing the effectiveness of da'wah via the internet. Key strategies identified include improving digital literacy, adopting innovative da'wah methods, and fostering inter-institutional collaboration. By examining both the challenges and opportunities, this article contributes to a deeper understanding of the internet's role in spreading Islamic teachings in the digital age.
DINAMIKA NILAI-NILAI BUDAYA DAN PREFERENSI PRODUK HALAL DALAM PASAR GLOBAL Hidayatul Istiqomah, Nur; Ghofir, Jamal; Alya Dwi Imaroh, Putri
ASWALALITA: Journal of Da'wah Management Vol 3 No 2 (2024): SEPTEMBER
Publisher : Department of Da'wah Management, Faculty of Da'wah, IAINU Tuban

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Abstract

Rapidly increasing demand for halal products in the global market indicates significant changes in consumer behavior, with consumers increasingly considering halal aspects in their purchasing decisions. Cultural values such as religious beliefs, family traditions, and social norms play a crucial role in shaping consumer preferences for halal products. This research employs library research methods to explore how these cultural values influence consumer behavior and the marketing strategies of halal products in an increasingly interconnected global market. The aim of this study is to analyze the dynamics of cultural values and consumer preferences towards halal products and to explore its strategic implications for the halal industry in the global market. Findings indicate that adapting marketing strategies that are sensitive to cultural diversity and local values is key to gaining consumer trust across different countries. The implications of this research for the industry underscore the importance of understanding and respecting local cultural values in developing halal products and formulating policies that support growth in an increasingly complex and diverse global market. Thus, this study makes a significant contribution to understanding the dynamics of the halal products market in an increasingly interconnected era of globalization.
OPTIMALISASI MEDIA DAKWAH DIGITAL BAGI KOMUNITAS MUSLIM: PENDEKATAN EDUKASI Kahfi, Shofiyullahul; Za’im Muhibbullah, Muhammad
ASWALALITA: Journal of Da'wah Management Vol 3 No 2 (2024): SEPTEMBER
Publisher : Department of Da'wah Management, Faculty of Da'wah, IAINU Tuban

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Abstract

Optimization of Digital Da'wah Media with an Educational Approach for the Muslim Community is an important effort to enhance understanding and engagement with Islamic teachings in the digital era. This study aims to analyze various strategies and content used in digital da'wah media to achieve educational objectives. The methodology employed is a qualitative approach with Library Research. The analyzed data includes types of content, delivery formats, and user interactions with the content. The results indicate that content on social media in the form of videos, infographics, and educational articles has a high appeal and can significantly enhance audience understanding, particularly among the youth. Additionally, the use of simple language and engaging presentation contributes to the effectiveness of message delivery. The conclusion of this study emphasizes that the optimization of digitalda'wah media with an educational approach can strengthen the understanding of Islamic teachings and encourage active participation within the Muslim community. Therefore, da'wah managers need to continuously innovate in creating relevant and engaging content to reach a broader audience.
STRATEGI METODE DAKWAH MELALUI PROGRAM FILANTROPI: STUDI KASUS LAZISNU MWCNU PALANG TUBAN Kris Fitriana Wahyu Lestari, Siti; Rifqi Ali Maghfur Pratama, Muhammad
ASWALALITA: Journal of Da'wah Management Vol 3 No 2 (2024): SEPTEMBER
Publisher : Department of Da'wah Management, Faculty of Da'wah, IAINU Tuban

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Abstract

Da'wah through philanthropic programs is a method used to convey the message of Islam by approaching the social conditions of society. Philanthropic programs have great potential to create sustainable social change while strengthening relations between Muslims, especially the Nahdlatul Ulama (NU) community. One concrete example of the application of da'wah through philanthropy can be found in the programs implemented by the Nahdlatul Ulama Zakat, Infaq and Shadaqah Institution (LAZISNU) MWCNU Palang. This study aims to analyze the da'wah strategy implemented through various philanthropic programs, such as giving zakat, infaq, and sedekah, which are distributed to people in need. Through a qualitative approach, this study identifies how LAZISNU MWCNU Palang utilizes philanthropic activities as a means to introduce inclusive Islamic values and rahmatan lil 'alamin, and has an impact on social change in the Palang sub-district. In addition, community involvement in LAZISNU MWCNU Palang's philanthropic activities is a forum for spreading Islam effectively.

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